Myers Driving School

What Myers Driving School does

Myers Driving School, Ltd. is a family-owned driver education provider headquartered at 7845 Wales Ave NW in North Canton, Ohio, founded in 1960 and operating continuously for over 60 years. The company delivers state-licensed driver education through nine physical locations across Northeast Ohio covering Stark, Summit, Portage, Medina, and Wayne counties (Alliance, Barberton, Canton-Akron, Copley, Cuyahoga Falls, Medina, Wooster, North Canton, and Akron). It currently employs approximately 9 people and is actively recruiting additional driving instructors across its service area.

The company's product mix is built around a 32-hour teen driver training curriculum and is segmented across five learner types: teen drivers seeking first licenses, adults pursuing initial licensure, court-referred adult remedial students, international drivers and new Ohio residents, and drivers needing manual transmission instruction. Course formats include traditional classroom, virtual classroom, behind-the-wheel road training, abbreviated adult programs, private lessons, and manual transmission lessons. Supporting infrastructure includes an online pre-registration system, a virtual classroom platform, and a student portal. Go-to-market is local and direct: organic website traffic, phone inquiries, a $20 sibling referral discount, gift certificates as a new acquisition channel, and partnerships with named high schools (Barberton HS, Alliance HS) for institutional teen enrollment pipelines.

The business model is high-volume, low-ticket consumer services with per-program pricing: the full teen program is $525 (discounted to $470), adult remedial is $100 (discounted to $75), the abbreviated adult complete program is $325 (discounted to $305), international lessons start at $125 for the first two sessions then $100, and private and manual transmission lessons are approximately $60 per 2-hour session. Revenue mechanics are transactional and enrollment-driven with no disclosed enterprise contracts, no recurring subscriptions, and no third-party reimbursement arrangements. There is no funding history, no M&A activity, and no disclosed awards, patents, or AI capabilities.

Name

Myers Driving School

Legal name

Myers Driving School, Ltd.

Website

https://myersdrivingschool.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Myers Driving School is a family-owned Ohio driver education provider, founded in 1960, operating nine locations across Northeast Ohio and serving teen, adult, remedial, international, and manual transmission learners through classroom, virtual, and behind-the-wheel instruction.

Ownership category

akta.pro rank

Headquarters

HQ city

North Canton

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Driver Education Programs: Revenue from comprehensive driver education courses including teen drivers ed (24hr classroom + 8hr behind-the-wheel), adult remedial classes, and abbreviated adult programs. Fees structured as one-time program payments with discounts for early payment.
2. Private Driving Lessons: One-on-one behind-the-wheel instruction for students who already have their permit. Priced per 2-hour session with bundled packages available.
3. International Student Program: Driving instruction for international students and adults needing Ohio licenses. First two lessons at premium rate, subsequent lessons at standard rate.
4. Manual Transmission Lessons: Specialized 2-hour sessions for licensed drivers learning manual transmission. Priced per session.
5. Vehicle Use for Driving Test: Use of school vehicle for official driving test at BMV. Instructor provides pickup, practice, test transport, and return home.
6. Duplicate Certificates: Processing fee for replacement certificates when original is lost or contains errors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Myers Driving School delivers state-approved driver education services to teens and adults in Northeast Ohio, including a 32-hour teen driver training program (24 hours classroom + 8 hours behind-the-wheel), abbreviated adult programs, adult remedial point-credit classes, private behind-the-wheel lessons, manual transmission lessons, and international student driver education, offered across multiple physical classroom locations and a virtual classroom platform.

Product overview

Myers Driving School offers a unified suite of driver education services across Northeast Ohio, comprising Traditional Classroom Instruction, Virtual Classes, Behind-the-Wheel Training, and various specialized programs. The core product is the Teen Driver Training (32-Hour Program) combining 24 hours of classroom and 8 hours of BTW instruction. Supporting programs include the Abbreviated Adult Program for adults who failed their first driving test, Adult Remedial Classes for point credit, Private Driving Lessons (PDL), Manual Transmission Lessons, and International Driver Education. The company also provides online platforms including a Student Portal for enrollment management and Gift Certificate system. All programs are delivered through 10 physical locations across Ohio (Alliance, Barberton, Akron-Canton, Copley, Cuyahoga Falls, Medina, Virtual Classroom, and Wooster) plus virtual learning options.

Differentiator

Problem solved

Functional benefit

Products and services

• Teen Driver Training (32-Hour Program)
• Traditional Classes
• Virtual Classes
• Behind-the-Wheel Training
• Abbreviated Adult Program
• Adult Remedial Classes
• Private Driving Lessons (PDL)
• Manual Transmission Lessons
• International Driver Education
• Vehicle Use for Driving Test
• Gift Certificates

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• 911 Driving School: Multi-state driving school chain with both corporate-owned and franchise locations offering teen driver ed, adult refreshers, and road test services. Comparable physical-classroom + BTW model and similar target customer (teens and parents).
• DriveTeam: Regional driving school operating physical classroom + BTW programs in the Midwest. Comparable multi-location operating footprint and similar teen-driver-education customer base.
• Safeway Driving Schools: Regional Midwest driving school offering teen driver ed, adult lessons, and behind-the-wheel instruction across multiple physical classroom locations. Directly comparable multi-location operating model serving Ohio-adjacent markets.
• All Star Driver Education: Regional driving school operating across multiple U.S. states with similar teen driver ed, adult programs, and behind-the-wheel training offerings. Comparable state-approved curriculum delivery and similar state-by-state BMV compliance model.

Emerging players

• I Drive Safely: Online traffic school and driver education provider with multi-state approvals offering adult and teen courses. Comparable adult remedial and traffic-school product layer where states permit online completion.
• DriversEd.com: Online driver education platform offering state-approved courses across the U.S. Comparable on the virtual curriculum side and on national scale; competes for the same adult remedial and abbreviated program students.
• Coastline Academy: Driving school chain combining online classroom curriculum with in-person behind-the-wheel instruction across multiple states. Comparable blended virtual + BTW delivery model that directly competes for the same teen and adult student base.
• Aceable: Online-native driver education provider approved in multiple states delivering fully remote driver's ed courses. Comparable on the virtual classroom layer and could divert teen registrations if Ohio expands online-only approvals.

Broad incumbents

• National Safety Council: National nonprofit that develops and licenses defensive driving and traffic safety curricula used by many state-approved driving schools. Comparable as a curriculum/standards counterparty rather than a direct student competitor, and a potential channel for adult remedial course content.
• AAA (American Automobile Association) Driver Training: AAA-affiliated driving schools offer teen and adult driver education across multiple U.S. states with similar classroom + BTW curricula. Comparable because it is the most recognized legacy driving-school brand nationally and competes for the same parent-paid teen registration dollars.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/myers-driving-school

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myers Driving School