Natufit Saladeria

Name

Natufit Saladeria

Legal name

Natufit Saladeria

Website

https://natufitsaladeria.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Quick-Service Salad Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industry

Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

Keywords

• Salad restaurant
• Healthy meal delivery
• Customizable salad menu
• Quick service food
• Build your own salad

Headquarters

HQ city

Marataízes

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct food sales: Revenue generated from selling made-to-order salads, pre-made salad combos, fruit salads, crepioca, omelets, tortillas, beverages, and sweets directly to consumers through both pickup and delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Natufit Saladeria is a small salad restaurant (saladeria) located in Marataízes, Espírito Santo, Brazil, that prepares and sells made-to-order customizable salads in 500ml and 1-liter sizes alongside fruit salads, crepioca, omelets, tortilla wraps, tapioca, beverages, and sweets. Customers can build their own salads via the 'Monte sua Salada' feature or choose pre-assembled salad combinations with proteins and house sauces. The restaurant fulfills orders through on-site pickup, dine-in at its Av. Simões Soares location, and local-area delivery powered by the Chef Mio online ordering platform.

Product overview

Natufit Saladeria is a salad restaurant and food delivery service operating through the Chef Mio online ordering platform. The core offering is customizable salads available in two sizes (500ml and 1 liter), where customers can 'Monte sua Salada' (build their own salad) by selecting preferred ingredients. Pre-assembled salad options are also available with fixed ingredient combinations including greens, vegetables, proteins, and house sauces. The product portfolio extends to complementary food items (fruit salads, tapioca, crepioca, omelettes, and tortilla wraps), beverages (natural juices, sodas, water, beer), and sweets. Combo meals pairing salads with natural juices offer bundled value. The restaurant provides delivery service to the Marataízes area in Espírito Santo, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Customizable Salads (500ml and 1 Liter)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chef Mio (INSERT CODE INFORMÁTICA LTDA)coreChannel Partner/ Reseller/ DistributorChef Mio is the online ordering and delivery platform powering Natufit Saladeria's digital sales. The platform is owned and operated by INSERT CODE INFORMÁTICA LTDA (CNPJ 30.352.861/0001-08), headquartered in Cachoeiro de Itapemirim, ES. Chef Mio provides the e-commerce technology, order management, and delivery intermediation services for the restaurant.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Subway: Global quick-service chain offering customizable, healthier sandwich and salad options. Overlaps with Natufit on healthy customizable food for price-conscious consumers, though with a far broader menu and global footprint.
• Giraffas: Large Brazilian fast-food chain offering burgers, salads, and healthy options. Overlaps with Natufit on the Brazilian QSR/casual-dining customer and delivery-led ordering model, but with a much wider menu and national presence.
• Madero: Brazilian fast-casual burger chain with a growing presence in healthier menu items. Functionally comparable as a Brazilian fast-casual operator with a counter-service model and digital ordering, though its core product is burgers rather than salads.

Direct peers

• Ráscal: Brazilian fast-casual chain with a customizable menu including salads and healthy options. Comparable to Natufit on counter-service customization, healthy-meal positioning, and Brazilian consumer base.
• Spoleto: Brazilian fast-casual chain specializing in custom-built pasta and salads at the counter. Comparable on the customizable-meal format, counter-service delivery model, and Brazilian healthy-casual target customer.
• Saladeiro: Brazilian salad restaurant chain offering customizable salads and healthy meals. Directly comparable to Natufit on core product (custom salad bowls) and target customer (health-conscious Brazilian consumers), though operating at materially larger scale.
• Salad Creations: Salad-focused chain with presence in Brazil offering made-to-order salads with a wide ingredient selection. Closely comparable to Natufit's 'Monte sua Salada' model and healthy-eating positioning.

Emerging players

• Sweetgreen: US-based salad chain built around customizable bowls and digital ordering. Conceptually comparable to Natufit's build-your-own approach and healthy-meal positioning, though operating in a different geography and at a much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/natufit-saladeria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natufit Saladeria