Naked Paper | B Corp™

What Naked Paper | B Corp™ does

Naked Paper Ltd. is a UK-based, B Corp-certified direct-to-consumer brand founded in 2020 that manufactures and sells unbleached, FSC-certified bamboo and recycled tissue products — toilet paper (flagship), kitchen roll, tissues, and a Roll Cosy accessory. The underlying production relies on sustainable bamboo and recycled cardboard inputs, with manufacturing powered by renewable energy (wind, sun, natural biofuel), and products are differentiated by the absence of bleach or harsh chemicals, double-length 320-sheet 2-ply rolls, and per-product climate footprint labelling.

The business operates almost exclusively through its own e-commerce storefront (uk.nakedpaper.com) with a separate wholesale portal (uk.wholesale.nakedpaper.com) for business buyers. Revenue is generated via one-time purchases across 24-, 48-, and 96-roll bundles priced at £25.50, £39.99, and £75.99 respectively, plus a Subscribe & Save programme offering a 10% lifetime discount with no commitment. Distribution is UK-only, with free next-day delivery on orders over £20, and the brand is supported by multi-channel marketing including content, earned media (BBC, Guardian, Good Housekeeping, Ethical Consumer, Sheerluxe, Big Issue), referral programmes, and email subscription reminders.

Naked Paper reports cumulative sales of 30 million rolls and over 15,000 customer reviews, positioning itself as the UK's lowest-priced eco toilet paper at 21p per 100 sheets versus competitors at 23–31p. The company is privately held with 9 employees, no disclosed funding rounds, and no parent company or institutional investor references on its public material.

Name

Naked Paper | B Corp™

Legal name

Naked Paper Ltd.

Website

https://nakedpaper.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naked Paper is a UK-based, B Corp-certified direct-to-consumer brand selling unbleached, FSC-certified bamboo toilet paper, kitchen roll, tissues, and accessories via its own e-commerce and wholesale portals, targeting environmentally conscious households at the lowest per-sheet price in the UK eco category.

Ownership category

akta.pro rank

Product category

Sustainable household paper products

NAICS

Sanitary Paper Product Manufacturing (322291), Industrial and Personal Service Paper Merchant Wholesalers (424130)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Toilet Paper (CRAJAFAA)

akta.pro secondary industries

Paper Towels (CRAJAFAB), Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft) (CRAJAFAJ)

Keywords

• Eco-friendly toilet paper
• Bamboo tissue products
• Sustainable household paper
• Unbleached paper goods
• Recycled cardboard kitchen roll

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling eco-friendly tissue products (toilet paper, kitchen roll, tissues) through the company's e-commerce platform. Products are available in three pack sizes: 24 rolls, 48 rolls, and 96 rolls.
2. Subscription/Recurring Revenue: Subscribe & Save programme offering 10% discount on all orders with no commitment - customers can change, reschedule, or cancel their subscription at any time. Order reminders are sent before each shipment, giving customers control over timing and quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Naked Paper is a UK-based direct-to-consumer brand that manufactures and sells eco-friendly household tissue products — unbleached bamboo toilet paper, unbleached kitchen roll, and unbleached tissues — produced without bleach or harsh chemicals and made in a factory powered by renewable energy. Products are sold via the company's own e-commerce storefront in 24, 48, and 96-roll pack sizes, with a flexible subscription offering 10% savings.

Product overview

Naked Paper is a direct-to-consumer sustainable paper products company offering a unified portfolio of eco-friendly household paper goods. The core offering consists of three product lines — Unbleached Bamboo Toilet Paper (flagship), Unbleached Kitchen Roll, and Unbleached Tissues — all made without bleach or harsh chemicals. Products are available in multiple box sizes (24, 48, 96 rolls) with a subscription model offering 10% savings. A Roll Cosy accessory rounds out the offering as a complementary add-on. The company differentiates on sustainability credentials (FSC-certified bamboo, recycled materials, fossil fuel-free manufacturing) and competitive pricing (£0.21 per 100 sheets).

Differentiator

Problem solved

Functional benefit

Products and services

• Unbleached Bamboo Toilet Paper

Quantifiable outcome

• 30 million rolls sold
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Seventh Generation: North American eco-household paper and cleaning brand owned by Unilever. Comparable on sustainability-led positioning across paper categories; broader portfolio with retail distribution Naked Paper currently lacks.
• Andrex (Kimberly-Clark): UK market-leading traditional toilet paper brand owned by Kimberly-Clark. Cited by Naked Paper as a price reference (26p); represents the incumbent scale and shelf-anchored competitor the eco brand must displace.
• Charmin (Procter & Gamble): Global toilet paper incumbent with massive brand and retail presence. Represents the scale competitor that is increasingly launching recycled/eco sub-lines, threatening Naked Paper's differentiation.
• Plenty (Kimberly-Clark): Established kitchen paper towel brand within Kimberly-Clark's portfolio. Comparable in kitchen roll category where Naked Paper is extending; reflects the incumbent shelf advantage in grocery.

Direct peers

• Who Gives a Crap: Australia-founded DTC bamboo and recycled toilet paper brand sold via subscription. Most direct comparator to Naked Paper in product, sustainability positioning, and channel; Naked Paper explicitly benchmarks its price (21p vs 31p) against it.
• Reel Paper: US-based DTC bamboo and recycled toilet paper brand operating a subscription model. Comparable product offering and DTC/subscription motion; useful cross-check for international eco-paper unit economics.
• The Cheeky Panda: UK-based DTC bamboo tissue brand selling toilet paper, kitchen roll and tissues via e-commerce. Directly comparable in materials (bamboo), channel (DTC/subscription), and product mix; Naked Paper benchmarks itself at 23p.
• Bumboo: UK DTC brand selling bamboo-based toilet paper and kitchen roll online with subscription options. Comparable on bamboo positioning and DTC channel; serves the same eco-conscious UK consumer segment.

Emerging players

• Tushy: DTC bamboo toilet paper and home goods brand focused on sustainability-led design. Comparable in DTC/subscription motion and bamboo positioning, though broader home category focus.
• Bimble: Smaller UK-based eco household paper brand. Comparable on UK eco-paper positioning and DTC channel, though at smaller scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nakedpaper

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naked Paper | B Corp™