Naomh Olaf GAA Club

What Naomh Olaf GAA Club does

Naomh Olaf GAA Club is a community-owned Gaelic Athletic Association sports club founded in 1981 and headquartered at Holly Avenue, Sandyford, Dublin. It serves 1,483 members (732 adult, 751 juvenile) across the Sandyford, Dundrum, and Leopardstown catchment, delivering Gaelic football, hurling, and camogie from Academy age (4–7) through adult senior teams, with players representing Dublin at inter-county level. The club operates the clubhouse bar and function room, a members' gym, a Friday farmers market, and a weekly club lottery, supported by a single physical site and a staff of 8.

The club's core product is its annual membership — priced from €45 (Senior Citizen Social) to €520 (Family with 4+ children) — augmented by a loyalty card giving 5% bar discount and 10% Sandyford House discount. Underlying technology is hosted entirely on third-party SaaS: Clubzap for membership management, Clubforce for the online lottery, bonVito for the loyalty card, and O'Neills/Balon Sportswear for merchandise fulfilment. No proprietary software or AI capability is developed in-house.

Revenue is generated across six streams: annual membership fees (subscription), bar and function room transactions, lottery ticket sales, gym subscriptions, farmers market vendor fees, and merchandise commissions. Distribution is direct-to-consumer via the club website, in-person at the clubhouse, and online through partner platforms. The club also derives non-cash value from cornerstone sponsorship (IRES), minor automotive sponsors (ALD Automotive, Spirit Skoda), and a partnership with Sandyford House. Recent strategic emphasis has been on social-program expansion (Social Hurling, Gaelic for Mothers & Others), sustainability (Greenspace Charter, beekeeping), and brand-building via competitive results including the 2018 Premier Junior All-Ireland Camogie Championship.

Name

Naomh Olaf GAA Club

Legal name

Naomh Olaf GAA Club

Website

https://naomholaf.ie

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Naomh Olaf GAA Club is a community-owned Gaelic games club founded in 1981 in Sandyford, Dublin, serving 1,483 members across Gaelic football, hurling, and camogie, with bar, gym, lottery, and farmers market operations.

Ownership category

akta.pro rank

Product category

Amateur Sports Club (GAA Gaelic Games)

NAICS

Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community sports club
• Gaelic games participation
• Youth academy programs
• Club membership services
• Amateur athletic club

Headquarters

HQ city

Sandyford, Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Fees: Annual membership fees from adult playing, juvenile, family, academy, social, and senior citizen categories. Includes loyalty card credit (€25 for individual, €50 for family) deducted from membership cost.
2. Club Bar and Function Room: Bar sales and function room hire generating revenue through drinks sales and venue rental for events
3. Club Lottery: Weekly lottery draw with jackpot prizes, sold both online and at the club
4. Gym Membership: Gym membership packages for players aged 18+, mentors, and members aged over 65, with different pricing and access times
5. Farmers Market: Weekly farmers market operating every Friday morning, supporting local vendors and bringing community traffic to the club
6. Club Merchandise: Sale of club merchandise including jerseys through online catalogues with O'Neills and Balon Sportswear

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Naomh Olaf GAA Club is a community member-owned sports club that sells annual memberships enabling participation in Gaelic football, hurling, and camogie for academy, juvenile, and adult players. It also operates a clubhouse bar, function room, gym, weekly Friday Farmers Market, loyalty card programme, and club lottery as integrated member-facing services.

Product overview

Naomh Ólaf GAA Club is a community sports organization offering a diverse portfolio centered on Gaelic games participation. The core offerings include Club Membership (Family, Adult Playing, Student, Juvenile, Non-Playing, and Senior Citizen tiers at various price points from €45-€520), Gym Membership (€50-60 annually with age-specific access times), and the Naomh Ólaf Loyalty Card providing bar discounts and partner benefits with Sandyford House. The club operates the Club Bar & Function Room with full-week opening hours, a Friday Farmers Market (8:30am-12:30pm) featuring local artisan vendors, and Social Hurling (Friday 8-9pm) and Gaelic for Mothers & Others (Monday 8pm) programs open to non-members. Additional offerings include Golf Society (5 annual outings), Academy/Juvenile Teams for children aged 4-16 in football, hurling, and camogie, Adult Senior Teams competing in all codes, weekly Club Lottery (€1,900 jackpot), Club Merchandise via O'Neills and Balon Sportswear, and the annual Social Hurling Easter Blitz tournament. The product portfolio spans sports participation, community facilities, social programs, and member services.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership Annual membership packages providing playing or non-playing access to the club, including voting rights and access to facilities. Available in Family, Adult Playing, Student, Juvenile, Non-Playing, Senior Citizen, and Social tiers priced €45–€520.
• Gym Membership Annual subscription access to the club gym with weights, equipment, and aerobic sections, with separate access times for players aged 18+, over 65s, and active team mentors. New €60 (includes €10 gym fob), renewal €50.
• Naomh Ólaf Loyalty Card Prepaid loyalty card providing 5% discount on all drinks at the Naomh Ólaf Club Bar and 10% discount on food and functions at Sandyford House, with €25 individual or €50 family credit.
• Club Bar & Function Room Clubhouse bar serving drinks seven days a week (Mon–Thu 7pm–11:30pm, Fri 5pm–12am, Sat 3pm–12am, Sun 3pm–11pm) and a function room available for private events and celebrations.
• Friday Farmers Market Weekly Friday farmers market held 8:30am–12:30pm featuring local artisan producers, organic and seasonal produce, and sustainable food vendors.
• Social Hurling Informal hurling sessions for adults of all ages and abilities held Friday evenings (8–9pm) at club pitches; no membership required, with minimal costs for insurance and floodlights.
• Gaelic for Mothers & Others Non-competitive ladies Gaelic football sessions for mothers and women over 25 of all abilities, held Monday evenings (8pm); no club membership required.
• Golf Society Golf society for club members holding five outings annually plus a matchplay competition. No GUI handicap or external golf club membership required.
• Academy & Juvenile Teams Youth development programmes including Academy for children aged 4–7 and Juvenile teams (U8s–U16s) across Gaelic football, hurling, and camogie for boys and girls.
• Adult Teams (Senior) Senior adult teams competing in Gaelic football, hurling, and camogie for both men and ladies, including players representing Dublin at inter-county level.
• Club Lottery Weekly club lottery with jackpot prizes around €1,900, entered online via Clubforce or at the club.
• Club Merchandise Store Club-branded apparel and equipment available through O'Neills Sports and Balon Sportswear online catalogues, with a physical store open Saturdays 10am–12pm.
• Social Hurling Easter Blitz Annual Easter Saturday social hurling tournament for social hurling groups, featuring 9-player teams, multiple matches, raffles, prizes, and post-event entertainment in the clubhouse bar.

Quantifiable outcome

• Premier Junior All-Ireland Camogie Championship 2018 winner
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ALD AutomotiveminorGTM or Marketing PartnerAutomotive company partner with logo displayed on partners page
• Spirit SkodaminorGTM or Marketing PartnerAutomotive dealer partner with logo displayed on partners page
• Sandyford House Bar & RestaurantcoreGTM or Marketing PartnerLocal bar and restaurant partnership offering 10% discount on food and functions for club loyalty card holders. Sandyford House won Best Newcomer at Irish Pub Awards 2018.
• bonVitocoreTechnology or IntegrationLoyalty card platform provider used for the Naomh Ólaf Loyalty Card programme
• ClubforcecoreTechnology or IntegrationOnline lottery system provider for club lottery draws
• Clubber TVminorGTM or Marketing PartnerIreland's largest GAA sports streaming platform, sponsor of Social Hurling Blitz event
• Local Farmers Market StallholderscoreOthers包括East Coast Fish, Blues Creamery, Carraignamuc Cottage, McNally Family Farm, Olivieri's Fine Italian Foods, Gourmet Grub Bakery, Cúpla Scúp, Total Flower Designs, Coolanowle Organic Farm, Bread 41等本地生产商

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ballyboden St Enda's GAA: One of the largest multi-code GAA clubs in south Dublin offering football, hurling and camogie from Academy through adult, with similar membership tiers, clubhouse facilities and bar operations. Directly comparable as a community GAA model in the same metropolitan area.
• Castleknock GAA: West-Dublin multi-code GAA club running Academy to Adult programmes with similar bar, gym and function room ancillary revenue. Comparable community-club operating model in the greater Dublin catchment.
• St Vincent's GAA: Established Dublin GAA club offering the same three codes with Academy/juvenile/adult tiers, club bar and function room facilities. Comparable as a peer Dublin GAA unit competing for the same talent and sponsor pool.
• Thomas Davis GAA Club: Dublin GAA club offering multi-code participation, Academy programmes and social membership tiers, with a similar sponsor- and volunteer-driven operating model. Comparable in size and structure to Naomh Olaf.
• Cuala GAA Club: South-Dublin GAA club (Dalkey) fielding football, hurling and camogie teams across all age groups with a community-owned clubhouse model. Operates as a direct competitor for juvenile registrations in the greater Dundrum/Sandyford catchment.
• Kilmacud Crokes GAA: Major south-Dublin GAA club operating football, hurling and camogie at Academy, Juvenile and Adult levels with a comparable membership-based, volunteer-run structure and on-site clubhouse. Closest scale and operating model match to Naomh Olaf.
• St Oliver Plunkett Eoghan Ruadh: South-Dublin GAA club providing football and hurling at juvenile and adult levels with comparable membership structure and community orientation. Another direct comparator in the Dublin amateur GAA landscape.

Others

• Clubber TV: Ireland's largest GAA-focused sports streaming platform and a sponsor/partner of Naomh Olaf's Social Hurling Blitz. Relevant ecosystem participant that monetises content around the same community GAA audience Naomh Olaf serves.

Emerging players

• Muckross FC: Dublin community football (soccer) club operating from a clubhouse with bar, function room, gym and member-driven programmes. Comparable as a parallel amateur sports club model in Dublin but competes for the same juvenile participation pool.

Broad incumbents

• Lansdowne FC: Established Dublin rugby club with a member-owned clubhouse model including bar, function room, gym and broad community programming. Comparable as a Dublin community amateur club at a larger scale, demonstrating the broader template Naomh Olaf could evolve toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NaomhOlaf
• YouTubeyoutube.com/user/OfficialNaomhOlaf
• Facebookfacebook.com/naimh.olaf
• LinkedInlinkedin.com/company/naomh-olaf-gaa-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naomh Olaf GAA Club