Evolved Novelties
Evolved Novelties is a Chatsworth, California-based private manufacturer of adult pleasure products operating six sub-brands—including a licensed Playboy Pleasure line—across direct-to-consumer e-commerce and B2B wholesale distribution channels, offering hundreds of SKUs to consumers and retail partners globally.
- Company typePrivate
- Founded-
- HeadquartersChatsworth, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Evolved Novelties does
Evolved Novelties is a Chatsworth, California-based private manufacturer and retailer of adult pleasure products, operating six distinct sub-brands from a single headquarters at 20525 Nordhoff St. Suite #4. The portfolio comprises Evolved Novelties (core vibrators and classics), Playboy Pleasure (a licensed iconic brand), Gender X (inclusive and gender-neutral design), SELOPA (elevated everyday intimacy), Zero Tolerance (bold positioning), and Barely Bare (intimate apparel). Across these brands the company offers hundreds of SKUs spanning vibrators, dildos, anal products, rings and strokers, lingerie, body wear (including gender-affirming packers and stand-to-pee devices), and replacement chargers, with a stated cadence of weekly product introductions.
The business runs a dual-channel model combining direct-to-consumer e-commerce on a BigCommerce storefront and B2B wholesale distribution through a dedicated Partners Portal serving retail outlets globally. Revenue is generated primarily through hardware sales at unit pricing to individual consumers on the DTC site and bulk wholesale to retail partners. A Price Lock Guarantee, active since 2025, commits that every product across every brand will maintain current pricing, an unusual positioning move for a category typically subject to promotional volatility. The Playboy Pleasure licensing arrangement is the company's most distinctive commercial asset, leveraging an instantly recognizable brand name for shelf differentiation, while the Gender X line addresses an underserved inclusive-design segment.
The company is privately held with no disclosed parent, institutional investors, or external funding rounds, and no revenue figures are available in public sources. In 2026 Evolved Novelties received the O Awards 'Best Pleasure Product Manufacturer Large' recognition, consistent with multi-brand, multi-channel operations. No proprietary technology, AI/ML capabilities, patents, regulatory certifications, or third-party integrations are disclosed in available material; core commerce infrastructure is built on the standard BigCommerce platform, and the company does not maintain disclosed leadership profiles, headcount, or international office footprints beyond its California headquarters.
Evolved Novelties firmographics
Firmographics- Name
- Evolved Novelties
- Legal name
- Evolved Novelties
- Website
- https://myevolved.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Evolved Novelties is a Chatsworth, California-based private manufacturer of adult pleasure products operating six sub-brands—including a licensed Playboy Pleasure line—across direct-to-consumer e-commerce and B2B wholesale distribution channels, offering hundreds of SKUs to consumers and retail partners globally.
- Ownership category
- akta.pro rank
Evolved Novelties industry classification
Industry- Product category
- Adult Novelties & Pleasure Products
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Sexual Wellness & Intimacy Products DTC (CRAFACAM)
- akta.pro secondary industry
- Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO)
Keywords
Where Evolved Novelties is headquartered
LocationHeadquarters
- HQ city
- Chatsworth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Evolved Novelties business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Direct Product Sales: Direct-to-consumer e-commerce sales of pleasure products through owned website. Customers purchase individual products via shopping cart with add-to-cart functionality.
- B2B Wholesale: Wholesale distribution to retail partners through B2B Partners Portal. Products sold in bulk to retail outlets carrying the six brand portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for individual consumers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Evolved Novelties product offering
Product offeringCore offering
Evolved Novelties designs, manufactures, and distributes adult pleasure products and intimate apparel across six consumer sub-brands, offering hundreds of SKUs in categories including vibrators, dildos, anal products, rings and strokers, lingerie, and body wear. The company sells directly to consumers through its own e-commerce website and to retail partners through a wholesale B2B portal, with new products released weekly and prices locked under a Price Lock Guarantee.
Product overview
Evolved Novelties is a multi-brand adult novelty company operating six distinct sub-brands: Evolved Novelties (core products), Playboy Pleasure (iconic licensed brand), Gender X (inclusive/gender-neutral products), SELOPA (elevated everyday intimacy), Zero Tolerance (bold products), and Barely Bare (intimate apparel). The company offers hundreds of products across categories including Vibrators (Rabbit, Clitoral, G-Spot, Wand, Bullet, Suction, Fantasy, Thrusting, Finger, and Egg styles), Dildos (realistic and harnesses), Anal products (butt plugs, prostate massagers, anal beads), Rings & Strokers (masturbators, pumps, cock rings), Lingerie (babydolls, robes, teddies, plus-size), Body Wear (packers, STP devices), and Replacement Chargers. The company has a Price Lock Guarantee and drops new products weekly. Featured products include Pretty In Pink, Coming Strong, Little Dipper, and The Pleaser.
Differentiator
Problem solved
Functional benefit
Brands
- Evolved Novelties: The original standard brand with tagline 'Love Is Back'.
- Playboy Pleasure
- Gender X
- Selopa
- Zero Tolerance
- Barely Bare
Products and services
- Evolved Novelties Brand The company's original flagship brand offering classic vibrators and pleasure products. Targeted at consumers seeking the core Evolved Novelties line.
- Playboy Pleasure Brand Licensed branded line of vibrators and intimate products leveraging the iconic Playboy name with strong shelf appeal.
- Gender X Brand Inclusive design sub-brand focused on gender-neutral and expansive pleasure products under the tagline 'Inclusive Design. Expansive Pleasure.'
- SELOPA Brand Sub-brand positioning elevated everyday intimacy with the tagline 'Sex. Love. Passion. Elevated Everyday.'
- Zero Tolerance Brand Bold sub-brand of pleasure products with tagline 'Bold Choices. No Apologies.'
- Barely Bare Brand Intimate apparel and lingerie sub-brand including robes, teddies, babydolls, and plus-size options. Tagline: 'Intimate Apparel. Confidently Worn.'
- Vibrators Extensive vibrator product line spanning Rabbit, Clitoral, G-Spot, Butterfly, Wand, Bullet, Fantasy, Suction, Egg, Thrusting, Finger, and Vibrator Kit styles.
- Dildos Dildo product line including realistic dildos and harnesses for strap-on use.
- Anal Products Anal product line including butt plugs, prostate massagers, and anal beads.
- Rings & Strokers Product line including masturbators, pornstar masturbators, strokers, pumps, cock rings, and penis extenders.
- Lingerie Intimate apparel line including babydolls, panties and garters, plus-size lingerie, robes, sets, and teddies and bodysuits.
- Body Wear Body wear product line including packers and stand-to-pee devices for gender-affirming products.
- Replacement Chargers Replacement charging accessories for vibrators and electronic products.
Companies that use Evolved Novelties
Customer profileSegments2 records
Ideal customer profiles2 records
Evolved Novelties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Evolved Novelties partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Evolved Novelties competitors and assessment
Company assessmentDirect peers
- CalExotics: Major pleasure products manufacturer with multiple sub-brands and a strong wholesale distribution footprint. Directly comparable to Evolved Novelties' manufacturer-wholesaler model across vibrators, novelties, and intimate apparel categories.
- Adam & Eve: Long-running adult retailer and manufacturer-distributor with a broad catalog of vibrators, lingerie, and novelty products. Directly comparable across product categories, channel mix, and target end consumer.
- Lovehoney: Global sexual wellness retailer and brand house with owned labels and a strong direct-to-consumer plus wholesale presence. Comparable to Evolved Novelties for its combination of multi-brand DTC retail and B2B distribution.
- Pipedream Products: Large-scale pleasure products manufacturer and distributor with an extensive multi-brand portfolio and global wholesale reach. Closely comparable in business model and product breadth to Evolved Novelties' multi-brand manufacturer approach.
- Doc Johnson: One of the largest US-based pleasure products manufacturers, producing a wide range of vibrators, dildos, and novelty items for wholesale and retail. Directly comparable to Evolved Novelties as a multi-category manufacturer-distributor in the same product space and channel structure.
- LELO: Premium sexual wellness brand with a strong DTC presence and global distribution in pleasure products and intimate accessories. Comparable to Evolved Novelties' premium positioning and DTC-plus-retail channel mix.
Emerging players
- Dame Products: Design-led DTC sexual wellness brand competing in vibrators and intimate wellness with a premium positioning. Comparable as a same-category competitor targeting the same end consumer, but with a narrower brand portfolio and DTC-first focus.
- OhMiBod: Technology-forward sexual wellness brand specializing in app-connected pleasure devices with global retail and DTC channels. Comparable to Evolved Novelties for shared product category and dual GTM, with a more tech-led differentiation angle.
- Maude: Modern sexual wellness brand offering vibrators, lubricants, and intimate care with a clean, design-forward DTC approach. Comparable as an emerging same-category competitor targeting overlapping premium consumers, though without the licensed brand or wholesale breadth.
Broad incumbents
- Satisfyer: Globally recognized sexual wellness brand spanning pleasure devices and intimate care with strong retail distribution. Comparable as a broad incumbent with overlapping product categories and similar target consumer, though more concentrated in a single flagship brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Evolved Novelties social profiles
Digital presenceEvolved Novelties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evolved Novelties leadership team
Management profileNumber of profiles
Evolved Novelties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evolved Novelties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evolved Novelties
What does Evolved Novelties do?
Evolved Novelties designs, manufactures, and distributes adult pleasure products and intimate apparel across six consumer sub-brands, offering hundreds of SKUs in categories including vibrators, dildos, anal products, rings and strokers, lingerie, and body wear. The company sells directly to consumers through its own e-commerce website and to retail partners through a wholesale B2B portal, with new products released weekly and prices locked under a Price Lock Guarantee.
Is Evolved Novelties a public or private company?
Evolved Novelties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evolved Novelties founded?
Evolved Novelties was founded in -1. It employs 11 to 50 people.
Where is Evolved Novelties based?
Evolved Novelties is headquartered in Chatsworth, United States, in the North America region.
How does Evolved Novelties make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are B2B Wholesale.
Who are Evolved Novelties's main competitors?
Direct peers on record are CalExotics, Adam & Eve, Lovehoney, Pipedream Products, Doc Johnson and LELO. Emerging players are Dame Products, OhMiBod and Maude. Satisfyer is listed as a broad incumbent.
Does Evolved Novelties have an API?
No public API is recorded for Evolved Novelties.
What industry is Evolved Novelties in?
Evolved Novelties's product category is Adult Novelties & Pleasure Products. Its primary akta.pro industry code is CRAFACAM, Sexual Wellness & Intimacy Products DTC, with a secondary code of CRALAJAO, Online Gift & Novelty Specialty Retail (DTC). Its NAICS code is 459420 and its SIC code is 3960.