NARRATIVE XPR
Toronto-based PR and experiential marketing agency, operating as a division of TADIEM. It delivers experience, reputation, and community services to enterprise consumer brands including Nike, Audi, KFC, NFL, Scotiabank, and Salesforce Canada.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What NARRATIVE XPR does
NARRATIVE XPR is a Toronto-based public relations and experiential marketing agency operating as a division of TADIEM, a multi-agency framework that also includes sister firms Bensimon Byrne and OneMethod. The firm delivers three core service lines — Experience (brand activations, experiential installations, consumer journeys, production and logistics, content capture), Reputation (public affairs, crisis planning, executive profiling, media training, internal communications, CSR strategy), and Community (media relations, influencer engagement, social strategy, community management, sponsorships). It serves predominantly enterprise consumer brands, with named clients including Nike Canada, Audi Canada, KFC, Converse, NFL, Scotiabank, Salesforce Canada, Planet Fitness, Volvo, Diageo, Starbucks, and Casey House, alongside nonprofit work for White Ribbon. Marketing is driven through case-study content on the firm's website and organic social channels (Instagram, TikTok for the Max Hate campaign).
The business model is professional services: revenue is generated via project-based fees and retainer arrangements for integrated campaigns, with no software products, APIs, mobile apps, or proprietary technology platform identified. Operations are anchored in Toronto, with confirmed activity in the United States in addition to Canada. The firm operates with 55-60 in-house specialists across media, influencer relations, social, experiential, and editorial disciplines, supported by a small named leadership team (Managing Director/EVP Cathy Mitchell, CCO Meredith Klapowich). No funding rounds, M&A, or valuation signals are present in the source data; the company is privately held under TADIEM. Distinctive positioning rests on cultural authenticity (deep community ties in skate, basketball, and design), bold creative that has produced viral outcomes (KFCourt 1300% buzz lift, Casey House $30M+ in media value over five years), and the ability to deliver integrated multi-discipline campaigns through its TADIEM-affiliated sister agencies.
NARRATIVE XPR firmographics
Firmographics- Name
- NARRATIVE XPR
- Legal name
- Narrative XPR
- Website
- https://narrativexpr.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Toronto-based PR and experiential marketing agency, operating as a division of TADIEM. It delivers experience, reputation, and community services to enterprise consumer brands including Nike, Audi, KFC, NFL, Scotiabank, and Salesforce Canada.
- Ownership category
- akta.pro rank
NARRATIVE XPR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK)
- akta.pro secondary industries
- Community Management & Creator Community Building (MPAAAHAH), Social Media Reputation & Community Management (MPAAAOAI), Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)
Keywords
Where NARRATIVE XPR is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
NARRATIVE XPR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Professional Services / Consulting Fees: As a PR and experiential marketing agency, Narrative XPR generates revenue through project-based consulting fees, retainer arrangements with major brand clients, and integrated campaign execution. Revenue is derived from creative strategy, campaign production, community engagement services, and reputation management engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
NARRATIVE XPR product offering
Product offeringCore offering
Narrative XPR is a Toronto-based public relations and experiential marketing agency that designs brand experiences, manages corporate and consumer reputation, and builds community engagement programs for clients. Its work spans media relations, executive communications, live brand events, influencer and partnership programs, and social-purpose campaigns for consumer and corporate brands across Canada.
Product overview
Narrative XPR is a full-service public relations and experiential marketing agency that does not offer software products or modules. The company provides three core service offerings: Experience (brand activations, experiential marketing, consumer journeys, production, logistics, content capture, and analytics); Reputation (public affairs, issues management, crisis planning, executive profiling, content/editorial services, internal communications, stakeholder engagement, media training, and CSR strategy); and Community (stakeholder mapping, media relations, influencer engagement, social strategy, community management, brand collaborations, and sponsorships). All offerings are professional services delivered by their team rather than standalone product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Experience Experiential marketing service designing live brand experiences, events, and activations for consumer and corporate clients.
- Reputation Public relations and reputation management service covering media relations, executive communications, corporate communications, and brand storytelling.
- Community Community engagement service building brand affinity through partnerships, influencer programs, social-purpose initiatives, and advocacy campaigns.
Quantifiable outcome
- 1300% increase in buzz among NBA fans
- +5 more outcomes
Companies that use NARRATIVE XPR
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
NARRATIVE XPR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NARRATIVE XPR partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major, notable and minor.
- TADIEMcoreParent company. Narrative is a division of TADIEM, described as 'a framework for forward thinking.' TADIEM provides institutional structure and likely access to sister agencies including Bensimon Byrne and OneMethod for integrated campaign execution.
- Bensimon ByrnemajorSister agency within the TADIEM network. Collaboration on Casey House integrated campaigns spanning 5 years, including June's HIV-positive eatery, Healing House, Losing Friends/The Toxic Office re-shoots, and Stigmavir campaign.
- OneMethodmajorSister agency within the TADIEM network. Co-developed multiple integrated campaigns for Casey House alongside Bensimon Byrne.
- Toronto Interior Design Show (IDS)notableEstablished New Garage Design Challenge in partnership with IDS 2021. The winning design was showcased in a live installation, later pivoted to virtual experience due to pandemic lockdowns.
- Omar Gandhi (Architect)notableVisionary architect collaborated with Narrative XPR on Audi Haus experiential installation at the Canadian International Auto Show 2025, creating a subterranean sanctuary with German engineering meets architectural brutalism concept.
- Gord Hardie (Blue Tile Lounge)notableSkate pioneer and founder of iconic skate shop Blue Tile Lounge collaborated on Soundskates event, ensuring authentic credibility with skate community.
- Kadence WorldminorCollaborated to build the first skateable billboard on Ossington Avenue for Converse Soundskates activation, extending the skate community experience beyond the event.
- Louke Man (DJ/Sound Artist)minorSkatist and DJ curated ethereal sound environment for Soundskates, sampling sounds from ramps to create bespoke soundtrack.
- Bowmanizer (Creator)minorCreator collaborated on Diageo Lone River campaign, embodying the Lone River Ranger character to share modern cowboy wisdom with Gen Z audience.
Scale indicators5 records
Recent moves6 records
Expansion highlights10 records
NARRATIVE XPR competitors and assessment
Company assessmentBroad incumbents
- Edelman: Global public relations firm with broad corporate, consumer, and digital practices. Comparable because it competes for enterprise PR and brand mandates, but operates at a vastly larger scale with broader geographic reach.
- Weber Shandwick: Global PR and communications agency with integrated marketing capabilities. Comparable because it offers overlapping PR and experiential services, but as a network of offices rather than a specialized Canadian experiential shop.
- FleishmanHillard: International communications agency providing PR, public affairs, and social marketing. Comparable in offering enterprise PR services, but with global scale and process-driven capabilities versus Narrative XPR's experiential focus.
- Dentsu Creative: Global creative agency network with integrated advertising and experiential capabilities. Comparable because it competes for the same enterprise brand activations and reputation campaigns, but as part of a much larger holding group.
Direct peers
- OneMethod: Another TADIEM sister agency focused on brand experience and creative agency work. Comparable because it shares clients with Narrative XPR and competes within the same TADIEM network for experiential mandates.
- Sid Lee: Montreal-based creative agency known for experiential and brand activation work. Comparable because it competes for the same enterprise brands' experiential budgets and serves a similar Canadian enterprise market.
- Citizen Relations: Toronto-based PR and integrated communications agency serving enterprise brands. Comparable because it operates in the same Canadian market with a similar enterprise-focused PR and influencer engagement offering.
- Bensimon Byrne: Sister agency within the TADIEM network, offering creative advertising and PR services. Comparable because it operates under the same TADIEM umbrella and co-executes integrated campaigns with Narrative XPR for shared clients.
- Craft Public Relations: Canadian public relations agency serving consumer, lifestyle, and technology brands. Comparable because it targets a similar mid-market and enterprise client base with PR and experiential capabilities.
Regional players
- No Fixed Address: Toronto-based independent creative agency with experiential and brand activation work. Comparable because it operates in the same Canadian market pursuing similar enterprise experiential mandates, though with a different creative positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NARRATIVE XPR social profiles
Digital presenceNARRATIVE XPR financial estimates
Financial estimateRevenue estimate
Valuation estimate
NARRATIVE XPR leadership team
Management profileNumber of profiles
Profiles2 records
NARRATIVE XPR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NARRATIVE XPR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NARRATIVE XPR
What does NARRATIVE XPR do?
Narrative XPR is a Toronto-based public relations and experiential marketing agency that designs brand experiences, manages corporate and consumer reputation, and builds community engagement programs for clients. Its work spans media relations, executive communications, live brand events, influencer and partnership programs, and social-purpose campaigns for consumer and corporate brands across Canada.
Is NARRATIVE XPR a public or private company?
NARRATIVE XPR is a private company. It is classified as corporate owned and is currently operating.
When was NARRATIVE XPR founded?
NARRATIVE XPR was founded in -1. It employs 51 to 100 people.
Where is NARRATIVE XPR based?
NARRATIVE XPR is headquartered in Toronto, Canada, in the North America region.
How does NARRATIVE XPR make money?
One revenue line is on record: professional Services / Consulting Fees.
Who are NARRATIVE XPR's main competitors?
Broad incumbents on record are Edelman, Weber Shandwick, FleishmanHillard and Dentsu Creative. Direct peers are OneMethod, Sid Lee, Citizen Relations, Bensimon Byrne and Craft Public Relations. No Fixed Address is listed as a regional player.
Does NARRATIVE XPR have an API?
No public API is recorded for NARRATIVE XPR.
What industry is NARRATIVE XPR in?
NARRATIVE XPR's product category is Public Relations Services. Its primary akta.pro industry code is MPAAAFAK, Content & Messaging Strategy (Positioning, Narrative), with a secondary code of MPAAAHAH, Community Management & Creator Community Building. Its NAICS code is 541840 and its SIC code is 7311.