What Myrtle Beach Pelicans does

The Myrtle Beach Pelicans is a Single-A Minor League Baseball franchise founded in 1999 and based in Myrtle Beach, South Carolina. The team operates as the Single-A affiliate of the Chicago Cubs under an MLB player development agreement, with assigned prospects playing at Pelicans Ballpark. The franchise employs approximately 90 staff supporting on-field operations, ticket sales, sponsorship activation, concessions, and venue event services. Ownership is private and undisclosed; the team operates as a privately held MiLB franchise within the broader Chicago Cubs developmental system rather than as a corporate subsidiary.

The franchise generates revenue through five primary streams: ticket sales (single-game tickets from $10, season memberships, flex books, group tickets), in-ballpark concessions and catering, corporate sponsorships (including naming rights for the D.K. Mason Roofing Field Suite, Budweiser Bowtie Outfield Deck, and Black's Tire High Tide Grandstand), merchandise sold via the online Pelicans store, and venue rental for private events, birthday parties, corporate meetings, and custom events. Ticket pricing is publicly disclosed and tiered across seating sections, with a community-specific 843 Nights program at $8.43 per ticket targeting local residents.

The team is distributed through the official MiLB.com ticketing platform, the Pelicans Ballpark box office, a group sales and corporate partnership team for enterprise buyers, and a separate e-commerce merchandise storefront. Marketing channels include the team website, email newsletter, weekly promotional calendar, community programs (mascot appearances, speakers program, military initiatives), MiLB.TV and Bally Sports Live streaming, and organic social media. The customer base spans individual fans (families, tourists, locals), corporate groups, military and first responders, and — institutionally — Chicago Cubs prospects in their development pathway toward the major leagues. Technology is described as standard MiLB operations and facilities management with no proprietary AI/ML, API, or integration products disclosed.

Name

Myrtle Beach Pelicans

Legal name

Myrtle Beach Pelicans

Website

https://myrtlebeachpelicans.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Myrtle Beach Pelicans is a privately held Single-A Minor League Baseball franchise affiliated with the Chicago Cubs, operating Pelicans Ballpark in Myrtle Beach, SC since 1999. It sells tickets, concessions, merchandise, sponsorships, and venue rentals to individual fans, tourists, corporate groups, and military communities.

Ownership category

akta.pro rank

Product category

Minor League Baseball Entertainment

NAICS

Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Minor league baseball
• Professional baseball entertainment
• Sports ticketing services
• Ballpark venue rental
• Team merchandise sales

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season memberships, flex books, and group ticket sales for minor league baseball games at Pelicans Ballpark.
2. Concessions and Food Service: In-ballpark food and beverage sales including catering services for events and meetings.
3. Sponsorships and Naming Rights: Corporate sponsorships including naming rights for suites (D.K. Mason Roofing Field Suite), seating areas (Budweiser Bowtie Outfield Deck, Black's Tire High Tide Grandstand), and various ballpark partnerships.
4. Merchandise Sales: Sales of team merchandise through the Pelicans store including apparel, collectibles, and personalized items.
5. Event Hosting and Venue Rental: Revenue from hosting private events, corporate meetings, birthday parties, and custom events at the ballpark facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Myrtle Beach Pelicans is a Single-A Minor League Baseball team that plays home games at Pelicans Ballpark as an affiliate of the Chicago Cubs. The team sells single-game tickets, season memberships, flex books, group experiences, luxury suites, and youth-focused packages, while also operating an online team merchandise store and renting the ballpark for corporate events, meetings, and private celebrations. Additional revenue is generated through in-ballpark concessions, sponsorship and naming rights deals, and community engagement programs.

Product overview

The Myrtle Beach Pelicans operate as a Single-A Minor League Baseball team affiliated with the Chicago Cubs, offering a portfolio of ticket products centered around game attendance and fan experiences at Pelicans Ballpark. The core product lineup includes single game tickets and season memberships, supplemented by flexible Flex Books packages. Additional revenue streams come from group event offerings (Luxury Suites, Group Experiences, Picnics, Birthday Parties), community programs (Future Pelicans, Community Organization of the Night), and a merchandise e-commerce store. The organization also generates revenue through venue rental for meetings and custom corporate events, along with promotional programs like the Peli-Play Club fan contest.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Game Tickets Individual game admission tickets for Pelicans Ballpark home games. Budweiser Bowtie Outfield Deck tickets start at $10 and Black's Tire High Tide Grandstand Bleacher tickets start at $16 per game including fees. Available for individual consumers, families, and tourists seeking minor league baseball entertainment.
• Season Memberships Full-season ticket packages offering priority seating, exclusive perks, and dedicated membership benefits throughout the baseball season. Targeted at returning fans and committed supporters of the team.
• Flex Books Flexible ticket packages allowing members to select specific games and dates according to their schedule preferences. Designed for fans who want a season-like experience but need flexibility in attendance.
• Group Experiences Organized group outings including Sun Cruiser Beach Party, picnics, and custom group events at the ballpark. Targeted at corporate groups, community organizations, and large parties.
• Luxury Suites

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Chicago CubscoreStrategic or Co-development PartnerThe Myrtle Beach Pelicans serve as the Single-A affiliate of the Chicago Cubs MLB organization. Players are assigned to Myrtle Beach as part of their minor league development pathway toward potential advancement to the major league team. The affiliation provides access to Cubs prospects and organizational resources.
• D.K. Mason RoofingcoreGTM or Marketing PartnerD.K. Mason Roofing holds naming rights for the D.K. Mason Roofing Field Suite at Pelicans Ballpark, providing premium hospitality space and visibility as a major ballpark sponsor.
• BudweisercoreGTM or Marketing PartnerBudweiser sponsors the Bowtie Outfield Deck at Pelicans Ballpark, with tickets starting at $10 per game and exclusive promotional activations during games.
• Black's TirecoreGTM or Marketing PartnerBlack's Tire sponsors the High Tide Grandstand Bleacher section at Pelicans Ballpark, with bleacher tickets starting at $16 per game including fees.
• Royal FarmsminorGTM or Marketing PartnerRoyal Farms distributes promotional items including Chickenpalooza merchandise to fans at Pelicans Ballpark games as part of in-ballpark activations.
• Hotel PartnersminorChannel Partner/ Reseller/ DistributorThe team maintains partnerships with local hotels for visitor accommodations and 'Plan Your Stay' travel packages, supporting the tourism-driven Myrtle Beach market.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Salem Red Sox: Single-A affiliate operating with a comparable full-season game schedule, season membership plans, group outing packages, and concession/sponsorship revenue structure to the Myrtle Beach Pelicans.
• Delmarva Shorebirds: Single-A affiliate with a similar coastal/tourism-adjacent market profile and the same five-stream revenue model (tickets, concessions, sponsorships, merchandise, venue rental) as the Pelicans.
• Charleston RiverDogs: Single-A (now Low-A) Carolina League club based in Charleston, SC — same league and state, mirroring the Pelicans' tourism-adjacent market, ticket pricing structure, and Chicago Cubs/Mariners-style prospect development model.
• Augusta GreenJackets: Single-A minor league baseball club offering comparable ticket tiers, group hospitality, naming-rights sponsorships, and merchandise operations at a similar scale to the Pelicans.
• Carolina Mudcats: Single-A (now Low-A) club in the Carolina League with overlapping territory in North Carolina; runs similar season-ticket, sponsorship, and ballpark-event revenue programs targeted at family entertainment.
• Down East Wood Ducks: Single-A affiliate in the Carolina League sharing the same league schedule, themed promotional calendar approach, and ticket pricing tiering as the Myrtle Beach Pelicans.
• Hickory Crawdads: Another Single-A affiliate in the Carolina League; competes in the same MiLB tier and directly on the schedule with the Myrtle Beach Pelicans, sharing comparable ticket, sponsorship, and merchandise revenue models.
• Fredericksburg Nationals: Single-A affiliate with comparable ballpark operations, season memberships, group sales, and sponsorship-driven revenue structure targeting regional family entertainment demand.
• Kannapolis Cannon Ballers: Single-A affiliate operating in the Carolina League with a comparable full-season schedule, themed promotions, group sales, and merchandise-driven revenue mix — directly comparable in scale and operations.

Broad incumbents

• Tennessee Smokies: Higher-level (Double-A) Chicago Cubs affiliate; operates with the same parent organization as the Pelicans, offering a direct comparison of how the same brand is monetized at a higher MiLB tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/myrtle-beach-pelicans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myrtle Beach Pelicans