MyCare

What MyCare does

MyCare (operated by Assured Diagnosis Inc., an Alberta-incorporated private corporation) is a Canadian healthcare access platform that has been operating since 2011, providing Canadians with expedited access to top North American healthcare facilities for medical second opinions, initial diagnosis assistance, and treatment coverage for serious illnesses and major orthopaedic conditions. The company offers a portfolio of products including MyCare Advantage (insurance for serious illness and orthopaedic treatment at US facilities, with CAD $500k/year and $1M lifetime aggregate coverage limits), MyCare HBO (Health Benefit Option for employer groups, including medical second opinions and initial diagnosis), MyCare Surgical Waitlist Insurance (for Canadians on surgical waitlists longer than 90 days), MyCare Diagnostic Plus (fast-tracked MRI/CT imaging and surgical consultation), MyCare Ally (full-spectrum healthcare support including virtual care), and MyCare Assist (fee-based service for patients with pre-existing conditions excluded from standard insurance).

The underlying technology stack comprises an electronic medical file management and transfer system, an eConsult platform enabling physician-to-physician electronic consultations, a Digital Health Information Portal (HIP) for members to find care providers and access health reports, and a virtual care platform delivered via a strategic partnership with GOeVisit for 24/7 access to licensed Canadian providers. The company's stated service delivery involves medical file compilation, specialist assessments, eConsults, pathology retesting, additional diagnostic scans, and collaboration with attending Canadian physicians — leveraging physicians across virtually every medical subspecialty at top-tier US healthcare facilities.

MyCare's business model rests on recurring insurance premiums (subscription-based monthly billing, underwritten by international health insurers) supplemented by fee-based services for uninsurable populations. Distribution is primarily through approved licensed insurance brokers and brokerages across Canada, with the exception of Quebec and the Territories, alongside direct employer benefit plan sales with payroll deduction for groups, and direct-to-individual sales via the company website. Primary customer segments are Canadian individuals and families seeking faster diagnosis and second opinions, and employers/groups offering low-cost enhanced health benefits. The company reports only 5 employees, no disclosed revenue, no funding history, and no institutional investors, and operates exclusively in North America with US facilities as service delivery partners.

Name

MyCare

Legal name

Assured Diagnosis Inc.

Website

https://mycare.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MyCare (Assured Diagnosis Inc.) is a Canadian healthcare access platform, operating since 2011, that provides insurance-based and fee-based services giving Canadians expedited access to top North American healthcare facilities for medical second opinions, diagnosis assistance, and treatment coverage, distributed primarily via licensed insurance brokers to individuals, families, and employer groups.

Ownership category

akta.pro rank

Product category

Supplemental Healthcare & Medical Navigation Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)

akta.pro secondary industries

Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL), Cardiac & Complex Care Medical Travel Agencies (THAKAIAH), Standalone Critical Illness Insurance (FSAIAKAA)

Keywords

• Healthcare access services
• Medical second opinion
• Supplemental health insurance
• Healthcare coordination
• Diagnostic services

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Premiums: MyCare programs are sold as insurance products with monthly premium payments. Premiums can be paid via payroll deduction for group plans or directly for individual/family plans. Underwritten by international insurers.
2. MyCare Assist Fee-Based Services: A unique fee-based service offering medical options and consultations for patients with pre-existing conditions or those seeking care at North American Healthcare Facilities. Provides support and assistance independent of insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MyCare provides supplemental healthcare insurance programs and fee-based healthcare navigation services to Canadian individuals, families, and employer groups. Its offerings include insurance products covering surgical waitlists and second medical opinions, employer-sponsored health benefit options, paid assistance services, full-spectrum healthcare advocacy, and diagnostic services coordinated through proprietary digital tools.

Product overview

MyCare is a healthcare access platform offering a suite of programs and services providing Canadians unprecedented access to North American healthcare facilities. The portfolio consists of MyCare Ally (full-spectrum healthcare support with virtual care and second opinions), MyCare Advantage (health insurance for serious illness and major orthopaedic conditions), MyCare Surgical Waitlist Insurance (coverage for those on surgical wait lists), MyCare Diagnostic Plus (fast-tracked diagnostic imaging), MyCare Health Benefit Option (HBO) for employer groups (including medical second opinions and initial diagnosis assistance), MyCare Assist (fee-based support service), and MyCare Advantage Upgrade (optional insurance add-on for HBO members). The MyCare Second Opinion sub-brand provides specialist assessments, eConsults, and diagnostic coordination. Programs complement the Canadian public healthcare system and work in collaboration with existing Canadian physicians.

Differentiator

Problem solved

Functional benefit

Brands

• MyCare Advantage: Health insurance providing coverage for serious illness and major orthopaedic conditions at top North American healthcare facilities, including medical treatment and travel costs.
• MyCare Health Benefit Option (HBO)
• MyCare Surgical Waitlist Insurance
• MyCare Ally
• MyCare Assist
• MyCare Diagnostic Plus

Products and services

• MyCare Advantage Supplemental insurance program for individuals and families providing access to second medical opinions and reduced wait times for covered procedures.
• MyCare Surgical Waitlist Insurance Insurance product specifically designed to cover costs associated with long Canadian surgical wait times, providing alternatives when public-system delays occur.
• MyCare HBO (Health Benefit Options) Employer-sponsored supplemental health benefit program giving employees access to MyCare's healthcare navigation and second opinion services through their workplace.
• HBO Advantage Upgrade Add-on tier that extends MyCare HBO coverage with enhanced benefits for employer groups seeking richer supplemental coverage for employees.
• MyCare Assist Fee-based healthcare navigation service that helps individuals coordinate appointments, find specialists, and manage care logistics on a per-engagement basis.
• MyCare Ally Full-spectrum healthcare support service providing end-to-end advocacy for clients navigating complex medical situations across multiple providers.
• MyCare Diagnostic Plus Diagnostic services product offering expedited access to diagnostic testing and interpretation through MyCare's provider network and proprietary tools.

Quantifiable outcome

• More than 50% of serious illnesses are initially misdiagnosed, making second opinions valuable
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GOeVisitcoreTechnology or IntegrationGOeVisit provides 24/7 access to licensed Canadian healthcare providers for virtual care services including diagnoses, prescriptions, and secure treatment. MyCare Ally integrates GOeVisit's telehealth platform to provide virtual care access to members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Maple: Canadian virtual-care platform providing on-demand access to licensed providers. Comparable to MyCare Ally and GOeVisit integration as a Canadian consumer virtual-care offering, though Maple focuses on urgent primary care rather than second opinions.
• Medcan: Canadian private preventive-health and executive-health provider. Tangentially comparable as a Canadian private-pay health services brand targeting affluent consumers with expedited access — adjacent rather than directly competitive.

Broad incumbents

• Manulife: Major Canadian life and health insurer with extensive critical-illness, health, and group benefits products. A broad incumbent whose portfolio partially overlaps MyCare's individual and group supplementary health offerings.
• GreenShield Canada: Canadian not-for-profit health and dental benefits provider serving employers and individuals. Comparable as a Canadian supplementary health benefits distributor, though broader in scope than MyCare's niche.
• Canada Life: Large Canadian insurer offering group benefits, supplementary health, and critical-illness coverage. Broad-incumbent competitor whose group-benefit distribution and product breadth overlap MyCare's HBO and Advantage products.
• Sun Life Financial: One of Canada's largest life and health insurers, offering critical-illness, supplementary health, and group benefits. A broad incumbent whose critical-illness and group health products overlap MyCare Advantage and HBO.

Others

• Cleveland Clinic: Top US healthcare facility commonly referenced as a destination for serious-illness treatment. Functions as a downstream provider partner (MyCare facilitates access to 'top North American healthcare facilities') rather than a competitor.

Direct peers

• Best Doctors (Teladoc Health Medical Experts): Long-standing medical second-opinion service, now part of Teladoc Health. Directly comparable on the second-opinion and expert-specialist consultation core of MyCare's offering.
• 2nd.MD: US-based medical second-opinion and expert-consultation service. Directly comparable to MyCare's core second-opinion and diagnostic-coordination offering, though serving a US employer/plan-sponsor market rather than Canadian consumers.
• WorldCare International: Medical second-opinion and international medical-care coordination provider. Closely overlaps MyCare's value chain — top-tier US facility access, file compilation, specialist consultation — making it a direct functional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/my-care-ca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyCare