What My Dance Hub does

My Dance Hub is a privately held ballroom dance studio founded in 2012 by Stefan Ciubotaru, headquartered in Aurora, Illinois, and operating three physical studio locations in Aurora/Naperville (IL), Oakbrook Terrace (IL), and Elkhart (IN). The studio sells individual and group ballroom dance instruction directly to consumers through private lessons, 40-minute group classes, an introductory $45 package combining a private lesson, group class, and party, a dedicated kids program for ages 3-14, and specialty offerings including wedding and Quinceañera choreography, Pro-Am and Am-Am competition coaching, formation teams, monthly social dance parties, and guest-coach sessions with Dancing with the Stars professionals Karina Smirnoff and Jonathan Roberts. Pricing is structured as discrete lesson packages (e.g., 4 private lessons for $360, 8 for $680) with private-lesson students receiving complimentary unlimited group classes, plus hourly studio rental ($15-$175/hr) and gift certificate distribution via TheGiftCardCafe.

The instructional staff of 9-10 professional dance instructors includes multiple European and World Championship finalists, Blackpool Dance Festival semifinalists, and national champions from Moldova, Russia, and Ukraine, with co-owner Brittany Bleggi serving as a professional Pro-Am competitor and choreographer. The core operational technology is a Pro-Am teaching model that allows solo students to learn and compete with professional partners, an online self-serve scheduling platform on the company website, and standard digital marketing channels (Instagram, Facebook, Constant Contact email, Google Reviews). Go-to-market is sales-led with event-driven and community-led overlays: competition wins at Windy City Open, Crystal Ball, Harvest Moon Ball, and Indiana Challenge generate brand credibility, while formation teams and monthly social parties drive word-of-mouth referrals and repeat participation.

Name

My Dance Hub

Legal name

My Dance Hub

Website

https://mydancehub.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Ballroom Dance Instruction

NAICS

Fine Arts Schools (61161), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Ballroom & Latin Dance Shows (MPAGADAE), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Ballroom dance instruction
• Dance studio services
• Private dance lessons
• Group dance classes
• Wedding dance choreography

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Dance Lessons: One-on-one instruction with professional dance instructors. Sold in packages of 4 lessons ($360), 8 lessons ($680), and 10 lessons. Includes access to unlimited complimentary group classes for weekly private lesson students.
2. Group Dance Classes: Group instruction sold per class ($20) or in 10-class packs ($150). Cardio classes and workshops priced separately.
3. Introductory Package: Entry-level offering combining 1 private lesson, 1 group class, and 1 party for $45. Priced identically for single or couple participants.
4. Kids Dance Lessons: Age-specific curriculum for children ages 3-14. Introductory package $45, single private lesson $80, 4-lesson package $300, 10-lesson package $700.
5. Studio Space Rental: Rental of dance studio space to groups and individuals. Shared practice floor at $15/hr, full studio at $150-175/hr, series of group classes at $45/hr.
6. Special Occasion Choreography: Custom choreography for weddings, anniversaries, Quinceañeras, and other special events. Provided as part of private lesson engagement.
7. Competition Preparation Services: Comprehensive competition support including costume rental, jewelry, dance shoes, makeup and hairstyling services at competitions.
8. Social Dance Parties: Monthly social events priced at $20 advance or $25 at door, includes food and beverages.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

My Dance Hub is a ballroom dance studio operating three locations in Illinois and Indiana that sells private and group dance instruction across American Rhythm, American Smooth, International Latin, International Standard, and social dance styles. The studio specializes in a Pro-Am teaching model that pairs students with professional instructors as partners, allowing them to learn and compete without needing a personal dance partner. Additional offerings include wedding choreography, formation team participation, coaching with celebrity guest instructors, and studio space rental.

Product overview

My Dance Hub is a ballroom dance studio offering a unified service platform with private lessons, group classes, and special occasion choreography as its core offerings. The studio operates across multiple locations (Naperville/Aurora, Oakbrook Terrace, and Elkhart) and provides a comprehensive portfolio including wedding dance lessons, professional coaching with celebrity guest instructors, formation team programs, and competitive dance opportunities through Pro-Am and Am-Am competitions. Additional services include dance showcases, monthly social parties, and studio rental options. The studio's teaching methodology incorporates Pro-Am (Professional-Amateur) dance instruction where students learn without requiring a partner, and the curriculum spans American Rhythm, American Smooth, Latin, International Ballroom, and Social dance styles. The business was established in 2012 by Stefan Ciubotaru.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Dance Lessons One-on-one dance instruction offering personalized curriculum, flexible scheduling Monday through Sunday, and Pro-Am opportunity where students learn directly from professional instructors without needing a partner. Sold in 4-lesson ($360), 8-lesson ($680), and 10-lesson packages; includes access to unlimited complimentary group classes for weekly private lesson students.
• Group Dance Classes Beginner and intermediate level group lessons teaching 15 different dance styles including Salsa, Bachata, Rumba, East Coast Swing, Ballroom Basics, American Rhythm, American Smooth, Latin, International Ballroom, and International Latin. 40-minute sessions with rotating partners, priced at $20 per class or $150 for a 10-class pack.
• Wedding Dance Lessons Custom choreography and instruction for wedding first dances, anniversaries, and special occasions such as Quinceañeras. Includes consultation on the couple's vision, venue, and song selection, delivered through private lessons with a professional instructor.
• Coaching Lessons Private coaching with celebrity guest coaches including Karina Smirnoff and Jonathan Roberts from Dancing with the Stars, as well as in-house professional coaches for competition preparation, routine refinement, and advanced technique development.
• Formation Teams Award-winning formation teams where groups of dancers learn choreographed routines for performances and competitions. Active teams include 'America,' 'Diamonds Are a Girl's Best Friend,' and 'Bollywood.'
• Pro-Am Competitions Professional-Amateur dance competitions where students compete with their professional instructor partners against other Pro-Am couples, categorized by gender, age, and experience level. Includes competition preparation, costume consultation, and at-competition support.
• Am-Am Competitions Amateur-Amateur partner dance competitions where couples compete against other amateur couples at the same skill and age level, including local Chicago Chapter USA Dance events.
• Showcases Annual showcase events allowing students to perform solo routines or with partners in front of family and friends, without competitive judging.
• Social Dance Parties Monthly Friday night social dance events offering practice opportunities for American rhythm, smooth, and Latin dances with partner rotation, light food, and beverages. Priced at $20 in advance or $25 at the door.
• Dance Studio Rental Studio space rental for groups and individuals. Shared practice floor at $15/hr, full studio rental at $150-$175/hr, series of group classes at $45/hr, and professional performance packages at $400 per couple for up to 4 dances with costume changes.
• Gift Certificates Gift certificate purchases for dance lessons available through The Gift Card Cafe, with receipts emailed to purchaser or recipient.

Quantifiable outcome

• Multiple Top Studio awards at regional Pro-Am competitions
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Steezy Studio (online dance classes): Subscription-based online dance instruction platform covering multiple styles. Does not teach partner ballroom specifically at My Dance Hub's depth, but competes for the same adult beginner's discretionary time and wallet by offering a lower-friction, lower-cost entry into dance fitness.
• Learn to Dance Ballroom (online): Online ballroom and Latin dance video curriculum competing for self-directed adult learners who might otherwise pay for a studio intro package. Pressure point: cannibalizes the bottom of My Dance Hub's $45 introductory offer for cost-sensitive beginners.

Regional players

• DanceSport of Indiana: Indiana-based ballroom and Latin dance studio catering to the same northern-Indiana amateur and competitive population as My Dance Hub's Elkhart location. Direct local competitor for South Bend/Elkhart students and competes for the same Indiana Challenge-level competitive circuit entrants.
• Chicago DanceSport (Chicago Chapter USA Dance): Local USA Dance chapter that hosts the amateur-amateur competitions that My Dance Hub's couples enter. Comparable as a competitive ecosystem anchor, but operates as a membership/club rather than a paid instruction business; competes indirectly for amateur competitive dancers' time and discretionary spend.

Broad incumbents

• Arthur Murray International: World's largest franchised ballroom dance studio chain with hundreds of locations worldwide. Operates the same private-lesson-plus-group-class model that My Dance Hub uses, and directly competes for the same Chicago-suburban adult beginner and Pro-Am student pool, but at vastly greater scale and brand awareness.
• Fred Astaire Dance Studios: Major US franchised ballroom and Latin dance studio chain with regional training centers and a national competition circuit. Mirrors My Dance Hub's curriculum (American Rhythm/Smooth, Latin, International Standard) and instructor certification approach, and is named in My Dance Hub's own instructor bios as a credentialing body.

Direct peers

• Ballroom Dance Chicago: Independent Chicago-based ballroom dance studio offering private and group lessons, wedding choreography, and competition coaching. Direct head-to-head competitor in the same Chicago metro for adult learners, social dancers, and wedding couples that My Dance Hub targets from its Aurora and Oakbrook Terrace locations.
• Bronze Ballroom Dance Studio: Multi-location ballroom and Latin dance studio offering private lessons, group classes, wedding choreography, and Pro-Am competition prep. Closely comparable in service mix, pricing tiers, and Pro-Am emphasis to My Dance Hub, with overlapping Midwest footprint.
• Dance With Me (Dancers Duo): Multi-location ballroom and Latin dance studio chain founded by Dancing with the Stars professionals, offering private lessons, group classes, wedding choreography, and competition teams. Same celebrity-coach-adjacent positioning, same Pro-Am-friendly model, same multi-unit Midwest/regional expansion strategy as My Dance Hub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/my-dance-hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Dance Hub