현대카드

What 현대카드 does

Hyundai Card Co., Ltd. (현대카드) is a South Korean credit card issuer operating as a subsidiary of Hyundai Motor Group, one of Korea's largest conglomerates. The company primarily serves Korean corporate clients through its "MY COMPANY" digital platform, which functions as a self-service portal for corporate card applications, account management, expense reporting, ERP integration, and partner benefit access. The customer base spans large conglomerates (executive premium cards), externally audited mid-market firms, non-audited small businesses, and individual corporate employees, with tiered product eligibility tied to corporate audit status and spend thresholds.

The product portfolio is anchored by the MY COMPANY family of corporate cards, organized across premium tiers (the Purple/Red with metal plates and concierge benefits), standard business tiers (ONE/TWO/GLOBAL/SKYPASS), specialized-use cards (fuel, telecom, toll, tax, freight, government subsidy), and co-branded American Express and Standard Chartered Korea products. Layered on top of the card business are software-driven value-add services: the Bizplay mobile expense management app (with AI expense categorization and ERP integration), Autobill expense automation, a bulk data download service, ERP connectivity via VAN partners (COOCON, iCATs/Patuah), Travel Desk concierge, and the DIVE cultural membership platform.

Revenue is generated from four primary streams: (1) interchange and merchant fees (가맹점 수수료) on payment transactions, the dominant revenue driver for Korean card issuers; (2) annual fees ranging from KRW 0 to KRW 1,000,000 per card depending on tier; (3) international transaction fees (Visa 1.1%, Mastercard 1%, Amex 1.4% plus a 0.18-0.2% Hyundai Card surcharge); and (4) interest income on revolving balances and late payments, capped at Korea's 20% legal maximum. Go-to-market is hybrid: digital self-service for standard applications, field sales for premium/enterprise tiers, and branch-based distribution via the SC제일은행 (Standard Chartered Korea) co-branding partnership.

Name

현대카드

Legal name

Hyundai Card Co., Ltd.

Website

https://mycompany.hyundaicard.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Hyundai Card (현대카드), a subsidiary of Hyundai Motor Group, issues corporate credit cards under the MY COMPANY platform to Korean businesses, ranging from conglomerates to SMBs, with tiered rewards, expense management software, and a 100+ partner ecosystem.

Ownership category

akta.pro rank

Product category

Corporate Credit Cards

NAICS

Credit Card Issuing (522210), Credit Card Issuing (52221)

akta.pro primary industry

Corporate Cards & Expense Solutions (T&E, purchasing, fleet) (FSABAIAG)

akta.pro secondary industries

Business / Corporate Credit Cards (FSAKABAF), Rewards & Loyalty Credit Cards (FSAKABAH), Co-Branded Credit Card Partnerships (Issuers/Networks) (THABAKAD), Commercial & Corporate Card Schemes (FSAMAAAF)

Keywords

• Corporate credit cards
• Expense management
• Payment processing
• Airline mileage cards
• Business card services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Annual Fee (연회비): Card annual fees ranging from KRW 0 to KRW 1,000,000 per card depending on card tier and brand (domestic-only vs. domestic+international). Fees are charged per card or per corporate member depending on the product.
2. Interchange / Merchant Fee: Transaction fees collected from merchants (가맹점 수수료) on every card payment processed through Hyundai Card's merchant network. This is the primary revenue driver for credit card issuers in Korea.
3. International Transaction Fee: International brand fees (e.g., Visa 1.1%, Mastercard 1%, Amex 1.4%) plus Hyundai Card's own foreign transaction service fee (0.18-0.2%) charged on overseas card usage. MY COMPANY GLOBAL card offers a 1.3% refund on these fees for qualifying users.
4. Late Payment / Interest Income: Interest income from revolving credit balances and late payments. Default interest rate is the contracted rate plus 3% penalty, capped at the legal maximum of 20% annual rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hyundai Card issues and operates a portfolio of corporate credit cards under the MY COMPANY platform, providing businesses with reward-earning cards, expense management tools (Bizplay, Autobill), ERP integration, and travel benefits. The company also offers consumer credit cards, the DIVE cultural content platform, and partnerships with Visa, Mastercard, American Express, and SC First Bank for card network and distribution services.

Product overview

Hyundai Card operates a multi-brand corporate card portfolio under the MY COMPANY platform, which serves as the core management portal for corporate card account access, payment processing, card administration, reward management, expense reporting, and ERP integration. The MY COMPANY card family spans multiple tiers: HyundaiOriginals premium cards (the Purple/Red with metal plates and high-end travel perks), general cards (ONE for externally audited firms, TWO for non-audited firms, GLOBAL for overseas spending, SKYPASS for Korean Air mileage), special-purpose cards (airline ticket, telecom, mail postpay, fuel/EV charging, local tax, Hi-Pass, freight subsidy, e-national subsidy), American Express corporate cards (Platinum, Gold, standard), and SC제일은행 co-branded cards. Layered on top of the card portfolio are business support services including the Bizplay and Autobill expense management apps (with ERP/groupware integration), ERP integration via VAN partners (COOCON, iCATs, Patuah), bulk data download and analysis tools, and the Travel Desk premium concierge. A complementary lifestyle membership platform called DIVE offers curated cultural content across design, music, cooking, art, concerts, and golf experiences. The company also issues prepaid Gift cards exclusively to corporate card holders.

Differentiator

Problem solved

Functional benefit

Brands

• DIVE: Cultural content platform offering concerts, art, music, cooking, and entertainment experiences for Hyundai Card members.
• Bizplay
• Travel Desk
• MY COMPANY the Purple
• MY COMPANY the Red
• MY COMPANY ONE
• MY COMPANY TWO
• MY COMPANY GLOBAL
• Gift Card

Products and services

• MY COMPANY Platform Self-service corporate portal for card management, transaction monitoring, limit management, reward tracking, and document submission. Supports virtual account payment, bulk data download, and ERP data linkage for corporate administrators.
• MY COMPANY the Purple Premium corporate card targeting executives offering unlimited 0.2% corporate reward with no spending cap, optional metal plate (KRW 100,000 issuance fee), airport lounge access up to 3 times per year, valet parking at premium hotels and Incheon Airport up to 5 times per month, and Visa Corporate Infinite services.

Quantifiable outcome

• Up to 0.7% corporate reward rate on overseas spending with small-business certificate
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

29 partnerships are on record, tiered core, secondary and minor.

• 대한항공 (Korean Air)coreStrategic or Co-development PartnerHyundai Card offers co-branded MY COMPANY ONE cards that earn Korean Air '법인 크레딧' (corporate credit) at 1 point per KRW 3,000 spent. Korean Air provides dedicated corporate website (cocp.koreanair.com) for credit management and reward redemption including bonus award tickets and seat upgrades.
• 아시아나항공 (Asiana Airlines)secondaryStrategic or Co-development PartnerMY COMPANY card holders can earn Asiana Airlines mileage at 1 mile per KRW 2,500 spent (higher earning rate than Korean Air), redeemable for Asiana flights.
• SC제일은행 (Standard Chartered Korea)coreChannel Partner/ Reseller/ DistributorSC제일은행-현대카드 co-branded corporate cards offered through SC Bank's branch network. Products include SC제일은행-현대카드 MY COMPANY (0.3-0.5% corporate reward for externally/non-externally audited corps), 후불하이패스 dedicated card, and SC제일은행-현대카드 check card (0.2% reward).
• American ExpresscoreStrategic or Co-development PartnerHyundai Card issues Amex Corporate Platinum (KRW 1,000,000 annual fee, metal plate, 2,000 KRW = 1 MR point or 0.5% corporate reward), Amex Corporate Gold (KRW 300,000), and Amex Corporate Card (KRW 5,000). These cards provide Amex global benefits including lounge access, travel insurance, and the Membership Rewards program used in 170+ countries by over 1 million members worldwide.
• LG전자 (LG Electronics)secondaryGTM or Marketing PartnerLG Electronics Business Mall partnership offering MY COMPANY members: 12% discount coupon monthly, free shipping on all products, starbucks gift coupon on signup, and individual consultation for bulk purchases. Customers authenticate via the LG Electronics website using their Hyundai Card membership.
• 쏘카 엔터프라이즈 (Soccar Enterprise)secondaryGTM or Marketing PartnerSoccar Enterprise membership for MY COMPANY members providing: 60% weekday rental discount (30 coupons), 40% regular discount (unlimited coupons), and KRW 8,000 commute discount coupons (10 units). Available through QR code and corporate code on the Soccar platform.
• Uber for BusinesssecondaryGTM or Marketing PartnerUber for Business partnership offering: KRW 10,000 Uber Taxi discount coupon for new users, one-time Uber experience voucher for corporate administrators, up to 2.5% Uber Taxi discount for Hyundai Card corporate members, and free Uber for Business platform access with employee account management and expense reporting.
• 허츠 (Hertz)secondaryGTM or Marketing PartnerHertz overseas car rental discount for MY COMPANY the Purple card holders: 10% additional discount on Affordable Rates (advance booking 24+ hours), plus Hertz Gold Plus Rewards membership with annual fee (USD 60) waived. Reservation via Hertz hotline 02-6465-0315 with discount code 1945546.
• International SOSminorImplementation/ SI/ Consulting PartnerInternational SOS provides 365-day emergency medical and accident support services for MY COMPANY the Purple and Amex Corporate Platinum card holders traveling overseas, including hospital referrals, emergency medical evacuation, and interpreter support.
• Airspansion / 더라운지 (The Lounge)secondaryGTM or Marketing Partner더라운지 (The Lounge) partnership offering Hyundai Card members up to 50% discount on airport lounge passes (Martina, Sky Hub), dining vouchers (9% off), and global eSIM 5G passes (31% off). Operated by Airspansion, accessible via QR code at designated airport lounges.
• 오피스디포 (Office Depot Korea)minorGTM or Marketing PartnerOffice Depot B2B mall partnership offering MY COMPANY members approximately 20% discount vs. regular shopping malls, plus free shipping on orders over KRW 30,000. Access via automatic login through the MY COMPANY portal.
• 온라인메드 (OnlineMed)minorGTM or Marketing PartnerOnlineMed corporate health checkup partnership connecting MY COMPANY members with 100+ certified examination centers nationwide, offering packages in KRW 150K/200K/300K/500K tiers with accumulated health data management and hospital referral services.
• 청소연구소 (Cleaning Lab)minorGTM or Marketing PartnerOffice cleaning service partnership offering MY COMPANY members 20% discount on regular office cleaning services (up to 4 sessions). Booking via Cleaning Lab's website or KakaoTalk consultation.
• 패스트파이브 워크라운지 (FASTFIVE Workround)minorGTM or Marketing PartnerFASTFIVE Workround partnership offering MY COMPANY members: free 7-day trial pass for Seoul/Gyeonggi (~40 workspaces), and upon formal contract — first month fee waiver (up to KRW 1M) for ~100 workspaces nationwide in Seoul/Gyeonggi and major cities.
• 비즈플레이 (Bizplay)secondaryTechnology or IntegrationBizplay mobile app provides real-time corporate card transaction notifications, one-click electronic receipt submission (legally recognized under income tax law), AI-powered expense categorization, and ERP/groupware integration for automatic journal entries and approval workflows. Service inquiry: 1670-1297.
• 쿠콘 (COOCON) and 파투아 (Patuah/VCCS)secondaryTechnology or IntegrationVAN (Value-Added Network) partners COOCON and Patuah provide ERP integration services, enabling structured corporate card data (card info, approval records, billing) to be transmitted directly to corporate ERP systems. Both operate under iCATs interface standards.
• 파이브클라우드 (Five Cloud)minorGTM or Marketing PartnerFive Cloud partnership offering enterprise IT solutions including productivity tools and cloud infrastructure to MY COMPANY members, accessible through the partner services section of the MY COMPANY portal.
• BtoB마켓 (BtoB Market)minorGTM or Marketing PartnerBtoB marketplace partnership offering corporate gift items and custom corporate goods manufacturing at competitive prices, accessible through the MY COMPANY partner services section.
• VAT ITminorGTM or Marketing PartnerVAT IT provides VAT refund services for overseas business travel expenses, with no upfront costs charged to the corporate member. Reduces international travel expense burden for MY COMPANY corporate card users.
• 윌라 (Wela)minorGTM or Marketing PartnerWela reading service partnership — Korea's largest reading subscription service — available to MY COMPANY members regardless of corporate card payment, offering comprehensive reading/literary benefits as an employee lifestyle perk.
• 네스프레소 (Nespresso)minorGTM or Marketing PartnerNespresso office coffee service partnership offering MY COMPANY members access to Nespresso's premium coffee products for office use, promoted through the employee lifestyle (Life) section of the partner services.
• 통인 익스프레스 (Tongin Express)minorGTM or Marketing PartnerMoving service partnership offering MY COMPANY members up to 15% discount on professional moving services, positioned as an employee relocation/lifestyle benefit under the Life partner category.
• BNK캐피탈 (BNK Capital)minorGTM or Marketing PartnerBNK Capital vehicle rental partnership offering MY COMPANY members long-term car rental with immediate delivery of desired vehicles and options, accessible under the employee (임직원) benefit section regardless of corporate card payment.
• 아이콘골프택배 (1CON.golf)minorGTM or Marketing PartnerGolf bag delivery service partnership enabling MY COMPANY members to have golf equipment delivered to their travel destination, offered as a lifestyle/travel convenience benefit under the Life partner category.
• 여기어때 (Yogiyo Wait)minorGTM or Marketing PartnerAccommodation booking platform partnership offering MY COMPANY members discounted rates on hotels and activity bookings, accessible through the Trip category of partner services.
• Aspire Lifestyle (Earthbound subsidiary)minorImplementation/ SI/ Consulting PartnerAspire Lifestyle (에어스파이어 라이프스타일) provides the Travel Desk concierge service for MY COMPANY premium card holders, connecting them with overseas travel specialists for hotel, flight, car rental, golf, and rail booking assistance.
• 한국정보인증 (Korea Information Certificate Authority)secondaryTechnology or IntegrationKorea Information Certificate Authority provides Korean-certified business certificates (공인인증서) for corporate authentication on the Hyundai Card MY COMPANY platform, required for corporate card applications and digital transactions. Service accessed via signra.com.
• 비자 (Visa)coreStrategic or Co-development PartnerVisa provides international card network services and co-branded products including Visa Infinite (the Purple), Visa Signature (the Red), and Visa Corporate Platinum (ONE, GLOBAL). Visa offers branded benefits including airport lounges, Hertz car rental discounts, and concierge services through its corporate card program.
• 마스터카드 (Mastercard)coreStrategic or Co-development PartnerMastercard provides international card network services and co-branded products including Mastercard Platinum for MY COMPANY ONE and TWO cards. Mastercard offers World and Diamond tier premium services including airport lounges, travel insurance, and concierge.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• AirPlus: A Lufthansa Group subsidiary and leading European issuer of corporate travel cards (AirPlus Corporate Card) and virtual cards for B2B payments. Comparable to Hyundai Card's MY COMPANY GLOBAL and Travel Desk offerings in the corporate T&E and virtual card segment, though operating in a different geography.

Direct peers

• KB Kookmin Card: One of the largest Korean credit card issuers by transaction volume and a direct competitor across consumer, corporate, and SMB card segments. Competes with Hyundai Card on co-branded airline cards, corporate expense products, and digital self-service platforms.
• American Express: Both a strategic partner (Hyundai Card issues Amex-branded Corporate Platinum/Gold cards in Korea) and a direct peer in the premium corporate card segment. Amex's global Membership Rewards ecosystem and corporate travel benefits directly compete with Hyundai Card's MY COMPANY premium tier for international Korean corporate spend.
• Lotte Card: Lotte Group's credit card subsidiary, competing directly with Hyundai Card across corporate, consumer, and co-branded airline cards. Lotte's extensive retail mall ecosystem parallels Hyundai Card's Hyundai Motor Group distribution advantage in B2B card penetration.
• Shinhan Card: Major Korean credit card issuer backed by Shinhan Financial Group. Directly competes with Hyundai Card in corporate card distribution (via Shinhan Bank's branch network), SME-focused cards, and premium rewards-based products, with similar co-branded airline and retail partnerships.
• Samsung Card: Samsung Group's credit card subsidiary and one of Hyundai Card's closest direct competitors in the Korean corporate and premium consumer card market. Both issuers compete head-to-head in B2B corporate cards, co-branded airline cards, and premium metal-card tiers with similar reward and lifestyle perks.
• Woori Card: Woori Financial Group's credit card subsidiary, one of the six major Korean card issuers competing head-to-head with Hyundai Card across SME, corporate, and consumer card segments, with similar digital self-service and bank-distribution models.
• BC Card: Korea's largest card network and a major issuer/franchisor. While Hyundai Card issues on Visa/Mastercard/Amex rails in Korea, BC Card is a structural competitor in domestic card processing, co-branded card programs, and B2B payment infrastructure.
• Hana Card: Hana Financial Group's credit card arm, a direct peer across Korean corporate and consumer card markets. Competes with Hyundai Card in corporate expense management, premium card benefits, and bank-channel co-branded distribution.

Emerging players

• Brex: US-based emerging fintech issuing corporate credit cards with built-in expense management software. Represents the fintech model that could eventually disrupt Korean incumbents like Hyundai Card by bundling cards with AI-driven expense workflows — a comparable but earlier-stage model to Hyundai Card's MY COMPANY + Bizplay stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6ZHTAY56DsfN5DipUEMnug
• Facebookfacebook.com/HyundaiCard
• Instagraminstagram.com/hyundaicard
• LinkedInlinkedin.com/company/%ED%98%84%EB%8C%80%EC%B9%B4%EB%93%9C

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 현대카드