GENESIS SPORTS MEDICINE AND REHABILITATION, LLC

What GENESIS SPORTS MEDICINE AND REHABILITATION, LLC does

Genesis Sports Medicine and Rehabilitation, LLC is a privately held outpatient physical therapy and sports medicine practice founded on December 5, 2007 by Dr. Kurt McDonald and Tracy McDonald, DPT. The company operates three clinic locations in the Atlanta metro area — Camp Creek (opened 2007), Cascade (opened May 2014), and Smyrna/Cobb (opened December 2021) — staffed by 19 team members (up from 2 at founding). Services are delivered by physical therapists, physical therapist assistants, and support staff, with extended hours including weekday evenings, Saturday mornings, and a 24/7 emergency hotline. The practice has accumulated over 16 years of continuous operation in the southwest Atlanta market.

The service catalog spans core orthopedic treatments (back, neck, joint, tendonitis, carpal tunnel, fibromyalgia) alongside differentiated specialty offerings: the AlterG Anti-Gravity Treadmill for unweighted rehabilitation; Kinesio Taping (three Certified KinesioTaping Practitioners on staff); Dry Needling (Dry Needling Institute-certified); the Watkins Protocol for spinal disorders; manual therapy techniques (joint mobilization, myofascial release, PNF, muscle energy, strain/counter strain); and population-specific programs including Prenatal, Cardiac Rehab Phase III & IV, Cancer Rejuvenation, Lymphedema Management, Diabetes Fitness, and Athletic Development (Next Level Training) by CSCS-certified specialists. Industrial Rehabilitation services (Functional Capacity Evaluations, work conditioning, pre-employment screenings) extend the practice into employer/workers compensation workflows.

Revenue is generated through professional services fees billed via insurance networks or direct patient payment (cash, checks, Visa, Mastercard, Discover, American Express). Go-to-market is primarily sales-led via physician referrals, insurance network participation, and self-referred patients, supplemented by community-led engagement (local schools, at-risk youth organizations, community foundations, charity support). The company is bootstrapped, founder-owned, with no external investors, no parent company, no funding rounds, no M&A activity, and no patents or trademarks on record. Customer base consists of a long-tail of individual patients across multiple segments plus a non-material employer/workers compensation channel.

Name

GENESIS SPORTS MEDICINE AND REHABILITATION, LLC

Legal name

Genesis Sports Medicine and Rehabilitation, LLC

Website

https://mygenesispt.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Genesis Sports Medicine and Rehabilitation is an Atlanta-based outpatient physical therapy and sports medicine practice operating three clinic locations (Camp Creek, Cascade, Smyrna) with 19 staff, serving athletes, injury recovery patients, and specialized populations through insurance and direct-pay billing.

Ownership category

akta.pro rank

Product category

Sports Medicine and Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ), Sports Medicine (HLAKALAB)

Keywords

• Sports medicine services
• Outpatient physical therapy
• Injury rehabilitation
• Industrial rehabilitation
• Workers compensation therapy

Headquarters

HQ city

Atlanta, Georgia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Physical Therapy Services: Outpatient physical therapy and rehabilitation services billed through insurance or direct patient payment. Services include evaluation, manual therapy, therapeutic exercise, and specialized treatments.
2. Industrial Rehabilitation Services: Pre-employment screenings, work conditioning, work hardening, and Functional Capacity Evaluations for employers and workers compensation cases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Genesis Sports Medicine and Rehabilitation provides outpatient physical therapy, sports medicine, and injury rehabilitation services across three Atlanta-area clinics. The practice treats patients recovering from orthopedic injuries, post-surgical procedures, sports-related conditions, and workplace accidents, including workers' compensation cases referred through employers and carriers.

Product overview

Genesis Sports Medicine and Rehabilitation is an outpatient physical therapy and sports medicine practice offering a comprehensive suite of therapeutic services across three Atlanta-area locations (Camp Creek, Cascade, and Cobb). The practice operates as a unified service delivery model with core treatments for musculoskeletal conditions (back pain, neck pain, joint pain, tendonitis, carpal tunnel, fibromyalgia) combined with specialized therapeutic programs. Key specialized offerings include AlterG Anti-Gravity Treadmill rehabilitation, Sports Rehabilitation for athletes, Athletic Development (Next Level Training) by CSCS-certified specialists, Kinesiotaping, Dry Needling, Watkins Protocol for spinal disorders, and Manual Therapy techniques. The practice also provides specialized populations services including Prenatal, Cardiac Rehab Phase III & IV, Cancer Rejuvenation, Lymphedema Management, Diabetes Fitness Program, and Industrial Rehabilitation including Functional Capacity Evaluations. Services are delivered by a team of physical therapists, physical therapist assistants, and support staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Outpatient physical therapy services for adult patients recovering from orthopedic injuries, post-surgical procedures, fractures, and musculoskeletal conditions, delivered at the practice's three Atlanta-area clinic locations.
• Sports Medicine Specialized evaluation, treatment, and rehabilitation for athletes and active adults with sports-related injuries such as sprains, strains, and overuse conditions, provided through the practice's sports medicine service line.
• Industrial Rehabilitation Work-related injury rehabilitation and functional restoration services for injured workers covered under workers' compensation, including treatment and return-to-work conditioning delivered at the Atlanta-area clinics.

Quantifiable outcome

• Patient testimonials report successful return to activities and 100% recovery
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• ATI Physical Therapy: Large U.S. outpatient physical therapy chain with multi-state clinic footprint offering orthopedic, sports medicine, and industrial rehabilitation services. Directly comparable service mix to Genesis, but operates at significantly larger scale across many geographies.
• Select Medical / Concentra: Large publicly traded provider of specialty outpatient and post-acute care, including Concentra's occupational health and workers compensation services. Highly comparable to Genesis's industrial rehabilitation and FCE service lines, but at national scale.
• CORA Physical Therapy: Outpatient PT operator with Southeast U.S. presence, providing orthopedic, sports, and industrial rehabilitation. Comparable service portfolio and patient base to Genesis with broader geographic reach.
• Drayer Physical Therapy Institute: Outpatient PT brand within U.S. Rehab Partners network offering orthopedic, sports, and industrial rehab across multiple states. Comparable service mix and multi-site clinic operating model to Genesis.
• Ivy Rehab Network: Multi-state outpatient PT and pediatric therapy network providing orthopedic, sports, and specialty rehab services. Comparable clinical scope with broader geographic footprint and more sub-specialty programs than Genesis.
• U.S. Physical Therapy: Public operator of outpatient PT clinics through a partnership/management model across the U.S. Comparable clinic-based orthopedic and industrial rehab model, scaled through acquisitions versus Genesis's organic multi-site approach.

Emerging players

• Hinge Health: Digital musculoskeletal platform delivering virtual PT and exercise therapy for back, joint, and chronic pain conditions. Competes for the same patient demand for orthopedic rehab but via a digital, employer-sponsored model rather than in-clinic care.

Regional players

• Peak Performance Sports Therapy: Outpatient sports medicine and physical therapy clinic with strong athlete-focused service model. Comparable niche positioning around sports rehab and athletic development, but operates in different regional markets.

Direct peers

• Results Physiotherapy: Outpatient physical therapy chain with strong presence in the Southeast, focused on manual therapy and orthopedic rehabilitation. Direct service-line overlap with Genesis's manual therapy and sports rehab focus.
• BenchMark Physical Therapy: Outpatient PT chain operating across the Southeast U.S., offering orthopedic, sports, and industrial rehab with a clinician-led model. Closely comparable service portfolio and regional Southeast geography to Genesis, including overlap in the Atlanta metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/genesissportsmed
• Instagraminstagram.com/genesissportsmedicine
• LinkedInlinkedin.com/company/genesis-sports-medicine-and-rehabilitation-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GENESIS SPORTS MEDICINE AND REHABILITATION, LLC