MyMercat
MyMercat (TRADIA SUPERMERCADOS S.L.U.) operates four physical supermarket stores in Spain's Marina Alta region (Calpe, Xaló, Altea), selling fresh produce, bio/eco products, wines, cheeses, and specialty foods to local consumers, complemented by a €7 flat-rate home delivery service and the My'Coffee café sub-brand.
- Company typePrivate
- Founded-
- HeadquartersCalpe, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MyMercat does
MyMercat, legally TRADIA SUPERMERCADOS S.L.U., operates a four-store physical supermarket chain in Spain's Marina Alta region, with two locations in Calpe (Centro on Av. Gabriel Miró and Las Salinas on Av. Ejércitos Españoles), plus single stores in Xaló and Altea. The assortment centers on fresh local produce, seasonal fruits and vegetables, fish sourced from local fish auctions, selected meats, charcuterie specialties, traditional bakery and pastry, and an emphasized Bio/Eco product line, supplemented by approximately 3,000 wine references and more than 100 cheese references across national and international specialties. The company also offers prepared foods ready for consumption and an in-store café sub-brand, My'Coffee.
The business is operated as a wholly-owned subsidiary of the GRUPO SOL Y MAR conglomerate, alongside hospitality and construction entities (TRADIA HOTEL S.L.U., CONSTRUCCIONES Y SERVICIONES SOL Y MAR S.L.U., CONSTRUCCIONES Y PROMOCIONES BENACALP S.L.U., and holding entity TRADIA GRUPO EMPRESARIAL S.L.U.). Headcount is approximately 21 employees. Technology stack is minimal: a WordPress-based website with Google Analytics for visitor statistics and Facebook marketing cookies for advertising, plus a published recipe blog ('Recetas y más'). There is no proprietary technology platform, no mobile app, no public API, and no AI/ML components.
The revenue model is traditional supermarket product sales through physical retail, augmented by a home delivery service priced at a flat €7 per delivery (with same-day fulfillment for orders placed before 12 pm) accessible via phone, WhatsApp, and web form. Marketing is content-driven through recipe publishing and social media on Facebook and Instagram, supported by the Club My'mercat loyalty program. No external venture or private equity capital has been raised; the only capital inflows disclosed are two regional employment-promotion grants from Labora totaling €197,750 across 2019 and 2020.
MyMercat firmographics
Firmographics- Name
- MyMercat
- Legal name
- TRADIA SUPERMERCADOS S.L.U.
- Website
- https://mymercat.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyMercat (TRADIA SUPERMERCADOS S.L.U.) operates four physical supermarket stores in Spain's Marina Alta region (Calpe, Xaló, Altea), selling fresh produce, bio/eco products, wines, cheeses, and specialty foods to local consumers, complemented by a €7 flat-rate home delivery service and the My'Coffee café sub-brand.
- Ownership category
- akta.pro rank
MyMercat industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298), Fruit and Vegetable Retailers (44523)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)
- akta.pro secondary industries
- Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ), Ethnic Grocery + Butcher/Bakery/Hot Bar (Integrated Service Counters) (CRAHAFAM), Foodservice & Specialty Food Store-in-Store (CRAGAHAJ)
Keywords
Where MyMercat is headquartered
LocationHeadquarters
- HQ city
- Calpe
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
MyMercat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail supermarket product sales: Traditional supermarket revenue from selling food and household products to consumers across fresh produce, bio/eco, national and international specialties, wines, cheeses, and prepared foods at four physical retail locations plus home delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home delivery service |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
MyMercat product offering
Product offeringCore offering
MyMercat operates a chain of four traditional supermarket locations across Calpe, Xaló, and Altea in Spain's Marina Alta region, selling fresh local produce, seasonal fruits and vegetables, selected meats and charcuterie, seafood from local auctions, traditional bakery and pastry items, wines (nearly 3,000 references), cheeses (over 100 references), and a comprehensive Bio and Eco product line. The stores are complemented by a home delivery service at a flat 7 euro fee with same-day delivery for orders placed before noon, an in-store My'Coffee café section, and the Club My'mercat customer loyalty program.
Product overview
MyMercat is a traditional supermarket chain operating as 'Tu Mercado' (Your Market) with four physical store locations in Calpe and surrounding areas. The core offering centers on the MyMercat Supermarket providing fresh local produce, seasonal fruits and vegetables, selected meats with quality certifications, seafood from local auctions, traditional bakery and pastry, charcuterie specialties, and a comprehensive Bio & Eco product line. The company complements its retail operations with a home delivery service (7€ flat rate with same-day delivery options), the My'Coffee café section, and the Club My'mercat loyalty program. MyMercat positions itself as a next-generation marketplace combining traditional market qualities with modern retail services.
Differentiator
Problem solved
Functional benefit
Products and services
- MyMercat Supermarket Traditional supermarket offering fresh local produce, seasonal fruits and vegetables, selected meats, sausages and charcuterie specialties, traditional bakery and pastry, seafood from local auctions, and international specialty products with a strong focus on Bio and Eco product lines. Targets local residents and visitors in the Marina Alta region of Spain.
- Home Delivery Service Home delivery service for all purchases at a flat rate of 7 euros, with same-day delivery for orders placed before 12 pm. Orders placed after noon are delivered the following day. Available across all four MyMercat store locations.
- My'Coffee Coffee shop and café service offered at select MyMercat locations, featuring coffee and related beverages for in-store consumption.
- Club My'mercat Customer loyalty program for MyMercat shoppers offering exclusive deals, rewards, and engagement benefits to drive repeat purchases and customer retention.
Companies that use MyMercat
Customer profileSegments1 record
Ideal customer profiles1 record
MyMercat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
MyMercat partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
MyMercat competitors and assessment
Company assessmentBroad incumbents
- Lidl: German discount supermarket chain with growing presence across Spain, including Marina Alta. Competes on price and Bio/private-label assortment, pressuring regional specialty grocers like MyMercat in the same catchment.
- El Corte Inglés: Spanish department store group with significant supermarket/grocery operations. Comparable on premium grocery assortment, specialty foods, and Mediterranean-coastal tourist-area presence, but with substantially broader retail footprint.
- Aldi: German discount grocery chain expanding rapidly across Spain. Comparable as a grocery operator in the same Mediterranean region, competing on Bio/private-label lines at lower price points.
- Alcampo (Auchan): Hypermarket chain in Spain with broad grocery assortment. Overlaps with MyMercat on fresh produce and general grocery retailing, with materially larger store formats and assortment depth.
- Eroski: Spanish consumer cooperative operating supermarkets across Spain. Comparable regional grocery operator with emphasis on local produce and cooperative identity, overlapping MyMercat's community-grocer positioning.
- Mercadona: Spain's leading supermarket chain by market share. Directly comparable as a grocery operator with strong private-label and fresh-produce focus, but operates nationally with vastly greater scale and procurement leverage than MyMercat's regional 4-store chain.
- Carrefour: French hypermarket/supermarket chain operating nationwide in Spain. Competes broadly in grocery retail including the Mediterranean corridor, with stronger scale, assortment, and digital infrastructure than MyMercat.
Direct peers
- Día: Spanish discount supermarket chain with proximity-store format. Comparable as a neighborhood grocery operator competing for similar local-consumer basket share, especially in Mediterranean coastal towns.
- Consum: Spanish regional supermarket cooperative headquartered in the Valencia region, geographically close to MyMercat's Marina Alta catchment. Comparable as a community-rooted grocery retailer emphasizing fresh, local, and regional products with similar Mediterranean identity.
- Masymas (Juan Fornés Fornés S.A.): Alicante-based regional supermarket chain operating in the Costa Blanca region. Highly comparable as a competing traditional supermarket operator with overlapping geographic footprint and similar community-grocer positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MyMercat social profiles
Digital presenceMyMercat financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyMercat leadership team
Management profileNumber of profiles
MyMercat subsidiaries and ownership
Company hierarchySubsidiaries4 records
MyMercat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyMercat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyMercat
What does MyMercat do?
MyMercat operates a chain of four traditional supermarket locations across Calpe, Xaló, and Altea in Spain's Marina Alta region, selling fresh local produce, seasonal fruits and vegetables, selected meats and charcuterie, seafood from local auctions, traditional bakery and pastry items, wines (nearly 3,000 references), cheeses (over 100 references), and a comprehensive Bio and Eco product line. The stores are complemented by a home delivery service at a flat 7 euro fee with same-day delivery for orders placed before noon, an in-store My'Coffee café section, and the Club My'mercat customer loyalty program.
Is MyMercat a public or private company?
MyMercat is a private company. It is classified as corporate owned and is currently operating.
When was MyMercat founded?
MyMercat was founded in -1. It employs 11 to 50 people.
Where is MyMercat based?
MyMercat is headquartered in Calpe, Spain, in the Europe region.
How does MyMercat make money?
One revenue line is on record: retail supermarket product sales.
Who are MyMercat's main competitors?
Broad incumbents on record are Lidl, El Corte Inglés, Aldi, Alcampo (Auchan), Eroski, Mercadona and Carrefour. Direct peers are Día, Consum and Masymas (Juan Fornés Fornés S.A.).
Does MyMercat have an API?
No public API is recorded for MyMercat.
What industry is MyMercat in?
MyMercat's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAAAJ, Supermarket Operators with In-Store Foodservice/Prepared Foods Focus, with a secondary code of CRAHAFAJ, Mediterranean/Greek/Italian/Spanish Grocery Stores. Its NAICS code is 4452 and its SIC code is 5411.