myFoodDoctor

What myFoodDoctor does

myFoodDoctor GmbH is a German digital health company founded in 2020 and headquartered in Appen, Germany. It operates a mobile health application, branded as the "first nutritional medicine health app in Germany," that targets individuals with obesity, diabetes mellitus, and hypertension, as well as health-conscious consumers seeking disease prevention. The product is anchored in the proprietary 20:80 behavioral change methodology developed by Dr. med Matthias Riedl and the Medicum Hamburg team, in which users optimize roughly 20% of their eating habits while otherwise eating normally. The app collects user-entered nutrition diary data and, after approximately four days of tracking, applies AI-driven analysis to identify optimization opportunities across five areas — vegetables, protein, sugar, meal structure, and fiber — and to deliver milestone-based recommendations and educational content.

The technology stack combines a freemium consumer app distributed on iOS and Android with Microsoft Azure hosting in EU data centers, Firebase for crash analytics and push notifications, and marketing integrations including Google Analytics, Meta SDK, and Google Ads SDK. The company holds an ISO/IEC 27001-certified Information Security Management System covering app operations, content management, support, and marketing, and has obtained ZPP certification (course ID KU-ER-Z3PZR8) that allows the prevention course to be reimbursed by German statutory health insurers.

Monetization rests on a freemium subscription priced at 8.33 EUR per month for premium features, supplemented by a ZPP-certified prevention course reimbursable by Krankenkassen (a B2B2C channel) and a separate corporate wellness offering for employer-sponsored programs. The company is privately held by three shareholders — Dr. med Matthias Riedl, Kirsten Heinze, and Friedrich Riedl — with a small operating team of approximately five people, and currently serves only the German market with no disclosed external institutional funding.

Name

myFoodDoctor

Legal name

myFoodDoctor GmbH

Website

https://myfooddoctor.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

myFoodDoctor GmbH is a German digital health company offering an AI-powered nutritional medicine mobile app that helps users manage diabetes, obesity, and hypertension through the proprietary 20:80 dietary optimization methodology developed by Dr. Matthias Riedl.

Ownership category

akta.pro rank

Product category

Digital Health Applications

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Obesity Medicine & Weight Management (HLAKADAL), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA), Healthcare & Wellness Personalization (HDAAAGAI), Weight Management & Behavior Change Education (EDAAAHAF)

Keywords

• Digital health app
• Nutrition coaching
• Weight management
• Diabetes prevention
• Dietary tracking

Headquarters

HQ city

Appen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Premium App Subscription: Monthly subscription model providing access to all premium features including the full nutrition analysis, optimization methods, recipes, and personalized recommendations. The app is available for 8.33 EUR per month.
2. Health Insurance Reimbursement: Prevention course (Präventionskurs) that can be reimbursed by German statutory health insurance companies. Users obtain a course ID (KU-ER-Z3PZR8) to submit for reimbursement, creating a pathway for B2B2C revenue through health insurance partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

myFoodDoctor develops and operates a mobile nutritional medicine health app that uses AI to analyze users' eating habits from a digital food diary and deliver personalized optimization recommendations based on the proprietary "20:80 principle" (optimize 20% of diet, eat normally for the remaining 80%). The app targets prevention and management of obesity, Type 2 diabetes, and hypertension, and is offered on a freemium subscription basis with a ZPP-certified prevention course eligible for German health insurance reimbursement.

Product overview

myFoodDoctor is a digital health platform centered on the myFoodDoctor App—a nutritional medicine health app developed by Dr. Matthias Riedl and the Medicum Hamburg team. The app uses AI to analyze users' eating habits and provide personalized optimization recommendations based on the proprietary 20:80 principle. The platform operates on a freemium model with a free basic version and premium subscription (8.33 EUR/month) offering recipes, nutrition tips, and newsletters. The app is available for iOS and Android and includes special modules for corporate wellness programs, a ZPP-certified prevention course eligible for health insurance reimbursement, published effectiveness research, and an educational nutrition magazine covering articles on nutrition science, diets, nutrition-related diseases, and species-appropriate eating.

Differentiator

Problem solved

Functional benefit

Products and services

• myFoodDoctor App
• myFoodDoctor Prevention Course (Präventionskurs)
• Corporate Wellness Programs (Angebote für Firmen)

Quantifiable outcome

• Users have reported losing 12-31 kg through the program
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Medicum HamburgcoreStrategic or Co-development PartnermyFoodDoctor was developed by Dr. Matthias Riedl and his expert team at Medicum Hamburg. The Medicum Hamburg is a specialized medical center focused on nutritional medicine, diabetes, and related conditions, providing medical expertise and credibility to the app's methodology and content.
• Microsoft AzurecoreTechnology or IntegrationData hosting and storage infrastructure provider. myFoodDoctor's app data is stored in Microsoft Azure Cloud within data centers in the European Union. Azure provides the technical infrastructure for the app's operations, data processing, and user data storage.
• Apple (App Store)coreChannel Partner/ Reseller/ DistributorApple provides the iOS app distribution platform through the Apple App Store, handling app distribution and in-app purchase payments for iOS users.
• Google (Play Store)coreChannel Partner/ Reseller/ DistributorGoogle provides the Android app distribution platform through Google Play Store, handling app distribution and in-app purchase payments for Android users.
• German Statutory Health Insurance Companies (GKV)coreChannel Partner/ Reseller/ DistributorGerman statutory health insurance companies (Krankenkassen) that may reimburse the prevention course (Präventionskurs) based on ZPP certification. Course ID: KU-ER-Z3PZR8.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Noom: Direct competitor offering a subscription nutrition coaching and behavior change app targeting weight loss and metabolic health. Operates in the same consumer mobile-app subscription model with personalized guidance, making it the closest product analogue.
• Lifesum: Subscription nutrition and healthy eating app offering food tracking, meal plans, and personalized recommendations. Competes in the same consumer nutrition tracking/coaching category with a freemium subscription model.
• Oviva: European digital health provider delivering app-based nutritional therapy for obesity, diabetes, and other chronic conditions, often reimbursed by European health insurers. Closely comparable in therapy area, reimbursement model, and DACH market exposure.
• mySugr: Diabetes-focused app (now part of Roche) offering logging, coaching, and insulin/blood glucose tracking. Highly comparable for the diabetes-specific use case and patient self-management overlap.

Regional players

• Foodspring: German-rooted nutrition and wellness brand combining healthy food products with coaching content and a digital presence. Comparable as a German-language consumer nutrition brand, though primarily product-led rather than app-led.
• Zava: European online doctor and digital health platform serving chronic conditions including weight management. Comparable in the European reimbursed digital care category and chronic disease self-management positioning.

Emerging players

• Hello Inside: European app-based nutrition coaching product focused on metabolic health and personalized guidance, comparable in methodology and chronic-condition consumer positioning, particularly in DACH.

Broad incumbents

• MyFitnessPal: Largest mainstream nutrition tracking app with calorie databases, food logging, and personalized insights. Overlaps on the core nutrition diary and AI-driven analysis features used by myFoodDoctor.
• Weight Watchers (WW): Established weight management program with digital subscription offerings, behavior change methodology, and partnerships with healthcare payers. Comparable in targeting obesity and sustainable behavior change at scale.

Others

• AOK & Barmer Präventionskurse (GKV Programs): German statutory health insurers' in-house and partner prevention course programs, including certified nutrition Präventionskurse. Highly relevant as reimbursement-channel partners and adjacent competitors for the same insured population.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myFoodDoctor
• LinkedInlinkedin.com/company/myfooddoctor
• Instagraminstagram.com/myfooddoctor/?utm_source=website&utm_medium=icon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myFoodDoctor