The Guardian Insurance Group, LLC
Guardian Insurance Group LLC is a family-owned independent insurance agency in Slinger, Wisconsin, distributing personal and small-commercial insurance products through nine carrier partners to consumers and small businesses in south-central Wisconsin.
- Company typePrivate
- Founded2009
- HeadquartersSlinger, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Guardian Insurance Group, LLC does
The Guardian Insurance Group, LLC is a family-owned independent insurance agency headquartered in Slinger, Wisconsin, with a secondary office in Columbus, Wisconsin. Founded in 2009 (firmographic data lists 2011, company history states 2009; the 2009 founding date is used as the primary source) and operating with approximately 6 employees, the agency distributes personal and small-commercial insurance products across two physical locations in south-central Wisconsin. There is no proprietary technology product; the company operates as a traditional agent-mediated brokerage using standard third-party tools (website, Calendly, social media, carrier portals) for customer acquisition and service.
The agency's product portfolio spans home, auto, motorcycle, business, rental, disability, and life insurance, with umbrella insurance as an add-on. Revenue is generated through commissions earned on policies placed with nine carrier partners: Allstate, Foremost, Dairyland, Encompass, Hartford, Kemper, Progressive, Safeco, and State Auto. Go-to-market relies on a combination of inside sales (phone, online quote forms, Calendly-booked consultations) and channel-partner distribution via the carrier network. The visible customer base consists of individual consumers and small-business owners in Wisconsin, with testimonials from three personal-lines customers (Jacob Minor, Madeline Marie, Brooke Goering). The agency emphasizes long-term relationships, local presence, and multi-carrier shopping rather than transactional sales, and supports demand generation through organic content marketing (blog articles) and a Facebook page. There are no funding rounds, no M&A activity, no disclosed investors, and no technology or AI capabilities.
The Guardian Insurance Group, LLC firmographics
Firmographics- Name
- The Guardian Insurance Group, LLC
- Legal name
- Guardian Insurance Group LLC
- Website
- https://myinsuranceguardian.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Guardian Insurance Group LLC is a family-owned independent insurance agency in Slinger, Wisconsin, distributing personal and small-commercial insurance products through nine carrier partners to consumers and small businesses in south-central Wisconsin.
- Ownership category
- akta.pro rank
The Guardian Insurance Group, LLC industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive)Personal Accident Insurance (Injury, Disability & Income Benefit)Standalone Umbrella LiabilityGeneral Liability Insurance
Keywords
Where The Guardian Insurance Group, LLC is headquartered
LocationHeadquarters
- HQ city
- Slinger
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Guardian Insurance Group, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Insurance Commissions: As an independent insurance agency, the company earns commissions from insurance carriers (Allstate, Foremost, Dairyland, Encompass, Hartford, Kemper, Progressive, Safeco, State Auto) for policies sold. Commissions typically include first-year and renewal commissions from auto, home, business, motorcycle, rental, disability, and life insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing - individualized per customer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Guardian Insurance Group, LLC product offering
Product offeringCore offering
The Guardian Insurance Group is an independent insurance agency that distributes personal and commercial insurance products on behalf of multiple carrier partners. It places home, auto, motorcycle, business, disability, rental, life, and umbrella policies, earning commissions from carriers while providing quote comparison, coverage advice, and claims assistance to south-central Wisconsin customers.
Product overview
Guardian Insurance Group LLC is a family-owned independent insurance agency that offers multiple insurance products as a unified portfolio. The core offerings include Home, Auto, Motorcycle, Business, Rental, Disability, and Life Insurance, which are distributed through their network of preferred carrier partners. The umbrella insurance product serves as an add-on liability coverage layer that supplements the primary insurance products. The agency positions itself as an independent broker offering these products from multiple carriers including Allstate, Progressive, The Hartford, Safeco, Foremost, Dairyland, Encompass, Kemper, and State Auto.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Insurance Homeowners insurance covering property protection, personal belongings, and liability for residential properties, placed through the agency's carrier panel for Wisconsin homeowners.
- Auto Insurance Vehicle insurance covering liability, collision, comprehensive, and other coverages for automobiles, sourced from carrier partners including Progressive and Dairyland.
- Motorcycle Insurance Specialized insurance coverage for motorcycles including liability and physical damage protection, with carrier support from Dairyland and similar motorcycle-focused partners.
- Business Insurance Commercial insurance products for small businesses including general liability, commercial property coverage, and risk management services placed through the agency's carrier panel.
- Disability Insurance Income protection insurance providing benefits when the policyholder becomes disabled and unable to work, helping cover bills during injury recovery.
- Rental Insurance Insurance coverage for renters and landlords, including personal property protection and liability coverage for residential rental properties.
- Life Insurance Life insurance products providing financial protection for families and dependents in the event of the insured's death.
- Umbrella Insurance Excess liability coverage providing additional protection (typically $1–$5 million) on top of existing auto, home, and other personal policies, extending to motorcycles, ATVs, golf carts, snowmobiles, motorhomes, and watercraft.
Companies that use The Guardian Insurance Group, LLC
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
The Guardian Insurance Group, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Guardian Insurance Group, LLC partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Allstate InsurancecoreInsurance carrier partner. Guardian Insurance Group sells Allstate insurance products including auto, home, and other personal lines. Claims handled directly with Allstate at (800)255-7828.
- Foremost InsurancecoreInsurance carrier partner. Guardian Insurance Group sells Foremost insurance products. Claims handled at (800)527-3905.
- Dairyland InsurancecoreInsurance carrier partner specializing in motorcycle and auto insurance. Guardian Insurance Group sells Dairyland products. Claims at (800)334-0090.
- Encompass InsurancecoreInsurance carrier partner offering personal insurance products. Guardian Insurance Group is an authorized agent.
- The Hartford InsurancecoreInsurance carrier partner, particularly mentioned for auto insurance offerings. Guardian Insurance Group sells Hartford products. Claims at (860)547-5000.
- Kemper Personal InsurancecoreInsurance carrier partner for personal insurance products. Guardian Insurance Group sells Kemper insurance. Claims at (877)252-7878.
- Progressive InsurancecoreInsurance carrier partner, specifically mentioned for usage-based (Snapshot) auto insurance programs. Guardian Insurance Group sells Progressive products. Claims at (800)776-4737.
- Safeco InsurancecoreInsurance carrier partner offering personal insurance products through Liberty Mutual. Guardian Insurance Group is an authorized Safeco agent. Claims at (800)332-3226.
- State Auto InsurancecoreInsurance carrier partner offering auto and home insurance products. Guardian Insurance Group sells State Auto products. Claims at (800)288-4425.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
The Guardian Insurance Group, LLC competitors and assessment
Company assessmentEmerging players
- SmartFinancial: SmartFinancial is a digital insurance marketplace that connects consumers with multiple carriers and agents to shop auto, home, and life coverage. Like Guardian, it emphasizes the value of comparing multiple carriers; however, SmartFinancial operates at national scale through a digital platform rather than a single local office.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Guardian Insurance Group, LLC social profiles
Digital presenceThe Guardian Insurance Group, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Guardian Insurance Group, LLC leadership team
Management profileNumber of profiles
Profiles1 record
The Guardian Insurance Group, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Guardian Insurance Group, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Guardian Insurance Group, LLC
What does The Guardian Insurance Group, LLC do?
The Guardian Insurance Group is an independent insurance agency that distributes personal and commercial insurance products on behalf of multiple carrier partners. It places home, auto, motorcycle, business, disability, rental, life, and umbrella policies, earning commissions from carriers while providing quote comparison, coverage advice, and claims assistance to south-central Wisconsin customers.
Is The Guardian Insurance Group, LLC a public or private company?
The Guardian Insurance Group, LLC is a private company. It is classified as family owned and is currently operating.
When was The Guardian Insurance Group, LLC founded?
The Guardian Insurance Group, LLC was founded in 2009. It employs 1 to 10 people.
Where is The Guardian Insurance Group, LLC based?
The Guardian Insurance Group, LLC is headquartered in Slinger, United States, in the North America region.
How does The Guardian Insurance Group, LLC make money?
One revenue line is on record: insurance Commissions.
Who are The Guardian Insurance Group, LLC's main competitors?
SmartFinancial is listed as an emerging player.
Does The Guardian Insurance Group, LLC have an API?
No public API is recorded for The Guardian Insurance Group, LLC.
What industry is The Guardian Insurance Group, LLC in?
The Guardian Insurance Group, LLC's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAJAJAD, Personal Accident Insurance (Injury, Disability & Income Benefit). Its NAICS code is 524210 and its SIC code is 6411.