Dentalnet Inc

What Dentalnet Inc does

Dentalnet Inc operates the Principal Dental Access Plan, a dental discount membership product (explicitly not insurance) offering members 15-60% savings on dental services at more than 100,000 participating provider locations nationwide. The product is associated with Principal Life Insurance Company, founded in 1982 and headquartered in Des Moines, Iowa, while Dentalnet Inc itself is listed in Delray Beach, Florida with an operational address at 9445 Farnham Street, Ste 100, San Diego, CA 92123. The plan targets uninsured and underinsured consumers who want predictable dental pricing without the underwriting complexity of traditional dental insurance.

Members enroll directly through mydentalplan.net and pay a fixed monthly subscription of $8 for individuals or $10 for families, plus a one-time activation fee. The product is structured for immediate use — no waiting periods, no deductibles, no annual spending limits, and no claims paperwork. The plan is excluded from Florida, Illinois, and Nevada, and the company explicitly flags that the offering does not satisfy Massachusetts minimum creditable coverage requirements, reflecting regulatory constraints on discount (vs. insured) dental products. The company claims to have served millions of members over the life of the product.

Dentalnet Inc operates with a footprint of approximately 6 employees and distributes primarily through direct-to-consumer website enrollment and dental provider referrals. Supporting technology is limited to a member portal with online account management, a member services line (833-586-9915), and a participating provider directory search — standard web infrastructure with no disclosed AI, data, or proprietary technology components. No management team, board, funding rounds, partnerships, patents, or certifications are disclosed in the available data.

Name

Dentalnet Inc

Legal name

Principal Life Insurance Company

Website

https://mydentalplan.net

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Dentalnet Inc operates the Principal Dental Access Plan, a dental discount membership offering 15-60% savings at 100,000+ provider locations nationwide, serving uninsured and underinsured consumers across most U.S. states.

Ownership category

akta.pro rank

Product category

Dental Discount Plans

akta.pro primary industry

Dental Discount Plans (Non-Insurance) (FSAIAHAD)

akta.pro secondary industry

Dental Discount Plans (Dental Savings Plans) (HLAEAIAD)

Keywords

• Dental discount plan
• Dental savings plan
• Dental membership program
• Discount dental network
• Consumer dental care

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Subscription Fees: The company generates revenue through monthly membership fees (Individual plan: $8/month, Family plan: $10/month) plus a one-time activation fee. Members receive discounted dental services at participating providers in exchange for their subscription payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dentalnet Inc sells a single consumer-facing dental discount membership, the Principal® Dental Access Plan, which gives members immediate access to 15–60% discounts on all dental services at over 100,000 participating provider locations nationwide. Members pay a low monthly fee ($8 individual or $10 family) plus a one-time activation fee, and pay participating dentists directly at the point of care; the plan is not insurance and involves no claims processing, waiting periods, deductibles, or annual maximums.

Product overview

The Principal® Dental Access Plan is a single dental discount plan offering (not insurance). Members pay a monthly membership fee to access discounted dental services at participating providers nationwide, with savings ranging from 15-60% on all dental procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Principal® Dental Access Plan A dental discount membership plan (not insurance) that gives members immediate 15–60% off regular office fees on all dental services at over 100,000 participating dental provider locations nationwide. Available to individuals ($8/month) and families ($10/month) of any age, with a one-time activation fee, no waiting periods, no deductibles, no annual maximums, and no claims paperwork. Members pay providers directly at the point of care. Not available in Florida, Illinois, or Nevada.

Quantifiable outcome

• Members save 15-60% off regular office fees on all dental services
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Cigna Dental: Cigna provides dental insurance and discount dental plans through employer-sponsored and individual markets, overlapping with Dentalnet's product offering while operating as a much larger, diversified health benefits provider.
• Ameritas Dental: Ameritas is a major dental insurance carrier offering individual and group dental plans across the US, competing for the same consumer dollars as the Principal Dental Access Plan while operating at much greater scale.
• Aetna Dental: Aetna offers dental insurance and discount products nationally through employer and individual channels, competing with Dentalnet for the same underinsured and uninsured consumers but as part of a broader benefits portfolio.
• Humana Dental: Humana offers dental insurance and supplemental discount-style dental products across individual and group segments, addressing the same affordability gap that the Principal Dental Access Plan targets but with deeper financial backing and broader distribution.
• UnitedHealthcare Dental: UnitedHealthcare offers dental insurance and discount products as part of its large national benefits portfolio, serving the same underinsured consumer segment through employer and individual channels.

Direct peers

• Careington International Corporation: Careington is one of the largest administrators of dental discount plans in the US, offering individual and family memberships with access to participating provider networks — a direct competitor to the Principal Dental Access Plan in the same product category and customer segments.
• Direct Benefits: Direct Benefits is a diversified voluntary benefits administrator that includes dental discount plans among its offerings, serving employers, associations, and individuals — a comparable operator in the same discount-plan distribution model.
• DentalPlans.com (Careington): DentalPlans.com is a leading online marketplace for dental savings plans operated by Careington, offering multiple plan options to consumers — directly comparable to Dentalnet's Principal Dental Access Plan in pricing, distribution, and target customer.
• Spirit Dental & Vision: Spirit Dental offers individual and family dental plans — including no-waiting-period options — marketed directly to consumers without employer sponsorship, directly comparable to Dentalnet's membership-based dental savings offering.
• Avia Dental Plan: Avia Dental offers a membership-based dental discount plan with comparable pricing structure and direct-to-consumer marketing, making it a direct small-scale competitor in the same niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dentalnet-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentalnet Inc