What Arizona Sunrays does

Arizona Sunrays is a family-owned youth athletics and education organization founded in 1990, operating four locations across the Phoenix, Arcadia, Carefree, and Surprise markets in Arizona. Its core programs span gymnastics, dance, and NinjaZone instruction for ages three months through adult, with competitive pathways including iTeam gymnastics, iDance, and Ninja Team, plus a Unique Abilities Program for children and adults with special needs. Beyond athletics, the company operates a licensed preschool/Learning Center, a private school (Sunrays Academy) that accommodates competitive training schedules, Camp Sunrays summer and school-break programs, pediatric speech therapy at the Phoenix location, and event services including birthday parties, Kids Night Out, Open Gym, and field trips. Annual highlights include the Classic Rock Invitational, a women's gymnastics competition hosted at the Phoenix Convention Center that drew 3,200+ athletes in 2026.

Revenue is generated primarily through monthly recurring class tuition (ranging $89–$299/month by class length and level), weekly camp fees ($300–$525), birthday party packages ($599–$799), private lessons ($58–$90 per session), preschool/Learning Center tuition ($880–$1,500/month), and private-pay speech therapy sessions ($95–$160). The company also charges a $40 annual membership per child (up to $90 for three children). Customers are individual families who enroll directly through the iClassPro parent portal, with marketing concentrated in local SEO, community partnerships (Phoenix Moms, Scottsdale Moms, Macaroni KID), and school district relationships across Phoenix, Scottsdale, Paradise Valley, Deer Valley, BASIS, and Great Hearts. The technology stack is third-party SaaS — iClassPro for class management, Stripe for event deposits, SimplePractice for therapy, and Etix for recital ticketing — with no proprietary platform.

Distribution is fully direct-to-consumer at physical facilities; the company does not use resellers or third-party channels. The business is family-owned and operated by Dan and Julie Witenstein, with Rachel Witenstein serving as Clinical Director of the Speech Therapy program. The organization is privately held with no institutional investment or parent company structure identified. Recent strategic activity includes the March 2026 acquisition of Surprise Angels (expanding into the West Valley), a new Carefree Hwy location opening in January 2026, and a planned Arcadia relocation to a larger facility.

Name

Arizona Sunrays

Legal name

Arizona Sunrays Gymnastics and Dance Center

Website

https://arizonasunrays.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Arizona Sunrays is a family-owned Phoenix-area youth athletics and education organization operating four locations, offering gymnastics, dance, NinjaZone, camps, competitive teams, preschool, and speech therapy for ages three months through adult.

Ownership category

akta.pro rank

Product category

Youth Athletics and Enrichment Programs

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Other Schools and Instruction (6116), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Academic Enrichment Camps (General Studies) (EDAMALAB), College & Career Exploration Camps (Pre-College Samplers, Pathways) (EDAMALAN)

Keywords

• Youth gymnastics classes
• Dance instruction programs
• Obstacle course training
• Youth summer camps
• Pediatric speech therapy

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Recurring Class Tuition: Monthly tuition for ongoing gymnastics, dance, and NinjaZone classes. Enrollment is continuous throughout the year with monthly billing. Classes range from baby/toddler programs (6 months) through adult classes.
2. Summer and Seasonal Camps: Camp Sunrays programs offered during summer and school breaks. Weekly camp rates ranging from $300-$525 for half-day and full-day options. Extended care available for additional fees.
3. Birthday Parties and Events: One-time event bookings for birthday parties with Basic Package ($599) and Ultimate Package ($799). Additional revenue from Open Gym drop-in sessions ($10/child), Kids Night Out events ($40-$55/child), and field trip bookings.
4. Private Lessons: One-on-one personalized coaching for gymnastics, dance, and NinjaZone. Priced at $58 (30 min), $74 (45 min), or $90 (60 min) per session.
5. Speech Therapy Services: Private-pay speech therapy sessions at Phoenix location. 30-minute sessions at $95, 60-minute sessions at $160, and 2-hour evaluations at $400.
6. Learning Center and Preschool: Private preschool and learning center programs. Full-day monthly tuition ranges from $1,000-$1,500 depending on frequency (2-5 days/week). Half-day programs range from $880-$1,190/month.
7. Competitive Team Programs: iTeam competitive gymnastics program with monthly tuition ($175-$299 depending on level), meet registration fees ($107), team clinics ($54), and apparel ($109). Ninja Team similarly structured with monthly tuition ($175), meet registration ($84), and team clinics ($43).
8. Annual Membership Fees: $40 annual membership fee per child (up to 3 children max $90) providing access to parent app, portal, and family host services. Allows token system for special events when taking breaks from classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Arizona Sunrays is a family-owned youth athletics organization operating four physical locations in the Phoenix metro area, delivering in-person gymnastics, dance, NinjaZone, summer and school-break camps, preschool/learning center programs, and pediatric speech therapy for ages 3 months through adult. Services are billed primarily through recurring monthly class tuition with additional revenue from camps, parties, events, private lessons, and an annual membership fee, with enrollment managed through the iClassPro platform.

Product overview

Arizona Sunrays is a family-owned youth athletics organization with over 35 years of experience, offering a multi-discipline program portfolio across four locations in the Phoenix/Scottsdale/Surprise area. The core offering consists of Gymnastics instruction (spanning Baby & Toddler through Adult classes, plus the iTeam in-house competitive team and full Competitive Team Program), Dance classes (Ballet, Tap, Jazz, Contemporary with the iDance performance group), and NinjaZone obstacle training (with Ninja Team competitive option). Additional programs include the Unique Abilities inclusive program for special needs, Camp Sunrays with themed summer and school-break camps, Leaders in Training for teens, and a Learning Center preschool and Sunrays Academy private school integrating academics with athletics. Supporting services include Speech Therapy, Kids Night Out, Open Gym, Birthday Parties, Field Trips, and the annual Classic Rock Invitational gymnastics meet. Private Lessons serve as an add-on across all disciplines. The organization serves ages 3 months through adult and maintains competitive programs that have produced Olympic gymnasts and collegiate scholarship athletes.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Sunrays: Summer and school-year camp programs for children ages 4-11 featuring gymnastics, ninja training, dance, crafts, and themed activities.
• iTeam
• iDance
• Ninja Team
• Sunrays Learning Center
• Sunrays Academy
• Unique Abilities Program
• Classic Rock Invitational

Products and services

• Gymnastics Classes

Quantifiable outcome

• 40+ collegiate scholarship athletes placed
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Surprise Angels (acquired business)coreStrategic or Co-development Partner · 19 March 2026Arizona Sunrays acquired Surprise Angels gymnastics and athletics facility in Surprise, Arizona. The newly rebranded Arizona Sunrays - Surprise operates from a 13,000-square-foot facility serving 500-1,000 students weekly. Acquisition expands footprint into West Valley area.
• iClassProcoreTechnology or IntegrationiClassPro is the world's leading class management software solution for children's activity centers. Arizona Sunrays uses iClassPro for scheduling, enrollment, parent portal, and billing management across all four locations. The partnership enables efficient operations for thousands of families.
• Phoenix MomsminorGTM or Marketing PartnerPhoenix Moms is a community blog connecting local moms and highlighting local businesses. Partnership provides promotional reach to target demographic of families with children in the Phoenix area.
• Scottsdale MomsminorGTM or Marketing PartnerScottsdale Moms is a collaborative blog written by and for local moms with daily posts on things to do, parenting solutions, and local business spotlights. Partnership provides promotional reach to target demographic.
• Macaroni KIDminorGTM or Marketing PartnerMacaroni KID provides hyperlocal newsletters sharing local events, businesses, and attractions for families. Partnership provides promotional reach in the north Phoenix community.
• MORIAHminorOthersMORIAH provides guidance and support services for children with special needs and their families. Arizona Sunrays participates in community giving program supporting this organization.
• Hope KidsminorOthersHope Kids provides ongoing events and support community for families with children with cancer or life-threatening medical conditions. Arizona Sunrays participates in community giving program.
• Childsplay TheaterminorOthersChildsplay is a nationally recognized professional theater company for children. Arizona Sunrays participates in community giving program supporting this arts organization.
• Foster AllianceminorOthersFoster Alliance is dedicated to the foster community. Arizona Sunrays participates in community giving program supporting foster families.
• Local First ArizonaminorGTM or Marketing PartnerLocal First Arizona champions local businesses and economic development. Arizona Sunrays participates in community events and festivals sponsored through this organization.
• Schools and School DistrictsminorGTM or Marketing PartnerPartnerships with local schools including Whispering Wind Academy, Union Park School, Arcadia High School, Mountain Shadow, Paradise Valley School District, Scottsdale School District, Deer Valley School District, BASIS, Great Hearts, and others. Includes donation programs and field trip hosting.
• Phoenix Convention CentercoreStrategic or Co-development PartnerPhoenix Convention Center hosts the annual Classic Rock Invitational gymnastics competition. Partnership enables hosting of 3,200+ athletes at major regional/national competition venue.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Gold Medal Gymnastics: Multi-location competitive and recreational gymnastics operator in the Phoenix metro area. Directly comparable competitor in the same geography, competing for both recreational families and competitive team athletes in the same Chandler/Phoenix market.
• Tumbles: Children's gym franchise combining gymnastics, music, art, and sensory play for toddlers through age 9. Comparable to Arizona Sunrays' preschool/learning center and baby-toddler gymnastics programming with a similar weekly-class subscription model.
• Arizona Gymnastics Center: Phoenix-area gymnastics training center offering recreational and competitive team programs. Closest direct geographic competitor for competitive gymnastics families and iTeam-level athletes in the same metro.
• My Gym Children's Fitness Center: Franchise network of children's fitness centers offering structured classes in gymnastics, sports, and movement for kids from infancy through pre-teen. Directly competes with Arizona Sunrays for early-childhood and recreational gymnastics enrollment with a comparable recurring-tuition model.
• Kids First Sports Center: Multi-sport youth athletics facility offering gymnastics, dance, soccer, and other activities for young children. Closely comparable to Arizona Sunrays' multi-discipline, multi-program model under one roof for families seeking consolidated youth athletics.
• The Little Gym: International franchise offering gymnastics, motor-skill development, and enrichment classes for children ages 4 months through 12 years. Directly comparable to Arizona Sunrays' recreational gymnastics and NinjaZone offerings, with similar age-targeted curriculum and parent-engagement model.

Emerging players

• i9 Sports: Youth sports franchise offering leagues and clinics in multiple sports for kids ages 3-13. Comparable to Arizona Sunrays' multi-sport camp and Ninja programming with similar parent-facing convenience and seasonal enrollment cycles.
• Sky Zone Trampoline Park: National trampoline and active-play park chain hosting birthday parties, open jump, and youth programs. Comparable to Arizona Sunrays' NinjaZone obstacle training, Kids Night Out, and birthday party offerings from a different but adjacent activity category.

Broad incumbents

• Gymboree Play & Music: Long-established children's play, music, and early-learning franchise serving infants through age 5. Comparable to Arizona Sunrays' baby/toddler gymnastics and preschool programming but focused on a younger, broader-developmental segment.

Others

• Club Pilates: Largest Pilates franchise in the U.S. with a similar instructor-led, recurring-tuition model. Not a direct competitor for youth, but adjacent in operating model and instructor-driven class structure relevant for benchmarking studio economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWqQ9OCjy-UOwooIJ6xEF4Q
• Facebookfacebook.com/ArizonaSunraysGymnasticsDanceCenter
• Instagraminstagram.com/arizonasunrays
• Xx.com/ArizonaSunrays

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Sunrays