NamJosh

What NamJosh does

NamJosh is a direct-to-consumer e-commerce brand specializing in handcrafted headbands, flower crowns, scarves, turbans, and related hair accessories. Each piece is hand-beaded by skilled artisans at the company's design atelier in New Delhi, India, using traditional embroidery techniques passed down through generations; the brand explicitly markets a "slow and humane production" philosophy as a differentiator against mass-produced alternatives. Products are priced individually between approximately $20 and $80 USD on a one-time-purchase basis, with no subscription or licensing model. The commercial stack is a Shopify-hosted online store at namjosh.com, supported by organic social channels (Facebook, Pinterest, Instagram), an editorial blog, and email newsletter capture. Order fulfillment ships internationally from India, with free-shipping thresholds (US $100+, worldwide $150+) and standard shipping fees of $15-$25.

The business is legally operated by 2012 Acadia Ventures Ltd., a New York-registered entity (459 Columbus Avenue, New York, NY 10024) under the DBA NamJosh, with an additional return-processing location in San Diego and the production atelier in India. The company has no disclosed funding rounds, no subsidiaries, no partnerships, and no patents or certifications on record. There are no AI/ML capabilities, no app or API surface, and no third-party marketplace or wholesale distribution; all revenue is generated through the proprietary Shopify storefront. Headcount is reported at 5 employees, and no revenue, ARR, or transaction volume figures are publicly disclosed.

Name

NamJosh

Legal name

2012 Acadia Ventures Ltd.

Website

https://namjosh.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NamJosh is a direct-to-consumer e-commerce brand selling handcrafted, artisan-beaded headbands, flower crowns, scarves, and hair accessories made in India and shipped globally via its Shopify store, serving fashion-conscious women seeking premium, slow-fashion alternatives to mass-produced hair accessories.

Ownership category

akta.pro rank

Product category

Hair Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry and Silverware Manufacturing (33991)

SIC

Costume Jewelry & Novelties (3960), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI)

akta.pro secondary industries

Hair Jewelry & Fashion Hair Accessories (Pins/Clips/Headbands) (CRAKABAF), Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)

Keywords

• Handcrafted headbands
• Hair accessories
• Flower crowns
• Beaded hairbands
• Artisan fashion accessories

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: NamJosh generates revenue through direct-to-consumer e-commerce sales of handcrafted headbands, flower crowns, scarves, and turban accessories. Products are sold at fixed price points ranging from $20 to $80 USD. The company ships internationally from their design atelier in India, with standard shipping costs of $15-25 USD. Revenue is transaction-based with one-time purchase model for each product.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NamJosh designs and sells handcrafted hair accessories — chiefly headbands, flower crowns, scarves, turbans, and scrunchies — beaded by skilled Indian artisans using traditional embroidery techniques passed down through generations. The brand sells exclusively direct-to-consumer through its Shopify e-commerce storefront, shipping internationally from its design atelier in India with fixed unit pricing per product.

Product overview

NamJosh is a handcrafted hair accessories brand specializing in handmade headbands, flower crowns, and scarves/turbans. Each headband is hand-beaded by skilled Indian artisans using traditional embroidery techniques passed down through generations, with slow and humane production as the brand philosophy. The product portfolio includes multiple collections: Headbands (Classic, Summer, Mid-Width, Urbane), Flower Crowns (featuring 3D floral designs), Scarf & Turban accessories, and Sale items. Products range from everyday Urbane headbands ($20-$35) to premium 3D flower crowns and beaded statement pieces ($50-$80), all crafted in India and shipped worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Headbands Hand-beaded headbands crafted by skilled Indian artisans using traditional embroidery techniques, available in multiple collections (Classic, Summer, Mid-Width, Urbane). Targeted at fashion-conscious women seeking statement hair accessories for daily wear, formal events, weddings, and garden parties.
• Flower Crowns Floral crown accessories with 3D flower designs, available in multiple colors and styles suited to special occasions and bridal wear. Hand-beaded and crafted by NamJosh's India-based artisans.
• Scarf & Turban Soft hair accessories including scarves and turbans in various prints and styles for everyday and special occasion wear, priced up to $35 USD.
• Urbane Headband Collection Contemporary headband collection featuring modern patterns including polka dots, woven designs, and artisan stripes, positioned as an entry-level offering starting at around $25 USD.
• Scrunchies Fabric-covered hair ties designed to be gentle on hair, available in various colors and patterns as everyday hair management accessories.
• Summer Collection Seasonal headband collection featuring light and vibrant designs suitable for warm weather, part of NamJosh's rotating product assortment.
• Classic Collection Timeless headband designs representing NamJosh's signature handcrafted aesthetic, anchoring the brand's core product range.
• Sale Products Reduced-price headbands and hair accessories from previous collections, offered with original prices crossed out to drive clearance sales.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• ASOS: Global online fashion retailer with extensive hair accessory assortment and frequent indie-brand collaborations. Comparable in global DTC reach and trend-driven accessory merchandising.
• Urban Outfitters: Large multi-category fashion retailer that carries hair accessories and headbands alongside apparel. Competes for the same young, fashion-conscious accessory shopper.
• Free People: Established fashion and accessories retailer with a meaningful headband and hair accessory assortment. Broad incumbent serving the same fashion-conscious female demographic.

Direct peers

• Lele Sadoughi: Premium handcrafted headband and hair accessory brand positioning itself on artisanal design and celebrity-led styling. Closely comparable to NamJosh's premium, statement-piece headband positioning and price band.
• Emi Jay: Premium hair accessories brand known for silk and beaded headbands and scrunchies, sold DTC with celebrity following. Comparable artisan-positioning and product overlap.
• Jennifer Behr: Luxury handcrafted hair accessories brand known for beaded and embellished headbands, hairpins, and bridal pieces. Direct competitor in the premium handcrafted headband segment.
• Slip: DTC hair accessories and silk pillowcase brand targeting women who value premium materials and self-care. Comparable in DTC-first, premium-priced, hair-adjacent accessory positioning.
• Kitsch: Mass-to-premium DTC hair accessories brand with scrunchies, headbands, and claw clips sold globally online. Overlaps with NamJosh in product category and DTC distribution model.
• Lack of Color: Premium hat and headwear brand with strong DTC presence and editorial-driven marketing. Comparable in premium accessories positioning, content-led branding, and headwear category.

Others

• Etsy (handmade accessory sellers): Marketplace aggregating thousands of small artisans selling handmade beaded headbands and hair accessories — directly comparable craft positioning, but operating as a channel rather than a single brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/namjoshshop
• Pinterestpinterest.com/namjoshshop
• LinkedInlinkedin.com/company/namjosh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NamJosh