Nannytax

What Nannytax does

Nannytax, founded in 1993 by Stephen Vahrman and operated under parent Enable Ltd, is the UK's first and longest-running specialist payroll and HR services provider dedicated exclusively to families employing nannies. The company handles the full employer-side employment lifecycle for UK domestic employers — PAYE payroll processing, HMRC RTI submissions, employment contracts, workplace pension auto-enrolment, employers liability insurance via Nannyinsure, and ongoing HR advisory. It is differentiated from generic payroll bureaus by deep specialism in domestic employment law, which is materially different from standard PAYE work and is supported by a team of CIPP and CIPD qualified specialists.

The technology layer is a cloud-hosted Members Area portal (launched in 2020) that enables document management, payroll instructions, and HR record access on a self-service basis, supplemented by a managed-payment service called Nannytax Plus that pays the nanny and remits tax on the employer's behalf. Adjacent products include the Nanny Rewards & Wellbeing App, Nannyinsure (employers liability cover), and the Nanny Pension scheme. The firm also produces content assets including an annual salary guide and a podcast targeting the high-net-worth household segment.

Nannytax operates a tiered subscription model — Essential, Plus, Premier, and Live In — priced from £276 to £474 per year, with Nannytax Plus available as a £17.50/month add-on that achieves an 86% attach rate among subscribers. Distribution is driven primarily by referral partnerships with more than 200 UK nanny agencies, including Norland College, Childcare.co.uk, and Nannyjob.co.uk, which channel prospective employer clients to Nannytax at the point of nanny placement. The company currently serves 10,000+ domestic employers (with 70,000+ families supported cumulatively over 32 years), holds a 5-star Trustpilot rating, and employs 57 staff. Sister brands under Enable Ltd — Stafftax, Quartz Payroll, and Enable Payroll — address adjacent domestic and contractor payroll verticals.

Name

Nannytax

Legal name

Enable Ltd

Website

https://nannytax.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Nannytax, founded in 1993 under Enable Ltd, is the UK's longest-running specialist payroll and HR provider for families employing nannies, handling PAYE, HMRC compliance, pensions, and insurance via subscription tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Nanny Payroll & HR Subscriptions: Annual subscription service for nanny payroll processing, employment contracts, HR support, and HMRC compliance. Tiers range from Essential (£276/year) to Ultra (£474/year).
2. Nannytax Plus Add-on: Monthly add-on service (£17.50/month) where Nannytax pays HMRC and the nanny on behalf of the employer. 86% of customers add this service.
3. Employers Liability Insurance: Annual insurance product (£109/year) providing £10 million Employers Liability plus £5 million Public Liability coverage.
4. Nanny Pensions: Auto Enrolment workplace pension administration service from £89/year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Nannytax provides a subscription-based nanny payroll and HR service for UK families who employ nannies in their own homes. The offering covers end-to-end PAYE payroll administration, HMRC RTI submissions, payslips, P60s, P45s, bespoke employment contracts, unlimited CIPD-qualified HR support, and workplace pension auto-enrolment. Add-on services include Nannytax Plus (where Nannytax pays the nanny and HMRC on the employer's behalf), Employers Liability Insurance, and the Nanny Rewards & Wellbeing app. Customers access the service via an online Members Area portal and 7-day phone support.

Product overview

Nannytax is a specialist nanny payroll and HR services provider offering a tiered subscription model (Essential, Premium, Ultra) starting at £276 per annum, with add-on services including Nannytax Plus (£17.50/month), Nanny Pensions, and Employers Liability Insurance. The core Nanny Payroll & HR Service provides end-to-end PAYE administration, bespoke employment contracts, unlimited HR support, and HMRC compliance. Free resources include salary and holiday calculators, a 60-page employment pack, and an annual Nanny Salary Guide. The company also offers content through the All Things Nanny Podcast and a Nanny Rewards & Wellbeing Package.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 86% of customers add Nannytax Plus service
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Norland CollegecoreGTM or Marketing PartnerNorland College, an elite nanny training institution in Bath known for training nannies for British aristocrats and royals, recommends Nannytax to families and nannies they work with.
• Childcare.co.ukcoreGTM or Marketing PartnerChildcare.co.uk, a leading UK childcare platform, recommends Nannytax as their preferred payroll provider for nanny employers.
• Nannyjob.co.ukcoreGTM or Marketing PartnerNannyjob.co.uk, a UK nanny recruitment website, recommends Nannytax to families using their platform to find nannies.
• OfstedminorStrategic or Co-development PartnerOfsted is mentioned as an industry body that Nannytax is recommended by. Nannies can be Ofsted registered and Nannytax supports families with Ofsted registration requirements.
• Fish Administration LimitedcoreOthersEnable Ltd (Nannytax parent company) is an Appointed Representative of Fish Administration Limited. Fish are authorised and regulated by the FCA (Firm Reference Number 310172) and provide insurance products through Enable Insurance.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SurePayroll: US household and small business payroll provider with a dedicated household employment payroll offering. Comparable in that it bundles payroll, tax filing, and HR for small employers including household employers.
• HomeWork Solutions: US-based household payroll specialist serving families employing nannies, housekeepers and senior caregivers. Closest international functional equivalent of Nannytax in a different geography.
• Stafftax: Sister brand under Enable Ltd providing payroll services for UK households employing domestic staff beyond nannies (e.g. housekeepers, chauffeurs). Direct comparable: same group, same model, overlapping customer base.

Emerging players

• PayFit: European cloud payroll and HR platform serving SMBs across multiple geographies. Comparable tech-led payroll model targeting non-payroll-specialist employers.

Broad incumbents

• QuickBooks Payroll: Global SMB accounting and payroll platform from Intuit. Provides payroll filing and HR-adjacent services to small employers, representing the bundled generalist alternative to specialist household payroll.
• IRIS Software Group: Large UK payroll and HR software vendor serving accountancy practices and employers. Established incumbent whose payroll platform overlaps functionally with Nannytax's core service.
• BrightPay: UK payroll software provider serving small and medium employers with RTI-compliant cloud payroll. Broader incumbent that could expand into household payroll as a feature.
• Moneysoft: UK payroll and auto-enrolment SaaS provider focused on small employers and accountants. Direct functional overlap in payroll processing and workplace pension administration.

Regional players

• Gusto: US SMB payroll, HR and benefits platform. Comparable business model (bundled payroll + HR + benefits for small employers) but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nannytax

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nannytax