What MySports GmbH does

MySports GmbH is a Hamburg-based private German limited liability company (GmbH) that operates as a subsidiary of Sport Alliance GmbH, a fitness-industry software group whose portfolio also includes Magicline, PerfectGym, Finion Capital, and Finion FairPay. The company provides a B2B member-engagement platform for fitness studios, gyms, and health clubs, targeting SMB operators in the DACH market that already use Magicline as their studio management software. MySports sells exclusively into Magicline-equipped studios, which makes it a specialized layer atop its sister company's install base rather than a standalone horizontal SaaS.

Name

MySports GmbH

Legal name

MySports GmbH

Website

https://mysports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fitness Studio Management Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Member engagement platform
• Fitness studio software
• Mobile training app
• Course booking system
• Loyalty program software

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Basic Member Platform Subscription: Monthly subscription per studio location for MySports Member Platform with MySports branding, including member app, member-web, course booking, training plans, loyalty program, and self-service features.
2. Branded Member Platform Subscription: Premium monthly subscription per studio location with white-label branding - app, web presence, and app store listing in studio's own design, logo, and color scheme.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MySports GmbH sells the MySports Member Platform, a B2B SaaS member engagement and digital experience platform for fitness studios that use Magicline studio software. The platform is delivered through a mobile member app and a branded member web portal, and combines course/appointment booking, a training plan library with over 500 exercises, a loyalty/gamification program, self-service functions, and digital sales tools for day tickets, vouchers, and contract add-ons. It is offered in two monthly subscription tiers — Basic (MySports-branded) and Branded (fully white-labeled under the studio's own logo, colors, and domain).

Product overview

MySports Member Platform is a unified member engagement platform for fitness studios consisting of two product tiers (Basic and Branded) and two delivery channels (mobile app and web portal). The Basic tier provides MySports-branded access to member management features including course bookings, training plans, loyalty programs, and online sales. The Branded tier adds custom studio branding to both the app and web portal. The platform requires Magicline studio software as its foundation and integrates deeply with it for data management.

Differentiator

Problem solved

Functional benefit

Brands

• Basic Member Platform: Standard MySports member platform package with MySports-branded app and web features in MySports design.
• Branded Member Platform

Products and services

• MySports Member Platform A B2B SaaS member engagement and digital experience platform for fitness studios that use Magicline studio software. Combines a mobile member app, branded member web portal, course and appointment booking, training plans with an exercise library of over 500 entries, a loyalty/gamification program, in-studio self-service touchpoints, and digital sales tools for day tickets, vouchers, and contract add-ons. Delivered as a monthly per-location subscription, available in Basic (MySports-branded) and Branded (fully white-labeled) tiers.
• MySports Mitglieder-App (MySports Member App) A native iOS and Android application for fitness studio members providing digital access to their studio, including course bookings, utilization tracking, digital training plans, self-service functions, and loyalty rewards. Available in both MySports design (Basic tier) and fully custom studio branding (Branded tier). Holds approximately 5-star ratings across both app stores.

Quantifiable outcome

• Increase new customer acquisition by up to 20% through trial training offers and referral programs
• +2 more outcomes

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Magicline (Sport Alliance)coreTechnology or IntegrationMagicline is the required studio software platform for MySports Member Platform. Studios must have Magicline to activate and use MySports. MySports is deeply integrated into Magicline, providing comprehensive infrastructure for studio operations including member data, course management, and training plans.
• Sport Alliance GmbHcoreStrategic or Co-development PartnerSport Alliance GmbH is the parent company of MySports GmbH. MySports operates as part of the Sport Alliance ecosystem alongside other fitness industry companies including Magicline and PerfectGym.
• PerfectGymminorOthersPerfectGym is mentioned as part of the Sport Alliance group of companies but no specific product integration with MySports is described.
• Finion CapitalminorOthersFinion Capital is mentioned as part of the Sport Alliance ecosystem. No specific product partnership with MySports described.
• Finion FairPayminorOthersFinion FairPay is mentioned as part of the Sport Alliance ecosystem. No specific product partnership with MySports described.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Glofox: B2B SaaS platform for fitness studios offering member apps, booking, payments, and branded experiences in a similar subscription model. Targets boutique studios and gyms globally.
• GymMaster: Gym and club management software with member engagement features, mobile app access, and booking. SMB-focused SaaS comparable to MySports's positioning.
• WellnessLiving: All-in-one business management platform for fitness studios and wellness businesses with member apps, booking, and marketing automation. Comparable SaaS offering in the same customer segment.
• Magicline: Sister company within Sport Alliance providing the studio management software that MySports is built on top of. Operates in the same DACH fitness studio software market and shares go-to-market with MySports.
• Vagaro: Cloud-based salon, spa, and fitness studio management platform with member apps, booking, and branded client experiences. Closely comparable integrated SaaS offering for SMB fitness studios.
• ClubReady: Club management software for fitness studios providing member management, billing, and engagement tools. Directly competes in the same B2B SaaS fitness member-platform category.

Broad incumbents

• PerfectGym: Another Sport Alliance sibling company offering a broader gym management platform for multi-site fitness operators. Competes with Magicline and indirectly drives MySports's feature set requirements.
• Mindbody: Large, established US-based SaaS platform for fitness studios and wellness businesses offering member management, booking, and marketing. A broader incumbent with overlapping member-engagement functionality.

Regional players

• Resamania: French-based management software for fitness clubs and studios offering member engagement, course booking, and CRM features. Comparable product with European regional focus.
• eFitness: Polish SaaS provider for fitness clubs offering member management, mobile apps, and club operations software. Comparable platform serving Central European fitness studios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mysports-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MySports GmbH