NAGE LIBRE®

What NAGE LIBRE® does

NAGE LIBRE® is a French SARL founded in 2019 in Auvergne-Rhône-Alpes (headquartered at 10 rue Amable Faucon, 63200 Riom, with a returns/logistics site in Châtel-Guyon) that designs, manufactures and sells premium swimwear and aquatic sports apparel. Its core product line is built on CARVICO double-layer polyester fabric with 3D multi-layer sublimation printing and includes men's swim trunks (Le Boss, FLO), women's one-piece swimsuits (L'Ambitieuse, L'Élégante, LILI, BELLA), and accessories such as a fleece-lined poncho, microfiber towel, sport backpack, and 50% recycled silicone swim caps. Manufacturing is outsourced to factories in Spain and the broader EU, and the company also resells ARENA-branded goggles and accessories at up to 50% promotional discount.

The company operates a hybrid B2C/B2B go-to-market. On the B2C side, it sells direct-to-consumer through the nagelibre.fr e-commerce site with prices ranging from €4.50 (swim caps) to €45 (L'Ambitieuse), 48-72 hour delivery in France via logistics partner ELOGIK, and free shipping thresholds of €90-€100. On the B2B side, since 2020 it supplies swimming clubs, committees and federations under the SURFACES® brand with custom sublimated apparel (minimum 20 pieces per model, 4-6 week production) and operates a white-label "Boutiques Digitales" platform that lets clubs run private sales of branded merchandise to their members. Adjacent revenue comes from open-water swimming training camps (NAGE LIBRE STAGE in Crete, Lavandou, Sicily, Tenerife, Brittany, Auvergne, Occitanie) and from sister entities INGENER8 (R&D) and INFLU8® (sports nutrition) within the Ingener8 group.

The firm is founder-led by Vincent ARGILLIER, a 30-year high-level swim coach who has trained around 30 international swimming and triathlon athletes, and operates with a small team of 7-8 staff including a finance director, sales manager, digital marketing lead, and business developers. It is privately held with no external institutional investors disclosed, SARL registered capital of €5,000, and ships from France into Benelux, USA and French overseas territories. Strategic emphasis is on chlorine-resistant durability, European production, sustainability (recycled silicone, plastic-free packaging), and a vertically integrated club-to-member merchandising channel.

Name

NAGE LIBRE®

Legal name

Nage Libre SARL

Website

https://nagelibre.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

NAGE LIBRE® is a French swimwear and aquatic sports apparel company that designs CARVICO-fabric swimsuits and accessories, sells direct-to-consumer via nagelibre.fr, and supplies custom branded apparel and white-label digital storefronts to swimming clubs, committees, and federations across Europe.

Ownership category

akta.pro rank

Product category

Swimwear & Aquatic Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Swimwear manufacturing
• Custom sports apparel
• Swimming accessories retail
• Team apparel customization
• Open water swimming

Headquarters

HQ city

Riom

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct B2C Product Sales: E-commerce sales of swimwear, accessories, and sporting goods to individual consumers through nagelibre.fr website
2. B2B Team Apparel: Custom branded sports apparel for swimming clubs and federations with minimum 20-piece orders, produced in 4-6 weeks
3. Digital Boutique Services: Provides digital storefront platform for clubs to sell NL products to their members during private sales
4. Swimming Stages/Training Camps: Organized open water swimming training camps in various European locations led by certified professionals

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NAGE LIBRE® designs, manufactures, and sells premium proprietary swimwear (men's trunks LE BOSS/FLO and women's one-piece suits L'AMBITIEUSE/L'ÉLÉGANTE/LILI/BELLA) and swimming accessories (ponchos, microfiber towels, backpacks, recycled silicone swim caps) under its own brand via direct e-commerce. It also provides B2B custom club apparel under the SURFACES® brand with minimum 20-piece orders, a white-label Digital Boutique platform for clubs to run private member merchandise sales, open-water swimming training camps across European destinations, and resells Arena branded products. Sister/sub-brands include INFLU8® sports nutrition and INGENER8 sports product R&D.

Product overview

NAGE LIBRE® is a French e-commerce company specializing in premium swimming and outdoor apparel. The core offering consists of proprietary swimwear (men's Le Boss and Flo trunks; women's L'Ambitieuse, L'Élégante, LILI, and BELLA one-piece suits), complemented by accessories including swim caps in recycled silicone, ponchos, microfiber towels, and backpacks. The company operates two sales channels: B2C direct-to-consumer sales through nagelibre.fr, and B2B services including custom club apparel (SURFACES® brand with 20-piece minimum orders and 4-6 week production) and digital boutique platforms for sports clubs. Related services include open-water swimming training camps and INFLU8® sports nutrition (sister company). The company also resells partner brands Arena and Madwave.

Differentiator

Problem solved

Functional benefit

Brands

• SURFACES®: Sports club apparel brand created by NAGE LIBRE to help other sports clubs look great and represent their image and partners with style
• INFLU8
• INGENER8

Products and services

• NL Proprietary Swimwear Collection (LE BOSS, FLO, L'AMBITIEUSE, L'ÉLÉGANTE, LILI, BELLA) Proprietary swimwear line built on CARVICO double-layer polyester fabric with multi-layer 3D sublimation printing: men's trunks (LE BOSS with incorporated waistband and 130g lining; FLO in chlorine-resistant CARVICO Darwin) and women's one-piece suits (L'AMBITIEUSE open-back with tie-front; L'ÉLÉGANTE closed-back; LILI with dyed-through stretch fabric; BELLA sculpting style). Designed for individual swimmers seeking durable, comfortable, chlorine-resistant swimwear for pool and open-water use.
• Swimming Accessories (Poncho L'UNIQUE, FRENCH TOUCH Towel, LE COMPAGNON Backpack, CAP Recycled Silicone Swim Cap) Complementary swimming accessories: windproof fleece-lined changing poncho with hood (L'UNIQUE, fits 150–200cm); ultra-soft 300g/cm² microfiber pool towel with hybrid cotton/microfiber blend (FRENCH TOUCH); city-sport backpack with waterproof rear pocket for wet items (LE COMPAGNON, machine-washable at 40°C); and a 100% silicone swim cap made from 50% recycled silicone with plastic-free European packaging. Targeted at individual swimmers and open-water enthusiasts.
• Digital Boutiques (B2B white-label e-commerce platform for swimming clubs) White-label e-commerce platform deployed per swimming club that lets members order customized NAGE LIBRE products directly by selecting sizes and preferred items, with club managers participating in design and sponsor promotion. Production takes 4–6 weeks. Functions as a recurring-revenue B2B service targeting aquatic-sports clubs and federations.
• SURFACES® Custom Club Apparel (B2B) B2B custom branded apparel service for sports clubs offering personalized polyester or cotton garments with minimum 20-piece orders per model, produced in 4–6 weeks in European factories. Used by swimming clubs, committees, and federations for team uniforms, sponsor visibility, and member merchandise.
• NAGE LIBRE STAGE — Open-Water Swimming Training Camps Year-round open-water swimming training camps held at European destinations including Crete, Lavandou, Sicily, Tenerife, Brittany, Auvergne, and Occitanie. Led by qualified professional instructors, including those with high-level competitive credentials. Targeted at competitive swimmers, triathletes, and enthusiasts seeking structured open-water coaching.
• INFLU8® Sports Nutrition (sub-brand) Customized sports nutrition products (over 100 formulas developed in 3 years) for athletes and sports clubs, sold via the group ecosystem. Positioned as a complementary offering to NAGE LIBRE's apparel and training services for high-level athletes and partner clubs.
• Arena Branded Products (Resale) Resale of Arena brand swimming goggles (Air Speed, Cobra Swipe, Cobra Ultra Mirror), accessories (cases, hand paddles, pullkicks, kickboards, water bottles, pullbuoys), swim caps, backpacks, and swimwear at promotional discounts up to 50%. Adds third-party brand breadth to the proprietary NAGE LIBRE assortment.

Quantifiable outcome

• 4-6 week production time for custom club apparel
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ELOGIKcoreTechnology or IntegrationLogistics partner providing premium delivery service with best prices and flexibility (parcel point, home delivery with signature in France and internationally)
• INFLU8 (Ingener8 Group)coreStrategic or Co-development PartnerSports nutrition brand developed by sister company Ingener8, specializing in customized nutrition solutions for clubs and high-level athletes. INFLU8 produces nutrition for major sports clubs in France and abroad.
• INGENER8 (Ingener8 Group)coreStrategic or Co-development PartnerSister company specializing in research and development of sports products. Created over 100 formulas in 3 years for major brands. Based in Riom (63), France.
• Sports Loisirs et AccompagnementcoreStrategic or Co-development PartnerLongest-standing company in the group, specializing in open water swimming camps, training, teaching and knowledge transfer. Works with Nage Libre France association to offer swimming camps for all levels.
• ARENAminorChannel Partner/ Reseller/ DistributorReseller of ARENA swimming products including goggles, swimwear, accessories with promotional discounts up to 50%

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• Maru: UK swimwear brand producing chlorine-resistant training suits and custom team apparel for clubs — comparable to NAGE LIBRE on durable fabric story and club/B2B teamwear focus, though at smaller scale.
• Finz: Australian specialist swimwear brand focused on chlorine-resistant training and competition suits — comparable to NAGE LIBRE's chlorine-resistance and durability positioning in a smaller, regional market.
• Roka Sports: US DTC performance brand focused on triathlon and swim racing apparel, with a premium technical positioning similar to NAGE LIBRE but stronger US reach and venture-backed scale.

Direct peers

• Orca: Spanish triathlon and open-water brand producing wetsuits, swimskins and tri suits with European manufacturing — overlapping NAGE LIBRE on European-made, performance-oriented swim and open-water apparel.
• Zone3: UK-based specialist in open-water swimming and triathlon wetsuits, swimwear and accessories — closely comparable to NAGE LIBRE's open-water focus, premium pricing and direct-to-consumer plus event-driven model.
• Arena: Global swimwear and water-sports apparel brand competing head-to-head with NAGE LIBRE in competitive and club swimwear; Arena is also a current channel partner for NAGE LIBRE via resale of Arena goggles and accessories on nagelibre.fr.
• Jaked: Italian premium competitive swimwear brand built around technical fabrics, FINA-approved suits and European manufacturing — directly comparable to NAGE LIBRE's CARVICO-based, European-made premium positioning.
• TYR Sport: US-headquartered performance swimwear and triathlon brand selling competitive suits, training gear and team apparel — overlaps NAGE LIBRE in chlorine-resistant fabrics, custom team wear and elite/open-water positioning.
• Speedo: World's largest swimwear brand, offering competitive and training swimwear, accessories and team apparel for clubs and federations — directly comparable to NAGE LIBRE across both consumer and B2B club channels.

Broad incumbents

• Decathlon (Nabaiji): Global sporting goods retailer with the Nabaiji house swimwear brand; competes with NAGE LIBRE on price and access through massive retail distribution rather than premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nage-libre

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAGE LIBRE®