National Sales Associates, LLC

What National Sales Associates, LLC does

National Sales Associates, LLC (NSA) is a privately held national sales brokerage firm headquartered in Coconut Creek, Florida, founded in 2012 and operating with approximately 5 employees. The company specializes in representing natural, organic, specialty food, and Health & Beauty Care (HBC) consumer packaged goods (CPG) brands, acting as an intermediary that places these brands into U.S. retail channels. NSA earns revenue through brokerage commissions on sales facilitated between the brands it represents and the retailers it services, operating under a transaction-fee revenue model with no disclosed pricing tiers.

The company's go-to-market is sales-led and field-based, relying on dedicated sales teams to service the entire U.S. market across five trade classes: Natural/Organic retailers (Whole Foods, Natural Chains, Independents), Specialty/Gourmet retailers (Hybrid Chains, Independents), traditional Supermarkets, Mass Merchandisers (via distributor relationships), and Online retailers (Vita Cost, Thrive Market). NSA explicitly positions national brand clients as its "growth engine" and emphasizes personalized service as a differentiator. The firm has no disclosed management team, no institutional investors, no funding history, no M&A activity, and no patents or certifications in the source material.

From a technology perspective, the only public-facing asset is a WordPress-based marketing website; there is no proprietary software platform, no data products, no disclosed integrations, and no AI or machine learning capabilities. NSA's value proposition rests on domain specialization in natural/organic/specialty CPG and the breadth of its stated national retail relationships rather than on technology differentiation, automation, or scale economics.

Name

National Sales Associates, LLC

Legal name

National Sales Associates, LLC

Website

https://nationalsalesllc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

National Sales Associates, LLC is a privately held, 5-employee national sales brokerage firm founded in 2012 that represents natural, organic, specialty food, and Health & Beauty Care CPG brands across U.S. retail channels including natural chains, supermarkets, mass merchandisers, and online retailers.

Ownership category

akta.pro rank

Product category

Food Brokerage Services

NAICS

Wholesale Trade Agents and Brokers (42512)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Organic & Natural Private Label & Brand Distribution (Wholesale) (AFAIAJAL)

Keywords

• CPG sales brokerage
• Natural foods broker
• Specialty product broker
• Retail sales representation
• Consumer goods broker

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brokerage Commissions: As a national brokerage company, NSA earns revenue through commissions on sales facilitated for their brand/clients. The company acts as an intermediary between natural, organic, and specialty product manufacturers and retailers across the U.S. market.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

National Sales Associates, LLC is a national brokerage firm that represents manufacturers of natural, organic, and specialty consumer products in securing retail distribution across the United States. The company acts as an outsourced sales force, working with retailers in the Natural/Organic, Specialty/Gourmet, Supermarket, Mass Merchandiser, and online retail channels, and is compensated via transaction-fee commissions on sales.

Product overview

National Sales Associates, LLC operates as a single-purpose sales brokerage firm offering brand representation services for natural, organic, and specialty consumer packaged goods (CPG) manufacturers. Rather than a software platform, the company's core offering is its sales brokerage service, which utilizes experienced and dedicated sales teams to service the entire U.S. market across multiple trade classes including Natural/Organic channels (Whole Foods, Natural Chains, Independents), Specialty/Gourmet (Hybrid Chains, Independents), Supermarkets, Mass Merchandisers via distributors, and Online retailers (Vita Cost, Thrive Market).

Differentiator

Problem solved

Functional benefit

Products and services

• National Sales Brokerage Services Outsourced national sales representation and brokerage for manufacturers of natural, organic, and specialty consumer packaged goods; covers Natural/Organic, Specialty/Gourmet, Supermarket, Mass Merchandiser (via distributors), and online retail trade classes; compensated through commissions on sales transacted with retail buyers such as Whole Foods, Thrive Market, and Vita Cost.

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Daymon Worldwide: Daymon is a global broker and retail-services firm with deep expertise in private label, natural/organic, and specialty CPG categories across grocery and mass channels. It is a direct peer to NSA's natural/specialty broker offering, with significantly greater scale and global reach.
• Blue Circle Sales & Merchandising: Blue Circle is a U.S. sales broker and merchandising agency representing CPG brands in grocery, natural, specialty, and convenience channels. It is a directly comparable smaller-scale broker peer to NSA in channel structure and broker-mediated go-to-market model.
• Presence Marketing: Presence Marketing is a U.S. sales broker focused on natural, organic, and specialty food and beverage brands across natural, grocery, mass, and e-commerce channels. It is one of the closest direct peers to NSA by category and channel mix.
• Advantage Solutions: Advantage Solutions (formerly Advantage Sales & Marketing) is a large U.S. sales and marketing agency broker serving CPG brands across grocery, mass, club, and specialty channels. It is directly comparable as a brokerage peer, though Advantage operates at much broader scale and category breadth than NSA's natural/organic focus.
• Merchandising First: Merchandising First is a U.S. retail merchandising and sales broker supporting CPG brands across grocery, mass, club, drug, and specialty retail channels. It is comparable to NSA as a sales-led broker serving multiple trade classes, although it does not specialize exclusively in natural/organic.
• KeHE Distributors: KeHE is one of the largest U.S. wholesale distributors and brokers specializing in natural, organic, specialty, and fresh products across grocery, mass, and online channels. It is directly comparable to NSA's natural/organic broker positioning, although KeHE operates at materially greater scale as both distributor and broker.
• Acosta (Mosaic Group): Acosta is a leading sales and marketing agency broker for CPG brands across conventional grocery, mass, club, and specialty retail channels. It is a direct brokerage peer to NSA, albeit with significantly larger headcount, broader category coverage, and integrated retail-services capabilities.

Broad incumbents

• UNFI (United Natural Foods): UNFI is the largest U.S. wholesale distributor of natural, organic, and specialty foods, serving independent retailers, chains, and food service. It is a broad incumbent whose brokerage-adjacent services and natural-channel reach overlap with NSA's served market, though UNFI's primary business is physical distribution rather than commission-based brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/national-sales-associates-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Sales Associates, LLC