MyOrganicBD

What MyOrganicBD does

MyOrganicBD is a private, founder-led e-commerce company based in Dhaka, Bangladesh, that began operations as MyOrganic Body & Diet on 17 April 2017. It serves health-conscious individual consumers in Bangladesh and other markets through an online catalog of more than 200 organic foods, superfoods and supplements, with the shop displaying 224+ product listings. The company also identifies business customers as a secondary segment for supplement supply.

Its technology is operational rather than proprietary: the company uses a standard e-commerce storefront with account management, newsletter signup and a Calendly consultation-booking flow. It also provides BMI, calorie and nutrition calculators, educational content and ebooks. No public API, SDK, proprietary technology platform, AI/ML modalities, patents or software integrations are disclosed.

Revenue is generated mainly through one-time online product purchases priced at approximately ৳2,790 to ৳6,490, supplemented by consultation services after a free first session, ebooks and an annual Elite Membership whose price is not disclosed. Its go-to-market combines an owned storefront with content and SEO, six social platforms, email newsletters, domestic courier delivery and worldwide delivery. The company reports 20,000+ completed orders, excluding B2B sales, and relationships with 12 international supplement suppliers.

Name

MyOrganicBD

Legal name

MyOrganic BD

Website

https://myorganicbd.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MyOrganicBD is a Dhaka-based e-commerce platform selling organic foods, superfoods and supplements to health-conscious consumers in Bangladesh and worldwide, complemented by nutritionist consultations, health tools, educational content and membership services.

Ownership category

akta.pro rank

Product category

Organic Wellness E-commerce

NAICS

Specialty Food Retailers (4452), Food (Health) Supplement Retailers (456191)

SIC

Retail-Food Stores (5400)

akta.pro industry

PRIMARYCRAHAIAE

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet)

Consumer Products & Retail/Grocery & Food Retail/Online Grocery & Delivery-Only Retail

SECONDARYCRAHAEAC

Health Food & Supplement Stores

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

Keywords

• Organic superfoods
• Wellness supplements
• Personalized nutrition
• Natural health products
• Green beauty ecommerce

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. E-commerce Product Sales: The primary revenue stream is the sale of organic superfoods, supplements, and wellness products through the company's e-commerce storefront. The shop lists 224+ products across categories including organic food, superfoods, wellness supplements, and fermented foods, with prices ranging from approximately ৳2,790 to ৳6,490 per item.
2. Personalized Wellness Consultation Services: Tailor-made services including dietitian consultations, clinical nutritionists, and personal wellness coaching offered to customers seeking personalized health guidance. The first consultation is offered for free.
3. Subscription Deal / Elite Membership: A subscription model that grants elite membership status, providing priority services, exclusive deals, and preferential access to natural products and services.
4. Digital Products and Ebooks: The company offers ebooks for natural healthy living as part of its product and service portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MyOrganicBD operates a direct-to-consumer online storefront selling 224+ certified organic superfoods and wellness supplements (brands such as NOW Foods, Nature Bell, Goli, Bragg, Holland & Barrett, Applied Nutrition) sourced from 12 international suppliers. Alongside product sales, it offers personalized wellness consultation services with in-house dietitians, clinical nutritionists, and wellness coaches booked via Calendly, an Elite Membership subscription tier, and free health calculators (BMI, Calorie, Nutrition).

Product overview

MyOrganicBD operates as a 360-degree green beauty and wellbeing e-commerce platform offering authentic natural super foods, organic supplements, and personalized wellness services. The platform combines an e-commerce store with over 200 organic products (including NOW Foods, Goli, Bragg, Holland & Barrett supplements), personalized wellness consultations with dietitians and nutritionists, health assessment tools (BMI Calculator, Calorie Calculator, Nutrition Calculator), an Elite Membership subscription program, and educational content across categories like Organic, Superfoods, Nutrient, Diet, and Green Wellness. The company rebranded to MyOrganic BD 2.0 in 2025, expanding from a Dhaka-based origin to a global platform serving customers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Superfoods & Supplements A curated e-commerce selection of 200+ certified organic, Non-GMO, and cruelty-free superfoods and wellness supplements (omega-3, multivitamins, apple cider vinegar gummies, ashwagandha, collagen, magnesium, and more) sourced from 12 international brands such as NOW Foods, Nature Bell, Applied Nutrition, Goli, Bragg, Holland & Barrett, Innate Vitality, and NeoCell. Targeted at health-conscious consumers worldwide, with prices ranging from approximately BDT 2,790 to BDT 6,490 per item.
• Personalized Wellness Consultation Services Tailor-made wellness services including consultations with qualified Dietitians, Clinical Nutritionists, and Personal Wellness Coaches for health-conscious individuals seeking personalized nutrition and lifestyle guidance. The first consultation is free; subsequent consultations are priced via pay-as-you-go.
• Elite Membership Subscription An annual subscription that grants Elite Member status, providing priority services, exclusive deals, and preferential access to natural products and personalized wellness services for members.

Quantifiable outcome

• 20,000+ orders completed (excluding B2B)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 12 International Organic Wellness Supplement SupplierscoreChannel Partner/ Reseller/ DistributorMyOrganicBD has partnered with 12 international organic wellness supplement suppliers to source and distribute authentic organic products globally. This partnership enables the company to offer a wide range of certified organic, Non-GMO wellness supplements to its customer base.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Thrive Market: US-based online membership retailer of organic and natural grocery and supplements; mirrors MyOrganicBD's combination of curated organic products and a subscription/membership revenue stream.
• Puritan's Pride: Long-running online-first vitamins, herbs, and supplements retailer with strong pricing - overlapping target customer and product mix with MyOrganicBD's supplement shelf.
• Vitacost: Long-standing online retailer of vitamins, supplements, and natural/organic health foods; competes directly with MyOrganicBD on the supplement portion of the catalog.
• iHerb: Global online retailer of natural products, supplements, and organic foods shipping to 180+ countries - the most direct head-to-head competitor for MyOrganicBD's category and value proposition.

Regional players

• Chaldal: Bangladesh's largest online grocery platform; a domestic peer that competes for the same Dhaka health-conscious shopper with broader grocery selection and same-day delivery capability.
• Organic India: India-headquartered organic wellness brand with a global distribution and DTC presence - relevant South-Asia-based organic wellness peer for comparability of regional brand-building mechanics.
• HealthKart: India-based online health-and-wellness retailer covering supplements, sports nutrition, and personal care with expert-led content - a relevant South-Asia comparably positioned organic/wellness e-commerce.

Broad incumbents

• Holland & Barrett: Global health-and-wellness retailer with a strong own-brand supplement range - comparable because multiple brands they stock (e.g., NOW Foods, Applied Nutrition) overlap with MyOrganicBD's catalog.
• NOW Foods: One of the largest US natural-products manufacturers with a substantial DTC and wholesale channel; relevant because NOW Foods is explicitly among MyOrganicBD's 12 supplier partners, illustrating the supplier-brand overlap dynamic.
• The Vitamin Shoppe: Specialty retailer of vitamins, supplements, and wellness products operating online and via stores; competes for the same health-conscious consumer that MyOrganicBD's consultation funnel targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/myorganicbd
• YouTubeyoutube.com/channel/UCEyYolJVaANJaF0SFT3YmWg
• Facebookfacebook.com/myorganicbd
• LinkedInlinkedin.com/company/myorganicbd
• Instagraminstagram.com/myorganic_bd
• Pinterestpinterest.com/myorganicbd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyOrganicBD