What NASW-NJ (National Association of Social Workers- NJ Chapter) does

NASW-NJ is the New Jersey state chapter of the National Association of Social Workers, a nonprofit professional association founded in 1955 and headquartered in Monmouth Junction, NJ with 21 employees. The chapter serves licensed social workers, social work students, and clinical supervisors across New Jersey, providing membership services, continuing education (CE) courses and CE course approvals, state-specific licensing support, clinical supervision resources, and advocacy including legislative priorities, PACE, LEAD, and Civic Health Month initiatives.

Its core offerings are organized around three commercial pillars: recurring membership dues, recurring CE course delivery and approvals, and an annual in-person conference held in Atlantic City (offering up to 23.5 CEUs) supplemented by sponsorships and advertising. Complementary services include a Job Center, Classifieds, Student Center, Find a Therapist directory (hosted on Knack), and resource hubs spanning COVID-19, community resources, the Institute for Oral History, and Race and Justice programming. Distribution is multi-channel, combining the naswnj.socialworkers.org website, the myNASW member portal, direct chapter office contact, email newsletters, and active social media accounts on Facebook, LinkedIn, Twitter, YouTube, and Instagram.

The organization operates under the governance of NASW National, with its own local Board of Directors and staff. Pricing is not publicly disclosed, and revenue, membership counts, and financials are not reported. The business model is fundamentally subscriber/membership-based with secondary event and sponsorship revenue, and the customer base is highly fragmented across individual practitioners rather than concentrated in enterprise accounts. Named commercial support is limited to a single sponsor (Springpoint).

Name

NASW-NJ (National Association of Social Workers- NJ Chapter)

Legal name

National Association of Social Workers - New Jersey Chapter

Website

https://naswnj.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NASW-NJ is the New Jersey chapter of the National Association of Social Workers, a 1955-founded nonprofit membership organization providing continuing education, licensing support, advocacy, and an annual conference to licensed social workers, students, and clinical supervisors across New Jersey.

Ownership category

akta.pro rank

Headquarters

HQ city

Monmouth Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees from professional social workers, students, and clinical supervisors. Special member discounts are offered for the Annual Conference registration.
2. Continuing Education (CE) Courses and Approvals: Revenue generated from CE course delivery and CE course approval services for external providers.
3. Annual Conference: Registration fees for the annual NASW-NJ conference, with up to 23.5 CEUs available. Also includes sponsorship and exhibitor opportunities.
4. Sponsorships and Advertising: Year-round partnerships, sponsorships, and advertising opportunities for organizations wanting visibility with New Jersey social workers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

NASW-NJ is a nonprofit professional association chapter providing membership services, continuing education courses, clinical supervision resources, licensing support, and legislative advocacy for social workers in New Jersey. The organization delivers an annual conference in Atlantic City with up to 23.5 CEUs, Shared Interest Groups (SIGs), a therapist directory, job center, and student center to support professional development and practice standards across the state.

Product overview

NASW-NJ is a professional membership organization offering a comprehensive suite of services for social workers in New Jersey. The core offerings include membership with member benefits, professional development programs (Continuing Education, licensing test prep, clinical supervision, Shared Interest Groups), advocacy initiatives (PACE, LEAD, Legislative Priorities), and an Annual Conference. Additional services include a Job Center, Student Center, Find a Therapist directory, and resource hubs for COVID-19, community resources, and race/justice topics. The organization operates primarily as a web-based platform delivering content, resources, and member services through naswnj.socialworkers.org.

Differentiator

Problem solved

Functional benefit

Products and services

• NASW-NJ Membership Annual membership providing social workers in New Jersey with access to member benefits, professional resources, networking opportunities, and special discounts on events including the Annual Conference.
• Continuing Education (CE) Courses Continuing education courses approved for New Jersey social work licensure, available to licensed social workers to meet CE credit requirements.
• Annual Conference Annual in-person conference held in Atlantic City offering continuing education units (up to 23.5 CEUs) with special member discounts and sponsorship/exhibitor opportunities.
• CE Course Approval Service Approval service for external providers seeking CE course approval for New Jersey social work licensure requirements.
• Find a Therapist in New Jersey Directory Online directory tool to help individuals find licensed therapists and clinical supervisors in New Jersey, hosted on an external Knack platform.
• Job Center Employment listings and career resources for social work professionals seeking job opportunities in New Jersey.
• Events Calendar Calendar of professional development events, conferences, and networking opportunities for social work professionals in New Jersey.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SpringpointminorOthersSpringpoint is a sponsor listed under 'Proudly Supported By' on the NASW-NJ website. Springpoint provides sponsorship support to the chapter organization.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Psychological Association (APA): Large, established professional association for psychologists with a similar membership/dues, CE, advocacy, and annual conference model. Broader incumbent in adjacent mental health profession.
• National Association of Counselors (ACA / American Counseling Association): National professional association for counselors offering membership, CE, advocacy, and conferences. Comparable in structure and revenue model, serving an adjacent mental health profession.
• NASW National (National Association of Social Workers): National parent organization governing NASW-NJ. Operates the same membership, CE, and advocacy model at the national level, sharing infrastructure (myNASW portal) and brand standards with the NJ chapter.

Emerging players

• Clinical Social Work Association (CSWA): National organization specifically for clinical social workers offering advocacy, CE, and member benefits. Comparable niche peer competing in part of the same value proposition for licensed clinical social workers.
• National Association of Black Social Workers (NABSW): National membership organization for Black social workers offering advocacy, networking, and professional development. Comparable niche professional association serving a segment of the social work community.
• CSWE (Council on Social Work Education): National association representing social work education programs. Comparable as a peer professional association in the social work ecosystem, though focused on academic programs and accreditation rather than practicing clinicians.

Direct peers

• NASW-PA (Pennsylvania Chapter): Adjacent state chapter of NASW providing membership, CE approvals, advocacy, and events to Pennsylvania social workers. Closely comparable in scale, mission, and revenue model.
• NASW-NY (New York Chapter): Neighboring state chapter of NASW offering the same suite of membership, continuing education, advocacy, and annual conference services to social workers in New York. Most directly comparable peer in structure and offerings.

Regional players

• New Jersey Counseling Association: State-level professional association for counselors in New Jersey. Comparable as a NJ state chapter association offering membership, CE, advocacy, and events to a related mental health profession in the same geography.
• New Jersey Association of Marriage and Family Therapy (NJAMFT): New Jersey state chapter association for marriage and family therapists offering membership, CE, and advocacy. Comparable state-level professional association in an adjacent behavioral health field within the same geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/naswnj
• YouTubeyoutube.com/c/NASWNewJersey/videos
• Facebookfacebook.com/NASWNJ
• LinkedInlinkedin.com/company/nasw-nj
• Instagraminstagram.com/naswnj

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NASW-NJ (National Association of Social Workers- NJ Chapter)