National Paper Industries Company

What National Paper Industries Company does

National Paper Industries Company (NAPICO) is a Qatar-based tissue paper converting manufacturer headquartered in the Salwa Industrial Area of Doha. Founded in 1991 as a branch of Qatar Industrial Manufacturing Company (QIMC), the company operates a state-of-the-art production facility with approximately 5,000MT of annual tissue paper converting capacity and a workforce of around 70 employees. NAPICO holds ISO 9001:2008 certification (upgraded from ISO 9001:2000 in 2010) and positions itself as the oldest and largest tissue paper converter in the Qatari market.

The company's product portfolio spans facial tissues, toilet rolls, kitchen towels, M-Tork (maxi) rolls, C-fold products, and wet wipes, sold across six sub-brands (Doha, Napico, Joy, Elite, Rainbow, and Al Majlis) targeting differentiated price tiers and consumer segments. Within Qatar, NAPICO distributes exclusively through five local agents (Al Mana & Partners, Al Majed Food Stuffs, Saif Food Stuffs, Transind Company, and Arab Trade Centre) covering retail and consumer channels. The company also serves a commercial/B2B segment for bulk institutional buyers such as offices, hotels, and restaurants. NAPICO's management team is led by General Manager Midhat Osman, with dedicated sales, accounting, and procurement functions.

The business model is straightforward manufacturing-and-wholesale, with no disclosed direct-to-consumer or e-commerce channel. Revenue is generated through hardware sales of branded tissue products, with pricing handled via direct sales contact rather than public price disclosure. The company is currently pursuing geographic expansion into neighboring GCC markets (UAE, Saudi Arabia, Oman, Bahrain, and Kuwait) by recruiting new distribution agency partners, aiming to replicate its Qatar agent-based distribution model regionally. NAPICO is privately held as a subsidiary of QIMC, with no public funding rounds, acquisitions, or revenue figures disclosed in the available source material.

Name

National Paper Industries Company

Legal name

National Paper Industries Co

Website

https://napico.com.qa

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

National Paper Industries Company (NAPICO) is a Qatar-based tissue paper converter manufacturing facial tissues, toilet rolls, kitchen towels, and wet wipes across six sub-brands. Operating since 1991 as a subsidiary of QIMC, it serves Qatari retail and commercial channels through five exclusive distribution agents and is expanding into GCC markets.

Ownership category

akta.pro rank

Product category

Tissue Paper Products

NAICS

Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industries

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB), Paper Towels & Kitchen Rolls (CRADALAC)

Keywords

• Tissue paper converting
• Hygiene paper products
• Facial tissue manufacturing
• Kitchen towel production
• Paper goods manufacturing

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Tissue Paper Products Sales: NAPICO generates revenue through the manufacture and sale of tissue paper converting products including Facial Tissues, Toilet Rolls, Kitchen Towels, Maxi Rolls, C Fold, and Wet Wipes. Products are sold through exclusive distribution agents in Qatar and are being expanded to GCC markets.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

National Paper Industries Co. (NAPICO) is a tissue paper converting factory that manufactures and sells branded tissue products including facial tissues, toilet rolls, kitchen towels, M-Tork rolls, C-fold products, and wet wipes. Operating from a state-of-the-art facility in Doha, Qatar with annual capacity of about 5,000MT, the company distributes through exclusive agents in Qatar and is expanding into GCC markets under multiple sub-brands (Doha, Napico, Joy, Elite, Rainbow, Al Majlis).

Product overview

National Paper Industries Co. (NAPICO) operates as a tissue paper converting factory producing multiple branded product lines. The company offers facial tissues, toilet rolls, kitchen towels, M-Tork rolls, C-fold products, and wet wipes across six sub-brands: Doha, Napico, Joy, Elite, Rainbow, and Al Majlis. NAPICO serves as Qatar's oldest and largest tissue paper converter with approximately 5,000MT annual capacity. Products are distributed through exclusive agents in Qatar with expansion plans into GCC markets.

Differentiator

Problem solved

Functional benefit

Brands

• Doha Tissues: Facial tissues, toilet rolls, kitchen rolls, M-tork rolls, wet wipes, and boutique products
• Napico Tissues
• Joy Tissues
• Elite Tissues
• Rainbow Tissues
• Al Majlis Tissues

Products and services

• Facial Tissues Facial tissues available in 1-ply and 2-ply white configurations, with sheet counts ranging from 70 to 200 sheets per box and various paper sizes (e.g., 21cm x 19cm). Sold across multiple brand lines including Doha, Napico, Joy, Elite, Rainbow, and Al Majlis for household and commercial use.
• Toilet Rolls
• Kitchen Towels Kitchen towels available in 24-roll configurations with 23cm x 14m paper size, 2-ply white, packaged in 2x12 or 3x8 rolls per bag across brand lines including Doha, Joy, Elite, and Rainbow. Used for household and commercial cleaning.
• M-Tork Rolls Industrial-size M-Tork rolls in 6-roll configurations with paper widths of 19-23cm and lengths of 300-350m, 1-ply white embossed format, sold across brand lines including Doha, Joy, Napico, and Al Majlis. Used for commercial and high-volume applications.
• C-Fold Products
• Wet Wipes Wet wipes produced by NAPICO, including perfumed wet tissues available in the Doha brand line with 15 boxes per carton packaging. Used for personal care and hygiene.

Quantifiable outcome

• 5,000MT tissue paper converting capacity per year

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, primary and minor.

• Qatar Industrial Manufacturing CompanycoreOthersNAPICO was established in 1991 as a branch of Qatar Industrial Manufacturing Company (QIMC). This parent-subsidiary relationship established NAPICO as the tissue paper converting arm of QIMC.
• Al Mana & PartnersprimaryChannel Partner/ Reseller/ DistributorExclusive distribution agent for NAPICO products in Qatar market. Located in Doha with postal address P O Box 49. Handles distribution and sales of tissue products to retail outlets and consumers in Qatar.
• Al Majed Food StuffsprimaryChannel Partner/ Reseller/ DistributorExclusive distribution agent for NAPICO products in Qatar market. Located in Doha with postal address P O Box 583. Handles distribution and sales of tissue products to retail outlets and consumers in Qatar.
• Saif Food StuffsprimaryChannel Partner/ Reseller/ DistributorExclusive distribution agent for NAPICO products in Qatar market. Located in Doha with postal address P O Box 21118. Handles distribution and sales of tissue products to retail outlets and consumers in Qatar.
• Transind CompanyprimaryChannel Partner/ Reseller/ DistributorExclusive distribution agent for NAPICO products in Qatar market. Located in Doha with postal address P O Box 1772. Handles distribution and sales of tissue products to retail outlets and consumers in Qatar.
• Arab Trade CentreprimaryChannel Partner/ Reseller/ DistributorExclusive distribution agent for NAPICO products in Qatar market. Located in Doha with postal address P O Box 2953. Handles distribution and sales of tissue products to retail outlets and consumers in Qatar.
• GCC Distribution Partners (UAE, KSA, Oman, Bahrain, Kuwait)minorChannel Partner/ Reseller/ DistributorNAPICO is actively seeking distribution agency partners in UAE, Saudi Arabia, Oman, Bahrain, and Kuwait to expand its market presence to neighboring GCC countries. Companies interested in taking up agency of NAPICO brands may contact the company directly.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Saudi Paper Manufacturing Group: Saudi-based tissue and hygiene paper converter producing tissue towels, facial tissue, and kitchen towels. Highly comparable in business model (converter selling tissue SKUs in the Gulf) and directly relevant as a competitor in any NAPICO push into the Saudi market.
• Hayat Kimya: Turkish-founded tissue and hygiene FMCG major with significant production presence in MENA (Egypt, Saudi Arabia, etc.). Directly comparable product portfolio (facial tissue, toilet paper, kitchen towels, wet wipes) and active GCC retail presence, making it one of NAPICO's most direct regional competitors.
• Fine Hygienic Holding (FHH): UAE-based vertically integrated tissue manufacturer (facial tissue, toilet paper, kitchen towels, wet wipes, baby diapers) with regional manufacturing and distribution across MENA. Closest comparable to NAPICO in product mix, geography, and Middle East focus, but materially larger and integrated into pulp.

Broad incumbents

• Essity: Swedish global tissue and hygiene company (Tork, Tempo, Velvet) active in the Middle East. Represents the B2B/AFH benchmark for institutional tissue buyers that NAPICO also targets, especially with its M-Tork and C-Fold SKUs.
• Procter & Gamble: Global CPG major with Charmin, Puffs, and other tissue brands sold in MENA retail. Sets the premium-brand reference NAPICO's Elite and Rainbow SKUs are positioned against in the Qatari market.
• Kimberly-Clark: Global tissue and hygiene major (Kleenex, Scott, Andrex) with broad MENA distribution. Not a single-country converter like NAPICO, but the dominant brand-side incumbent NAPICO must compete against on Qatari and GCC shelves.

Others

• Qatar Industrial Manufacturing Company (QIMC): Parent conglomerate of NAPICO since 1991. Not a peer in product but the closest corporate and capital-structure comparable, providing insight into NAPICO's group-level strategic direction and access to shared resources.

Regional players

• Gulf Paper Industries: UAE-based tissue and hygiene paper manufacturer serving the Gulf region. Comparable regional converter operating in geographies NAPICO is targeting (UAE and beyond), useful as a benchmark for unit economics of Gulf-based tissue converting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-paper-industries-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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