NATIVA PAISAGISMO

What NATIVA PAISAGISMO does

Nativa Paisagismo is a Brazilian ecological landscaping firm founded in 2013, headquartered in Nova Lima, Minas Gerais, on a 2,500 m² site that includes a dedicated native-plant nursery (Viveiro Showroom). The company specializes in landscape design, implementation, and ongoing maintenance using native Brazilian flora across multiple biomes, serving primarily residential clients in multiple Brazilian regions through its Três Marias design service. The firm is wholly founder-owned, led by Kátia Matos, with no external funding recorded.

The company's core offering is an integrated three-line service: (1) custom landscape design with native species, (2) full-scale garden implementation, and (3) recurring garden maintenance. Beyond services, Nativa operates a retail channel — a physical store open on Saturdays and a virtual e-commerce store — selling native plants and related design products directly to consumers. It also runs an educational program of courses, workshops, and the recurring Encontro de Paisagismo Ecológico event (now in its third edition), and maintains a content-marketing presence via the Jardim do Brasil Instagram project. The team comprises approximately 14 multidisciplinary professionals including agronomists, biologists, ecologists, architects, and landscape designers.

The business model is service-based, anchored in custom design project fees with implementation and ongoing maintenance contract revenue, supplemented by retail plant sales and educational event income. Customer engagement is distributed across a residential portfolio in multiple Brazilian states with no disclosed anchor enterprise clients or large commercial contracts. The firm has not raised external capital and operates as a self-funded, founder-led SMB in Brazil's specialized landscaping services segment.

Name

NATIVA PAISAGISMO

Legal name

Nativa Paisagismo

Website

https://nativapaisagismo.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Nativa Paisagismo is a Brazilian ecological landscaping firm founded in 2013 in Nova Lima, Minas Gerais, specializing in landscape design, implementation, and maintenance using native Brazilian flora. It serves residential clients across multiple Brazilian regions and operates a nursery, physical and virtual stores, and an educational events program.

Ownership category

akta.pro rank

Product category

Ecological Landscaping Services

NAICS

Landscaping Services (561730), Nursery and Floriculture Production (11142), Landscape Architectural Services (541320)

SIC

Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYHSAIABAB

Landscape Installation (Plants, Sod & Soil)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Landscape Design & Installation

SECONDARYHSAIAFAL

Native, Pollinator & Drought-Tolerant Garden Installations

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

SECONDARYHSAIAGAG

Tree & Shrub Fertilization & Plant Health Care (PHC)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Fertilization, Weed Control & Lawn Treatments

SECONDARYHSAIAFAN

Container Gardening Design, Planting & Maintenance

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

SECONDARYAFAMADAF

Native Species & Restoration Plant Nurseries

Agriculture & Food Production/Forestry & Logging/Forest Nurseries & Seed Supply

Keywords

• Ecological landscaping services
• Native flora landscaping
• Garden design and implementation
• Landscape maintenance services
• Plant nursery retail

Headquarters

HQ city

Nova Lima

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Landscape Design Projects: Professional landscape design services including 2D and 3D representation, virtual alignment meetings, client interviews, site assessments, and final project delivery with printed materials and commercial implementation proposal.
2. Garden Implementation: Garden installation services including soil preparation, seedling transplanting, planting beds, fertilization, tutoring, and ongoing supervision. Provides plants, materials, and labor based on approved project.
3. Garden Maintenance: Ongoing garden maintenance services including fertilization, pruning, pest/disease control, lawn mowing. Services provided monthly, bi-weekly, weekly, or permanent basis with trained gardeners and agronomist oversight.
4. Courses and Lectures: Educational services including courses and lectures on naturalistic gardens with native plants, Brazilian biomas valorization, challenges of native plant insertion in landscaping, and cerrado plants in landscaping.
5. Plant and Product Sales: Retail sales of native plants, fruit trees, organic garden inputs, and succulents through physical store (Saturdays) and virtual store.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

NATIVA PAISAGISMO is an ecological landscaping firm that designs, implements, and maintains gardens using native Brazilian flora. The company produces its own native seedlings at an in-house nursery, sells plants and landscaping products through a physical showroom, and delivers educational courses and lectures on ecological landscaping. Its core deliverables are landscape design projects, on-site garden implementation, recurring garden maintenance, and retail plant sales.

Product overview

Nativa Paisagismo is an ecological landscaping company founded in 2013 in Nova Lima, MG, Brazil, offering a comprehensive suite of services centered on naturalistic garden design and native Brazilian flora. The core offerings include landscape project design (Elaboração de Projetos), garden implementation (Implantação), garden maintenance (Manutenção), and native plant nursery/retail operations. These services are interconnected: design projects specify native vegetation selections which are then implemented and maintained, with native seedlings supplied by the company's own Viveiro Showroom. The company also provides educational services through courses and lectures on ecological landscaping, and maintains a portfolio showcasing completed residential and commercial projects throughout Brazil, with emphasis on the Belo Horizonte metropolitan region.

Differentiator

Problem solved

Functional benefit

Products and services

• Elaboração de Projetos de Paisagismo (Landscape Design Projects) Custom landscape design service that produces tailored ecological landscaping projects for residential, commercial, and institutional clients, using native Brazilian flora and biodiversity-focused design principles.
• Implantação de Jardins (Garden Implementation) On-site garden implementation service that physically installs ecological gardens designed by the firm, using native flora produced in-house at the company's nursery.
• Manutenção de Jardins (Garden Maintenance) Recurring landscape maintenance service that provides ongoing care for ecological gardens, including pruning, soil management, and native plant upkeep for residential, condominium, institutional, and rural clients.
• Cursos e Palestras (Courses and Lectures) Educational courses and lectures on ecological landscaping, native flora, and environmental awareness, delivered to clients, schools, institutions, and the general public.
• Loja Física e Viveiro Showroom (Physical Store and Nursery Showroom) Physical retail store and nursery showroom that sells native plants, seedlings, and landscaping products produced by the firm to walk-in and direct customers.

Quantifiable outcome

• Reduced garden maintenance through native plant selection
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Local professionals (professionals from agronomy, architecture, ecology, biology)minorStrategic or Co-development PartnerPartnerships with local professionals including agronomists, architects, ecologists, and biologists to bring comprehensive knowledge to landscape projects. These collaborations are essential for understanding local conditions and integrating multiple areas of expertise.
• Partner suppliers across BrazilminorOthersNetwork of supplier partners in various regions of Brazil to support landscape projects with plants and materials when local production is not sufficient.
• Environmental partnersminorStrategic or Co-development PartnerOpen to partnerships with aligned purposes including rainwater gardens, environmental recovery projects, and other ecological landscaping initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Piet Oudolf: Dutch garden designer internationally recognized as the leading practitioner of naturalistic garden design using ecological principles and perennial native plants. Most direct international methodological peer to Nativa's naturalistic approach, sharing the philosophy of dynamic, biodiverse, low-input gardens even though operating at much larger scale and global reach.
• Atelier Roberto Burle Marx: Legacy landscape architecture firm continuing Roberto Burle Marx's practice of integrating native Brazilian flora into modernist landscape design. Comparable to Nativa in pioneering the use of native Brazilian species in landscape architecture and in the strength of brand authority, though operating at much larger scale and historical recognition.
• Benedito Abbud Arquitetura: Benedito Abbud is one of Brazil's most prominent landscape architecture firms offering residential and commercial landscape design across the country. Direct comparable to Nativa Paisagismo in scope of professional landscape design services and Brazilian client base, though with a broader classical style rather than native-ecological specialization.

Others

• Casa Cor Brasil: Brazil's largest annual architecture, interior design and landscaping exhibition featuring dozens of landscape architecture firms. Indirect ecosystem peer to Nativa — same professional landscaping market in Brazil, provides visibility channel for landscape designers, but does not directly compete for project delivery work.

Emerging players

• Sitio do Moinho: Brazilian native plant nursery and ecological landscaping service based in the Atlantic Forest region. Closest comparable to Nativa in combining native seedling production with ecological landscaping services, though operating in a different biome focus (Atlantic Forest emphasis) and smaller geographic reach.
• Oficina de Paisagismo: Brazilian ecological landscaping firm offering garden design and implementation services with focus on sustainability. Comparable to Nativa in methodology and Brazilian client base, though with different geographic focus and without the integrated in-house native seedling nursery.
• Viveiro Flora Brasilis: Brazilian nursery specializing in native and ornamental plant production. Comparable to Nativa's Viveiro Showroom in product line of native Brazilian species, though operating primarily as a wholesale nursery rather than as an integrated landscaping service provider.

Regional players

• OLM (Office of Louisa McCagg): US-based ecological landscape design firm integrating native plants and sustainable practices. Comparable to Nativa in philosophical approach and methodology, though serving the North American market rather than Brazil and operating at larger scale.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFwjMEjh1ViExGe-3DgCp7Q
• Instagraminstagram.com/nativapaisagismo
• LinkedInlinkedin.com/company/nativa-paisagismo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATIVA PAISAGISMO