Nannyjob
Nannyjob is a UK-based online marketplace, founded in 1999, connecting parents seeking childcare with nannies, au pairs, and nanny agencies via a searchable database of 23,000+ childcarers across 38 countries, monetizing through parent job-posting fees and agency subscriptions.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Nannyjob does
Nannyjob is a UK-based online marketplace, operated by the private limited company Jobs on the Net Limited, that connects families seeking childcare with nannies, au pairs, mother's helps, and nanny agencies. Founded in 1999 and headquartered in London (with a principal place of business in Maidenhead), the platform has operated continuously for over 25 years and describes itself as the UK's largest specialist nanny website, featuring a searchable database of 23,009 childcarers. The platform is web-only (no mobile app) and serves users across 38 countries including the UK, Europe, Australia, New Zealand, and the USA.
The product surface is built around three self-serve user accounts: a free parent account for browsing nanny profiles, a free childcarer account for creating profiles and applying to jobs, and a paid agency account with subscription tiers ranging from £45+VAT per month (20 jobs) to £80+VAT per month (50 jobs, including homepage logo placement). The platform uses a standard relational search model with filters for position type, location, experience, qualifications, and DBS status, and integrates Google Analytics for site analytics and Facebook for social login. There are no APIs, no mobile applications, and no evidence of AI/ML capabilities.
Nannyjob's revenue model is dual-sided: parents pay a one-off £75 fee for a three-month job posting window with contact ability, while nanny agencies pay recurring monthly subscriptions based on job posting volume. Nannies register for free. The company also monetizes indirectly through a strategic partnership with Nannytax, which provides tax and payroll resources to platform users. The company is a privately-held family business with no external investors, no funding rounds, and no acquisitions or divestitures disclosed. It maintains GDPR-compliant data practices.
Nannyjob firmographics
Firmographics- Name
- Nannyjob
- Legal name
- Jobs on the Net Limited
- Website
- https://nannyjob.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nannyjob is a UK-based online marketplace, founded in 1999, connecting parents seeking childcare with nannies, au pairs, and nanny agencies via a searchable database of 23,000+ childcarers across 38 countries, monetizing through parent job-posting fees and agency subscriptions.
- Ownership category
- akta.pro rank
Nannyjob industry classification
Industry- Product category
- Childcare Job Marketplace
- NAICS
- Private Households (8141)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Nanny Agency / Placement Services (HSAAABAN)
- akta.pro secondary industry
- Full-Time Nanny Placement Agencies (HSAAALAB)
Keywords
Where Nannyjob is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Nannyjob business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Parent Job Posting Fees: Parents pay a one-off fee of £75 for three months to post a job and contact nannies/childcarers. No ongoing subscription costs.
- Agency Subscription Packages: Agencies pay monthly subscription fees based on job posting volume: £45+VAT for 20 jobs, £65 for 30 jobs, £75 for 40 jobs, £80 for 50 jobs per month. Additional benefits include directory listing and logo placement on home page for premium packages.
- Nanny Registration: Nannies and childcarers register for free to create profiles and browse/apply for jobs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Parent account - Free to search, £75 one-off payment to post job or contact nannies |
| Subscription | Monthly | Agency subscription - £45 to £80 per month depending on job volume |
| Freemium | Monthly | Nanny/Childcarer account - Free registration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Nannyjob product offering
Product offeringCore offering
Nannyjob is an online marketplace that connects parents seeking childcare with nannies, au pairs, and nanny agencies. The platform operates as a two-sided job board across 38 countries, monetized through parent job-posting fees and agency subscription packages. It is operated by Jobs on the Net Limited, a London-based company founded in 1999.
Product overview
Nannyjob is a UK-based online job marketplace connecting families seeking childcare with nannies, au pairs, and nanny agencies. The platform operates as a unified service with three distinct user-facing offerings: (1) a free parent account for browsing nanny profiles, with a paid £75 one-off fee to post jobs and contact nannies; (2) a free childcarer account enabling job searching and profile creation; and (3) a paid agency account with subscription packages (starting at £45 + VAT per month for up to 20 job postings) offering vacancy posting, candidate search, and agency directory placement. The platform also integrates a blog section for content, Nannytax partnership for payroll support, speech and language video resources, and optional Facebook social login for account registration.
Differentiator
Problem solved
Functional benefit
Products and services
- Parent Job Posting One-off job posting service that allows parents to post a childcare vacancy on the Nannyjob marketplace to attract individual nannies and au pairs. Targeted at individual parents and families seeking in-home childcare.
- Agency Subscription Package Monthly subscription package for nanny and au pair agencies that provides ongoing access to parent job postings and candidate leads on the Nannyjob marketplace. Priced at £45–£80 per month.
Companies that use Nannyjob
Customer profileSegments3 records
Ideal customer profiles2 records
Nannyjob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Nannyjob partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- NannytaxcoreTax and payroll partner providing employment information and resources for nannies. They offer tax calculators, holiday entitlement tools, and employment guidance featured on the Nannyjob website. Also co-marketing through email communications with Nannyjob users.
- Nanny & ButlerminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Kensington NanniesminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Little OnesminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Imperial NanniesminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- TiniesminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Signature StaffminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Snap ChildcareminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Burlington NanniesminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Randolphs RecruitmentminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Arthur's HouseminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Home OrganisersminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Nannies of St JamesminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Eden NanniesminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Abbeville NanniesminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Bubble NanniesminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Simply Private StaffminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Smart AuPairs and NanniesminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Regency Nannies InternationalminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
- Nannies IncorporatedminorPartner agency listing their jobs on the Nannyjob platform as part of the partner agency network.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Nannyjob competitors and assessment
Company assessmentBroad incumbents
- Sittercity: US-focused online marketplace connecting families with babysitters, nannies, and caregivers. Comparable to Nannyjob in marketplace model and nanny/childcare focus, but operates at broader scale in the North American market.
- Care.com: Largest global online marketplace for family care services including nannies, babysitters, pet sitters, and senior care. Much larger and broader than Nannyjob, but directly comparable in the nanny placement vertical and international reach.
Direct peers
- Childcare.co.uk: UK-based online childcare marketplace connecting parents with nannies, babysitters, and childcare providers. Directly comparable to Nannyjob in geography, target customer, and marketplace business model, though broader in scope (includes babysitters, childminders, tutors).
- Bubble: UK-based app-first childcare platform matching parents with nannies, babysitters, and childminders. Comparable to Nannyjob in target market and service category, but differentiated by mobile-first UX and London-centric positioning.
- Sitly: European online marketplace for parents seeking nannies, babysitters, and pet sitters. Directly comparable to Nannyjob in service category and European geographic presence, though broader in scope across multiple European countries.
- UrbanSitter: US-based online platform connecting parents with nannies and babysitters, leveraging social network connections for trusted referrals. Comparable marketplace model and target customer, though geographically distinct (US-focused).
- Koru Kids: London-based childcare platform focused on matching nannies with families, with a strong emphasis on training and vetting. Direct UK competitor to Nannyjob with a more modern, mobile-first product and higher-touch service model.
Emerging players
- Edith: UK-based modern childcare platform focused on nannies and family care. Comparable to Nannyjob in market and customer, but with a more recent, premium, design-led approach and narrower geographic focus (primarily London).
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Nannyjob social profiles
Digital presenceNannyjob compliance and trust
Trust signalCompliance1 record
Nannyjob financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nannyjob leadership team
Management profileNumber of profiles
Nannyjob funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nannyjob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nannyjob
What does Nannyjob do?
Nannyjob is an online marketplace that connects parents seeking childcare with nannies, au pairs, and nanny agencies. The platform operates as a two-sided job board across 38 countries, monetized through parent job-posting fees and agency subscription packages. It is operated by Jobs on the Net Limited, a London-based company founded in 1999.
Is Nannyjob a public or private company?
Nannyjob is a private company. It is classified as family owned and is currently operating.
When was Nannyjob founded?
Nannyjob was founded in 1999. It employs 11 to 50 people.
Where is Nannyjob based?
Nannyjob is headquartered in London, United Kingdom, in the Europe region.
How does Nannyjob make money?
Three revenue lines are on record. Parent Job Posting Fees are the primary driver. The others are agency Subscription Packages and nanny Registration.
Who are Nannyjob's main competitors?
Broad incumbents on record are Sittercity and Care.com. Direct peers are Childcare.co.uk, Bubble, Sitly, UrbanSitter and Koru Kids. Edith is listed as an emerging player.
Does Nannyjob have an API?
No public API is recorded for Nannyjob.
What industry is Nannyjob in?
Nannyjob's product category is Childcare Job Marketplace. Its primary akta.pro industry code is HSAAABAN, Nanny Agency / Placement Services, with a secondary code of HSAAALAB, Full-Time Nanny Placement Agencies. Its NAICS code is 8141 and its SIC code is 8351.