Solectric

What Solectric does

Solectric is a privately held, family-owned solar and electrical contractor headquartered in West Sacramento, California, founded in 2015 by Daniel Navarrete, a solar expert and master electrician with 18+ years of industry experience. The company designs, sells, and installs residential and commercial solar photovoltaic systems, battery storage solutions, EV charging stations, and Generac standby generators, primarily serving homeowners and businesses in the Sacramento region and Northern California. As a SunPower Authorized Dealer, Solectric installs SunPower's Maxeon cell technology panels (20.1%-22.8% efficiency), supplemented by components from Generac, SolarEdge, Enphase, Sonnen, and JuiceBox, with AI-assisted system design used to generate production estimates.

The company employs 17-20+ in-house technicians and electricians and has completed more than 3,600 installations, ranking in the top 1% of 330,000+ California licensed contractors per BuildZoom and holding BBB accreditation, five-star ratings on Google and Yelp, and Nextdoor Neighborhood Favorite status. Revenue is generated through outright system sales, solar loans (up to 25 years at 0.99% interest), SunPower 25-year leases, and Power Purchase Agreements, with an additional revenue stream from maintenance, panel cleaning, and NEM 3.0 consulting. Solectric monetizes word-of-mouth through a structured $500/$200 referral program and operates as a direct sales-led, geography-concentrated regional installer with no external institutional funding or M&A activity reported.

Name

Solectric

Legal name

Solectric

Website

https://mysolectric.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Solectric is a privately held, family-owned solar installation contractor in West Sacramento, California, designing and installing SunPower residential and commercial solar systems, battery storage, EV chargers, and generators for customers across Northern California, with 3,600+ completed installations and 17-20+ in-house employees.

Ownership category

akta.pro rank

Product category

Solar Installation Services

SIC

Electrical Work (1731)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

Keywords

• Solar installation services
• Residential solar contractor
• Battery storage systems
• EV charging stations
• Commercial solar

Headquarters

HQ city

West Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Solar Panel Installation: Residential and commercial solar panel installations. Revenue is generated through one-time system sales with various financing options including cash purchase, solar loans (0% upfront, as low as 0.99% interest, up to 25 years), and SunPower solar leases ($0 upfront, 25-year term).
2. Battery and Storage Systems: SunVault battery storage systems and Generac standby generators for residential and commercial use. Generates revenue from equipment sales and installation services.
3. EV Charging Stations: Installation of JuiceBox EV charging stations for home use, generating revenue from equipment and installation services.
4. Maintenance and Panel Cleaning: Ongoing maintenance services including panel cleaning, pigeon netting, cracked tile replacement, and technical troubleshooting for existing solar systems.
5. Referral Program: Customers earn $500 for first referral and $200 for each subsequent referral that results in a solar installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Solectric is a SunPower Authorized Dealer that designs, sells, and installs residential and commercial solar photovoltaic systems in Northern California, anchored in the Sacramento region. The company delivers turnkey solar projects with multiple financing paths (cash, loan, lease, PPA) and extends into related energy hardware including SunVault/Sonnen battery storage, JuiceBox EV chargers, and Generac standby generators. In-house master electricians and technicians also provide ongoing maintenance, panel cleaning, and troubleshooting for installed systems.

Product overview

Solectric is a solar and electric company offering a comprehensive suite of products and services centered around solar energy systems for residential and commercial customers. The core offering includes SunPower solar panel systems (as an authorized dealer) with complete installation services. The product portfolio extends to energy storage through SunVault batteries and Sonnen batteries, EV charging via JuiceBox stations, standby power through Generac generators, and power optimization using SolarEdge and Enphase technologies. The company provides multiple financing options including solar loans, leases, cash purchases, and PPAs. Solectric also offers ongoing maintenance services such as panel cleaning, troubleshooting, pigeon netting, and tile replacement. The company operates in Northern California, particularly the Sacramento region, and positions itself in the top 1% of California contractors according to BuildZoom.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and Commercial Solar Installation Services Turnkey design, installation, and commissioning of solar PV systems for residential and commercial customers in Northern California, using AI-assisted system design and SunPower, SolarEdge, and Enphase hardware.
• Battery Storage Systems (SunVault and Sonnen) Residential battery storage systems that store excess solar energy for use during nighttime or power outages and enable selling power back to the grid at optimal times.
• JuiceBox EV Charging Stations WiFi-enabled smart EV home chargers offering fast, controllable, and convenient electric vehicle charging for residential customers.
• Generac Standby Generators Home standby generators that automatically activate during power outages, running on natural gas to keep homes powered without interruption as an alternative to battery backup.
• Solar Maintenance, Cleaning, and Troubleshooting Services Recurring and on-demand solar maintenance services including panel cleaning to remove dirt, leaves, and bird droppings; pigeon netting; cracked tile replacement; and technical troubleshooting for existing solar systems.
• Solar Financing Options (Loan, Lease, Cash, PPA) Financing options to make solar systems affordable: cash purchase, solar loans (0% upfront, as low as 0.99% APR, up to 25 years, minimum 650 FICO), 25-year SunPower leases ($0 upfront, monthly fee), and Power Purchase Agreements where Solectric installs and maintains panels and the customer buys the electricity at a predetermined rate.
• NEM 3.0 Advisory Services Consulting service helping customers understand California's NEM 3.0 changes and design solar and battery configurations to maximize savings under the new metering rules.

Quantifiable outcome

• Reduce electricity bills to as low as $0
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• SunPowercoreTechnology or IntegrationSolectric is a SunPower Authorized Dealer, offering SunPower's Maxeon cell technology solar panels with 20.1-22.8% efficiency and 25-year complete system warranty. SunPower provides technical, financial, and support services as part of the partnership.
• GeneraccoreTechnology or IntegrationSolectric installs Generac standby generators as an alternative to battery backup systems, providing automatic home backup during power outages using clean-burning natural gas.
• SolarEdgesupportingTechnology or IntegrationSolectric carries and installs SolarEdge products as part of their battery and storage solutions offerings.
• EnphasesupportingTechnology or IntegrationSolectric carries Enphase products for their battery and storage solutions, providing microinverter technology for solar installations.
• SonnensupportingTechnology or IntegrationSolectric offers Sonnen battery storage products as part of their comprehensive energy storage solutions for residential customers.
• JuiceBoxsupportingTechnology or IntegrationSolectric installs JuiceBox EV charging stations offering 9x faster charging with WiFi-enabled smart features for convenient home EV charging.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunrun: Largest US residential solar installer with national footprint, multi-brand storage and financing options (loans, leases, PPAs) and installed base of 130,000+ customers — the category leader Solectric competes against in California's residential market.
• Freedom Forever: Large direct-to-homeowner residential solar installer serving California and multiple other states, competing on similar sales-led, in-house installation motions with a comparable equipment mix.
• Lumio: Residential solar installer serving multiple US states with a focus on direct sales and customer-experience-led installs; comparable to Solectric's GTM model and equipment partnerships.
• ADT Solar (formerly Sunpro Solar): National residential solar installer with active California operations, door-to-door sales-led model, and similar services bundling solar with battery storage — a direct competitor for Sacramento homeowners.
• Momentum Solar: Direct-to-consumer residential solar installer operating across multiple US states including California, with in-house installation crews and similar financing options competing for the same homeowner segment.
• Tesla Energy: Vertically integrated residential solar + Powerwall battery + Wall Connector EV charging offering sold direct, highly overlapping with Solectric's solar + SunVault storage + JuiceBox EV bundle and similarly delivered to Northern California homeowners.

Others

• Enphase Energy: Microinverter and battery technology supplier whose products Solectric installs; an enabling technology peer whose Energy Services Installer Network program structure parallels Solectric's role as a certified installer.
• Generac (PWRcell/Grid Services): Standby generator and increasingly residential battery (PWRcell) manufacturer whose products Solectric installs; a thematically adjacent peer providing both competition (battery storage) and supply (generators) to Solectric's offering.

Regional players

• Baker Electric Home Energy: Long-standing California-based residential solar and electrical contractor serving Northern and Southern California, overlapping heavily with Solectric's service profile and equipment partnerships.
• Semper Solaris: California-headquartered residential and commercial solar, battery, and roofing installer with operations throughout the state; one of the closest geographic competitors to Solectric within Northern California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/solectric.solar
• LinkedInlinkedin.com/company/solectric
• Instagraminstagram.com/solectric.solar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solectric