NaturaCert
NaturaCert is a Colombian non-profit certification body, an initiative of Fundación Natura, providing ANAB-accredited third-party sustainability certification, verification, and training services across multiple international schemes to agricultural producers, artisanal miners, and international buyers in Latin America.
- Company typePrivate
- Founded-
- HeadquartersBogotá D.C, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NaturaCert does
NaturaCert (legal name Fundación Natura Certificación, NIT 900.270.539-1) is a Colombian non-profit certification and verification body, incorporated as an Entidad Sin Ánimo de Lucro (ESAL) and operating as an initiative of Fundación Natura, Colombia's leading environmental foundation. Headquartered in Bogotá with 42 employees, the organization delivers third-party auditing and certification across seven international sustainability schemes — Rainforest Alliance, Florverde Sustainable Flowers, GLOBALG.A.P., Fairmined, LEAF Marque, Flor Ecuador, and BioCarbon — and seven verification programs including GRASP, FSMA, SPRING, R4T biosecurity, NURTURE, GROW, and Starbucks' C.A.F.E. Practices. The company holds ANAB accreditation (expanded February 2025) and operates under ISO/IEC 17065 principles, serving agricultural producers, artisanal and small-scale mining organizations (OMAPES), and international buyers across Colombia, Ecuador, Peru, and Guatemala.
The firm's technology footprint relies on multi-scheme interoperability — integrating platforms such as Rainforest Alliance's RACP/MyRA, GLOBALG.A.P.'s Mulritrace traceability system, and the Intact certification management platform — rather than proprietary AI systems. The audit corps includes 14 auditors formally trained in the Rainforest Alliance 2020 standard, and the firm also runs a Pre-Audit add-on service and a training curriculum sold both as enterprise capacity-building and via a direct-to-consumer e-commerce storefront (PayU Colombia payments) at prices ranging from $250,000 to $750,000 COP per participant.
NaturaCert monetizes exclusively through service fees — per-audit certification and verification quotes, per-participant training fees, and a pass-through Florverde royalty collection remitted bimonthly to Asocolflores. GTM motion combines consultative enterprise sales (direct WhatsApp channels for Commercial, Audit, and Certification teams) with a self-serve e-commerce channel for training. International delivery is enabled through channel partnerships (notably FSQ Global in Peru), positioning the firm as a regional multi-scheme certification intermediary for Latin American sustainable commodity exporters seeking EUDR-relevant compliance and access to international buyer programs.
NaturaCert firmographics
Firmographics- Name
- NaturaCert
- Legal name
- Fundación Natura Certificación – NaturaCert
- Website
- https://naturacert.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NaturaCert is a Colombian non-profit certification body, an initiative of Fundación Natura, providing ANAB-accredited third-party sustainability certification, verification, and training services across multiple international schemes to agricultural producers, artisanal miners, and international buyers in Latin America.
- Ownership category
- akta.pro rank
NaturaCert industry classification
Industry- Product category
- Sustainability Certification Services
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Food Safety & Quality Scheme Certifications (GFSI Programs) (AFALAMAI)
- akta.pro secondary industries
- Fair Trade & Ethical Sourcing Certification Services (AFALAMAD), Sustainability Testing, Certification & Compliance (LCA, Recyclability/Compostability Testing, FSC/PEFC) (IMALAMAK)
Keywords
Where NaturaCert is headquartered
LocationHeadquarters
- HQ city
- Bogotá D.C
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
NaturaCert business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Certification Services: Fees charged for auditing and certifying agricultural producers and mining organizations against international sustainability standards including Rainforest Alliance, GLOBALG.A.P., Florverde, Fairmined, LEAF Marque, Flor Ecuador, and BioCarbon. Services include individual units, multi-site, and group certifications.
- Verification Services: Fees for verification services including GRASP (social practices), FSMA, SPRING (water management), R4T biosecurity, NURTURE, GROW, and C.A.F.E. Practices for coffee. Also includes second-party audits for companies requesting compliance verification.
- Training Services: Revenue from training courses on certification standards, audit techniques, and sustainable agriculture practices. Courses are sold individually through the company's e-commerce platform with per-course pricing.
- Royalty Collection (Pass-through): Collection and remittance of Florverde Sustainable Flowers royalty fees to Asocolflores on a bimonthly basis from certified companies. This is a pass-through revenue stream where NaturaCert acts as collector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GLOBALG.A.P. – Chain of Custody Version 6.1 Training |
| One time/ perpetual license | Pay-as-you-go | GLOBALG.A.P. Internal Auditor V6.0 Training |
| One time/ perpetual license | Pay-as-you-go | GLOBALG.A.P. Interpretation + Chain of Custody Intensive |
| One time/ perpetual license | Pay-as-you-go | GRASP Add-on V2.0 Interpretation Course |
| Transaction based/ take rate | Multi-year contract | Florverde Certification Royalties |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
NaturaCert product offering
Product offeringCore offering
NaturaCert is an accredited certification and verification body that audits agricultural producers and artisanal mining organizations against international sustainability standards (Rainforest Alliance, Florverde Sustainable Flowers, GLOBALG.A.P., Fairmined, LEAF Marque, Flor Ecuador, BioCarbon) and verification programs (GRASP, FSMA, SPRING, R4T, NURTURE, GROW, C.A.F.E. Practices). It also sells structured training courses on certification standards and audit techniques through an online storefront, and acts as a pass-through collector for Florverde royalty fees remitted to Asocolflores.
Product overview
NaturaCert is a certification and verification organization offering a portfolio of services for sustainable agricultural products and responsible mining. The company provides two core service categories: (1) Certification services including Rainforest Alliance, Florverde Sustainable Flowers, GLOBALG.A.P., Fairmined, LEAF Marque, Flor Ecuador, and BioCarbon schemes; and (2) Verification services including GRASP, FSMA, SPRING, R4T Biosecurity, NURTURE, GROW, and C.A.F.E. Practices programs. Additionally, NaturaCert offers training services and pre-audits as supplementary offerings. The organization operates as an initiative of Fundación Natura, providing these services primarily for Colombian sustainable agricultural products but serving clients nationally and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Rainforest Alliance Certification Third-party certification promoting and guaranteeing improvements in agriculture and forestry, ensuring goods are produced with strict guidelines for environmental preservation, wildlife, workers, and local communities. Targeted at agricultural producers seeking internationally recognized sustainability certification.
- Florverde Sustainable Flowers Certification Private, non-governmental, non-profit certification program created by Asocolflores promoting best agricultural practices in the ornamental sector, with a certification and sector information system. Targeted at Colombian flower exporters.
- GLOBALG.A.P. Certification Internationally recognized standard for agricultural production covering food safety, traceability, environment, worker health/safety/welfare, animal welfare, including ICM, IPM, QMS, and HACCP systems. Targeted at agricultural producers seeking market access with international buyers.
- Fairmined Certification World-leading standard for artisanal and small-scale mining that achieves positive impact for miners and their communities, transforming mining into a force for good. Targeted at OMAPES (artisanal and small-scale mining organizations).
- LEAF Marque Certification Environmental assurance system recognizing sustainably grown products based on Integrated Farm Management (IFM) principles, enabling prosperous agriculture that enriches the environment and involves local communities. Targeted at agricultural producers seeking LEAF Marque accreditation.
- Flor Ecuador Certification Social and sustainable certification scheme established in 2005 for Ecuadorian companies dedicated to flower production and commercialization, guaranteeing safe handling of agrochemicals, personnel welfare, and environmental care. Targeted at Ecuadorian flower producers.
- BioCarbon Certification Global reference for certification and registration of greenhouse gas (GHG) projects, biodiversity initiatives, and sustainable water management initiatives. Targeted at organizations seeking carbon and biodiversity project certification.
- Pre-Audits (Preauditorías) Voluntary evaluation to analyze a company's compliance level against a specific certification or verification scheme, independent of the certification process. Targeted at companies preparing for full certification.
- GRASP Verification GLOBALG.A.P. risk assessment for Social Practices — a voluntary module assessing social practices on farms regarding health, safety, and worker welfare. Targeted at GLOBALG.A.P. certified producers seeking social practices verification.
- FSMA Verification Food Safety Modernization Act Product Safety Rules (PSR) verification helping producers implement practices required by the FDA for production, handling, and importing of food products. Targeted at agricultural producers exporting to or supplying the U.S. market.
- SPRING Verification Sustainable Program for Irrigation and Groundwater Use — an add-on helping producers demonstrate commitment to sustainable water management at farm level. Targeted at agricultural producers seeking water stewardship verification.
- R4T Biosecurity Verification Biosecurity add-on addressing Fusarium oxysporum f. sp. cubense Race 4 Tropical (R4T), providing producers with a risk mitigation plan to prevent introduction and spread of this pathogen in banana operations. Targeted at banana producers.
- NURTURE Verification Module based on GLOBALG.A.P. IFA standard identifying key principles and practices for sustainable, environmentally responsible fresh produce production (fruits, vegetables, flowers, ornamentals). Targeted at fresh produce producers.
- GROW Verification AH-DLL GROW add-on evaluating producer risk management regarding hygiene, pesticide residues, and foreign bodies to meet quality and food safety demands for Albert Heijn and Delhaize suppliers. Targeted at producers supplying Albert Heijn and Delhaize.
- C.A.F.E. Practices Verification Starbucks Coffee Company's sustainability sourcing guideline evaluating, recognizing, and rewarding high-quality sustainable coffee growers through economic, social, and environmental criteria. Targeted at coffee producers supplying Starbucks.
- GLOBALG.A.P. Chain of Custody v6.1 Intensive Training Intensive training course on GLOBALG.A.P. chain of custody version 6.1 interpretation, conducted virtually via Microsoft Teams, 8 hours duration. Priced at $250,000 COP + IVA per participant with 5% discount for 3+ participants from same organization. Targeted at professionals implementing chain-of-custody systems.
- GLOBALG.A.P. Internal Auditor V6.0 Training Training course for internal auditors on GLOBALG.A.P. V6.0 standard interpretation and audit techniques, including certification upon completion. Priced at $750,000 COP + IVA per participant. Targeted at professionals pursuing internal auditor credentials.
- GLOBALG.A.P. Interpretation + Chain of Custody Intensive Combined intensive training on GLOBALG.A.P. interpretation and chain of custody. Priced at $300,000 COP + IVA per participant. Targeted at professionals needing comprehensive GLOBALG.A.P. standard interpretation.
- GRASP Add-on V2.0 Interpretation Course GRASP V2.0 interpretation training course covering social practices assessment. Priced at $300,000 COP + IVA per participant. Targeted at auditors and consultants implementing GRASP.
Quantifiable outcome
- Trained 14 new Rainforest Alliance auditors to maintain standards expertise
- +2 more outcomes
Companies that use NaturaCert
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
NaturaCert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NaturaCert partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Grupo EcoportátilminorEnvironmental organization that partnered with NaturaCert for tree planting and environmental restoration activities at Cerro Quitasol in Bello, Antioquia.
- Manos a la TierraminorVolunteer collective participating in environmental restoration initiatives organized by NaturaCert.
- Colombia Carbon Forum 2025minorMajor Colombian carbon industry event where NaturaCert participated to reaffirm commitment to carbon markets and sustainable financing. Met with government leaders, NGOs, and international experts.
- ANAB (American National Accreditation Body)coreAccreditation body that certified NaturaCert's scope for Flor Ecuador v4.0, Florverde v7.1.3, and LEAF Marque v16.1 certification schemes.
- INTER-AMERICAN TROPICAL RESEARCH FOUNDATIONminorInternational organization in Guatemala where NaturaCert's Rainforest Alliance Certification Manager John Boyacá met with personnel to strengthen international operations.
- Fundación NaturacoreFundación Natura is the parent organization of NaturaCert. As Colombia's leading environmental foundation, it established NaturaCert as an initiative to offer certification and verification services. This relationship provides institutional credibility and alignment with conservation mission.
- FSQ GlobalcoreInternational ally for conducting audits and quality operations. FSQ Global facilitated NaturaCert's quality strengthening activities in Peru, conducting audits on three avocado farms.
- Asocolflores (Asociación Colombiana de Exportadores de Flores)coreOwner of the Florverde Sustainable Flowers certification scheme. NaturaCert collects royalty fees bimonthly from certified companies and remits to Asocolflores.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
NaturaCert competitors and assessment
Company assessmentDirect peers
- SCS Global Services: US-based third-party certification body offering sustainability, food safety, and agricultural certifications. Directly comparable in service portfolio (Rainforest Alliance, GLOBALG.A.P. add-ons, organic, fair trade) and enterprise structure.
- ECOCERT: France-based certification body specializing in organic, fair trade, and sustainable agriculture certifications. Competes with NaturaCert in Latin America on organic and sustainability schemes.
- FLOCERT: Specialized fair trade certification body auditing producers and traders against Fairtrade standards. Comparable to NaturaCert's Fairmined offering and similar in mission-driven, multi-scheme structure serving developing-country producers.
- IMOcert: Latin America-focused organic and sustainable agriculture certification body operating in Colombia and other regional markets. Closest peer by geography and product mix for organic and sustainable certification in LatAm.
Broad incumbents
- SGS: World's largest testing, inspection, and certification company with broad agricultural and sustainability services. Operates as a broad incumbent with global scale, competing for the same enterprise food and agricultural clients as NaturaCert.
- DNV: Global certification body with food safety, agricultural, and sustainability certifications. Competes with NaturaCert for multi-scheme enterprise mandates across international markets.
- Control Union: Global certification body offering sustainability, organic, and agricultural certifications (GLOBALG.A.P., Rainforest Alliance, Fairtrade). Directly competes with NaturaCert in Latin American agricultural producer audits, with a much larger international footprint.
- Bureau Veritas: Global TIC company with agricultural, food, and sustainability certification lines. Competes for large enterprise and government contracts in food safety and sustainable agriculture.
Emerging players
- Fair Trade USA: Non-profit fair trade certification and supply chain organization focused on ethical sourcing. Comparable to NaturaCert's Fairmined and ethical sourcing work in mission and supply chain model.
Regional players
- Kiwa BCS Colombia: Latin American arm of Kiwa offering organic and agricultural certifications in Colombia and neighboring countries. Comparable to NaturaCert in regional agricultural certification services.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NaturaCert social profiles
Digital presenceNaturaCert compliance and trust
Trust signalCompliance2 records
NaturaCert financial estimates
Financial estimateRevenue estimate
Valuation estimate
NaturaCert leadership team
Management profileNumber of profiles
Profiles4 records
NaturaCert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NaturaCert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NaturaCert
What does NaturaCert do?
NaturaCert is an accredited certification and verification body that audits agricultural producers and artisanal mining organizations against international sustainability standards (Rainforest Alliance, Florverde Sustainable Flowers, GLOBALG.A.P., Fairmined, LEAF Marque, Flor Ecuador, BioCarbon) and verification programs (GRASP, FSMA, SPRING, R4T, NURTURE, GROW, C.A.F.E. Practices). It also sells structured training courses on certification standards and audit techniques through an online storefront, and acts as a pass-through collector for Florverde royalty fees remitted to Asocolflores.
Is NaturaCert a public or private company?
NaturaCert is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NaturaCert founded?
NaturaCert was founded in -1. It employs 11 to 50 people.
Where is NaturaCert based?
NaturaCert is headquartered in Bogotá D.C, Colombia, in the Latin America region.
How does NaturaCert make money?
Four revenue lines are on record. Certification Services are the primary driver. The others are verification Services, training Services and royalty Collection (Pass-through).
Who are NaturaCert's main competitors?
Direct peers on record are SCS Global Services, ECOCERT, FLOCERT and IMOcert. Broad incumbents are SGS, DNV, Control Union and Bureau Veritas. Fair Trade USA is listed as an emerging player. Kiwa BCS Colombia is listed as a regional player.
Does NaturaCert have an API?
No public API is recorded for NaturaCert.
What industry is NaturaCert in?
NaturaCert's product category is Sustainability Certification Services. Its primary akta.pro industry code is AFALAMAI, Food Safety & Quality Scheme Certifications (GFSI Programs), with a secondary code of AFALAMAD, Fair Trade & Ethical Sourcing Certification Services. Its SIC code is 8734.