Nachos Mexican Good Food

What Nachos Mexican Good Food does

Nachos Mexican Good Food is a French fast-casual restaurant chain positioned in the Mexican-inspired cuisine category, headquartered in Rouen, Normandie and founded in June 2013 by Benoît Leroy. The company operates a network of 32–34 restaurants across France as of May 2026, of which the majority (22 of 30 as of 2024) are franchised, with 178 employees and a SAS corporate structure. Its menu is built around made-to-order preparation using proprietary recipes and a standardized operating system deployed across its franchise base.

The business model is primarily franchise-royalty-driven, with corporate-owned restaurants supplementing the network. Revenue is generated through in-store sales (dine-in and takeaway) at consumer price points typical of French fast-casual, supported by a loyalty program and DIY/meal-kit extensions. In November 2025 the company expanded into B2B corporate catering via a partnership with Sodexo, opening a new revenue channel beyond its retail footprint. Revenue stood at €17 million in 2023, the most recent disclosed figure.

Strategically, the company has repositioned its brand identity as "Nachos Mexican Good Food" with a flagship at La Défense (March 2025), appointed Thomas Le Grand as Directeur Général, and articulated a target of 100 French locations by 2027. The combination of franchise-led unit economics, brand reinvestment, and channel diversification (B2B catering, loyalty, DIY kits) is the central operating thesis.

Name

Nachos Mexican Good Food

Legal name

SAS Nachos Mexican Grill

Website

https://nachos.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Nachos Mexican Good Food is a French fast-casual Mexican-inspired restaurant chain founded in 2013 in Rouen, operating a predominantly franchised network of 30+ restaurants across France and expanding into corporate catering via a partnership with Sodexo.

Ownership category

akta.pro rank

Product category

Fast-Casual Mexican Restaurant

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

akta.pro secondary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Mexican fast-casual dining
• Franchise restaurant chain
• Mexican-inspired cuisine
• Customizable meal options
• Quick service restaurant

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Company-owned restaurant sales: Direct revenue from company-owned restaurant locations selling Mexican-inspired fast-casual food items including fajitas, tacos, bowls, quesadillas, nachos, and beverages. Dine-in, takeaway, and delivery options.
2. Franchise fees and royalties: Revenue generated from franchise network through franchise fees and ongoing royalties. Franchise contract spans 7 years with specific financial conditions. Target of 10-15 new restaurant openings per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Nachos Mexican Good Food operates a fast-casual restaurant chain in France serving Mexican-inspired cuisine prepared to order with fresh, never-frozen, 100% French-meat ingredients. The menu is anchored by four customizable main dishes (Fajitas, Tacos Mexicains, Mexi'Poké/Bowls, Quesadillas), complemented by Snacks & Nachos, Desserts, and Beverages including Mexican Jarritos sodas. The company also sells DIY meal kits (Kit Fajitas, Kit Tacos) for at-home preparation and operates a loyalty program (Mexican Good Club).

Product overview

Nachos Mexican Good Food operates a fast-casual restaurant chain specializing in Mexican-inspired cuisine in France. The offering consists of four core customizable main dishes (Fajitas, Tacos Mexicains, Mexi'Poké/Bowl, and Quesadillas) complemented by Snacks & Nachos, Desserts, and Beverages including Mexican Jarritos sodas. The company also offers home meal kits (Boîte à Partager Family and Friends boxes) for DIY Mexican cooking, and a loyalty program (Mexican Good Club) for customer retention. All dishes emphasize fresh, non-frozen ingredients, French-origin meats, and customizable options for vegetarians and those with dietary restrictions.

Differentiator

Problem solved

Functional benefit

Brands

• Mexi'Poké: Fresh and customizable bowl concept with Mexican flavors, rebranded from original bowl offering in 2026
• Kit Fajitas (Family Box)
• Kit Tacos (Friends Box)

Products and services

• Fajitas Flagship menu item consisting of a tortilla filled with French meat or vegetarian protein, fresh vegetables, and sauces, prepared to order in front of customers.
• Tacos Mexicains Three small wheat tortillas garnished with marinated French meats or bio soy chili veggie, topped with fresh ingredients and sauces.
• Mexi'Poké (Bowl) Fresh and colorful Mexican-inspired rice bowl with customizable proteins, vegetables, and sauces, positioned as a balanced lunch option.
• Quesadillas Grilled tortilla filled with melted cheese and fresh ingredients, served as an appetizer, side, or main course.
• Snacks & Nachos Shareable nachos chips served with house-made guacamole and various toppings.
• Desserts Sweet offerings including Nutella quesadillas, tiramisu, cookies, and fruit options.
• Boissons (Beverages) Beverage selections including Mexican sodas (Jarritos in lime, mango, and guava flavors), lemonades, and other drinks.
• Kit Fajitas (Family Box / Boîte à Partager) DIY meal kit for home preparation containing 6 tortillas, rice, vegetables, beans, 2 proteins, sauces, and assembly instructions, serving as a family sharing option.
• Kit Tacos (Friends Box / Boîte à Partager) DIY meal kit for tacos at home with ingredients to prepare Mexican tacos for sharing with friends.
• Mexican Good Club Loyalty Program Customer loyalty program offering points (1€ = 1 point), 120 points = 10€ discount, 10% registration bonus, 5€ birthday reward, and 10€ referral bonus.
• Nachos Franchise Program Franchise offering enabling entrepreneurs and SMB investors to open and operate Nachos Mexican restaurants under 7-year contracts, with operational support and expansion focused on French cities of 50,000+ inhabitants, city centers and shopping malls.

Quantifiable outcome

• 17M€ revenue in 2023 despite inflation
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered minor and major.

• Pizza CosyminorStrategic or Co-development Partner · 1 June 2026Summer 2026 collaboration featuring joint promotional activities. Cross-promotion between Mexican and Italian fast-casual brands.
• SodexomajorStrategic or Co-development Partner · 1 November 2025Strategic partnership for enterprise catering. Nachos enters corporate dining segment through Sodexo's B2B platform, providing Mexican fast-casual options to corporate clients.
• Coca-ColaminorGTM or Marketing Partner · 14 June 2024Partnership for Euro 2024 promotional game contest 'Roue de la fortune'. Coca-Cola provided prize sponsorship including meal vouchers and branded merchandise. QR code flyers distributed after purchase of Coca-Cola products.
• L214minorStrategic or Co-development Partner · 1 January 2024Veganuary 2024 partnership collaboration. Introduction of plant-based bacon topping and veggie dish in partnership with animal rights organization. Aligned with brand positioning on sustainable eating.
• WelcomeFamilyminorGTM or Marketing Partner · 1 November 2023Partnership to create eco-designed games (memory, 7 families, Mistigri) for children, offered free with kids menus. Games made from recycled materials, plastic-free packaging.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Moe's Southwest Grill: US Mexican fast-casual franchise chain with a customizable menu of burritos, tacos, bowls, and quesadillas. Directly comparable product mix and franchise expansion model to Nachos.
• Pizza Cosy: French fast-casual pizza chain with a similar franchise expansion profile and target demographic. Explicitly partnered with Nachos for a Summer 2026 cross-promotion, evidencing directly comparable customer and operating model.
• Pitaya: French fast-casual chain specializing in customizable bowls with an ethnic street-food angle. Closely comparable operating model, price point, and French franchise expansion strategy.
• Qdoba Mexican Eats: US-based Mexican fast-casual chain offering customizable tacos, burritos, and bowls. Closely comparable menu structure, customization model, and price positioning to Nachos.
• O'Tacos: France's largest dedicated taco fast-casual/QSR chain with hundreds of franchised locations. Directly competes for the same French fast-casual Mexican customer with a similar franchise-led growth model.

Broad incumbents

• Taco Bell: Global Mexican QSR incumbent with massive brand awareness. Represents the mass-market lower-price benchmark that Nachos' 'fast-good' positioning differentiates against in France.
• Five Guys: US-origin premium fast-casual burger chain now operating in France. Competes for the same 'fast-good' urban consumer with made-to-order customization and fresh-ingredient positioning.
• Big Mamma: Fast-growing French restaurant group operating Italian-themed casual dining venues. Comparable on French fast-casual premium positioning and rapid unit growth trajectory.
• Chipotle Mexican Grill: The global benchmark for Mexican fast-casual with a made-to-order, customizable menu. Nachos mirrors the Chipotle operating model (fajitas, bowls, tacos) at a smaller, France-only scale.

Regional players

• Class'Croute: Long-established French QSR/sandwich chain with company-owned and franchised units. Competes for the same urban French quick-service meal occasions, with overlap in delivery partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nachosfrance/featured
• Facebookfacebook.com/nachosFR
• LinkedInlinkedin.com/company/nachos-fr
• Instagraminstagram.com/nachos_fr
• TikToktiktok.com/@nachos_france

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nachos Mexican Good Food