Break Time Convenience Store
Break Time Convenience Store operates 70+ company-owned convenience stores across Missouri, selling fuel, prepared food, and snacks under MFA Oil Company. It serves commuters and families through physical retail locations and its MyTime Rewards loyalty program.
- Company typePrivate
- Founded1985
- HeadquartersColumbia, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Break Time Convenience Store does
Break Time Convenience Store is a regional chain of more than 70 company-owned convenience store locations operating across Missouri, headquartered in Columbia, Missouri. Founded in 1985 and operating as a subsidiary brand under MFA Oil Company (a Missouri-based energy and convenience retail company founded in 1929), the chain sells gasoline, prepared foods, snacks, beverages, tobacco, lottery tickets, and general merchandise through physical retail storefronts. The company owns and operates the MyTime Rewards multi-tiered loyalty program, which has four membership levels (Start Time, Play Time, All Time, Big Time) driven by monthly visit frequency, with point earning on both in-store purchases (20 points per dollar) and fuel gallons (10 points per gallon), accessible via mobile app and online enrollment.
The core product mix centers on fuel (MFA Oil's proprietary Detergent Gasoline), prepared food under the AnyTime Eats sub-brand, and partner-operated food brands including Hunt Brothers Pizza and Chester's Chicken. Break Time monetizes through transactional retail across multiple revenue streams — fuel sales, prepared food, snacks and beverages, and general merchandise — supplemented by promotional combo deals and refill specials. The go-to-market motion is exclusively direct-to-consumer through physical store presence, with the MyTime Rewards program functioning as the primary retention mechanism. Customer acquisition relies on Missouri-wide geographic convenience, word-of-mouth, and the loyalty program, with digital touchpoints limited to the mybreaktime.com website and mobile app for rewards management and store locatability.
Break Time Convenience Store firmographics
Firmographics- Name
- Break Time Convenience Store
- Legal name
- MFA Oil Company
- Website
- https://mybreaktime.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Break Time Convenience Store operates 70+ company-owned convenience stores across Missouri, selling fuel, prepared food, and snacks under MFA Oil Company. It serves commuters and families through physical retail locations and its MyTime Rewards loyalty program.
- Ownership category
- akta.pro rank
Break Time Convenience Store industry classification
Industry- Product category
- Convenience Store Retail
- NAICS
- Gasoline Stations with Convenience Stores (45711), Convenience Retailers (445131), Gasoline Stations and Fuel Dealers (457)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)
Keywords
Where Break Time Convenience Store is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Break Time Convenience Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fuel Sales: Gasoline and diesel fuel sales at convenience store locations. Offers MFA Oil's Detergent Gasoline for optimal engine performance. MyTime Rewards members can earn fuel discounts based on tier level.
- Prepared Food Sales: Hot food including Hunt Brothers Pizza, Chester's Chicken, breakfast sandwiches, and ready-to-eat items. Food is prepared fresh and sold for immediate consumption or takeout.
- Snacks and Beverages: Wide variety of snacks, candy, drinks including fountain beverages, energy drinks, coffee, and bottled beverages sold at retail prices.
- Merchandise and General Retail: Tobacco products, lottery tickets, and general merchandise sold at store locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Start Time (1+ visits/month) |
| Other | Pay-as-you-go | Play Time (4+ visits/month) |
| Other | Pay-as-you-go | All Time (10+ visits/month) |
| Other | Pay-as-you-go | Big Time (20+ visits/month) |
| Unit Pricing | Pay-as-you-go | Combo Deals |
| Unit Pricing | Pay-as-you-go | Refill Specials |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Break Time Convenience Store product offering
Product offeringCore offering
Break Time operates a network of 70+ convenience stores across Missouri, selling gasoline and diesel fuel (including MFA Oil's Detergent Gasoline), freshly prepared foods (AnyTime Eats sandwiches and breakfast items, Hunt Brothers Pizza, Chester's Chicken), snacks, beverages, tobacco, lottery tickets, and general merchandise. The business is supported by the MyTime Rewards tiered loyalty program offered via in-store signup, mobile app, and online enrollment.
Product overview
Break Time Convenience Store operates a network of more than 70 convenience stores across Missouri, offering a unified retail experience combining fuel sales, fresh prepared foods, and a loyalty rewards program. The core offerings center on MyTime Rewards (a multi-tiered loyalty program), AnyTime Eats (fresh prepared sandwiches and breakfast items made in-store), Hunt Brothers Pizza, Chester's Chicken (both partner-operated food brands), and MFA Oil's Detergent Gasoline. The company positions itself as a neighborhood destination for fueling up vehicles and customers, with a focus on friendly service and quick, convenient meals on the go.
Differentiator
Problem solved
Functional benefit
Brands
- MyTime Rewards: Loyalty rewards program allowing customers to earn points for purchases and gallons of fuel, redeemable for discounts, free drinks, food items, and fuel rewards.
Products and services
- MyTime Rewards Free multi-tiered loyalty program with four membership levels (Start Time, Play Time, All Time, Big Time) based on monthly visit frequency. Members earn 20 points per dollar spent and 10 points per gallon of fuel purchased, with benefits including fuel discounts, free beverages, and birthday rewards. Enrollable in-store, online, or via mobile app.
- AnyTime Eats Fresh prepared food program featuring breakfast sandwiches and ready-to-eat sandwiches (Italian Sub, Chicken Salad on Wheat, Quarter Pound American Angus, Roast Beef & Cheddar, Smoked Turkey Club) made fresh in-store for immediate consumption or takeaway.
- Hunt Brothers Pizza Hot pizza from a family-owned company founded by four brothers, available ready-to-grab from the in-store warmer or by custom order, served at Break Time locations.
- Chester's Chicken Fried chicken menu including Super Tenders (extra large), Bone-In Chicken, savory sides, dipping sauces, and fried pies sold at Break Time locations.
- MFA Oil Detergent Gasoline Gasoline and diesel fuel formulated with detergent additives for optimal engine performance, supplied by parent company MFA Oil and sold at Break Time convenience store locations.
Companies that use Break Time Convenience Store
Customer profileSegments2 records
Ideal customer profiles2 records
Break Time Convenience Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Break Time Convenience Store partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Hunt Brothers PizzacoreHunt Brothers Pizza is a family-owned company founded by four brothers. Break Time locations serve Hunt Brothers Pizza as hot, ready-to-eat pizza. Customers can grab pizza from the warmer upon arrival or place custom orders.
- Chester's ChickencoreChester's Chicken provides fried chicken products including Super Tenders, Bone-In Chicken, sides, dipping sauces, and fried pies served at Break Time locations.
- MFA Oil CompanycoreMFA Oil Company is the parent company and operator of Break Time convenience stores. The company has been in operation since 1929 and operates more than 70 Break Time locations across Missouri. MFA Oil provides the fuel products including their Detergent Gasoline.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Break Time Convenience Store competitors and assessment
Company assessmentDirect peers
- QuikTrip: Private, multi-state convenience and fuel operator with ~1,000 stores across the Midwest, South, and Southwest, recognized for high-volume stores and strong prepared-food programs — directly comparable in private operating model and integrated forecourt-plus-store format.
- Casey's General Stores: Midwest-based convenience store and fuel operator with ~2,900 stores across 17 states, serving rural and small-metropolitan markets with pizza, prepared food, and fuel — the closest analog to Break Time's regional Midwest c-store + fuel + fresh-food model.
- Wawa: Private Pennsylvania-based convenience and fuel chain with ~1,100 stores along the East Coast, distinguished by strong fresh-food program and award-winning loyalty app — directly comparable on private status, integrated fuel-plus-prepared-food, and multi-tier loyalty mechanics.
- Kwik Trip: Family-owned Midwest convenience and fuel chain with 800+ stores concentrated in Wisconsin, Minnesota, and Iowa, known for strong private-label and fresh-food programs — directly comparable in regional Midwest positioning, store count scale, and integrated fuel-plus-food model.
- Sheetz: Family-owned Mid-Atlantic convenience and fuel chain with ~700 stores, famous for made-to-order food and a tech-forward loyalty program — comparable in private ownership, fuel-plus-food integration, and loyalty tiering similar to MyTime Rewards.
Broad incumbents
- 7-Eleven: Global convenience industry leader (parent Seven & i Holdings) with ~13,000 U.S. stores after Speedway acquisition — the scale benchmark for the U.S. c-store industry and direct format competitor in any market it overlaps with Break Time.
- Pilot Travel Centers: Ber's Berkshire Hathaway-owned travel-center operator with ~875 locations across North America — broader incumbent serving the same on-the-go fuel-and-food customer need, useful for sizing the food-service upside in Break Time stores.
- Murphy USA: Public Fortune 500 fuel and convenience retailer with ~1,750 stores, primarily small-format stores adjacent to Walmart Supercenters — broader incumbent with overlapping fuel-and-convenience model and publicly comparable operating metrics for valuation benchmarking.
- RaceTrac: Private Atlanta-based convenience and fuel operator with ~600 stores across the Southeast and Texas — broad incumbent with comparable large-format forecourt convenience model and similar private ownership structure.
Regional players
- GPM Investments: Arko Corp's convenience retail subsidiary with 1,300+ stores across 30+ states under banners including Yesway — a smaller-scale, multi-state c-store consolidator that competes for the same regional acquisition pipeline Break Time could use to grow outside Missouri.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Break Time Convenience Store social profiles
Digital presenceBreak Time Convenience Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Break Time Convenience Store leadership team
Management profileNumber of profiles
Break Time Convenience Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Break Time Convenience Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Break Time Convenience Store
What does Break Time Convenience Store do?
Break Time operates a network of 70+ convenience stores across Missouri, selling gasoline and diesel fuel (including MFA Oil's Detergent Gasoline), freshly prepared foods (AnyTime Eats sandwiches and breakfast items, Hunt Brothers Pizza, Chester's Chicken), snacks, beverages, tobacco, lottery tickets, and general merchandise. The business is supported by the MyTime Rewards tiered loyalty program offered via in-store signup, mobile app, and online enrollment.
Is Break Time Convenience Store a public or private company?
Break Time Convenience Store is a private company. It is classified as corporate owned and is currently operating.
When was Break Time Convenience Store founded?
Break Time Convenience Store was founded in 1985. It employs 101 to 250 people.
Where is Break Time Convenience Store based?
Break Time Convenience Store is headquartered in Columbia, United States, in the North America region.
How does Break Time Convenience Store make money?
Four revenue lines are on record. Fuel Sales are the primary driver. The others are prepared Food Sales, snacks and Beverages and merchandise and General Retail.
Who are Break Time Convenience Store's main competitors?
Direct peers on record are QuikTrip, Casey's General Stores, Wawa, Kwik Trip and Sheetz. Broad incumbents are 7-Eleven, Pilot Travel Centers, Murphy USA and RaceTrac. GPM Investments is listed as a regional player.
Does Break Time Convenience Store have an API?
No public API is recorded for Break Time Convenience Store.
What industry is Break Time Convenience Store in?
Break Time Convenience Store's product category is Convenience Store Retail. Its primary akta.pro industry code is CRANAJAB, Fuel Stations with Convenience Retail (Forecourt C-Stores). Its NAICS code is 45711 and its SIC code is 5412.