Dental Plans

What Dental Plans does

DentalPlans.com, Inc., founded in 1999 and headquartered in El Segundo, California, operates a leading U.S. dental savings plan marketplace and dental insurance brokerage serving over 3 million lifetime members. The company aggregates 25+ dental savings plans and distributes insurance products from 30+ carrier partners — including Cigna, Aetna, Humana, Delta Dental, Careington, Renaissance Dental, and Dentegra — providing consumers a single comparison and enrollment platform covering access to 140,000+ participating dentists nationwide (claimed 70%+ of U.S. dental practices).

The underlying technology is a web-based platform comprising a member portal, plan comparison and search tools, a dentist finder directory with location and ZIP-code lookup, online enrollment, and a separate B2B platform (groups.dentalplans.com) for employer/groups with company-specific pricing. Adjacent offerings include a free prescription discount card, VSP vision savings, :DP HealthNow telemedicine, and a virtual dental care integration with Dental.com's SmartScan technology. The platform supports a hybrid GTM motion: self-service direct-to-consumer enrollment, a licensed-agent call center (1-888-632-5353), an affiliate program, a broker channel (dpbrokers.com), and a provider recruitment portal for dentist network expansion.

Revenue is generated through three primary streams: (1) recurring annual membership fees for dental savings plans (low-annual-fee subscriptions delivering 10-60% discounts at time of service, with no annual caps); (2) affiliate/referral commissions on dental insurance premiums distributed from carrier partners (e.g., Aetna Dental Direct PPO, Humana Complete Dental, Renaissance Dental, Delta Dental PPO) priced from approximately $15 to $58 per month; and (3) B2B group dental benefit subscriptions sold to employers and organizations. The company is privately held with no disclosed parent or institutional investors and has been operating cash-generatively for over two decades.

Name

Dental Plans

Legal name

DentalPlans.com, Inc.

Website

https://dentalplans.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

DentalPlans.com is a U.S. dental savings plan marketplace and insurance brokerage that aggregates 25+ plans from 30+ carrier partners, connecting over 3 million members to a 140,000+ dentist network for discounted dental, vision, and telemedicine benefits.

Ownership category

akta.pro rank

Product category

Dental Savings Plans Marketplace

NAICS

Offices of Dentists (621210), Health and Welfare Funds (525120)

akta.pro primary industry

Dental Discount Plans (Dental Savings Plans) (HLAEAIAD)

akta.pro secondary industries

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Dental Teleconsultation Marketplaces (HLALALAL)

Keywords

• Dental savings plans
• Dental insurance marketplace
• Dental discount programs
• Vision savings plans
• Group dental benefits

Headquarters

HQ city

Plantation

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Dental Savings Plan Membership Fees: Annual membership fees charged to consumers for access to dental savings plans. Members pay a low annual fee and receive discounts (average 50%) on dental procedures at participating providers. No paperwork or reimbursement process - members pay discounted rate at time of service.
2. Dental Insurance Distribution: Commission-based revenue from distributing dental insurance products from carriers including Aetna, Humana, Renaissance Dental, and Delta Dental. Consumers purchase insurance plans through the platform with DentalPlans.com earning referral/distribution fees.
3. Group/Business Dental Plans: B2B channel offering dental savings plans to employers and organizations. Companies provide dental benefits to employees through the platform's group enrollment system.

Pricing tiers

Distribution channels6 records

Marketing channels7 records

Core offering

DentalPlans.com operates an online marketplace that aggregates 25+ dental savings plans and dental insurance products from multiple carriers, allowing consumers and small businesses to compare, enroll, and access discounted dental care through a network of 140,000+ dentists. Revenue is generated via membership subscription fees on its own branded plans and commissions on third-party insurance and savings products, including add-on vision, prescription, and telemedicine benefits.

Product overview

DentalPlans.com operates as a dental savings plans marketplace and insurance broker offering two primary product categories: Dental Savings Plans (membership-based discount programs with no annual limits, no waiting periods, and savings of 10-60% on dental procedures) and Dental Insurance (traditional PPO insurance with monthly premiums, deductibles, and coverage maximums). The platform aggregates 25+ dental savings plans from brands including Cigna, Aetna, Careington, Humana, Delta Dental, DenteMax, Dentegra, Dominion National, Solstice, UNI-CARE, Patriot Health, iDental, Avia, Alliance HealthCard, and Affordable Family Health Services, as well as dental insurance products from Aetna, Delta Dental, Humana, and Renaissance Dental. Additional offerings include vision savings plans (VSP Savings Pass, Coast to Coast Vision), telemedicine savings (:DP HealthNow), and prescription discount cards. The company connects consumers to a network of 140,000+ dentists nationwide and has served over 3 million members since 1999. The platform also provides group/business dental plans for employers with 30+ plan options.

Differentiator

Problem solved

Functional benefit

Products and services

• CignaPlus Savings
• Aetna Vital Savings
• Patriot Health
• Careington Care 500 Series
• Humana Dental Access
• DenteMax Discount Dental Plan
• Dentegra Smile Savings
• Dominion National
• Solstice Plus Plan Complete
• UNI-CARE 100 Discount Dental Plan
• Avia Dental Plan
• iDental Discount Plan by United Concordia
• Affordable Family Health Services
• Aon Dental Solutions Plan
• Aetna Dental Direct Preferred PPO
• Delta Dental PPO Individual Basic Plan
• Delta Dental PPO Individual Premium Plan
• Humana Complete Dental Insurance
• Renaissance Dental Insurance Plan III
• VSP Savings Pass
• Coast to Coast Vision
• :DP HealthNow
• Free Prescription Rx Card
• Group/Business Dental Plans

Quantifiable outcome

• Average 50% savings on dental procedures (range 10-60% off)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Partnerships

18 partnerships are on record, tiered core, major and minor.

• CignacoreChannel Partner/ Reseller/ DistributorCigna dental savings plans and insurance products distributed through the DentalPlans.com platform. Major brand partner offering plans including CignaPlus Savings and Preferred Network Access by Cigna.
• AetnacoreChannel Partner/ Reseller/ DistributorAetna dental insurance and savings plans distributed through the platform. Products include Aetna Vital Savings, Aetna Dental Access, and Aetna Dental Direct Preferred PPO.
• HumanacoreChannel Partner/ Reseller/ DistributorHumana dental insurance and savings plans offered through the platform, including Humana Complete Dental Insurance and Humana Dental Access plans.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorDelta Dental PPO individual plans (Basic and Premium) distributed through the platform.
• CareingtoncoreChannel Partner/ Reseller/ DistributorCareington dental savings plans including Careington Care 500 Series and Careington POS offered through the platform.
• Renaissance DentalcoreChannel Partner/ Reseller/ DistributorRenaissance Dental Insurance Plan III distributed through the platform. Renaissance provides access to 300,000+ dental locations.
• iDental/United ConcordiamajorChannel Partner/ Reseller/ DistributoriDental Discount Plan by United Concordia offered through the platform.
• DentegramajorChannel Partner/ Reseller/ DistributorDentegra Smile Savings dental savings plans distributed through the platform.
• DenteMaxmajorChannel Partner/ Reseller/ DistributorDenteMax Discount Dental Plan offered through the platform's network.
• SolsticemajorChannel Partner/ Reseller/ DistributorSolstice Plus Plan Complete and Solstice Plus Plan One dental savings plans offered.
• Dominion NationalmajorChannel Partner/ Reseller/ DistributorDominion National dental savings plans available through the platform.
• Patriot HealthmajorChannel Partner/ Reseller/ DistributorPatriot Health and Patriot Health Plus dental savings plans - marketed as affordable options with good preventive care coverage.
• Uni-CareminorChannel Partner/ Reseller/ DistributorUni-Care 100 and 200 Discount Dental Plans offered through the platform.
• Avia Dental PlanminorChannel Partner/ Reseller/ DistributorAvia Dental Plan available as part of the platform's savings plan offerings.
• VSPminorChannel Partner/ Reseller/ DistributorVSP Vision Savings Pass and vision plans offered as additional savings products through the platform.
• AonminorChannel Partner/ Reseller/ DistributorAon Dental Solutions Plan offered as a group/enterprise dental benefit option.
• DPHealthNowminorChannel Partner/ Reseller/ DistributorTelemedicine savings plan (:DP HealthNow) offered as additional health benefit product through the platform.
• CVS Health (ExtraCare Plus)minorGTM or Marketing PartnerCVS ExtraCare Plus membership offered as additional benefit with Aetna Dental Direct plans, including monthly rewards and exclusive discounts at CVS Pharmacy locations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthcare.com: Online health insurance marketplace offering individual, family, and Medicare plans including dental coverage; competes head-to-head with DentalPlans in driving comparison-shopping consumer traffic through SEO and digital channels.
• eHealth Insurance: Major online health insurance marketplace and broker with a broad carrier portfolio; directly comparable business model to DentalPlans' insurance distribution arm, though broader in scope across medical and ancillary lines.
• GoHealth: Public health insurance marketplace specializing in Medicare and ACA plans with telesales-led enrollment; comparable in online marketplace model and carrier commission revenue structure.
• DentalInsurance.com: Direct competitor focused exclusively on dental insurance comparison and purchase; competes for the same uninsured/individual consumer segment via similar SEO and content marketing tactics.
• 1Dental: Online dental savings plan provider and comparison site; competes directly with DentalPlans in the dental discount plan marketplace with overlapping carrier partnerships and a similar dentist-finder experience.
• Spirit Dental & Vision: Direct-to-consumer dental and vision insurance carrier; competes for the same individual buyer with no-waiting-period indemnity and PPO plans, overlapping with DentalPlans' insurance distribution offerings.

Emerging players

• Careington International: Dental savings plan provider and partner to DentalPlans; operates its own direct-to-consumer and employer channels, making it both a supplier and a partial competitor in the same savings plan product space.
• Solstice Benefits: Dental and vision discount plan provider; competes as both a DentalPlans product partner and a direct seller of its own branded plans to consumers and employers.

Broad incumbents

• DentaQuest: Large dental benefits administrator serving Medicaid, Medicare Advantage, and employer plans; overlaps with DentalPlans' group/employer dental benefits segment but at much larger scale and with insured products.

Others

• CareCredit: Healthcare financing credit product accepted at dental practices; addresses a related consumer pain point (out-of-pocket dental costs) but as an adjacent financing solution rather than a discount or insurance marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/dentalplans
• Facebookfacebook.com/dentalplans
• Instagraminstagram.com/dentalplans
• Xx.com/dentalplans

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Plans