Nadace O2

What Nadace O2 does

Nadace O2 is a Czech corporate foundation (non-profit) established in 2002 by O2 Czech Republic a.s., one of the country's largest telecommunications operators. Based in Prague 4 - Michle with a 5-person core team, the foundation operates as the primary corporate social responsibility vehicle of O2 Czech Republic, focusing on digital education, child safety, employee engagement, and environmental initiatives. Its flagship program, O2 Chytrá škola (O2 Smart School), has supported 303 basic schools plus 55 secondary schools and 11 children's homes across the Czech Republic through grants of up to 100,000 CZK per school, training more than 330,000 children, teachers, and parents in digital safety, AI literacy, media literacy, and cybersecurity. The foundation has distributed over 328 million CZK (~$14M USD) cumulatively since inception, with 12,586,709 CZK distributed in 2025.

The foundation's technology stack centers on the O2 Chytrá škola educational portal (o2chytraskola.cz), which hosts articles, videos, quizzes, webinars, and grant application infrastructure. The proprietary NetKnights online educational game, launched June 2024, uses gamified interactive quests to teach digital safety across five domains (cyberbullying, safe internet use, web sharing, information evaluation, digital health) and has attracted 61,514 unique players. Additional content products include the Olympiáda mediální gramotnosti (Media Literacy Olympics) for elementary students and the AI Výzva (AI Challenge) competition for families and teachers. The foundation also supports crisis hotlines including Linka bezpečí (27-year general partnership) and Linka pro neslyšící a nevidomé (under patronage since 2016), and operates the Ruku na srdce employee giving programs that have supported 178 individuals and 358 NGO projects.

Nadace O2's revenue model is non-commercial: it relies on parent company funding from O2 Czech Republic for operations, supplemented by employee donation matching (16M CZK cumulative), the Bestsport reusable cup system at O2 arena (1M cups returned in year one generating ~200,000 CZK matched to 1M CZK for secondary school grants), and participation in the Dárcovská SMS mobile philanthropy platform (over 1 billion CZK raised across Czech nonprofits since 2004). Distribution occurs through online grant application portals, O2's commercial channels (Moje O2 app, O2.cz, O2 TV), employee nominations, and event-based fundraising. The foundation operates under a supervisory board with O2 executives Hany Farghali (Chairman), Richard Siebenstich (Vice-Chairman), and Silvie Kodymová (Member), led operationally by Director Dominika Herdová.

Name

Nadace O2

Legal name

Nadace O2

Website

https://nadaceo2.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Nadace O2 is the corporate foundation of O2 Czech Republic, operating since 2002 to deliver digital safety education (O2 Chytrá škola program), employee giving (Ruku na srdce), and crisis hotline support (Linka bezpečí) serving 330,000+ children, teachers, parents, and vulnerable populations across the Czech Republic.

Ownership category

akta.pro rank

Product category

Corporate Foundation / CSR Grant Programs

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Open Lesson Plans & Teaching Units (K–12) (EDAGAJAI)

akta.pro secondary industry

Enterprise/School-District Virtual Tutoring Providers (B2B2C) (EDANAGAF)

Keywords

• Digital safety education
• Charitable foundation grants
• Online literacy training
• Corporate social responsibility
• School grant programs

Headquarters

HQ city

Prague 4 – Michle

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Parent company funding from O2 Czech Republic: O2 Czech Republic provides primary funding for Nadace O2's operations and grant programs, enabling digital education, community support, and environmental initiatives.
2. Reusable cup system proceeds (Bestsport / O2 arena): Bestsport (operator of O2 arena, O2 universum, Forum Karlín) donates 0.50 CZK per correctly returned cup to Nadace O2's O2 Chytrá škola program. In the first year, over 1 million cups were returned, generating approximately 500,000 CZK, which the foundation matched to reach 1 million CZK for secondary school grants.
3. Dárcovská SMS (Donor SMS) platform: Nadace O2 participates in the Czech Donor SMS system, a mobile philanthropy platform allowing people to donate via SMS. Since 2004, over 1 billion CZK has been raised across Czech nonprofits through this mechanism, with O2 handling technical delivery at no cost.
4. Employee donation matching and internal fundraising: O2 employees contribute to internal fundraisers (Pečení pro dobrou věc, Velikonoční trhy, Vánoční trhy), with the foundation matching contributions. Zaměstnanci O2 also nominate beneficiaries for Ruku na srdce programs, channeling donations to individuals and NGOs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Nadace O2 is a corporate foundation that distributes charitable grants and runs educational programs focused on digital safety, AI literacy, and media literacy. Its flagship offering is the O2 Chytrá škola program, which provides grants of up to 100,000 CZK per school for cybersecurity and digital education projects, complemented by free online resources, the NetKnights educational game, the AI Výzva competition, employee volunteering programs (Ruku na srdce), and operational support for helplines (Linka bezpečí, Linka pro neslyšící a nevidomé).

Product overview

Nadace O2 is a corporate foundation of O2 Czech Republic focused on digital education and safety, with O2 Chytrá škola as its flagship program providing grants to schools for cybersecurity and AI education. The foundation operates educational products including the NetKnights online game and AI Výzva competition, supports hotlines (Linka bezpečí, Linka pro neslyšící), runs employee volunteer programs (Ruku na srdce), and environmental initiatives (Sázej stromy). Since 2002, the foundation has contributed over 328 million CZK to developmental projects, reaching nearly 330,000 children and educators in digital safety training.

Differentiator

Problem solved

Functional benefit

Brands

• O2 Chytrá škola: Digital safety and literacy education program for schools, focusing on online safety, cyberbullying prevention, AI usage, and media literacy.
• Ruku na srdce pro lidský příběh
• Ruku na srdce pro neziskovou organizaci
• NetKnights

Products and services

• O2 Chytrá škola (O2 Smart School) Flagship grant program providing up to 100,000 CZK per school for digital safety, AI literacy, media literacy, and cybersecurity projects, including workshops, training for children, teachers, and parents, and access to a network of certified educational partners. 303 basic schools supported across 7 rounds (2018-2025).
• NetKnights Free online educational game teaching children digital safety through interactive quests covering cyberbullying, safe internet use, web sharing, information evaluation, and digital health. Played by 61,514 unique players since launch with 34,693 players in 2025 alone.
• AI Výzva: Umíš se zeptat? (AI Challenge) Annual competition for families and teachers on proper use of artificial intelligence and prompt engineering using tools like Gemini, ChatGPT, and Perplexity. Includes creative challenges and prizes provided by partners (Google Pixel phones, STAGES HOTEL Prague stays).
• Linka bezpečí 116 111 Children's Safety Line helpline providing free crisis counseling for children and a parent helpline. Nadace O2 has been general partner of Linka bezpečí for 27 years, fully funding its operations and contributing 2,500,000 CZK in 2025.
• Linka pro neslyšící a nevidomé Helpline for hearing and visually impaired people providing communication services and support. Under Nadace O2's patronage since 2016.
• Ruku na srdce program Employee engagement program allowing O2 employees to nominate individuals in difficult life situations for financial support, or non-profits for educational grants up to 100,000 CZK. 178 human stories and 358 NGO projects supported cumulatively with 16 million CZK total to NGOs and 7.4 million CZK from employees.
• Sázej stromy.cz (Plant Trees) Tree planting program engaging employees and public in environmental activities, supporting schools and municipalities with grants up to 100,000 CZK for tree and shrub planting. Project concluded in 2025 after planting approximately 55,000 trees across 52 events since 2019.
• Olympiáda mediální gramotnosti Media literacy competition for elementary school students covering critical thinking, fact-checking, and disinformation recognition, with school, regional, and national finals. 30,000 student participants in 2024.
• Secondary School Grant Program New grant program for secondary schools launched June 1, 2026 with 1 million CZK total available from reusable cup returns, offering up to 50,000 CZK per school for digital safety education. Applications open until July 29, 2026.
• Employee Internal Fundraisers Internal fundraising campaigns at O2 including Pečení pro dobrou věc (baking for good cause), Velikonoční trhy (Easter markets), and Vánoční trhy (Christmas markets), with employee contributions matched by the foundation.

Quantifiable outcome

• 330,000+ people trained in digital safety since inception; nearly 90,000 trained in 2025 alone through O2 Chytrá škola
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

19 partnerships are on record, tiered major, core and minor.

• Partnerství pro vzdělávání 2030 (Partnership for Education 2030)majorStrategic or Co-development Partner · 1 January 2026O2 is a partner of Týden pro wellbeing ve škole, an initiative under Partnership for Education 2030. The foundation organizes webinars and supports the opening conference on youth voice in education.
• Bestsport a.s. (operator of O2 arena, O2 universum, Forum Karlín)coreStrategic or Co-development Partner · 1 July 2025Bestsport operates the O2 arena and related venues and partnered with Nadace O2 to create a reusable cup system. For each cup returned to green collection boxes, Bestsport donates 0.50 CZK to Nadace O2's O2 Chytrá škola program. In the first year, over 1 million cups were returned, generating ~200,000+ CZK. The foundation matched this to 500,000 CZK and doubled it again to 1 million CZK for secondary school grants. The partnership addresses both environmental sustainability (reducing plastic waste by ~15 tons/year) and digital education.
• AI dětem (AI for Children initiative)majorStrategic or Co-development Partner · 1 January 2025AI dětem is a professional partner in the AI Výzva: Umíš se zeptat? competition organized by Nadace O2. The initiative provides expertise on AI literacy and safe AI use for children and families, contributing educational content and serving on evaluation committees.
• O2 Dataclair.ai (O2 AI Center)majorTechnology or Integration · 1 January 2025O2's Center for Artificial Intelligence serves as the technical AI partner for the AI Výzva competition, providing expertise on prompt engineering and AI tool usage for families and teachers.
• GooglemajorGTM or Marketing Partner · 1 January 2025Google is a partner in the AI Výzva competition, providing Google Pixel phones as prizes to winners. Google's Gemini AI model is referenced in competition materials as one of the AI tools participants can use.
• STAGES HOTEL PragueminorGTM or Marketing Partner · 1 January 2025STAGES HOTEL Prague provides overnight accommodation and concert tickets as prizes for the winning family of the AI Výzva competition, supporting the foundation's educational outreach.
• Olympiáda mediální gramotnosti (Media Literacy Olympics)majorStrategic or Co-development Partner · 1 January 2025Nadace O2 is a partner of the Olympiáda mediální gramotnosti, a competition for elementary school students on media literacy and critical thinking. Thanks to foundation support, participation is free for all schools. The competition had 30,000 student participants in 2024.
• Elin.aiminorGTM or Marketing Partner · 1 January 2025Czech child safety app offering parental monitoring and online protection. O2 and Nadace O2 offer a 25% discount voucher on monthly subscriptions through the Moje O2 app, making the service more accessible to O2 customers.
• E-bezpečí (E-Safety project)majorStrategic or Co-development Partner · 1 January 2024E-bezpečí is a key educational partner providing workshops and webinars on digital safety, cyberbullying, and online risks for children. The organization co-leads webinars with Nadace O2 during Týden pro wellbeing and other events.
• Krajské ředitelství policie Středočeského kraje (Police) / K6 Prevention CenterStrategic or Co-development Partner · 1 January 2024Nadace O2 supported the creation of K6 – Šest pater prevence, an innovative prevention center at the Police station in Karlštejn. The foundation contributed content on digital safety, cybersecurity, and media literacy for the center's educational programs using VR, simulations, and interactive technologies.
• Univerzita Palackého v Olomouci (Palacký University Olomouc)majorStrategic or Co-development Partner · 1 January 2024Academic partner contributing expertise to the Olympiáda mediální gramotnosti and other educational content on media literacy and digital safety for Czech schools.
• Česká tisková kancelář (ČTK / Czech News Agency)majorStrategic or Co-development Partner · 1 January 2024ČTK serves as a content and expertise partner for the Olympiáda mediální gramotnosti, contributing to the development of competition questions and educational materials.
• Zlatá Vážka (Czech Social Business Awards)minorGTM or Marketing Partner · 1 January 2024Nadace O2 has been a partner of Zlatá Vážka (Czech Social Business Awards) for three consecutive years, helping to recognize companies and individuals that provide employment to people with disabilities and bring positive social impact.
• Slow Tech InstitutemajorStrategic or Co-development Partner · 1 January 2024Partner in webinars on digital wellbeing and mental health in the context of social media and technology use. Co-leads sessions during Týden pro wellbeing with Linka bezpečí.
• FakescapemajorStrategic or Co-development Partner · 1 January 2024Educational partner contributing to media literacy content. Created the children's book 'Záhada ztracených médií' (The Mystery of Lost Media) on media literacy fundamentals for young children, published with support from Nadace O2.
• Demagog.czmajorStrategic or Co-development Partner · 1 January 2024Fact-checking organization contributing expertise to the Olympiáda mediální gramotnosti, helping develop questions on disinformation and source evaluation.
• Linka pro neslyšící a nevidomé (Hotline for deaf and blind)coreStrategic or Co-development Partner · 1 January 2016Under Nadace O2's patronage since 2016, providing communication services and support for people with hearing or visual impairments. Website: o2linkaproneslysici.cz
• Dárcovská SMS (Donor SMS) ecosystem (APMS, operators, nonprofits)coreStrategic or Co-development Partner · 1 January 2004O2 Czech Republic co-founded the Czech Dárcovská SMS mobile philanthropy platform in 2004. O2 handles technical SMS routing and processing at no charge. The platform has raised over 1 billion CZK for hundreds of Czech nonprofits over 20+ years.
• Linka bezpečí 116 111coreStrategic or Co-development Partner · 1 January 1999Nadace O2 has been general partner of Linka bezpečí (Children's Safety Line) for 27 years, fully funding its operations. In 2025, the foundation contributed 2,500,000 CZK. The partnership includes strategic management consulting, technical infrastructure support, and HR assistance. Linka bezpečí provides free crisis counseling for children and a parent helpline.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• E-bezpečí: Czech educational organization specializing in digital safety, cyberbullying prevention, and online risk education for children. Direct partner of Nadace O2 and operates in the same niche of digital safety curriculum delivery.
• Linka bezpečí: Czech children's crisis helpline that Nadace O2 has been general partner of for 27 years. Operates in adjacent child-welfare space and is a beneficiary/partner of the foundation.

Others

• Sdružení VIA: Czech nonprofit supporting civic engagement and community philanthropy. Comparable grant-making intermediary that channels funds to NGOs and community projects in Czech Republic.

Broad incumbents

• Common Sense Education: US-based nonprofit providing digital citizenship and media literacy curricula for K-12 schools globally. Similar mission and target audience for digital safety education at scale.
• Google.org (Google's philanthropic arm): Global tech-company philanthropic arm funding digital literacy, AI education and online safety programs. Already partners with Nadace O2 on AI Výzva and operates a much larger portfolio in the same thematic space.

Direct peers

• Nadace Agrofert: One of the largest corporate foundations in Czech Republic, supporting education, culture and community projects. Comparable scale and grant-based model serving Czech schools and NGOs.
• Nadace T-Mobile (T-Mobile Czech Republic Foundation): Corporate foundation of T-Mobile Czech Republic (another major telecom operator). Directly comparable in mission, scale and operating model within the Czech CSR ecosystem.
• Nadace Vodafone Czech Republic: Corporate foundation of Vodafone Czech Republic, focused on digital inclusion, technology education, and charitable giving in Czech Republic. Directly comparable telecom-CSR foundation competing in the same digital education space.
• Nadace České spořitelny: Czech corporate foundation of Česká spořitelna (major bank), running grant programs for schools, NGOs and communities across Czech Republic. Most direct comparable in scale, mission, and corporate-foundation model.

Regional players

• Česká televize (Czech Television Educational Programming): Czech public broadcaster producing educational programming and media literacy content. Adjacent educational content producer with potential collaboration in Czech digital safety media campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nadace-o2

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Nadace O2