Myphone - Serviços globais de comunicação, Lda.

What Myphone - Serviços globais de comunicação, Lda. does

Myphone - Serviços globais de comunicação, Lda. is a Portuguese authorized retail agent for MEO (Altice Portugal), distributing mobile, fixed-line, internet, and TV telecommunications subscriptions through a network of 13 branded stores spread across suburban and coastal Portugal, including locations in Alfragide, Alverca, Coina, Ericeira, Loures (two locations), Malveira, Nazaré, Odivelas, Peniche, Seixal, Setúbal, and Sintra. The company has operated continuously in this role for approximately 30 years since founding in 1994/1995 and serves both individual consumers (through in-store sales, WhatsApp, email, and website channels) and business/enterprise customers (through a dedicated MEO EMPRESAS department that issues custom proposals with a 24-hour response commitment). Headquarters and the business sales function are located in Alverca do Ribatejo.

The business model is commission-based recurring revenue: Myphone does not own the underlying telecommunications infrastructure or product IP, but rather activates and retains MEO subscriptions on behalf of Altice Portugal, earning upfront commissions on new connections and trailing commissions on the recurring subscription book across mobile, internet, TV, and landline packages. Distribution is built around physical retail anchors inside high-traffic shopping centers (Alegro, Auchan, Riosul, Strada Outlet, Loureshopping) and supermarkets (Intermarché, Continente), supplemented by WhatsApp, email, and a partner referral program that recruits additional sub-agents into the MEO distribution network.

Customer base is horizontally segmented between individual consumers seeking personal/family connectivity and entertainment, and SMB/enterprise customers seeking business-grade packages with dedicated support. Pricing is quote-based and not publicly disclosed. The firm has 33 employees, no disclosed funding rounds, no parent company, no subsidiaries, and no patents or proprietary technology assets; its principal value creation lever is store-footprint density, agent tenure, and recognized standing within the MEO/Altice Portugal distribution hierarchy (notably through its "Melhor Agente Autorizado" award).

Name

Myphone - Serviços globais de comunicação, Lda.

Legal name

Myphone - Serviços globais de comunicação, Lda.

Website

https://myphone.pt

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Myphone is a Portuguese authorized MEO (Altice Portugal) retail agent that distributes mobile, internet, TV, and landline subscriptions through 13 physical stores across Portugal, serving both individual consumers and business customers via a dedicated enterprise department.

Ownership category

akta.pro rank

Headquarters

HQ city

Alfragide

HQ country

Portugal

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. MEO Telecommunications Services: Revenue generated through the sale and distribution of MEO telecommunications services including mobile, internet, TV, and phone packages. Myphone operates as an authorized agent earning commissions on sales and recurring subscriptions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Myphone is an authorized MEO (Altice Portugal) retail agent that sells mobile, internet, TV, and landline telecommunications services to individual consumers through 13 physical stores across Portugal, and to business customers via a dedicated MEO EMPRESAS department offering custom enterprise packages. Revenue is generated primarily through commissions on MEO service activations and recurring subscriptions.

Product overview

Myphone - Serviços globais de comunicação, Lda. is an authorized MEO retail agent operating across Portugal for over 30 years. The company offers a unified portfolio centered on MEO telecommunications services (mobile, landline, internet, and TV) through two main channels: a network of 13 physical retail stores serving individual consumers, and dedicated business services (MEO EMPRESAS) for enterprise clients. The business operates as a distribution partner rather than a technology product company, providing sales, consultation, and support services for MEO's telecommunications offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• MEO Telecommunications Services (Mobile, Internet, TV, Landline)
• MEO EMPRESAS (Business Telecommunications Solutions)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MEO (Altice Portugal)coreChannel Partner/ Reseller/ DistributorMyphone operates as an authorized MEO (Altice Portugal) agent and retailer, distributing MEO telecommunications services including mobile, internet, TV, and landline packages through their network of 13 physical stores across Portugal. The company has been a MEO partner for 30 years, making them one of the longest-standing authorized agents in the Portuguese telecommunications market.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Radio Popular: Portuguese electronics retailer with a national footprint that distributes MEO and other carrier telecom services. Directly comparable multi-store authorized-agent model targeting the same consumer base.
• Worten: Major Portuguese electronics and home appliance retailer that also distributes MEO and other carrier telecom services through its national store network. Competes directly with Myphone for the same authorized-agent role with MEO and for telecom customers.
• FNAC Portugal: Portuguese consumer electronics and entertainment retail chain that distributes mobile and broadband services from MEO, Vodafone, and NOS. Competes with Myphone in-store for telecom subscription sales to similar consumer and SMB customers.
• NOWO: Smaller Portuguese telecom operator that relies on agent-led distribution for consumer services. Directly comparable as a smaller carrier/agent alternative in the same retail distribution ecosystem.

Broad incumbents

• NOS Comunicações: Third major Portuguese telecom carrier with retail stores and authorized agent distribution. Competes with MEO (and by extension Myphone) for consumer and enterprise telecom subscribers across Portugal.
• Altice Portugal (MEO): The parent carrier whose services Myphone distributes. Operates its own direct retail stores alongside authorized agents, creating both partnership dependency and direct competition for walk-in customers.
• Vodafone Portugal: Competing mobile and fixed-line carrier in Portugal with its own retail footprint and authorized agent network. Represents the alternative carrier option for Portuguese consumers and a competitive threat to Myphone's MEO-only proposition.

Regional players

• Currys: UK consumer electronics retailer with in-store and online telecom distribution for multiple carriers. Comparable retail-channel-plus-telecom-services business model, though operating in a different geographic market.
• Trony: Italian consumer electronics retail chain that distributes telecom carrier services. Closely comparable multi-store retail model with carrier agency relationships in another European market.
• Phone House España: Spanish multi-carrier authorized retail agent selling mobile and broadband services from Vodafone, Orange, Movistar, and others. Closely comparable business model to Myphone (commission-based authorized retailer) in the neighboring Iberian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/myphonept

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myphone - Serviços globais de comunicação, Lda.