Maria Formiga

What Maria Formiga does

MyPress & Co. is a boutique Brazilian corporate communications agency founded in 2012 and headquartered in Campinas, São Paulo. The firm was established by journalists Daniela Mattiaso and Isabella Monteiro and provides an integrated communications offering that spans press relations (PR), content marketing, paid media, event coverage, social media management, and supplemental lines including Mídia Paga (paid media), SAC 2.0 (social customer service), and Branding Experience consulting. Its stated client base covers four segments — national companies, multinational corporations, NGOs, and liberal professionals — and the firm reports having served more than 50 clients and covered more than 55 events to date.

There is no proprietary technology platform underpinning the business; service delivery is human-led and rests on the editorial and media-relationships expertise of the two co-founders and a 14-person team. The agency's underlying "technology stack" is effectively the workflow and editorial methodology of a senior-journalist-led boutique, with social media platforms functioning as both a client-delivery surface and a marketing channel rather than as a productized offering. This positions the firm firmly as a professional-services consultancy rather than a SaaS, martech, or AI-enabled communications technology vendor.

Revenue is generated through customized, quote-based professional-services engagements — typically retainer-style or project-based agency work — sold directly to clients on a bespoke basis. The go-to-market is founder- and relationship-driven, with no indication of standardized pricing, self-serve onboarding, recurring SaaS contracts, platform licensing, or marketplace-style distribution. Geographic operations began in the Campinas Metropolitan Region (RMC) and have reportedly extended to São Paulo capital and additional locations nationwide in Brazil. The firm is bootstrapped and founder-owned, with no external funding rounds, acquisitions, partnerships, or joint ventures documented in the available source material.

Name

Maria Formiga

Legal name

MyPress & Co.

Website

https://mypress.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MyPress & Co. is a boutique Brazilian corporate communications agency founded in 2012 in Campinas, São Paulo, providing press relations, content marketing, paid media, and event services to national companies, multinationals, NGOs, and liberal professionals.

Ownership category

akta.pro rank

Product category

Corporate Communications / Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)

Keywords

• Press relations services
• Corporate communications
• Content marketing agency
• Media relations consulting
• Crisis communications

Headquarters

HQ city

Hortolandia, Sp

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Communication Services: Professional services revenue model providing a complete range of corporate communication solutions including press relations, content marketing, social media management, paid media, events, and communication consulting. Services are tailored to individual client needs with personalized attention.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MyPress & Co. is a corporate communications agency that produces and disseminates strategic content for brands and businesses across Brazil. Its core offering bundles press relations and earned media, content marketing for social media, corporate events and media training, paid media campaigns, social media relationship management, and communication consulting. Services are delivered under a personalized, premium one-stop-shop model for national and multinational companies, NGOs and liberal professionals.

Product overview

MyPress & Co. is a corporate communication agency offering a comprehensive suite of services organized into three main pillars: Assessoria de Imprensa (Press Relations), Marketing de Conteúdo (Content Marketing), and Eventos/Palestras/Treinamentos (Events, Lectures, and Training). The agency provides integrated communication solutions including crisis management, media coverage, content production for social media, paid media campaigns, social media relationship management, branding experiences, and communication consulting. Services are delivered with a personalized, premium approach for national and multinational companies, the third sector, and professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessoria de Imprensa (Mídia Espontânea) Press relations service focused on earning media coverage through strategic communication, including crisis prevention and management, media clippings, and digital/physical press kits, targeted at companies, organizations and professionals needing visibility with public opinion.
• Marketing de Conteúdo Content production and management for social media including art creation, inbound marketing, SEO copywriting, editorial projects for websites and institutional publications, video scripting, recording and editing for social media, and institutional presentation content, aimed at brands needing strategic content dissemination.
• Eventos, Palestras e Treinamentos Corporate events, lectures, training programs, media training, press tour experiences, and event coverage including testimonials, photos and videos, delivered to companies and organizations that need in-person and hybrid communication programming.
• Mídia Paga Paid media services including strategic advertising placement and digital campaign creation with paid traffic management, for clients seeking amplified reach beyond earned media.
• SAC 2.0 - Gestão de Relacionamento nas Mídias Sociais Social media relationship management service for customer engagement, community interaction and ongoing conversation handling on brand social channels.
• Branding Experience Events and special actions with clients and community designed to build brand experience and engagement.
• Consultoria e Mentoria em Comunicação Communication consulting and social media mentorship services providing strategic guidance to clients building or refining their corporate communications function.
• Relatórios de Comunicação Communication balance sheets and results measurement reports that track communication outcomes and ROI for client engagements.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• FleishmanHillard: FleishmanHillard is a global public relations and integrated marketing agency with offices in Brazil. Direct overlap with MyPress on corporate communications, media relations, and content services for multinational clients.
• Ketchum: Ketchum is a global PR and communications agency with Brazil presence. It competes for multinational corporate communications and content mandates in the same buyer pool MyPress addresses.
• Edelman: Edelman is a global public relations firm with established operations in Brazil. It competes for the same multinational and large national PR accounts MyPress targets, but at vastly greater scale and global reach.
• FSB Comunicação: FSB is the largest Brazilian-owned public relations and corporate communications network. Both firms offer integrated PR, content marketing, paid media, and corporate communications to national and multinational clients in Brazil, but FSB operates at far greater scale across multiple offices.
• Weber Shandwick: Weber Shandwick is a global communications network with Latin America presence, offering PR and integrated marketing comparable to MyPress's service mix for multinational accounts.
• Grupo In Press: Grupo In Press is a major Brazilian communications group offering press relations, content, and corporate communications to enterprise clients. Comparable to MyPress as a domestic PR services competitor, though substantially larger and multi-office.
• Hill & Knowlton Brazil: Hill & Knowlton is a global public relations consultancy with Brazil presence, competing for the same enterprise and multinational corporate communications RFPs as MyPress.

Direct peers

• JeffreyGroup: JeffreyGroup is a Latin America-focused PR and communications agency with strong Brazil operations. Comparable mid-sized positioning targeting multinational and regional corporate communications clients.
• Approach Comunicação: Approach is a Brazilian integrated communications agency serving corporate and consumer brands with PR, content, and digital services. Comparable boutique-mid positioning to MyPress with similar service breadth.
• CDN Comunicação: CDN is a Brazilian corporate communications agency providing press relations, content, social media, and events to enterprise and third-sector clients — a close functional peer to MyPress in scope and target customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mypressco
• LinkedInlinkedin.com/company/maria-formiga
• Instagraminstagram.com/mypressco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maria Formiga