Myotherapy and Massage

What Myotherapy and Massage does

Myotherapy & Massage is a sole-proprietor healthcare practice operating on the Gold Coast and Hinterland in Queensland, Australia, founded and run by principal owner Cheryl Eagle. The business delivers myotherapy and massage services from a clinic embedded within Goodlife Health Club Mermaid Waters and through a mobile service that travels to client locations across the region, serving individual consumers with acute or chronic musculoskeletal pain conditions including sciatica, headaches, shoulder pain, arthritic symptoms, disc degeneration, fibromyalgia, and tendinopathies, as well as general wellness clients.

The core offering is myotherapy — a hands-on modality involving manipulation of tendons, ligaments, myofascia, and muscle tissue — combined with clinical assessment, rehabilitation programming, lifestyle education, functional correctives, and progressive exercise prescription. The methodology is positioned as a "one-stop shop" that explicitly differentiates from remedial massage or standalone physiotherapy by encompassing the physical, psychological-cognitive, and social dimensions of pain and by targeting root-cause faulty movement patterns rather than symptomatic relief alone. Operational technology is deliberately minimal: appointment scheduling and gift voucher sales run through the third-party GetTimely SaaS platform, with social presence on Facebook, YouTube, Instagram, and LinkedIn.

Revenue mechanics are professional-services-based, with payment collected at the time of service and pricing quoted rather than publicly listed. A deposit is taken at booking, with a 50% forfeiture on cancellations inside 48 hours and full payment for no-shows. Health fund rebates are available via HICAPS at the clinic and emailed receipts for off-site claims, and the practice is registered with all major Australian health funds and is a fully insured member of the Massage Association of Australia (MAA). Customer acquisition relies on the Goodlife venue partnership, organic social, and word-of-mouth. The business has no external investors, no parent company, no funding rounds, and no disclosed subsidiaries.

Name

Myotherapy and Massage

Legal name

Myotherapy & Massage

Website

https://myotherapyandmassage.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Myotherapy & Massage is a sole-proprietor myotherapy practice on Australia's Gold Coast and Hinterland, run by principal owner Cheryl Eagle. It delivers hands-on pain and movement rehabilitation from a clinic at Goodlife Health Club Mermaid Waters and through mobile appointments.

Ownership category

akta.pro rank

Product category

Therapeutic Massage Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Myofascial Release & Structural Bodywork (HSADAHAE)

akta.pro secondary industries

Trigger Point & Myofascial Release Massage (HSALAEAE), Deep Tissue Massage (HSALAEAB), Sports Massage (HSALAEAC)

Keywords

• Myotherapy services
• Manual therapy treatment
• Musculoskeletal pain management
• Soft tissue rehabilitation
• Therapeutic massage practice

Headquarters

HQ city

Mermaid Waters

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Clinical Appointment Services: One-on-one therapeutic sessions at clinic or mobile locations. Revenue generated per appointment with payment collected at time of service. HICAPS machine available for health fund claims.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Myotherapy & Massage delivers hands-on myotherapy treatments consisting of skilled manipulation of tendons, ligaments, myofascia, and muscle tissue, combined with clinical assessment, injury rehabilitation, lifestyle education, functional correctives, and progressive exercise prescription. Services address acute and chronic musculoskeletal pain conditions including sciatica, headaches, shoulder pain, arthritic pain, disc degeneration, fibromyalgia, and tendinopathies, delivered through clinic appointments at Goodlife Health Club Mermaid Waters and mobile visits across the Gold Coast and Hinterland.

Product overview

Myotherapy and Massage is a service-based healthcare practice offering myotherapy and massage treatments. The business operates from a clinic at Goodlife Health Club Mermaid Waters and provides mobile services across the Gold Coast and Hinterland. The core offering is myotherapy services, a hands-on healthcare practice that combines clinical assessment, treatment of muscle and soft tissue conditions, rehabilitation, and lifestyle education. The business also offers gift vouchers through its booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Myotherapy Services Hands-on manipulation treatment for tendons, ligaments, myofascia, and muscle tissue combined with clinical assessment, rehabilitation for injuries, lifestyle education, functional correctives, and progressive exercise prescription. Designed for individuals on the Gold Coast and Hinterland suffering from acute and chronic musculoskeletal pain conditions such as sciatica, headaches, shoulder pain, arthritic pain, disc degeneration, fibromyalgia, and tendinopathies.
• Gift Vouchers Prepaid gift vouchers for myotherapy and massage services, purchased online through the GetTimely booking platform and redeemable against future appointments at the clinic or via the mobile service.

Quantifiable outcome

• Pain and dysfunction resolution for conditions including sciatic pain, headaches, shoulder pain, arthritic pain, disc degeneration, fibromyalgia, and tendinopathies

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Goodlife Health Club Mermaid WaterscoreOthersVenue partnership providing clinic space at Goodlife Health Club Mermaid Waters. The clinic operates within the health club facility. Non-members are also welcome to access services.
• MAA (Massage Association of Australia)coreOthersFully insured members of the leading industry association MAA (Massage Association of Australia).
• Major Health FundscoreOthersRegistered with all major health funds. HICAPS machine available at clinic for on-the-spot health fund claims. Receipts issued via email for health fund claim submissions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Massage Heights: Massage Heights is a North American massage and wellness franchise with Australian locations providing therapeutic, sports, and deep tissue massage. It competes in the same therapeutic massage services category as Myotherapy & Massage but with chain-level brand recognition and standardized pricing.
• Elements Massage: Elements Massage operates therapeutic-focused massage studios across multiple U.S. and Australian markets with a standardized service menu. It competes in the same therapeutic massage category as Myotherapy & Massage but at chain scale rather than single-practitioner scale.
• Hand & Stone Massage and Facial Spa: Hand & Stone is an established North American massage and facial spa franchise with Australian locations offering therapeutic and relaxation massage. It is a broad incumbent in the same massage services category but serves a much wider portfolio of customers and locations than the subject's single practitioner clinic.
• City Cave Australia: City Cave is an Australian wellness studio chain offering floatation therapy, infrared sauna, and massage services. It overlaps with the subject in the Gold Coast wellness and recovery segment and competes for the same health-conscious consumer base.

Regional players

• Zeel: Zeel is a U.S.-based on-demand massage therapy platform connecting consumers with licensed therapists for in-home treatments. It mirrors Myotherapy & Massage's mobile service model and target customer base but operates at platform scale in a different geography.
• Soothe: Soothe is an on-demand mobile massage platform operating primarily in the United States. It is comparable to the subject's mobile service offering but serves a different geography and operates as a technology-enabled marketplace rather than a single practitioner.

Others

• Goodlife Health Clubs: Goodlife Health Clubs is the Australian fitness chain where the subject operates its clinic location. It is comparable as a distribution partner and channel into health-conscious members, though its core business is gym operations rather than myotherapy services.
• Massage & Myotherapy Australia (MMA): Massage & Myotherapy Australia is the peak national industry body representing massage therapists and myotherapists in Australia. The subject is a member of the related MAA, and MMA is relevant as the ecosystem/credentialing body governing the myotherapy profession the practice operates within.

Direct peers

• Blys: Blys is an Australian mobile massage and wellness platform connecting consumers with therapists for in-home and in-office treatments. It directly overlaps with Myotherapy & Massage's mobile service offering and Gold Coast service area, though it operates as a marketplace rather than a single practitioner.
• Australian Physiotherapy Association member clinics (Gold Coast): Local Gold Coast physiotherapy clinics operating under the Australian Physiotherapy Association address overlapping musculoskeletal pain, rehabilitation, and soft tissue conditions. They directly compete with Myotherapy & Massage for patients with sciatica, tendinopathies, and chronic pain in the same regional catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5B9G9B37gioKQCSlv3YTdw/featured
• Facebookfacebook.com/myotherapyandmassageCherylEagle
• LinkedInlinkedin.com/company/myotherapy-and-massage
• Instagraminstagram.com/myotherapyandmassage/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myotherapy and Massage