National Sales Academy

What National Sales Academy does

National Sales Academy (NSA) is an Australian sales training and coaching company founded in 1993 by Steve Jensen (also known as Dr J), who continues to serve as founder and CEO. The company is based in Sydney and operates with approximately 5 employees as a founder-led micro-enterprise. Its offering is anchored by The Seamless Sales System™, a trademarked proprietary sales methodology that promises to increase client sales and conversions by a minimum of 20% with a guarantee. Around this core methodology, NSA has assembled a four-product portfolio: the Sales Authority Club (a recurring subscription membership for fitness club and studio owners), the Virtual Sales Manager (an outsourced sales management service), My Mentor Coach (one-on-one personalized coaching), and In-house Training (customized face-to-face team workshops).

The company serves a primarily SMB customer base, with the fitness industry positioned as a priority vertical through the dedicated Sales Authority Club offering, alongside individual coaching clients and ad-hoc corporate sales team training engagements. Named testimonial customers include small marketing services firm Com Marketing Group, fitness club D-Club247, and enterprise infrastructure services firm Ventia. The underlying technology stack is minimal — no proprietary software platform, API, or app is disclosed; service delivery relies on direct human engagement supported by third-party booking widgets and standard marketing infrastructure.

The business model combines recurring subscription revenue (Club membership, Virtual Sales Manager retainers) with project-based professional services revenue (one-on-one coaching, customized in-house training). All paid offerings are gated behind free 15-minute clarity calls and discovery calls that function as the primary demand-generation and qualification mechanism. Pricing is opaque and quote-based with no publicly disclosed tiers, and the company is privately held and bootstrapped with no external institutional capital, partnerships, or distribution alliances in evidence.

Name

National Sales Academy

Legal name

National Sales Academy

Website

https://nationalsalesacademy.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

National Sales Academy is an Australia-based, founder-led sales training and coaching company built around Steve Jensen's trademarked Seamless Sales System™ methodology. It offers subscription memberships, virtual sales management, one-on-one coaching, and in-house training primarily to SMBs and fitness studios.

Ownership category

akta.pro rank

Product category

Sales Training Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sales Management & Coaching (Frontline Leadership) (EDABABAI)

akta.pro secondary industries

Sales Onboarding & Ramp Programs (EDABABAA), Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ), Consultative Selling & Discovery (EDABABAC)

Keywords

• Sales training
• Sales coaching
• Sales management
• Business coaching
• Sales consulting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sales Authority Club Membership: Recurring membership program for club and studio owners providing ongoing access to sales training, skills, and tools for streamlining sales processes.
2. Virtual Sales Manager: Ongoing virtual sales management service providing businesses with a dedicated sales professional to drive KPIs, accountability, and proven sales strategies.
3. My Mentor Coach: One-on-one coaching sessions providing personalized guidance tailored to specific goals and professional or personal progression needs.
4. In-house Training: Customized face-to-face training programs for sales teams, tailored to specific business needs after consultation and research of current processes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

National Sales Academy provides sales training, coaching, and virtual sales management services built around its proprietary Seamless Sales System™ methodology. The company sells a recurring membership (Sales Authority Club) primarily to fitness club and studio owners, ongoing outsourced Virtual Sales Manager engagements, personalized one-on-one My Mentor Coach sessions, and customized face-to-face In-house Training programs for sales teams. All offerings are positioned to deliver predictable, turnkey sales processes and a guaranteed minimum 20% lift in sales and conversions.

Product overview

National Sales Academy offers a suite of sales training and coaching services built around its core Seamless Sales System™ methodology. The portfolio includes: the Sales Authority Club (a subscription membership for fitness business owners seeking streamlined sales processes), the Virtual Sales Manager (a plug-in accountability and strategy service), My Mentor Coach (one-on-one personalized coaching), and In-house Training (customized face-to-face team training). Together, these offerings provide multiple pathways for businesses to achieve sales authority through the Seamless Sales System's three-step approach to generating predictable sales.

Differentiator

Problem solved

Functional benefit

Brands

• Sales Authority Club: A membership club for Club and Studio owners committed to empowering their team with up-to-date skills and tools to grow memberships.
• Virtual Sales Manager
• My Mentor Coach
• In-house Training

Products and services

• The Seamless Sales System™ The core proprietary sales methodology of National Sales Academy, claimed to increase sales and conversions by a minimum of 20% with a guarantee. Provides a predictable, turnkey, three-step process designed to help businesses generate more leads, close more sales, and scale quickly.
• Sales Authority Club Recurring membership program designed for Club and Studio owners who want to streamline their sales process, empower their team with up-to-date skills and tools, increase conversions, and grow memberships. Provides ongoing access to sales training and skills for the fitness vertical.
• Virtual Sales Manager An outsourced sales leadership service that drives sales, keeps teams accountable, and provides tried-and-tested sales strategies and techniques to achieve targets consistently. Designed for businesses that want a proven sales professional to hit the ground running and deliver immediate results.
• My Mentor Coach One-on-one coaching program tailored to the client's specific goals and personal or professional progression, drawing on mentor examples like Richard Branson and Anthony Robbins. Provides access to expertise to learn new skills, enhance knowledge, and advance career through individual mentorship.
• In-house Training Customized, face-to-face sales team training program. NSA listens to client needs, investigates and researches current sales processes, and uses its expertise to provide a tailored solution that helps the business grow effectively and efficiently.

Quantifiable outcome

• Increase in sales and conversions by a minimum of 20%

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Force Management: Enterprise sales training and methodology company (e.g., Forceful Selling, Command of the Message). Comparable as a proprietary-methodology, B2B-focused sales training firm serving enterprise sales teams with customized programs.
• Winning by Design: B2B SaaS sales methodology and training company built around the S.T.A.R. and Force Management-adjacent frameworks. Comparable as a modern, methodology-driven sales training provider with subscription and program offerings.
• RAIN Group: A B2B sales training and consulting firm with proprietary methodologies (e.g., Insight Selling). Comparable as a methodology-led sales training provider offering custom in-house training, coaching, and workshops to sales teams.
• Sandler Training: A globally recognized sales training franchise with a proprietary methodology (Sandler Selling System). Directly comparable as a methodology-driven, trainer-led sales training company serving SMBs and enterprises with recurring and program-based engagements.

Emerging players

• JBarrows: B2B sales training and coaching provider focused on outbound prospecting. Comparable as a sales training specialist delivering workshops, coaching, and in-house programs to sales teams in SMB and mid-market segments.
• Grant Cardone: Personal-brand-driven sales training, coaching, and content business. Comparable as a founder-led sales training and coaching company targeting SMBs and individuals with membership, coaching, and live event offerings.
• Sales Hacker: Sales community, content, and training platform serving B2B sales professionals. Comparable as an adjacent sales enablement and training player targeting sales operators and managers with educational content and programs.
• Predictable Revenue (Salesfloor): Sales training and consulting firm built around the Predictable Revenue methodology (famous from the Salesforce outbound model). Comparable as a methodology-driven sales training firm offering workshops, coaching, and consulting to B2B sales teams.

Broad incumbents

• Korn Ferry Sales Training (formerly Vantage Point Performance): Global organizational consulting firm whose sales training arm (formerly Vantage Point Performance) offers enterprise B2B sales training and coaching. Comparable as a large incumbent providing customized sales training and methodology programs to enterprise clients.
• Dale Carnegie Training: A long-established corporate training incumbent offering sales, leadership, and communication programs globally. Comparable as a higher-end, broader sales and professional development training provider with a franchise/delivery network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nationalsalesacademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Sales Academy