What Clubforce does

Clubforce is a Galway-headquartered SaaS company, founded in 2009, that provides an all-in-one cloud-based management platform for grassroots sports clubs. Its product suite spans membership registration and recurring payment collection, online club lotteries and fundraising, a mobile application (Clubforce Connect) for member communications and event management, a club website builder, event ticketing, and — following the April 2022 acquisition of Comórtais — league competition management covering fixture generation, results tracking and league tables. The platform serves more than 2,000 clubs across 35 countries, predominantly within Irish sporting bodies (GAA, FAI, rugby), and is differentiated by reciprocal data integrations with the GAA Foireann membership system and the Football Association of Ireland's FAInet registry, alongside payment processing via Stripe.

The company monetises through recurring subscription fees paid by clubs, augmented by transaction fees on lottery draws, tap-to-pay in-person fundraising (Mobile Terminal) and event ticketing. Pricing is not publicly disclosed; the website offers free trials and demo requests as the primary acquisition mechanism, reflecting a product-led growth motion supplemented by partnerships with National Governing Bodies and direct enterprise sales for league and federation deployments. Clubforce holds ISO 27001 certification — the only Irish sports-club platform to do so — and markets built-in GDPR compliance, a material procurement consideration for clubs handling minors' data.

Distribution relies on a self-serve web funnel, iOS and Android app stores, and channel referrals through GAA, FAI and the Federation of Irish Sport. The leadership team comprises CEO Noel Murray (ex-Microsoft, appointed 2022 to lead UK expansion), Founder and CPO Warren Healy, CFO Carole Neylon, CMO Rachel Kavanagh and additional directors, with an operating headcount in the 11–50 range. The company is privately held, with disclosed funding of approximately $4.1 million from Enterprise Ireland across 2021 and 2022 and no venture-capital rounds on record.

Name

Clubforce

Legal name

Clubforce

Website

https://clubforce.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Clubforce is a Galway-based SaaS platform, founded in 2009, that provides all-in-one membership, fundraising, communications, ticketing and competition-management software to more than 2,000 grassroots sports clubs across 35 countries, primarily through integrations with the GAA and FAI governing bodies.

Ownership category

akta.pro rank

Product category

Sports Club Management Software

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports club management
• Club membership software
• Online fundraising platform
• League competition management
• Club communications app

Headquarters

HQ city

Galway

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Platform Fees: Clubs pay subscription fees to access the all-in-one platform for membership management, fundraising, communications and website services
2. Club Lottery/Fundraising: Platform facilitates online lottery draws and fundraising for clubs, generating transaction-based revenue
3. Event Ticketing: Clubs use the platform for event management and ticket sales

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Clubforce sells a cloud-based, all-in-one sports club automation platform that enables grassroots sports clubs to manage memberships, run online lotteries and fundraising, communicate with members via a mobile app, build and host club websites, sell event tickets, produce financial reports and (for leagues and governing bodies) organise fixtures, results and league tables. The platform is sold on a monthly subscription basis with transaction-based fees on lottery/draw and ticket sales, and is used by more than 2,000 clubs across 35 countries, concentrated in Ireland and the UK.

Product overview

Clubforce is an all-in-one sports club management platform providing a unified ecosystem for clubs to manage all aspects from a single interface. The platform architecture consists of four core pillars: Membership Management (for collecting payments and member details), Club Lotto (online fundraising with recurring revenue models), Clubforce Connect (mobile app for communications and group management), and Club Website (pre-built website builder). Additional modules include Events (ticketing and event management), Marketplace (e-commerce and draw ticket sales), Financial Reporting (budget visualization and revenue tracking), Competition Management (league fixtures and results acquired via Comórtais), and NGB Management (for governing bodies). The platform integrates with Stripe for payments, GAA Foireann and FAInet for member data sync, and supports clubs across Ireland, UK, and 35 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Clubforce Connect: Mobile app for sports club management enabling communication, event management, and member engagement.
• Clubforce NextGen

Products and services

• Membership Management Online sports-club membership platform for collecting payments and member details, supporting family plans, bundle options and member profile management with age-based filtering. Targeted at volunteer-run sports clubs seeking to automate membership collection and renewal.
• Club Lotto (Online Fundraising) Online sports club lottery and recurring fundraising platform enabling clubs to generate ongoing monthly income via standard lotto draws, 50/50 draws, lucky dips and Tap-to-Pay in-person ticket sales. Targeted at sports clubs needing to diversify and automate fundraising beyond match-day collections.
• Clubforce Connect (Mobile App) Native iOS and Android mobile app for club communications and member engagement — centralises club communications, enables group management, event tracking with RSVP, news posting and push notifications. Targeted at sports clubs and their members across GAA, football, rugby and other sports.
• Club Website Pre-built website builder enabling sports clubs to create and manage a club website with custom themes, banners, menus, news articles, about sections and sponsor management. Targeted at volunteer committees that lack the time or expertise to commission a website independently.
• Events and Ticketing
• Events and Ticketing
• Clubforce Marketplace Online marketplace functionality enabling clubs to sell products and draw tickets by creating dedicated online entry pages for fundraisers and ticket draws. Targeted at sports clubs running their own merchandise or ticket sales online.
• Financial Reporting Visual financial reporting module for treasurers — visualises budgets, revenue reports and customised financial reporting to optimise club financial performance. Targeted at club treasurers needing at-a-glance financial oversight.
• Competition Management (for Leagues) League and competition management software that generates fixture lists, manages results, publishes league tables and coordinates officials — capabilities inherited from the April 2022 acquisition of Comórtais. Targeted at sports leagues and competition organisers across Irish football and other sports.
• National Governing Bodies (NGB) Management Connected system module for national governing bodies to ease volunteer burden across their sport and generate actionable sport-wide insights. Targeted at organisations such as the GAA, FAI and equivalent UK governing bodies.
• Mobile Terminal (Clubforce Tap to Pay) Handheld ticketing and payment terminal powered by Stripe that enables clubs to take in-person payments and check out supporters at events or fundraisers. Targeted at sports clubs running on-site lotteries, events and merchandise sales.

Quantifiable outcome

• €500m+ raised for clubs on the platform
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core, notable, strategic and minor.

• GAAcoreTechnology or IntegrationGAA Foireann integration allows clubs to bulk upload and verify registered members from Clubforce to the official GAA membership system. Foireann is the GAA's new online management system replacing Games Management System/Servasport.
• Football Association of IrelandcoreTechnology or IntegrationPreferred partner for simplified transfer and integration of club membership data to FAInet system. Clubs can import/export membership data seamlessly to ensure member verification.
• StripecoreTechnology or IntegrationStripe provides payment infrastructure enabling seamless transactions for clubs. Powers the Clubforce Mobile Terminal for in-person payments and checkout using handheld ticketing solution.
• STATSportsnotableStrategic or Co-development PartnerPartnership to advance creation of a sports technology ecosystem accessible to all clubs, not just elite teams. Focuses on making GPS performance technology available through Clubforce platform.
• Output SportsnotableStrategic or Co-development PartnerStrategic partnership to help customer clubs improve on-field play and enhance player performance through portable athlete testing devices. Includes joint webinars and content on GAA performance technology.
• Rio Ferdinand FoundationstrategicGTM or Marketing PartnerPartnership to tackle youth inequality by empowering young people in disadvantaged communities. Clubforce commits to supporting foundation's reach across UK and Ireland as part of market expansion strategy.
• Connacht RugbynotableGTM or Marketing PartnerThree-year sponsorship of Connacht Rugby Emerging Talent Programme promoting female participation at grassroots level. Involves 26 rugby clubs and player coaching from minis through to senior women's teams.
• ATAKminorGTM or Marketing PartnerPartnership with ATAK Grip Socks for marketing athletic grip socks and gear to Clubforce clubs. Includes visibility on partners page and potential marketplace integration.
• Federation of Irish SportstrategicGTM or Marketing PartnerOfficial data partner of Federation of Irish Sport in a three-year deal. Clubforce sponsors Irish Sport Industry Awards and works with National Governing Bodies to automate grassroots sports administration.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pitchero: UK-headquartered sports club management platform offering membership, payments, website, and communications tools to grassroots clubs. Directly competes with Clubforce in the British Isles market for amateur sports club SaaS.
• TeamSnap: Leading sports team and club management platform in North America with membership management, scheduling, payments, and communication features. Closely comparable in product scope to Clubforce, though primarily serving youth sports in the US.
• Spond: Norwegian-origin team management app focused on amateur sports clubs, offering group communication, event scheduling, and payments. Highly comparable to Clubforce Connect in functionality and target user (volunteer-run sports clubs).

Emerging players

• PlayHQ: Australian sports competition and club management platform with strong governing-body integrations. Comparable to Clubforce in its NGB-led go-to-market model and competition management capabilities (overlapping with acquired Comórtais functionality).
• Heja: Mobile-first team communication and management app popular with amateur sports clubs. Overlaps with Clubforce Connect in messaging/events/RSVP functionality, though narrower in scope.
• WildApricot: Membership management software used by clubs and associations for member databases, payments, and websites. Competes with Clubforce's membership and website modules in the broader SMB/membership organization segment.
• Playmetrics: US youth sports club management platform with registration, scheduling, and communication features. Comparable in target customer (volunteer-led amateur clubs) and core functionality to Clubforce.
• Jersey Watch: Sports team and league management platform offering websites, registration, and communication tools for amateur clubs. Comparable in SMB-targeting and feature overlap with Clubforce's core modules.

Broad incumbents

• Stack Sports: US-based platform serving youth and amateur sports organizations across registration, websites, and tournament management. Broader portfolio player but directly overlaps with Clubforce's club management and competition offerings.
• SportsEngine: NBC Sports-owned sports management platform for youth sports organizations in North America. Provides registration, websites, and communication tools comparable to Clubforce's SMB sports club feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeAreClubforce
• YouTubeyoutube.com/c/Clubforcecom
• Facebookfacebook.com/WeAreClubforce
• LinkedInlinkedin.com/company/clubforcecom
• Instagraminstagram.com/weareclubforce

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clubforce