NATIVE magazine
NATIVE Magazine is an independent Nashville-based print and digital creative culture publication founded in 2012, covering Food, Art, Music, Drink, Literature, Style, and Film for local arts and culture enthusiasts through a community membership model.
- Company typePrivate
- Founded-
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What NATIVE magazine does
NATIVE Magazine is an independent, privately-held print and digital publication headquartered in Nashville, Tennessee, founded in 2012 with a seven-person team. The magazine positions itself as Nashville's creative culture publication, covering seven editorial verticals: Food, Art, Music, Drink, Literature, Style, and Film. Content is produced in multiple formats including print and digital magazine issues (distributed via Issuu), website articles, video content, curated audio playlists, and photo galleries. The publication features local Nashville artists, musicians, chefs, and cultural figures across more than 80 documented issues.
The business operates a community-led go-to-market model centered on email newsletter subscriptions and a recurring community membership program offering exclusive content, ticket giveaways, and invite-only events. Revenue is generated through community membership subscriptions and digital magazine sales, both structured as recurring revenue. The underlying technology is a WordPress-based website, and digital management is outsourced to Come Together Create, a digital management partner. The publication maintains an organic social media presence on Twitter/X and Facebook to amplify content distribution.
NATIVE Magazine serves a primary reader segment of Nashville arts and culture enthusiasts seeking curated local coverage that mainstream media under-provides. Marketing channels include the native.is website, email newsletter, social media, and the Issuu digital platform. No institutional funding, parent company, or acquisition activity has been disclosed, and the publication operates as a bootstrapped lifestyle media entity focused exclusively on the Nashville, Tennessee market.
NATIVE magazine firmographics
Firmographics- Name
- NATIVE magazine
- Legal name
- NATIVE Magazine
- Website
- https://native.is
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NATIVE Magazine is an independent Nashville-based print and digital creative culture publication founded in 2012, covering Food, Art, Music, Drink, Literature, Style, and Film for local arts and culture enthusiasts through a community membership model.
- Ownership category
- akta.pro rank
NATIVE magazine industry classification
Industry- Product category
- Regional Arts & Culture Magazine
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where NATIVE magazine is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NATIVE magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Community Membership Subscriptions: NATIVE Magazine generates revenue through community membership subscriptions that provide exclusive content, ticket giveaways, and access to invite-only events. This is a recurring revenue model targeting engaged Nashville creative culture enthusiasts.
- Digital Magazine Sales: The magazine publishes issues available digitally through Issuu platform, allowing readers to access individual issues of the publication.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Community membership with exclusive content and events |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
NATIVE magazine product offering
Product offeringCore offering
NATIVE magazine is a Nashville-based creative culture magazine that publishes print and digital issues covering food, art, music, drink, literature, style, and film in the Nashville creative community. It complements its editorial content with a community membership, a newsletter, audio playlists, video content, and a media gallery, forming a curated local creative-culture media platform.
Product overview
NATIVE Magazine is a Nashville-based print and digital publication covering the city's creative culture. The magazine operates as a unified platform with multiple content formats including print and digital issues, video content, audio playlists, photo galleries, and email newsletters. The publication is organized around editorial sections (Elements) covering Food, Art, Music, Drink, Literature, Style, and Film. Issues are published regularly featuring local artists, musicians, chefs, and cultural figures. The magazine maintains a digital presence with video content, curated audio playlists, and community engagement through its newsletter.
Differentiator
Problem solved
Functional benefit
Products and services
- NATIVE Magazine (main publication) Flagship Nashville-based creative culture magazine covering food, art, music, drink, literature, style, and film, distributed in both print and digital editions for readers interested in local creative culture.
- NATIVE Digital Issues Online, page-flip digital editions of NATIVE magazine hosted on the Issuu platform, allowing readers to access issues via web browser.
- NATIVE Newsletter Email newsletter delivering curated creative-culture content and updates to subscribers and community members.
- NATIVE Audio Playlists Curated audio playlists complementing the magazine's editorial coverage of Nashville's music and drink culture.
- NATIVE Video Content Original video content produced by the magazine to extend its creative-culture coverage beyond print and digital editions.
- NATIVE Media Gallery Online image gallery on the magazine's website showcasing photography from features and editorial coverage.
- NATIVE Community Membership Paid community membership tier that gives members access to issues, newsletter, audio, video, and behind-the-scenes content, anchoring the publication's reader revenue model.
Companies that use NATIVE magazine
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
NATIVE magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NATIVE magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Come Together CreateminorDigital management partner responsible for website management and digital operations for NATIVE Magazine.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
NATIVE magazine competitors and assessment
Company assessmentBroad incumbents
- AFAR Media: A travel and experiential culture magazine covering food, music, art, and local culture across global destinations. Comparable to NATIVE in its multi-vertical culture coverage and experiential editorial framing, though focused on travel rather than a single city.
- Garden & Gun: A national magazine covering Southern culture including food, music, art, and travel. Comparable to NATIVE in its multi-vertical Southern culture coverage and print+digital distribution, though at significantly larger scale and broader geographic reach.
- Oxford American: A long-running literary magazine dedicated to Southern culture, with strong overlap in arts, music, and writing coverage. Comparable to NATIVE in regional culture focus and literary/arts editorial depth, though operating at a broader Southern (not just Nashville) scale.
Regional players
- The Local Palate: A regional magazine covering Southern food culture and the chefs, restaurants, and ingredients behind it. Comparable to NATIVE in its regional editorial focus and food-and-culture intersection, though with a tighter food-centric lens.
- Nfocus: A city-focused lifestyle magazine serving Nashville, covering arts, dining, culture, and local personalities. Comparable to NATIVE as a peer Nashville-based magazine covering the same cultural verticals and local audience.
Others
- Substack (culture newsletters): A platform hosting independent culture and local journalism newsletters. Comparable to NATIVE as an emerging alternative distribution mechanism for local culture content, several of which directly compete for Nashville creative audience attention.
Direct peers
- Nashville Lifestyles: A Nashville-focused lifestyle magazine covering the city's culture, dining, and people. Comparable to NATIVE as a local consumer magazine covering arts, food, and lifestyle verticals in the same metropolitan market.
- Nashville Scene: Nashville's flagship alternative weekly covering local arts, music, food, and culture. Directly comparable as a hyper-local Nashville culture publication targeting the same readers and advertisers as NATIVE, though operating primarily as a digital-first alt-weekly.
- The Bitter Southerner: An independent digital magazine celebrating Southern culture, music, food, and arts. Comparable to NATIVE in its regional culture focus, multi-vertical editorial approach, and digital-first distribution model.
Emerging players
- Southbound Magazine: An independent Southern culture publication covering music, food, and lifestyle. Comparable to NATIVE in its regional cultural focus and digital-first editorial model, though newer and at smaller scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
NATIVE magazine social profiles
Digital presenceNATIVE magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
NATIVE magazine leadership team
Management profileNumber of profiles
NATIVE magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NATIVE magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NATIVE magazine
What does NATIVE magazine do?
NATIVE magazine is a Nashville-based creative culture magazine that publishes print and digital issues covering food, art, music, drink, literature, style, and film in the Nashville creative community. It complements its editorial content with a community membership, a newsletter, audio playlists, video content, and a media gallery, forming a curated local creative-culture media platform.
Is NATIVE magazine a public or private company?
NATIVE magazine is a private company. It is classified as unknown and is currently operating.
When was NATIVE magazine founded?
NATIVE magazine was founded in -1. It employs 1 to 10 people.
Where is NATIVE magazine based?
NATIVE magazine is headquartered in Nashville, United States, in the North America region.
How does NATIVE magazine make money?
Two revenue lines are on record. Community Membership Subscriptions are the primary driver. The others are digital Magazine Sales.
Who are NATIVE magazine's main competitors?
Broad incumbents on record are AFAR Media, Garden & Gun and Oxford American. Regional players are The Local Palate and Nfocus. Substack (culture newsletters) is listed as an others. Direct peers are Nashville Lifestyles, Nashville Scene and The Bitter Southerner. Southbound Magazine is listed as an emerging player.
Does NATIVE magazine have an API?
No public API is recorded for NATIVE magazine.
What industry is NATIVE magazine in?
NATIVE magazine's product category is Regional Arts & Culture Magazine. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 513120 and its SIC code is 2721.