First Insurance Agency, Inc

What First Insurance Agency, Inc does

First Insurance Agency, Inc. is an independent insurance agency headquartered at 306 N Renfro St, Mount Airy, North Carolina, licensed to operate across North Carolina, South Carolina, and Virginia. Founded by Lisa Hawks and expanded through a 2024 merger with Hawks Insurance that brought Terry Hawks on as Agency Principal/Owner, the firm operates a relationship-driven, sales-led model targeting individual consumers and small business owners in the Southeast United States. The agency does not underwrite risk; instead, it acts as an intermediary that places business with multiple 'A'-rated regional and national carriers and earns commission on premiums written.

The product portfolio spans personal lines (homeowners, auto, life, health, flood, renters), commercial lines (general liability, workers' compensation, commercial auto, property), and specialty coverage (umbrella, theft protection, risk management). Customer acquisition runs through a mix of inbound website leads, phone and SMS-based direct sales, email outreach, and walk-in consultations at the Mount Airy office. Pricing is fully quote-based and individualized; there are no disclosed tiers, and billing is monthly. Reported customer outcomes include average savings of over $300 on homeowners policies and nearly $100/month on auto policies.

The technology footprint is conventional for the segment — a marketing website, email and SMS communication channels, and carrier portals — with no proprietary platforms, integrations, or AI capabilities disclosed. The company is privately held, has no disclosed funding rounds or institutional ownership, and operates as a going concern with an active team of 17 staff. Carrier relationships are the primary strategic lever, with Erie Insurance added as a new panel partner in 2025 alongside the existing multi-carrier roster.

Name

First Insurance Agency, Inc

Legal name

First Insurance Agency, Inc.

Website

https://myfirstins.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

First Insurance Agency, Inc. is an independent insurance agency in Mount Airy, NC, licensed in NC, SC, and VA, placing personal and commercial lines with multiple 'A'-rated carriers for individuals and small businesses across the Southeast.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Airy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, First Insurance Agency earns revenue through commissions paid by insurance carriers for policies sold. They represent multiple 'A' rated regional and national providers and conduct comprehensive reviews to secure the best coverage and pricing for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

First Insurance Agency, Inc. is an independent insurance agency based in Mount Airy, North Carolina, that represents multiple 'A' rated regional and national insurance carriers. The agency sells personal and commercial insurance products—including homeowners, auto, life, health, flood, renters, umbrella, and commercial business insurance—through a relationship-driven sales approach using phone, email, SMS/text, website, and in-person consultations.

Product overview

First Insurance Agency, Inc is an independent insurance agency offering a comprehensive portfolio of insurance products through multiple A-rated regional and national carriers. The company provides a unified platform of insurance solutions including Homeowners Insurance, Auto Insurance, Commercial Business Insurance, Life Insurance, Health Insurance, Flood Insurance, Renters Insurance, Umbrella Insurance, and Risk Management services. As an independent agency, they conduct comprehensive reviews to secure the best coverage and pricing tailored to customer needs, offering products across personal lines (home, auto, life, health), commercial lines (business insurance, general liability, workers' compensation), and specialty coverage (flood, renters, umbrella).

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance

Quantifiable outcome

• Customers have reported saving over $300 on homeowners insurance and nearly $100 per month on auto insurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Erie InsurancecoreChannel Partner/ Reseller/ Distributor · 1 January 2025First Insurance Agency now offers Erie Insurance as a carrier for personal lines, commercial lines, and life insurance. This partnership expands their coverage options for customers, providing more choices for personal auto, home, commercial, and life insurance products.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• State Farm: Largest US personal lines insurer with a captive agent model competing directly with First Insurance Agency for home, auto, and life insurance customers in NC, SC, and VA. Operates in the same Southeast US geographies with overlapping product lines.
• Hub International: Large global insurance brokerage offering personal and commercial lines from multiple carriers. Operates an independent agency model similar to First Insurance Agency but at vastly greater scale with a national footprint.
• Erie Insurance: Regional insurance carrier providing personal and commercial lines that First Insurance Agency now offers as a carrier partner. While Erie is a carrier rather than an agency, it is a direct competitor in the same Southeast US personal and small commercial market.
• GEICO: Major direct-to-consumer auto and home insurance carrier that competes most aggressively with First Insurance Agency's core personal lines business. GEICO's direct model represents the structural threat to traditional independent agency economics.
• Integrity Marketing Group: Leading distributor of life and health insurance products partnering with independent agents. Comparable to First Insurance Agency's life and health distribution model but operating at national scale through an agent partnership platform.
• Nationwide: National insurance carrier with strong personal lines and small commercial presence in the Southeast US. Competes with First Insurance Agency for the same individual and small business customer base with comparable home, auto, and life products.
• Allstate: Major national personal lines carrier with captive agent distribution that competes head-to-head with First Insurance Agency in NC, SC, and VA for homeowners, auto, and life insurance customers.
• Acrisure: Major US insurance brokerage aggregating independent agencies across personal and commercial lines. Represents the consolidation path that larger versions of First Insurance Agency often pursue.

Direct peers

• Goosehead Insurance: Independent insurance agency operating a franchise-like model offering personal and commercial lines from multiple carriers. Like First Insurance Agency, Goosehead earns commission revenue by placing coverage with multiple carriers on behalf of customers, but operates at much larger national scale.
• The Liberty Company Insurance Brokers: Independent insurance brokerage offering personal, commercial, and benefits lines from multiple carriers. Operates with a similar multi-carrier agency model to First Insurance Agency but with broader geographic and product reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/first-insurance-agency-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Insurance Agency, Inc