Cinnabar Valley Farms

What Cinnabar Valley Farms does

Cinnabar Valley Farms Ltd. is a third-generation, family-owned Canadian company founded in 1974 and headquartered in Nanaimo, British Columbia. It sources, manufactures, and distributes premium organic gardening products — primarily bagged soils (mySoil, Island's Finest, Premium Organic, myGarden Soils) and a complementary range of granular, liquid, and foliar fertilizers under the myGarden brand. Beyond soils and fertilizers, the company sells a broad Essentials category covering plant support, landscaping fabric, watering products, netting, fencing, hand tools, animal repellents, and greenhouses. Product technology is physical/agronomic rather than software-driven: the input describes the core technology as "not explicitly disclosed" with no proprietary software features, APIs, or AI components.

The company makes money through one-time transactional sales of packaged gardening goods, distributed via a two-tier channel. The primary channel is a network of independent garden centre retailers across British Columbia, supported by a store-locator on the consumer website (mygardeningproducts.com / mysoil.ca). A parallel wholesale channel, accessed through a separate site (cinnabarfarms.com), supplies bulk and business customers including garden centres and landscape professionals. The company serves three named customer segments: home gardeners (primary, persona-based), garden centres/retailers (B2B), and landscape professionals (B2B). Pricing is not publicly disclosed; customers are directed to contact the company or visit local retailers. Marketing is conducted through organic Facebook and Instagram accounts plus an educational blog covering composting, climbing plants, and kids gardening.

Operationally, Cinnabar Valley Farms is a 14-employee SME with no disclosed institutional investors, no parent company, no subsidiaries, no M&A activity, no funding rounds, and no publicly disclosed revenue or financial figures. Its competitive position rests on long-standing regional brand recognition in British Columbia, a locally relevant product portfolio, and an established garden-centre distribution footprint, with all revenue sourced from the BC market and no evidence of national or international expansion.

Name

Cinnabar Valley Farms

Legal name

Cinnabar Valley Farms Ltd.

Website

https://mysoil.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cinnabar Valley Farms is a 3rd-generation, family-owned Canadian company based in Nanaimo, BC that sources and distributes premium organic soils, fertilizers, and garden essentials under the mySoil and myGarden brands through garden centre retailers across British Columbia and a wholesale channel for B2B buyers.

Ownership category

akta.pro rank

Product category

Garden Soils and Fertilizers

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424), Fertilizer and Compost Manufacturing (32531), Compost Manufacturing (325315)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industries

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH), Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI)

Keywords

• Organic soil products
• Garden fertilizers
• Gardening supplies
• Plant nutrition products
• Garden essentials

Headquarters

HQ city

Nanaimo

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Gardening Products Sales: The company generates revenue through the sale of packaged gardening products including soils, fertilizers, and garden essentials through garden centre retailers to home gardeners and landscaping professionals.
2. Wholesale/Bulk Sales: B2B wholesale channel for bulk purchases of gardening products for garden centres and landscape businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cinnabar Valley Farms sources and supplies premium organic gardening products under the mySoil and myGarden brands, including organic soils, granular and liquid fertilizers, foliar sprays, and garden essentials (plant support, landscaping fabric, watering products, netting, fencing, hand tools, and greenhouses). Products are sold through garden centre retailers across British Columbia and through a wholesale channel for business customers.

Product overview

Cinnabar Valley Farms operates as a family-owned Canadian company (3rd generation, based in British Columbia) that sources and supplies premium gardening products through two main brands: mySoil (quality soils including mySoil, Island's Finest, Premium Organic, and myGarden Soils) and myGarden (fertilizers including Granular, Liquid, and Foliage Mist, plus Essentials such as Plant Support, Landscaping Fabric, Watering, Netting, Fencing, Accessories, Animal Repeller, Hand Tools, and Greenhouses). The company serves garden centres and retailers across Canada, with products available through local store locators.

Differentiator

Problem solved

Functional benefit

Brands

• mySoil: Organic soil and potting mix product line.
• myGarden
• Island's Finest
• Premium Organic

Products and services

• mySoil Premium organic potting mix and soil product line designed for all organic growing applications. Sold to home gardeners and landscaping professionals through garden centre retailers in British Columbia.
• Island's Finest Soil product line sourced and formulated specifically for local Vancouver Island and British Columbia growing conditions.
• Premium Organic Organic soil products formulated for organic growing applications and certified for organic use.
• myGarden Soils Garden soil products under the myGarden brand covering various home growing needs.
• Granular Fertilizer Dry granular fertilizer formulations under the myGarden brand for sustained plant feeding.
• Liquid Fertilizer Liquid plant fertilizers under the myGarden brand, available in 1L and 4L sizes for easy application.
• Foliage Mist Foliar spray fertilizer for direct leaf absorption and quick plant nutrition.
• Plant Support Support structures for climbing plants and garden vegetation under the myGarden Essentials line.
• Landscaping Fabric Landscaping fabric products for weed control and landscaping applications.
• Watering Products Watering essentials including watering cans, rain barrels, and tree watering bags for home and landscape use.
• Netting Garden netting for plant protection and structural support.
• Fencing Garden fencing products for boundary definition and animal protection.
• Garden Accessories Miscellaneous gardening accessories and tools under the myGarden Essentials line.
• Animal Repeller Products designed to deter animals from garden areas.
• Hand Tools Manual gardening hand tools for planting, weeding, and routine garden maintenance.
• Greenhouses Greenhouse structures and components for extended growing seasons.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Coast of Maine Organic Products: Organic soils, mulches, and fertilizers made with natural ingredients, sold through independent garden retailers in the U.S. Northeast. Comparable to Cinnabar Valley Farms in organic-premium positioning, independent garden-centre distribution, and family/craft brand heritage.
• Espoma: Family-owned organic gardening products company specializing in organic soils, fertilizers, and lawn care sold through independent garden centres. Closely comparable to Cinnabar Valley Farms in channel strategy (independent garden centre retail), product focus (organic soils/fertilizers), and family-ownership positioning.
• Whitney Farms: Organic-based soils and plant foods sold through independent garden retailers in the western U.S. Closely comparable to Cinnabar Valley Farms in product scope (organic soils + fertilizers) and target channel (independent garden centres).
• Dr. Earth: Organic soils, fertilizers, and pest-control products targeted at home gardeners and sold through independent garden retailers. Direct comparable to Cinnabar Valley Farms on organic/biological positioning and product range overlap (soils, fertilizers, garden inputs).
• FoxFarm Soil & Fertilizer Company: Premium soils and fertilizer brand sold primarily through independent garden centres and hydroponic retailers. Comparable to Cinnabar Valley Farms in product mix (premium bagged soils, granular and liquid fertilizers), independent-retailer channel approach, and premium-price positioning.
• Kellogg Garden Products: Family-founded California-based manufacturer of bagged soils, mulches, and organic fertilizers sold through independent garden retailers in the western U.S. Overlaps with Cinnabar Valley Farms on bagged organic soils, garden-centre distribution, and family-owned heritage brand.

Broad incumbents

• Pro-Mix (Premier Tech brand): Premier Tech's professional-grade growing media line sold to greenhouse, nursery, and professional horticulture markets. Comparable to Cinnabar Valley Farms on soils/blends manufacturing but targets professional/horticultural B2B rather than home gardeners.
• Sun Gro Horticulture: One of the largest North American producers of horticultural peat-based and bark-based growing media (Black Gold, Sunshine, Metro-Mix brands). Comparable to Cinnabar Valley Farms in product category (bagged soils and growing media), but operates at vastly larger scale with national distribution.
• Premier Tech: Large Canadian-based manufacturer of peat-based growing media, soils, and fertilizers with strong North American retail presence. Directly comparable to Cinnabar Valley Farms in product category (premium soils and organic inputs), but operates at national/international scale rather than BC regional.
• Scotts Miracle-Gro: Largest North American branded consumer lawn and garden products company (Miracle-Gro, Scotts, Osmocote, Miracle-Gro soils). Comparable to Cinnabar Valley Farms in retail-channel garden products, but competes at mass-market scale through big-box retailers with much larger marketing and R&D budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MySoilOrganic
• Instagraminstagram.com/mygarden_cinnabarvalleyfarms
• LinkedInlinkedin.com/company/cinnabar-valley-farms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinnabar Valley Farms