National Academy

What National Academy does

The National Academy of Artistic Gymnastics (NAAG) is a nonprofit gymnastics facility founded in 1973 and headquartered at 1205 Oak Patch Road, Eugene, Oregon, serving Lane County families for over five decades. The organization operates a single physical facility that houses both recreational and competitive training areas, with features including a life-size pirate ship with a 75-foot ocean mural, foam pit, trampolines, full air conditioning, and competition-grade boys' and girls' apparatus. NAAG delivers a tiered program stack spanning preschool movement classes (Wiggle Worms through Mighty Mights), recreational classes for ages 6 through adult, USA Gymnastics Development Program and Xcel competitive teams (Boys Level 3-10, Girls Level 2-10), an after-school childcare program (Academy Kids Club), adult open gym (NAAG@Nite), adult NAIGC competitive team, birthday parties, camps, open gyms, and the regional Emerald Team Challenge competition. The organization is built on the legacy of co-founders Linda Metheny Mulvihill (three-time Olympic gymnast) and Dick Mulvihill (USA Gymnastics Hall of Fame inductee), with second-generation family members in operational leadership.

NAAG monetizes through a multi-stream subscription and usage-based model: annual membership fees ($35 per student / $50 per family), recurring monthly tuition billed via credit card or bank draft, tiered Academy Kids Club subscriptions ($350-$450 per month), per-session competition admissions and family passes for the Emerald Team Challenge, birthday party rentals (capacity for two simultaneous parties of up to 25 guests each), private lessons (requiring $150 annual membership for non-enrolled students), and day camps/open gym fees. Customer acquisition relies on community-driven direct-to-consumer marketing — Instagram, Facebook, email newsletters, parent testimonials, and word-of-mouth — with registration handled through the iClassPro portal. The organization maintains USA Gymnastics Safety Certification, First Aid/CPR training, and background checks for staff, and uses Score Cat Online as a third-party live scoring platform for its flagship competition.

Name

National Academy

Legal name

National Academy of Artistic Gymnastics

Website

https://naag-gymnastics.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

National Academy of Artistic Gymnastics (NAAG) is a nonprofit gymnastics facility in Eugene, Oregon, founded in 1973 that delivers preschool through adult recreational classes, USA Gymnastics competitive teams, after-school childcare, adult programs, and the regional Emerald Team Challenge competition for Lane County families.

Ownership category

akta.pro rank

Product category

Gymnastics Instruction

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

akta.pro industry

PRIMARYMPAKAJAB

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYEDACADAE

Play-Based Early Learning Academies

Education/Early Childhood Education/Early Learning Academies & Montessori/Reggio/Steiner Programs

Keywords

• Youth gymnastics instruction
• Competitive gymnastics training
• Preschool movement programs
• After-school childcare
• Gymnastics competition hosting

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership required for enrollment: $35 per student or $50 per family annually. Provides access to discounted Open Gyms, monthly newsletters, and account access.
2. Monthly Tuition: Monthly billing via credit card or bank draft for ongoing class enrollment. Pro-rated for late enrollment. Discounts available for second classes (30-50% off) and siblings/military (10%).
3. After School Program Fees: Academy Kids Club after-school program with tiered pricing: 2-day ($350/month), 3-day ($400/month), 5-day ($450/month). Limited to 10 participants per day.
4. Competition Admissions: Emerald Team Challenge competition generates revenue through admissions: $15-25 per session for children, $15-25 for military, $25-40 for adults, family passes at $60, and weekend passes available.
5. Camps and Open Gym: Day camps during school breaks and open gym sessions available to enrolled families at discounted rates and to non-members at standard rates.
6. Birthday Parties: Private birthday party hosting with capacity for two parties simultaneously (up to 25 guests each), providing facility rental and staff supervision.
7. Private Lessons: Available for enrolled students or private lesson members. Membership ($150 annually) required for non-enrolled students. Rates vary by coach.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

National Academy of Artistic Gymnastics (NAAG) is a nonprofit gymnastics facility offering recreational and competitive gymnastics instruction for all ages, from preschool through adult, including developmental, optional, and Xcel team programs. The academy also provides after-school childcare (Academy Kids Club), preschool programs, camps, birthday parties, open gyms, private lessons, and hosts the annual Emerald Team Challenge competition.

Product overview

National Academy of Artistic Gymnastics (NAAG) is a nonprofit gymnastics facility offering a comprehensive suite of programs for all ages and skill levels. The organization operates as a multi-program platform centered on gymnastics instruction and competition: competitive team programs (Boys Level 3-10, Girls Level 2-10, and Xcel for both), recreational classes for ages 6 through adults, and a structured preschool program hierarchy (Wiggle Worms through Mighty Mights). Additional offerings include NAAG@Nite adult gymnastics and adult competitive team through NAIGC, after-school childcare (Academy Kids Club), birthday parties, camps, open gyms, and the flagship Emerald Team Challenge competition. The educational preschool, launching Winter 2025, expands the program into early childhood education. All programs share a unified mission of building confidence, strength, and community through gymnastics.

Differentiator

Problem solved

Functional benefit

Brands

• NAAG@Nite: Adult gymnastics program offering open gym style training on Mondays and Wednesdays, 7:30-9:00 PM, designed for adults of all ages and skill levels.
• Emerald Team Challenge
• Academy Kids Club

Products and services

• Preschool Gymnastics Programs (Wiggle Worms, Gymbugs, Gyminicrickets) Age-appropriate gymnastics classes for toddlers and preschoolers (Wiggle Worms for ages 1-2, Gymbugs for ages 3-4, Gyminicrickets for ages 4-5) designed to develop coordination, listening, motor skills, and school readiness. Offered with 4-week, 8-week, and 4-month enrollment packages.
• Recreational Girls Gymnastics (Fireflies, Mighty Mights) Recreational gymnastics classes for girls ages 5-12, divided into Fireflies and Mighty Mights levels, teaching foundational gymnastics skills on vault, bars, beam, and floor in a non-competitive format.
• Recreational Boys Gymnastics Recreational gymnastics classes for boys ages 5-12 covering all six men's artistic events, focused on skill development and strength-building.
• Girls Team Program Competitive artistic gymnastics team for girls requiring annual membership and monthly tuition, with year-round training preparing athletes for regional and sectional competition.
• Boys Team Program Competitive artistic gymnastics team for boys covering all six men's events, including optional-level training under Khum Moyo.
• Xcel Team Program USA Gymnastics Xcel team program for girls seeking an alternative competitive pathway with progressions from Bronze through Diamond, including sectional and national-level competition opportunities.
• Adult Gymnastics (NAAG@Nite) Adult gymnastics program offering Monday and Wednesday NAAG@Nite sessions, MEM (My Enhancing Mobility) classes for flexibility, strength, and tumbling, plus 5-pack and 10-pack punch card pricing options.
• Adult Competitive Team Competitive team for adult gymnasts age 18+ representing NAAG at adult gymnastics competitions, with annual membership plus monthly tuition structure.
• Academy Kids Club (After-School Program) After-school childcare program for elementary-school-age children running Monday through Friday from school dismissal to 5:30 PM, including school pickups, snack, structured homework time, and gym time. Available with tiered pricing options.
• Educational Preschool Educational preschool program launching Winter 2025 at NAAG, combining gym-based physical activity with structured early childhood education.
• Birthday Parties Birthday party hosting services at the NAAG facility, providing structured gymnastics activities, supervised play, and party space for children.
• Open Gyms Supervised open gym sessions offering drop-in access to NAAG's gymnastics equipment for free practice, exploration, and informal skill development.
• Summer Camps Summer day camp programs providing gymnastics training, games, and skill development for children during the summer break.
• No School Day Camps Single-day camp program offered on school closure days (in-service days, holidays) to provide supervised gymnastics activities for children while parents are working.
• Emerald Team Challenge Annual gymnastics competition hosted by National Academy, drawing teams from the Pacific Northwest for a sanctioned meet with admissions open to spectators.
• Private Lessons Private one-on-one gymnastics lessons offered for individuals seeking accelerated skill development or focused training outside of group classes.

Quantifiable outcome

• 17 Olympians produced
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Houston Gymnastics Academy: A long-established Houston gymnastics facility offering preschool through team programs and producing high-level competitive outcomes. Directly comparable in the combination of recreational breadth, competitive depth, and multi-decade operating history similar to NAAG's.
• Capital Gymnastics National Training Center: A Texas-based gymnastics training center hosting regional competitions and offering the full spectrum of preschool, recreational, and USA Gymnastics team levels. Comparable in hosting large invitationals and full program tiers analogous to NAAG's Emerald Team Challenge and team offerings.
• Brown's Gymnastics: A Las Vegas-area gymnastics academy offering preschool, recreational, and competitive team programming with multi-decade operating history. Comparable to NAAG in serving as a community hub with deep staff pedigree and broad program tiers.
• World Gymnastics Academy: A Texas-based gymnastics training center running USA Gymnastics Development Program and Xcel competitive teams alongside recreational classes and camps. Comparable to NAAG in competitive programming depth, multi-tier youth offerings, and event-hosting capability.
• GAGE Center: Greater Austin Gymnastics Excellence is a Central Texas gymnastics training facility running competitive team and recreational programs with strong community presence. Comparable to NAAG in scale, program structure, and host of regional competitions.
• Arizona Sunrays Gymnastics & Dance: A large multi-program gymnastics and dance facility in the Phoenix metro offering recreational and competitive team programs across all ages. Directly comparable to NAAG in that it runs parallel program tiers (preschool through adult), hosts large competitions, and combines elite team outcomes with broad community programming.
• All American Gymnastics Academy: A multi-state gymnastics training academy with recreational and competitive team programming. Comparable to NAAG in delivering a full pathway from preschool to elite team and serving as a regional competition host.
• Park Avenue Gymnastics: A multi-location gymnastics and dance training center in the Southeast offering recreational, team, preschool, and party programs. Comparable to NAAG's program mix (preschool through team, plus parties and camps) and its community-anchored positioning.

Others

• NAIGC (National Association of Intercollegiate Gymnastics Clubs): The governing organization for adult and collegiate club gymnastics competitions in which NAAG's adult competitive team participates. Comparable as the framework enabling NAAG's adult competitive programming and post-collegiate pathway.
• USA Gymnastics: The national governing body for gymnastics in the United States, which sets the competitive levels (Development Program and Xcel) that NAAG's teams compete under and certifies the safety credentials of NAAG coaches. Comparable as the regulatory and certification framework underpinning NAAG's competitive programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NAAG.Gymnastics
• Instagraminstagram.com/naag_gymnastics
• LinkedInlinkedin.com/company/national-academy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Academy