Naples Nantucket Yacht Charter Group

What Naples Nantucket Yacht Charter Group does

Naples Nantucket Yacht Group (NNYG) is a privately held, founder-led luxury yacht charter and management company headquartered at 850 Central Ave, Suite 110, Naples, Florida. Founded in November 2006 by Captain Bill Charbonneau as Fly Ride Charters, the company rebranded in 2013 and today operates a fleet of more than 30 vessels ranging from a 33-foot Riva day-trip boat to a 132-foot Northcoast tri-deck motor yacht, with manufacturers including Sunseeker, Riva, Galeon, Ocean Alexander, Westport, Hatteras, Lazzara, Horizon, and Princess. The company serves high-net-worth individuals, families celebrating milestone events (birthdays, anniversaries, bachelorette parties, weddings, corporate retreats), and luxury vacation planners seeking multi-day or international charters.

NNYG generates revenue through four streams: time-based charter fees (3-hour tours, half-day, full-day, and multi-day charters), fractional yacht ownership stakes in vessels from 35' to 131' with shares priced from $265k to $7.99M, full-service yacht management for third-party owners, and ancillary add-ons (catering, private chef, water toys, beach excursions, VIP ground transport, and private jet service). Published charter rates range from $3,600 for a half-day on a 47-foot Intrepid to $16,000 per day for a 110-foot Horizon in the Northeast US summer season, with a 20% standard crew gratuity and a VIP loyalty discount of 15% for repeat customers. Go-to-market is sales-led direct booking via phone (239.331.6868), email, the company website, and an embedded FareHarbor booking widget, with growth driven by word-of-mouth referrals and TripAdvisor reviews.

The company operates seasonally across Southwest Florida (Naples, Marco Island, Fort Lauderdale, Tampa/St. Petersburg, Sarasota, Captiva/Sanibel, Florida Keys), the Northeast US (Nantucket, Martha's Vineyard, Newport, Hamptons, Cape Cod) during summer months, the Bahamas and Caribbean (including the British Virgin Islands) during winter, and the Mediterranean (Mallorca, Spain) on the 102-foot Riva. NNYG has no proprietary technology platform, no disclosed funding, no external institutional investors, and no parent company; technology integrations are limited to FareHarbor for booking and DocuSign for waiver processing. Management is family-led with Bill Charbonneau as Founder and Principal, his wife Jacquie Charbonneau as Director of Operations, William Harger as Chief Captain, and a roster of approximately 16 named crew, captains, and office staff.

Name

Naples Nantucket Yacht Charter Group

Legal name

Naples Nantucket Yacht Group

Website

https://naplesnantucketyachtgroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Naples Nantucket Yacht Group is a privately held, founder-led luxury yacht charter and management company operating a 30+ vessel fleet from 33' to 132' across Florida, the Bahamas, the Caribbean, the Northeast US, and the Mediterranean, serving high-net-worth individuals and families seeking milestone-event and vacation charters.

Ownership category

akta.pro rank

Product category

Luxury Yacht Charter Services

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

akta.pro secondary industries

Crewed Yacht Charters (Luxury Crewed) (THAEAEAA), Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)

Keywords

• Yacht charter services
• Luxury yacht rentals
• Fractional yacht ownership
• Yacht management services
• Private boat charters

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Yacht Charter Services: Time-based charter fees for luxury yachts ranging from 33' to 132'. Offering includes half-day (4 hours), full-day (8 hours), multi-day charters, and 3-hour tours. Accommodates up to 12 guests depending on vessel.
2. Fractional Ownership: Co-ownership opportunities in luxury yachts with shares ranging from 20% to 50%. Owners benefit from charter income when not using the yacht while receiving professional management and maintenance. Example: 2019 131' Sunseeker shares available at $5M each for 33% stake.
3. Yacht Management Services: Comprehensive yacht management including cleaning, detailing, engine maintenance, systems checks, crew scheduling, haul-outs, and compliance documentation for third-party yacht owners.
4. Provisioning & Catering Add-Ons: Optional food and beverage services including self-provisioning, catering delivery, and private chef services. Also includes add-ons such as water toys, beach excursions, VIP ground transportation, and private jet service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Naples Nantucket Yacht Group provides fully crewed luxury yacht charters with a fleet of vessels ranging from 33' to 132', available for 3-hour tours, half-day (4-hour), full-day (8-hour), and multi-day itineraries across Florida, the Bahamas, Caribbean, Mediterranean (Mallorca, Spain), and the Northeast US. The company also sells fractional ownership shares (20%–50%) in luxury yachts and offers full-service yacht management, including cleaning, engine maintenance, crew scheduling, and compliance documentation for third-party owners.

Product overview

Naples Nantucket Yacht Group operates as a boutique luxury yacht charter company offering fully crewed yacht experiences across Florida, the Bahamas, Caribbean, Mediterranean, and Northeast US. The core product is luxury yacht charters ranging from 3-hour tours to multi-day voyages aboard vessels from 33 feet to 132 feet. The company also provides fractional yacht ownership programs for luxury yachts (35'-131') and professional yacht management services. Add-on services include beach excursions with private cabanas, water toys, VIP ground transportation, private jet service, and premium dining options (catering and private chef). The fleet includes over 30 distinct yacht models from manufacturers including Sunseeker, Riva, Galeon, Ocean Alexander, Westport, Hatteras, Lazzara, Princess, Horizon, Northcoast, Viking, Prestige, Absolute, Intrepid, Aquila, Formula, and Schaefer.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Yacht Charters Fully crewed luxury yacht charter experiences ranging from 3-hour tours to multi-day voyages across Florida, the Bahamas, Caribbean, Mediterranean, and Northeast US, accommodating up to 12 guests per vessel.
• Fractional Yacht Ownership Shared yacht ownership program allowing clients to purchase shares (20%–50%) in luxury yachts ranging from 35' to 131', with NNYG handling management, maintenance, and charter bookings; owners can earn charter income during non-use periods.
• Yacht Management Services Professional yacht maintenance and management services for third-party yacht owners including cleaning, detailing, engine maintenance, systems checks, crew scheduling, haul-outs, and compliance documentation.
• Beach Excursions Private luxury beach cabana experience with cabana, loungers, cooler, towels, Bluetooth speaker, and sunscreen for full-day charter guests.
• Water Toys Optional add-on water toys including jet skis, paddleboards, Seabobs, floating lounges, and snorkeling gear available for charter guests.
• VIP Ground Transportation VIP luxury ground transportation via partners with professional chauffeurs for door-to-dock service, including private SUVs and Mercedes Sprinter vans.
• Private Jet Service Private jet service through partners for exclusive air travel to and from charter locations with flexible departure times and customized itineraries.
• Provisioning & Catering Options Four charter dining options: self-provided food & beverages, custom provisioning menu, external catering services, or onboard private chef service. Includes champagne and caviar experience packages.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered minor.

• Local Catering CompaniesminorOthersPartnership with several local catering companies who handle food and beverage arrangements for charter guests. Company arranges delivery of catering orders to yacht prior to guest arrival.
• Luxury Ground Transportation PartnersminorChannel Partner/ Reseller/ DistributorTrusted luxury ground transportation partners providing private SUV and Mercedes Sprinter transfers to/from charter locations. Professional chauffeurs prioritize safety, comfort, and punctuality.
• Private Jet Service PartnersminorChannel Partner/ Reseller/ DistributorExclusive private jet service partners providing access to fleet of private aircraft for clients requiring air travel to charter locations. Offers flexible departure times, customized itineraries, and direct flights worldwide.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Y.CO: Luxury yacht charter, sales, and management company with strong Mediterranean presence. Competes with NNYG for superyacht charters and offers comparable yacht management services for fractional and full owners.
• Burgess: Global luxury yacht charter broker and yacht management company offering crewed superyacht charters worldwide. Direct competitor to NNYG in the luxury crewed charter segment with broader global fleet and Mediterranean specialization.
• Denison Yachting: US-based yacht sales, charter, and management company with strong Florida presence. Comparable to NNYG in fleet diversity, Florida geographic focus, and crewed charter offerings across multiple vessel sizes.
• Northrop & Johnson: Global yacht brokerage and charter firm offering crewed luxury charters and yacht management. Direct competitor in the superyacht charter segment where NNYG operates with vessels like the 132' Northcoast and 131' Sunseeker.
• Worth Avenue Yachts: Florida-based luxury yacht charter and brokerage firm with strong presence in Palm Beach and Naples. Directly comparable to NNYG in crewed luxury charters, fractional ownership programs, and yacht management services.
• IYC (International Yacht Collection): Global luxury yacht charter, sales, and management company specializing in superyachts. Comparable to NNYG in crewed luxury charter services, yacht management, and fractional-style ownership programs.
• Camper & Nicholsons: Historic luxury yacht charter and sales company operating globally with strong superyacht focus. Competes with NNYG in crewed luxury charters, particularly in the Mediterranean and Caribbean markets where NNYG also operates.
• Fraser Yachts: International luxury yacht charter and brokerage firm with offices worldwide. Direct competitor to NNYG's superyacht charter offerings, particularly for 100'+ vessels in the Bahamas, Caribbean, and Mediterranean.

Emerging players

• Boatsetter: Peer-to-peer boat and yacht rental platform with venture backing, expanding into luxury crewed charter experiences. Competes with NNYG at the lower end of the charter market and as a digital booking aggregator threatening traditional boutique operators.
• GetMyBoat: Online boat and yacht rental marketplace operating globally. Adjacent competitor to NNYG as a digital-first booking platform that captures consumer demand for watercraft experiences, including some luxury charter segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/naples-nantucket-yacht-charter-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naples Nantucket Yacht Charter Group