What Selectel Wireless does

Selectel Wireless is a regional Mobile Virtual Network Operator (MVNO) and mobile device retailer headquartered at 200 E. 2nd Street, Gillette, Wyoming, with a second retail location in Rapid City, South Dakota. The company resells wireless voice, text, and data services over Verizon's 4G/5G network, offering twelve named monthly plans ranging from $14.99 (2GB high-speed data) to $60 (60GB high-speed data, then throttled to 2G), alongside annual plans ($75–$120), global calling add-ons for Mexico and Canada, and MiFi hotspot plans. The portfolio is anchored on long-form value propositions for price-conscious consumers in northeastern Wyoming and western South Dakota, including free Samsung A14 promotions with qualifying plan activations and a 14-day return policy on undamaged devices.

Beyond subscription services, Selectel operates a device sales and repair business. The storefront sells flagship smartphones (Samsung Galaxy S23, S24, S25 Ultra; iPhone 15, 15 Pro, 15 Pro Max), the Orbic flip phone, and SIM cards, plus an accessories catalog spanning OtterBox cases, IQ Shield screen protectors, SanDisk storage, and WeBoost signal boosters. A repair offering covers 185+ SKUs across iPhone, Samsung, Google Pixel, and assorted Android devices — including screen replacements ($130–$400), battery replacements ($125), back glass repairs ($175+), and charger port service — accessible both in-store and via nationwide shipping for parts. Distribution is hybrid: two physical retail locations plus a full e-commerce platform at myselectel.com with self-service account management (plan renewal, data usage tracking, billing, order history). Affirm is integrated at checkout for pay-over-time device financing.

The company operates as a privately held, independent entity with 16 employees and no disclosed external funding, parent company, or M&A activity. The addressable market is geographically narrow — explicitly restricted to the lower 48 states, with Alaska, Hawaii, and U.S. territories excluded from shipping — and the customer base is dominated by individual consumers, with a secondary business-accounts segment for multi-line management. The go-to-market is direct-to-consumer with a regional retail emphasis, positioning Selectel as a localized alternative to national carriers in markets where branded retail presence is sparse.

Name

Selectel Wireless

Legal name

Selectel Wireless

Website

https://myselectel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Selectel Wireless is a privately held MVNO and mobile device retailer serving individual consumers in Wyoming and South Dakota with Verizon-backed 4G/5G plans, smartphones, accessories, and in-house repair services across two retail locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Gillette

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Wireless Service Plans: Monthly and annual wireless service plans providing cellular voice, text, and data services. Plans include unlimited talk/text with varying high-speed data caps (2GB to 60GB) before throttling to 2G speeds. Global calling add-on options available for international connectivity.
2. Device Sales: Sale of mobile devices including smartphones (Samsung Galaxy, iPhone), feature phones (Orbic Flip Phone), and SIM cards. Products sold both in-store and online with carrier compatibility options (unlocked/Verizon-locked).
3. Phone Repair Services: Screen replacements, battery replacements, back glass replacements, and charger port repairs for various smartphone models. Parts sold for self-installation repair.
4. Accessories: Sale of phone accessories including cases (OtterBox, generic), tempered glass screen protectors (IQ Shield), chargers (Lightning, USB-C, Micro USB), cables, storage cards (SanDisk), and car mounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Selectel Wireless is a regional Mobile Virtual Network Operator (MVNO) that sells wireless service plans on Verizon's 4G/5G network, retails smartphones (Samsung, Apple iPhone, Orbic flip phones) and mobile accessories, and provides in-store phone repair services including screen, battery, back glass, and charger port replacements. The company serves individual consumers and small business accounts primarily in Wyoming and South Dakota through two retail storefronts and an e-commerce website.

Product overview

Selectel Wireless is a regional wireless carrier operating in Gillette, WY and Buffalo, WY, offering a comprehensive mobile ecosystem comprising 4G and 5G wireless service plans, smartphone devices, repair services, and mobile accessories. The product portfolio includes flagship smartphones (Samsung Galaxy S series, iPhone series), wireless service plans ranging from budget ($14.99/month) to premium ($60/month) tiers with unlimited talk/text and various high-speed data allowances (2GB-60GB), device repair services for screen replacements, battery replacements, and back glass repairs across major phone brands, protective accessories including OtterBox cases and IQ Shield screen protectors, storage solutions (SanDisk memory cards and flash drives), SIM/e-SIM activation services, and signal boosting equipment (WeBoost). The company operates physical retail locations in Gillette, WY and Rapid City, SD, providing both in-store services and online sales with nationwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Wireless Service Plans Monthly and annual 4G and 5G wireless service plans with unlimited talk/text and high-speed data tiers ranging from 2GB to 60GB, after which data throttles to 2G speeds. Plans are priced from $12/month to $60/month, with annual options from $75 to $120/year.
• Samsung Galaxy S25 Ultra 256GB Flagship Samsung smartphone with 6.9-inch AMOLED 2X display, Snapdragon 8 Elite processor, 200MP quad camera, 5000mAh battery with 45W fast charging, S Pen, and Android 15 / One UI 7.
• Samsung Galaxy S24 128GB Fully unlocked Samsung Galaxy S24 with Dynamic AMOLED 2X display, 8K video recording, fast charging, long-lasting battery, and 5G connectivity.
• Samsung Galaxy S23 128GB Fully unlocked Samsung Galaxy S23 with 6.1-inch Dynamic AMOLED 2X display, Snapdragon 8 Gen 2 processor, triple rear camera system (50MP main, 12MP ultra-wide, 10MP telephoto), 3,900mAh battery with wireless charging, and 5G connectivity.
• iPhone 15 Pro Max 256GB Apple flagship smartphone with 6.7-inch Super Retina XDR display, A17 Pro chip, aerospace-grade titanium design, advanced 48MP camera system, USB-C charging, and enhanced 5G connectivity. Verizon-locked configuration.
• iPhone 15 Pro 128GB Pro iPhone model with aerospace-grade titanium design, 6.1-inch Super Retina XDR display with Always-On and ProMotion, A17 Pro chip, 48MP Pro camera system, customizable Action button, and USB-C fast charging.
• iPhone 15 Apple iPhone 15 featuring Dynamic Island, USB-C connectivity, advanced camera system with enhanced low-light capabilities, A16 Bionic chip, Ceramic Shield durability, and Super Retina XDR display.
• Orbic Flip Phone Feature phone with 2.8-inch display, 512MB RAM, 4GB internal memory, and 4G technology support, priced at $124.99.
• Selectel SIM Card Selectel Wireless compatible physical SIM card that is easy to install and mailed directly to the customer, priced at $15.00.
• iPhone Screen Repairs Screen replacement services for iPhone models including iPhone 7 Plus through iPhone 15 Pro Max, as well as iPad screen replacements. Pricing ranges from $130 to $325.
• Samsung Galaxy Note Screen Repairs Screen replacement and repair services for Samsung Galaxy Note series devices including Note 8, Note 9, Note 10, Note 10 Plus, Note 20, and Note 20 Ultra.
• Samsung Galaxy S Screen Repairs Screen replacement and repair services for Samsung Galaxy S series devices including S8, S9, S10, S20, S21, S22, S23, and S25 models. Pricing ranges from $150 to $400.
• Samsung Back Glass Replacements Back glass replacement services for Samsung Galaxy S and Note series devices, starting at $175.
• Battery Replacements Battery replacement services for various smartphone models including iPhone and iPad devices, priced at $125.
• Samsung Charger Port Repairs Charging port replacement services for Samsung Galaxy A series and other models.
• WeBoost Signal Boosters Signal booster products to improve cellular reception in homes or vehicles, addressing weak signal issues in rural service areas.
• Samsung OtterBox Cases Protective OtterBox Defender cases for Samsung devices including Galaxy S and Note series with multi-layer protection, priced $59.99-$62.99.
• iPhone OtterBox Cases Protective OtterBox Defender cases for iPhone models from iPhone 11 through iPhone 14 series, priced $59.99-$62.99.
• Samsung IQ Shield Screen Protectors Bubble-free screen protectors with 4-layer protection for Samsung devices, featuring a lifetime replacement warranty.
• SanDisk Storage Cards and Flash Drives SanDisk memory cards (32GB to 128GB) and flash drives with various storage capacities and transfer speeds, priced $15.49-$39.99.
• Global Calling Plans Wireless plans with unlimited international calling to Mexico and Canada, available in 4G and 5G options with various data tiers.
• MiFi Mobile Hotspot Plans Standalone mobile hotspot plans for wireless internet access on-the-go with various data allowances.
• E-SIM Activation Electronic SIM activation service for compatible devices, enabling digital SIM provisioning without a physical card.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• VerizoncoreTechnology or IntegrationNetwork partner providing 4G/5G network infrastructure. Selectel Wireless operates as an MVNO using Verizon's network coverage to deliver wireless services to customers in Wyoming and South Dakota. Products tagged for Verizon compatibility include iPhone 15 Pro Max (Verizon locked) and various accessories.
• Spectrum MobileminorChannel Partner/ Reseller/ DistributorProducts tagged for Spectrum Mobile compatibility indicate devices sold are compatible with Spectrum Mobile's MVNO service which uses Verizon and T-Mobile networks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spectrum Mobile: Charter Communications' MVNO operating on Verizon's network (same host as Selectel) and bundled with cable. Directly comparable MVNO on the same wholesale network, but with massive distribution advantage through Spectrum's cable subscriber base.
• US Mobile: Newer MVNO offering flexible plans on Verizon and T-Mobile networks. Closely comparable to Selectel in MVNO structure, dual-network optionality, and small/mid-scale operations.
• Mint Mobile: Digital-first MVNO now owned by T-Mobile selling low-cost unlimited wireless plans direct-to-consumer. Comparable MVNO business model and price-tiering, but lacks Selectel's physical retail and repair services.
• Consumer Cellular: MVNO primarily serving older consumers with multi-channel distribution (online + retail partnerships + phone support). Directly comparable MVNO model and customer-service-led approach, though operating at substantially larger scale than Selectel.
• Republic Wireless: MVNO with hybrid Wi-Fi/cellular service model. Comparable MVNO structure at similar small scale, though focused on a different technology proposition.
• Ting Mobile: Independent MVNO offering tiered and usage-based wireless plans. Comparable MVNO model with similar small-scale operations and customer-friendly positioning, though without Selectel's brick-and-mortar and repair focus.

Broad incumbents

• Metro by T-Mobile: T-Mobile's prepaid wireless brand with thousands of retail locations across the US. Direct prepaid competitor in Selectel's target markets with substantially larger footprint and marketing budget.
• TracFone: Largest US prepaid MVNO, wholly owned by Verizon (Selectel's host carrier). Direct prepaid competitor across all customer segments and on the same underlying network; the ownership overlap creates a structural competitive threat.
• Cricket Wireless: AT&T-owned prepaid wireless brand with nationwide retail footprint. Major prepaid competitor overlapping Selectel's value-conscious consumer segment at vastly larger scale.
• Boost Mobile: T-Mobile-affiliated prepaid wireless brand with national retail distribution. Direct competitor in the prepaid wireless category, now operating on T-Mobile's network at substantially larger scale than Selectel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/selectel-wireless

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectel Wireless