What Elin.ai does

Elin.ai, s.r.o. is a Czech healthtech company founded in 2023 and headquartered at Teslova 1120/1, Plzeň, that operates a consumer mobile and web application marketed as a 'cognitive antivirus.' The product is designed to protect users from harmful social media algorithms and to address issues including doomscrolling (compulsive scrolling through negative content), brainrot (cognitive decline attributed to low-quality online content), FOMO (fear of missing out), and anxiety attributed to algorithmic content exposure. The firm primarily targets adolescents aged 13 and above and their parents, while also serving adult consumers seeking digital well-being support and mental-health professionals who can refer patients to the app as a complement to clinical care. Founders are Prof. Jiří Horáček (psychiatrist), Jan Romportl (AI expert), and Dominik Břeň (psychotherapist).

The product surface combines a real-time protective layer with a non-toxic AI chat companion, social-feed scoring across integrated platforms, mood tracking, BIG5 personality testing (a widely used five-factor personality assessment), an 80-minute digital resilience course, and privacy-preserving parental controls that allow parents to link accounts with their children's accounts without reading private messages. The application integrates with Instagram, Facebook, Twitter/X, and Discord. Underlying technology is built on third-party large language models (LLMs) from OpenAI, Anthropic, Microsoft, Google, Cohere, and AWS Bedrock, wrapped with custom prompt engineering and guardrails informed by cognitive science and neuroscience. Elin's pipeline includes content anomaly detection for cyberbullying, self-harm, and manipulative material, plus a personalization and recommendation engine that adapts to user psychological profiles and online behavior.

Elin.ai monetizes via a freemium subscription model priced in Czech koruna: a free tier for the core cognitive antivirus, a monthly plan at 199 CZK (~USD 8), and an annual plan at 1,990 CZK (~USD 166, equivalent to ~17% savings versus monthly). A co-marketing deal with O2 Czech Republic offers O2 customers a 25% discount on annual subscriptions, valid through 31 July 2026, providing a B2B2C (business-to-business-to-consumer) acquisition channel. Distribution occurs through Apple's App Store, Google Play, the company's website (available in Czech and English), and the O2 telecom channel. The firm has received non-dilutive project financing (no equity surrendered) via the EU's National Recovery Plan (NextGenerationEU) and the Czech Ministry of Culture (project reg. no. 0464100424), and won first place at the 2025 Digi@Med Award organized by Roche. The company is privately held with no disclosed venture-capital rounds in the firmographic record and operates in compliance with GDPR (General Data Protection Regulation, the EU's data-protection law), storing customer data in EU-based data centers.

Name

Elin.ai

Legal name

Elin.ai, s.r.o.

Website

https://elin.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Elin.ai is a Czech healthtech company offering a consumer mobile and web app that functions as a 'cognitive antivirus' against harmful social media algorithms, serving adolescents (13+), parents, and adults seeking digital well-being support via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Digital Mental Health Software

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Social Assistance (624)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

Keywords

• Mental health app
• Digital wellness
• Cognitive antivirus
• AI chatbot
• Parental monitoring

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Monthly Plan: Users pay a monthly fee of 199 CZK (~8 USD) for access to premium features including the AI chat, digital resilience course, psychological tests, mood tracking, social feed scoring, and parental controls. Auto-renews monthly unless cancelled 24 hours before the next billing period.
2. Subscription - Annual Plan: Annual subscription priced at 1,990 CZK (166 CZK/month), representing a 17% discount over the monthly plan. Includes all premium features and the 80-minute digital resilience course (valued at 990 CZK).
3. Freemium Tier: A free tier is available allowing users to trial the core cognitive antivirus functionality before committing to a paid subscription. The free tier is accessible via iOS App Store, Google Play, and web.
4. Partner-Priced Subscriptions (O2): Through a partnership with Czech telecom O2, O2 customers receive a 25% discount on the annual Elin+ subscription, bringing the effective monthly cost to approximately 149 CZK. This represents a channel-based revenue stream driven by partnership acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Elin.ai offers a cognitive antivirus mobile and web application that protects users' mental health from harmful social media algorithms, including brainrot, FOMO, and doomscrolling. The app provides real-time protective monitoring, a non-toxic AI chat companion for emotional support, mood tracking, psychological tests (BIG5), social feed scoring, and parental control features that link parent and child accounts.

Product overview

Elin.ai is a mental health-focused AI application positioned as a 'cognitive antivirus.' The core offering consists of the Elin mobile/web app with an integrated non-toxic AI chat assistant. The product portfolio includes the core app (with social media protection, AI chat, and real-time protection), plus subscription add-ons: a digital resilience course, psychological tests (BIG5 personality test), mood tracking, social feed scoring, and social media limit settings. For families, Elin offers parent-child account linking with parental monitoring features. The app integrates with Instagram and Facebook to analyze content and provide trust scores. Pricing includes a free tier and paid subscriptions (monthly at 199 CZK, annual at 1,990 CZK), with a 25% discount partnership through O2 telecom.

Differentiator

Problem solved

Functional benefit

Products and services

• Elin Cognitive Antivirus App A cognitive antivirus mobile and web application that protects users' mental health from harmful social media algorithms, brainrot, FOMO, doomscrolling, and digital overload. Functions like an antivirus program for the psyche, integrating social media monitoring, AI chat, mood tracking, psychological tests, and parental controls. Targets individual consumers including adolescents, adults, and parents.
• Elin AI Chat A calm, non-toxic AI chat companion within Elin where users can discuss concerns, analyze difficult situations, and clarify how online content affects them. The chat is trained to avoid creating parasocietal relationships and consistently guides users back to real-world support networks and professional help.
• Digital Resilience Course An 80-minute educational course on building digital resilience, included free with the annual subscription. Teaches users how to manage their relationship with social media and develop healthier long-term online habits.
• Parent Account and Child Account Linking Parental control feature (Rodičovská kontrola 2.0) that allows parents to link their account with their child's, view aggregate time spent on social media, and set limits, without accessing private messages. Includes a special pricing tier through the O2 partnership.

Quantifiable outcome

• Users report feeling 100x better after using the AI chat during bad days (based on app reviews)
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• O2 Czech Republic (O2)coreChannel Partner/ Reseller/ Distributor · 31 July 2026O2 Czech Republic is a major telecom operator that offers Elin+ subscriptions at a 25% discount to its customers. O2 promotes Elin through its Moje O2 app and benefits portal, driving qualified customer referrals. The promotion code can be applied during registration or in subscription settings, valid until 31 July 2026. This is a co-marketing and distribution partnership providing Elin access to O2's large customer base.
• eBezpečí (E-Bezpečí, Center for Safe Internet)coreStrategic or Co-development PartnereBezpečí is a Czech center for online safety and cybersecurity education, working on protection of children and adolescents online. As a listed partner of Elin.ai, eBezpečí provides institutional credibility and alignment with Czech online safety expertise, potentially supporting educational content and community outreach to schools and parents.
• NÁKELminorOthersNÁKEL is listed as a partner of Elin.ai. The nature of the partnership is not explicitly described in available sources. NÁKEL may be a regional or educational institution in the Czech Republic supporting digital well-being initiatives.
• Ústecký Kraj (Ústí nad Labem Region)minorOthersThe Ústecký Kraj region is listed as a partner of Elin.ai, suggesting regional institutional support or co-funding for digital well-being initiatives targeting the region's population (including adolescents and families).

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Woebot Health: AI-powered mental health chatbot using CBT principles to deliver structured, short-term mental health support. Directly comparable to Elin's non-toxic AI chat feature targeting similar digital-native populations and clinical partnerships.
• Wysa: AI-driven mental wellbeing app combining an AI chatbot with therapist escalation, focused on anxiety, depression, and stress. Closest analog to Elin in product/market fit, especially on teen and employer channels.
• Replika: AI companion app for emotional support and conversation. Comparable AI-chat mechanics, though Elin explicitly designs against the 'parasocietal' dependency model Replika is associated with, positioning Elin as differentiated but in the same category.

Broad incumbents

• Headspace Health: Broad mental wellness and meditation platform with both consumer subscriptions and B2B/employer offerings (Headspace for Work, Ginger therapy). Overlaps with Elin's mental health positioning and represents the scaled incumbent Elin could be displaced by or partnered with.
• Calm: Subscription mental wellness app focused on meditation and sleep. Comparable direct-to-consumer subscription model with public-company scale; competes for the same wellness subscription dollar as Elin.
• BetterHelp: Large online therapy marketplace connecting users to licensed therapists. Relevant comparable for Elin's therapist-referral motion and the broader B2C mental health spend that Elin's subscription competes for.
• Talkspace: Public telemedicine and B2B therapy platform serving payers, employers, and individuals. Comparable go-to-market motion via enterprise/B2B2C channels (similar in spirit to Elin's O2 partnership approach).

Emerging players

• Opal: AI-driven screen-time and focus management app. Most comparable direct competitor in the 'cognitive antivirus for social media' positioning that Elin occupies, though targeting a similar but more adult user base.
• One Sec: App that forces a pause before opening social media apps to interrupt doomscrolling. Closely comparable to Elin's intervention approach against compulsive social media use, though much narrower in scope (no chat, no AI).
• Limbic: AI-powered mental health platform for the NHS in the UK, including conversational self-help tools. Comparable AI-for-mental-health positioning and clinical evidence-led approach, similar to Elin's Roche award-winning trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/elin_ai_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elin.ai