nakt
nakt is the consumer brand of Stoffschmiede GmbH, a Darmstadt-based sustainable skincare company that sells a reusable cleansing cloth made from proprietary plant-waste PLA textile, plus facial butter, serum, mineral sunscreen, and organic cotton apparel, via direct-to-consumer e-commerce to eco-conscious consumers across DACH, the EU, and the USA.
- Company typePrivate
- Founded2019
- HeadquartersDarmstadt, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What nakt does
nakt is the consumer brand of Stoffschmiede GmbH, a Darmstadt-based sustainable skincare and lifestyle company founded in 2019/2020. Its core product is a reusable cleansing cloth (Abschminktuch) made from a proprietary PLA non-woven textile produced in cooperation with the European Space Agency and derived from plant/green waste residues. The company has built a multi-SKU skincare line around this textile platform, including a facial butter, a facial serum/oil, a mineral sunscreen SPF 30, and companion sustainability accessories, and has extended into organic cotton apparel and art prints.
The business is operated by a five-person team (two co-founders plus part-time sales support of 12–20 hours per week) and generates revenue through direct-to-consumer e-commerce, with a dedicated B2B page signaling nascent wholesale interest. Average price points sit at approximately €19.95 for a single cloth and €49.95 for a 3-pack, supplemented by facial butter, serum, and sunscreen SKUs. Go-to-market is anchored in DACH (Germany, Austria, Switzerland) with international shipping to the EU, USA, and worldwide.
Capitalization is bootstrapped: approximately €45,000 was raised through a Startnext crowdfunding campaign in October 2020 from 550+ backers, followed by a €6,000 grant and rent-free office space from winning first place at the PlanB startup competition in June 2021. The company carries OEKO-TEX Standard 100 and PETA vegan certifications, has reported 265,987 cotton pads saved cumulatively, and has been recognized in awards including Top 50 Startups Germany, yooweedoo, and Brigitte.
nakt firmographics
Firmographics- Name
- nakt
- Legal name
- Stoffschmiede GmbH
- Website
- https://nakt.eu
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- nakt is the consumer brand of Stoffschmiede GmbH, a Darmstadt-based sustainable skincare company that sells a reusable cleansing cloth made from proprietary plant-waste PLA textile, plus facial butter, serum, mineral sunscreen, and organic cotton apparel, via direct-to-consumer e-commerce to eco-conscious consumers across DACH, the EU, and the USA.
- Ownership category
- akta.pro rank
nakt industry classification
Industry- Product category
- Sustainable Skincare
- NAICS
- Toilet Preparation Manufacturing (32562), Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Body Wipes & Cleansing Towelettes (CRABAEAG)
- akta.pro secondary industries
- Wipes (Baby, Flushable, Household, Personal) (CRADALAH), Hand Sanitizers & Cleansing Sprays (CRABAEAJ)
Keywords
Where nakt is headquartered
LocationHeadquarters
- HQ city
- Darmstadt
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
nakt business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Direct E-commerce Product Sales: The company sells natural skincare and sustainable textile products directly through its own online shop (nakt.eu/shop) to consumers. Products include reusable makeup removal cloths, facial butter, serums, sunscreen, and apparel. The model is primarily one-time purchase with no subscription mentioned as of the source data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Abschminktuch (makeup removal cloth) |
| Unit Pricing | Pay-as-you-go | Abschminktuch 3-pack bundle |
| Unit Pricing | Pay-as-you-go | Travel Size Facial Butter Mini |
| Other | Pay-as-you-go | Newsletter signup discount |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
nakt product offering
Product offeringCore offering
nakt manufactures and sells reusable plant-based cleansing cloths (Abschminktuch) made from a proprietary polylactide (PLA) textile derived from plants, designed to remove makeup using only water. Alongside the cleansing system, the company produces and sells a small range of natural skincare products — facial butter, solid mineral sunscreen SPF 30, facial oil/serum, and bundled starter or travel sets — all made in-house in Germany.
Product overview
nakt® is a sustainable skincare and lifestyle brand that centres on two core products: a reusable plant-based cleansing cloth made from Polylactid (PLA) derived from starchy plants and green waste, and a solid facial butter (Gesichtsbutter) produced in-house in Darmstadt and Straubing. The cleansing cloth is the hero product — it removes makeup and cleanses skin using only water, without chemicals or plastic microfibers, and can be machine-washed and composted. The facial butter extends the skincare routine as a moisturiser and massage butter. The portfolio is expanded with a facial serum/oil, mineral sunscreen (SPF 30), travel-sized and bundled product sets, organic-cotton apparel (hoodies, t-shirts), and premium art prints. All products are vegan and PETA-certified; the cleansing cloths are additionally OEKO-TEX-certified at raw-material level.
Differentiator
Problem solved
Functional benefit
Products and services
- Abschminktuch (Plant-Based Reusable Cleansing Cloth)
Quantifiable outcome
- Replaces approximately 3 cotton pads daily
- +1 more outcomes
Companies that use nakt
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
nakt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
nakt partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Diakonie DarmstadtminorSocial charity partner during crowdfunding campaign. Donated nearly 100 mouth and nose masks to the women's transitional housing, mother-child house, and men's shelter during COVID-19 pandemic.
- German and Austrian Family Production PartnerscoreAll production partners for their makeup removal cloths are located in Germany and Austria at selected family-owned businesses. Partners are visited personally to ensure fair production conditions. The short distances reduce logistics routes and enable quality control.
- Tarahumara Fans e.V.minorDuring their Green Week (around Black Friday 2021), nakt donated portions of revenue to the Tarahumara Fans e.V. which supports environmental projects in Brazil's rainforest through the 'Nascente Viva' project.
- PETA (Beauty Without Bunnies Program)minorPETA certification for vegan and cruelty-free products. Both the makeup removal cloths and facial butter are PETA certified vegan.
- ESA (European Space Agency)minorWorking with ESA on product development or research initiatives, as mentioned in job posting for sales team expansion.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
nakt competitors and assessment
Company assessmentBroad incumbents
- Lush Cosmetics: Large global cosmetics brand known for naked/solid products, anti-packaging stance, and natural ingredients. Competes in same natural skincare space with much greater scale, retail footprint, and brand recognition; represents the scaled version of nakt's positioning.
- The Body Shop: Established global beauty retailer with strong ethical/sustainability positioning, vegan ranges, and refillable packaging. Represents a much larger competitor with retail presence across Europe and overlapping eco-conscious skincare consumers.
- Biossance: Clean beauty brand owned by Amyris focused on sugarcane-derived squalane and sustainable formulations. While scale and category (serums/oils) are larger, it shares the bio-based ingredient narrative and eco-conscious target consumer relevant to nakt's facial butter and serum line.
Emerging players
- Who Gives a Crap: Sustainable DTC brand selling tree-free or recycled paper products (toilet paper, paper towels) with a strong community-led, donation-per-sale model. Comparable in DTC sustainability positioning, community funding origins, and mission-driven consumer base.
- UpCircle Beauty: UK natural skincare brand that upcycles food waste (coffee grounds, fruit stones) into skincare products. Closely comparable circular-economy narrative, natural ingredient positioning, and indie DTC scale; serves the same eco-conscious skincare customer.
- BYBI Beauty: UK-based indie natural skincare brand focused on sustainability, vegan formulations, and minimal packaging. Targets a similar eco-conscious consumer segment with facial oils, balms, and cleansers, overlapping with nakt's skincare extension products.
Regional players
- Stop the Water While Using Me!: German natural personal care brand focused on water-saving, sustainable solid and liquid toiletries. Direct DACH-market competitor with similar natural skincare, plastic-free, and sustainability credentials; targets the same German eco-conscious consumer.
Direct peers
- Makeup Eraser: Direct competitor in the reusable microfiber makeup removal cloth category. Sells a single product line of machine-washable cloths that remove makeup with water alone, the same core premise as nakt's Abschminktuch. Most direct global comparable for nakt's hero product.
- Ethique: Solid-format beauty brand producing shampoo bars, conditioner bars, and facial skincare solids in plastic-free packaging. Comparable in sustainability positioning, solid-form innovation, and PETA/B-Corp certifications, with overlapping facial skincare range.
- LastObject: Danish sustainable DTC brand offering reusable alternatives to single-use personal care items including LastSwab, LastTissue, and reusable cotton pads. Closely comparable mission of replacing disposable personal-care waste with premium reusable products, sold direct-to-consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
nakt social profiles
Digital presencenakt compliance and trust
Trust signalCompliance3 records
nakt financial estimates
Financial estimateRevenue estimate
Valuation estimate
nakt leadership team
Management profileNumber of profiles
Profiles2 records
nakt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nakt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nakt
What does nakt do?
nakt manufactures and sells reusable plant-based cleansing cloths (Abschminktuch) made from a proprietary polylactide (PLA) textile derived from plants, designed to remove makeup using only water. Alongside the cleansing system, the company produces and sells a small range of natural skincare products — facial butter, solid mineral sunscreen SPF 30, facial oil/serum, and bundled starter or travel sets — all made in-house in Germany.
Is nakt a public or private company?
nakt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was nakt founded?
nakt was founded in 2019. It employs 1 to 10 people.
Where is nakt based?
nakt is headquartered in Darmstadt, Germany, in the Europe region.
How does nakt make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are nakt's main competitors?
Broad incumbents on record are Lush Cosmetics, The Body Shop and Biossance. Emerging players are Who Gives a Crap, UpCircle Beauty and BYBI Beauty. Stop the Water While Using Me! is listed as a regional player. Direct peers are Makeup Eraser, Ethique and LastObject.
Does nakt have an API?
No public API is recorded for nakt.
What industry is nakt in?
nakt's product category is Sustainable Skincare. Its primary akta.pro industry code is CRABAEAG, Body Wipes & Cleansing Towelettes, with a secondary code of CRADALAH, Wipes (Baby, Flushable, Household, Personal). Its NAICS code is 32562 and its SIC code is 2844.