My Day Care Services Ltd

What My Day Care Services Ltd does

My Day Care Services Ltd is a family-owned adult day-care provider incorporated in England and Wales (company number 09122395) and founded in July 2014 by Lucy and Mark Durman. The company delivers person-centred day services to adults with learning disabilities, mental health needs, neurodiversity, autism and physical disabilities across Somerset — covering Taunton, Bridgwater, Wellington and surrounding areas — through a network of six physical hubs: Staplegrove Hub, Farm/Conquest Hub, Oaks Hub, Barn Hub, Mount Hub and Bridgwater (Lakes) Hub, plus the Wellness Lodge at Bridgwater. Operating hours are primarily Monday to Friday, 8:30am to 4:30pm, with optional evening and weekend care available. Service delivery is activity-led, spanning ASDAN-accredited courses, life-skills training, arts, cooking, animal care, performing arts, karate, swimming, woodwork, vehicle maintenance, volunteering, mindfulness and a pop-up community café (Acorn Cafe, Beehive Cafe). Bespoke 1:1 support packages and an optional door-to-door transport service are offered as paid add-ons.

The business model is a service-led, quota-based fee-for-attendance model with three documented revenue streams — Somerset Council commissioned placements under the Open Framework (since September 2014), direct payments routed through local authorities, and privately funded customers — each recurring in nature, plus a transactional transport add-on. Pricing is quote-based and not publicly disclosed; daily rates vary with care level, with extra unit charges for core one-on-one hours and pass-through charges for trips. The go-to-market is sales-led to local authority commissioners, supplemented by word-of-mouth referrals from families, free taster days, organic social (Facebook, Instagram), educational-institution partnerships with Richard Huish College and Bridgwater & Taunton College, and approved-provider status on the Open Framework. No AI, proprietary platform technology or developer APIs are part of the offering; technology infrastructure is limited to a WordPress-style website, a staff portal at mdcs.uk, and conventional productivity tooling managed in-house. Compliance is supported by a subscription to QCS Care Quality Systems.

Revenue and headcount are not publicly disclosed. The firmographic entry lists 9 employees, but the meet-the-team roster and the Bridgwater Hub staffing example (7 staff for one site) indicate the true operating headcount is materially higher — plausibly in the range of 30–40 employees across the six hubs. The company is privately held with no institutional investors, no funding rounds and no subsidiaries, and is therefore entirely owner-financed and family-controlled.

Name

My Day Care Services Ltd

Legal name

My Day Care Services Limited

Website

https://mydaycareservices.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

My Day Care Services Ltd is a family-owned, Somerset-based provider of person-centred day services for adults with learning disabilities, autism, mental health and physical disabilities, operating six hubs across Taunton and Bridgwater under a Somerset Council Open Framework contract since 2014.

Ownership category

akta.pro rank

Product category

Adult Day Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

akta.pro secondary industries

Specialized Adult Day Programs (Parkinson’s, Stroke, MS, etc.) (HSABANAE), Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab) (HSABANAF)

Keywords

• Adult day care
• Learning disabilities services
• Person-centred care
• Community day programs
• Supported day services

Headquarters

HQ city

Yeovil

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Commissioned Day Care Services: Placements funded by Somerset Council through contracted services. My Day has been an approved provider on the Open Framework since September 2014.
2. Direct Payments: Services paid through direct payments from local authorities on behalf of service users.
3. Private Funding: Privately funded customers who pay directly for services at daily rates.
4. Transport Services: Optional door-to-door transport provision for an additional charge, covering vehicle costs, fuel, and staffing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

My Day Care Services is a person-centred day service provider delivering structured daytime support, activities, and life-skills programmes to adults with learning disabilities, autism, mental health needs, neurodiversity, and physical disabilities across six Somerset hubs. Core offerings include group day attendance (Monday-Friday 8:30am-4:30pm), 1:1 bespoke support packages, ASDAN accredited courses, optional door-to-door transport, and a range of activity programmes covering animal care, performing arts, woodwork, cooking, sports, and community volunteering.

Product overview

My Day Care Services is a family-owned person-centred day service provider for adults with learning disabilities, autism, mental health needs, and physical disabilities. Founded in 2014, the company operates across Somerset through six hub locations (Staplegrove, Conquest Farm, Oaks, Bridgwater/Lakes, Barn, and Mount). The core offering centres on providing individualised day services between 8:30am-4:30pm Monday to Friday, with optional one-to-one evening and weekend care. Services are delivered through structured activity programmes including ASDAN accredited courses, life skills training, arts, sports, animal care, and community volunteering. The company also offers optional door-to-door transport and bespoke one-to-one support packages as add-on services. Services span the Taunton, Bridgwater, Wellington, and surrounding Somerset areas, with placements funded through Somerset Council contracts, direct payments, and private arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Person-Centred Day Services Core person-centred day service for adults with learning disabilities, mental health needs, neurodiversity, autism, and physical disabilities across Somerset, delivered Monday-Friday 8:30am to 4:30pm with optional evening and weekend care. Includes structured activity programmes covering life skills, arts, sports, animal care, and community engagement.
• 1:1 Bespoke Support Packages

Quantifiable outcome

• Positive outcomes reported by parents regarding happiness, social interaction, and personal development of service users

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Somerset CouncilcoreStrategic or Co-development Partner · 1 September 2014Since September 2014, My Day has had a contract with Somerset Council and is an approved provider on the Open Framework. This is the primary commissioning relationship for the company's day care services, providing ongoing commissioned placements for adults with learning disabilities. The partnership includes both Commissioned Services placements funded by the local authority and services paid through direct payments.
• Richard Huish CollegeminorStrategic or Co-development PartnerMy Day has been successfully offering student placements to Richard Huish College Health and Social Care students for several years. The college believes real work experiences are vital to student development. The collaboration has strengthened over time to offer great opportunities to students while providing My Day with future workforce visibility.
• Bridgwater & Taunton CollegeminorStrategic or Co-development PartnerWork placement partnership for Health and Social Care students. The college has reported positive experiences with My Day staff, particularly noting accommodation of transport restrictions and clear introductory materials for students.
• QCS Care Quality SystemsminorOthersMy Day Care Services subscribes to QCS Care Quality Systems for compliance management. They also maintain thorough Health & Safety standards and multiple risk assessments designed to ensure compliance with all relevant laws and standards.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Real Life Options: UK provider of person-centred support for people with learning disabilities, autism, and mental health needs including day services, supported living, and community participation; comparable in commissioning model and activity-based day programmes.
• Sense: National disability charity supporting people with complex needs including learning disabilities, autism, and sensory impairments through day services, residential care, and community programmes; directly comparable on user population and service breadth.
• United Response: National charity providing person-centred support including day services, community activities, and supported living for people with learning disabilities, autism, and mental health needs; comparable in target population and community-based day service model.
• Voyage Care: Large UK provider of supported living, residential, and day services for people with learning disabilities, autism, and complex needs; comparable as a multi-site commissioned day services operator.
• MacIntyre: National charity delivering high-quality, personalised support including day opportunities and learning services for children and adults with learning disabilities and autism; comparable in its person-centred approach and local-authority-funded day service model.
• Mencap: UK's leading learning disability charity providing supported employment, day services, community support, and residential care; comparable on target population, local-authority commissioning relationships, and multi-site community-based delivery.
• Hft (Home Farm Trust): One of the UK's largest charities supporting people with learning disabilities, providing personalised day services, supported living, and employment support nationwide; comparable as a multi-site adult day services provider serving overlapping learning disability populations.
• Dimensions: Specialist learning disability provider offering personalised support including day opportunities, supported living, and community engagement across the UK; directly comparable in supporting adults with learning disabilities and autism through community-based day programmes.
• National Autistic Society: UK charity for autistic people providing day services, social groups, employment support, and education programmes; comparable as it serves overlapping neurodiverse and learning disability populations through commissioned and private day activities.
• Affinity Trust: UK charity supporting people with learning disabilities and autism through supported living, day services, and personalisation-focused community programmes; comparable in commissioning relationships and activity-led day service design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mydaytaunton
• Facebookfacebook.com/MyDCServices
• Instagraminstagram.com/my.day.care
• LinkedInlinkedin.com/company/mydaycare

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Day Care Services Ltd