UDEF | Urban Dance & Educational Foundation

What UDEF | Urban Dance & Educational Foundation does

UDEF (Urban Dance & Educational Foundation) is a 501(c)(3) non-profit corporation and public charity formed in late 2013 and governed under the laws of Pennsylvania, with a mailing address in Spring Valley, California. The organization serves three interconnected functions: it operates as a membership body for competitive breakers, acts as a sanctioning authority that sets competition standards, judging criteria, and guidelines for breaking events, and runs educational workshops in community centers, schools, and colleges where breakers perform, teach, and mentor young people. Its registered competitor membership base spans thousands of athletes from over 100 nations, and since formation it has sanctioned several hundred competitive breaking events.

UDEF's core commercial asset is the Snipes Pro Breaking Tour (PBT), a competitive series celebrating its 10-year anniversary in 2024 and covering 8 U.S. cities (Atlanta, Seattle, New York, Chicago, Boston, Austin, Miami, Las Vegas). The technology stack is web-based and relatively thin: myudef.org provides event listings, a sortable leaderboard, news, and a media gallery; competitor registration and profile management are delivered through a partnership with the Break Konnect third-party platform rather than a proprietary system. UDEF is not a software product company and does not disclose AI/ML capabilities.

UDEF's revenue model is characteristic of a small non-profit: membership and participation fees, event sanctioning fees, and donations accepted via PayPal. Visible commercial support is concentrated among four brand partners — flagship sponsor Snipes plus core sponsors Red Bull, Jack In The Box, and Silverback — alongside a strategic alignment with the International Olympic Committee following breaking's inclusion in the Olympic movement. The organization operates with a lean, primarily virtual structure, listing Chris Wright as Data Protection Officer and relying on event-driven and community-led go-to-market motions to reach its athlete and youth-program audiences.

Name

UDEF | Urban Dance & Educational Foundation

Legal name

Urban Dance & Educational Foundation

Website

https://myudef.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

UDEF is a 501(c)(3) non-profit that serves as the U.S. sanctioning body and membership organization for competitive breaking, operating the Snipes Pro Breaking Tour across 8 cities and running educational workshops for thousands of competitors from over 100 nations.

Ownership category

akta.pro rank

Product category

Dance Sports Governance

NAICS

Business Associations (813910), Dance Companies (711120)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Combat Sports Sanctioning Bodies & Commissions (Boxing/MMA/Kickboxing) (MPAKAFAI)

Keywords

• Competitive dance events
• Dance sanctioning body
• Dance sports governance
• Youth dance education
• Competitive breaking tour

Headquarters

HQ city

Spring Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: UDEF operates as a membership organization for competitors in breaking, with registered competitor membership base from over 100 nations. Revenue generated through membership registration and participation fees.
2. Donations: The organization accepts donations through PayPal, functioning as a 501(c)(3) not-for-profit corporation and public charity.
3. Event sanctioning and participation: UDEF serves as a sanctioning body for breaking events and has sanctioned several hundred competitive breaking events since its formation in late 2013. Revenue generated through event sanctioning fees and participation registration.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

UDEF operates as a nonprofit educational foundation serving as the U.S. sanctioning body and membership organization for competitive breaking (breakdancing). It sets competition standards and judging criteria, sanctions competitive events, maintains a competitor leaderboard, runs the Snipes Pro Breaking Tour across 8 U.S. cities, and supports educational workshops in community centers, schools, and colleges.

Product overview

UDEF operates as a not-for-profit organization that serves as a membership organization for breaking competitors and a sanctioning body for breaking events. The organization offers a portfolio of web-based services including a competitor Leaderboard system for ranking participants by points, an Events directory for tracking competitions, a News section for updates and recaps, and a Media gallery for video content. UDEF also partners with Break Konnect as a registration and profile platform for competitors. The organization does not offer a unified software platform but rather a collection of informational and event management web properties focused on the competitive breaking community.

Differentiator

Problem solved

Functional benefit

Products and services

• Snipes Pro Breaking Tour (PBT) UDEF's flagship competitive breaking event series traveling across 8 U.S. cities annually, where registered breaking competitors compete for points toward the UDEF leaderboard. Sponsored by Snipes, Red Bull, Jack In The Box, and Silverback.
• Competitor Membership Program Membership organization for competitors in breaking, providing registered competitor status, access to sanctioned events, eligibility for leaderboard ranking, and pathways to professional opportunities through the athletic dance of breaking.
• Event Sanctioning Services Sanctioning body services for breaking competitions, setting competition standards, judging criteria, and guidelines to ensure uniform standards across competitive events.
• Educational Workshops Charitable educational workshops in community centers, schools, and colleges, where breakers perform, teach, and work with young people as part of UDEF's 501(c)(3) mission.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• SnipesflagshipGTM or Marketing PartnerSnipes is the primary sponsor powering the Snipes Pro Breaking Tour. The partnership has been ongoing for multiple years and Snipes helped create the tour, providing support for events across 8 cities in 2024. Snipes creates an environment that can be enjoyed by all breakers.
• Red BullcoreGTM or Marketing PartnerRed Bull continuously helps UDEF's visions come to life. Red Bull is known for supporting breaking events and the bc one competition series. The partnership supports the Pro Breaking Tour and various breaking competitions.
• Jack In The BoxcoreGTM or Marketing PartnerJack In The Box (JIB) is a sponsor supporting the Snipes Pro Breaking Tour and helping UDEF's visions come to life. The partnership provides sponsorship support for breaking events.
• SilverbackcoreGTM or Marketing PartnerSilverback is a sponsor of the Snipes Pro Breaking Tour, continuously helping UDEF's visions come to life. Silverback Open is associated with breaking competitions and events.
• Pro Breaking TourflagshipStrategic or Co-development PartnerThe Pro Breaking Tour (PBT) is UDEF's flagship competitive breaking series, celebrating its 10th anniversary in 2024. The tour covers 8 cities with major sponsorship from Snipes, Red Bull, Jack In The Box, and Silverback.
• Break KonnectcoreTechnology or IntegrationBreak Konnect is the official digital platform for UDEF events, serving as a one-stop shop for finding event information and registering for battles. Competitors use Break Konnect to create profiles and register for Pro Breaking Tour events.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• USA Dance: National governing body for DanceSport in the U.S., providing a comparable nonprofit membership-based governance model for competitive dance that overlaps UDEF's educational mission.
• Red Bull BC One: The premier international one-on-one breaking competition, run by a global brand sponsor (Red Bull) that is also a UDEF partner. Represents the most prestigious alternative pathway for elite breakers.
• World DanceSport Federation (WDSF): IOC-recognized international governing body for DanceSport that sets overarching competition standards for Olympic-recognized dance disciplines, including breaking-adjacent rules.

Emerging players

• World of Dance: Dance competition and media brand with overlapping urban dance audiences, competing for sponsorship dollars and community attention in the broader dance event category.

Direct peers

• Freestyle Session: Long-running U.S. breaking competition series (referenced on UDEF's own news page) that operates a similar sanctioned-style battle format and competes for the same competitor pool.
• Battle of the Year (BOTY): Long-running international breaking crew competition with national qualifiers and a world final, functioning as another sanctioned-style event series parallel to UDEF's tour.
• Massive Monkees: U.S.-based breaking event organizer and competition series producing jams, camps, and tours that directly compete with UDEF-sanctioned events for competitor participation and sponsor dollars.
• Silverback Open: Breaking event series that is both a UDEF sponsor and an adjacent competition brand, competing for similar competitor attention and brand activation budgets.

Regional players

• The Notorious IBE: Major international breaking event based in the Netherlands with global competitor draw; competes with UDEF for international breakers seeking high-prestige ranking opportunities outside the U.S.
• Outbreak Europe: Large European breaking competition camp that draws the same global competitor pool UDEF serves and competes for sponsor visibility in the breaking ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joinudef
• YouTubeyoutube.com/udeftour
• Facebookfacebook.com/myudef
• Instagraminstagram.com/myudef
• LinkedInlinkedin.com/company/udef

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UDEF | Urban Dance & Educational Foundation