What NATURAL EARTH™ does

NATURAL EARTH™ is an India-based single-product brand that manufactures and sells premium organic vermicompost fertilizer, operated by its parent Ishi International and headquartered in Bulandshahr, Uttar Pradesh. The product is produced by vermicomposting Indian Indigenous Cow dung — combined with phosphate-calcium minerals, soil microbes, and plant residues — using Red Wiggler earthworms (Eisenia Fetida), and is further treated with a bacteria culture derived from Indigenous Cow's Panchagavya. The company positions this formulation as differentiated from generic vermicompost on the basis of cow-dung provenance and the Panchagavya enrichment step.

The product is offered in five size variants (1 KG, 2 KG, 5 KG, 10 KG, and 20 KG) priced between ₹92 and ₹699, sold primarily direct-to-consumer through the company's WooCommerce site (naturalearth.in) and the Amazon India marketplace, with a supplementary Android app. Distribution is India-only with free shipping and cash-on-delivery nationwide. Customer segments are split across home/terrace gardeners, plant nurseries, apple orchards, polyhouse/greenhouse farmers, and importers/landscapers — all SMB or individual buyers with no enterprise anchor customers named.

The business is privately held, bootstrapped, and operates with approximately 9 employees. There are no disclosed funding rounds, no revenue figures, no certifications or patents beyond the NATURAL EARTH™ trademark, and no executive team publicly identified. The brand was formerly known as Sikri Farms prior to rebranding under the current operating company.

Name

NATURAL EARTH™

Legal name

Ishi International

Website

https://naturalearth.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NATURAL EARTH™, operated by Ishi International in Bulandshahr, India, manufactures and sells a single premium organic vermicompost fertilizer line (1–20 KG) made from Indian Indigenous Cow dung and Panchagavya-treated bacteria culture, targeting home gardeners, nurseries, orchards, and polyhouse farmers across India via D2C e-commerce and Amazon.

Ownership category

akta.pro rank

Product category

Organic Fertilizers

NAICS

Compost Manufacturing (325315), Fertilizer and Compost Manufacturing (32531), Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Chemicals (2870), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Organic & Bio-based Fertilizers (Manure/Compost/Biochar) (IMAEAEAF)

akta.pro secondary industries

Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH), Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI), Compost & Compost Blends (AFABADAE)

Keywords

• Organic fertilizer
• Vermicompost production
• Organic soil amendment
• Agricultural inputs
• Biofertilizer manufacturing

Headquarters

HQ city

Bulandshahr

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Vermicompost Fertilizer Sales: Direct e-commerce sales of organic vermicompost fertilizer products in various sizes (1kg to 20kg) through owned website and Amazon India marketplace. One-time product purchase model with cash on delivery and online payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

NATURAL EARTH™ manufactures and sells premium organic vermicompost fertilizer made from indigenous Indian cow dung composted using Red Wigglers (Eisenia Fetida) earthworms, further treated with Panchagavya-based bacteria culture. The product is offered in five pack sizes (1 KG, 2 KG, 5 KG, 10 KG, and 20 KG) and sold direct-to-consumer via the company's own e-commerce website and Amazon India, serving home gardeners, nurseries, orchards, polyhouse/greenhouse growers, and landscapers across India.

Product overview

NATURAL EARTH™ offers a single-product organic fertilizer line consisting of premium vermicompost fertilizer available in five size variants (1 KG, 2 KG, 5 KG, 10 KG, and 20 KG). The core product is an organic vermicompost fertilizer manufactured from indigenous Indian cow dung, co-composted with phosphate-calcium rich minerals and essential soil microbes using Red Wigglers (Eisenia Fetida) earthworms. The product is further treated with bacteria culture made from Indigenous Cow's Panchagavya. NATURAL EARTH™ positions itself as a leading manufacturer and exporter of pure and premium vermicompost fertilizer targeting home gardeners, terrace/kitchen gardeners, nurseries, orchards, polyhouse/greenhouse farmers, and importers for landscapes. The company is operated by Ishi International and is headquartered in Bulandshahr, Uttar Pradesh, India.

Differentiator

Problem solved

Functional benefit

Products and services

• NATURAL EARTH™ 1 KG Pure & Premium Organic Vermicompost Fertilizer Premium quality organic vermicompost fertilizer in a 1 KG pack, made from indigenous cow dung co-composted with phosphate-calcium rich minerals, essential soil microbes, and plant residues using Red Wigglers (Eisenia Fetida), treated with Panchagavya bacteria culture. Targeted at individual home gardeners and kitchen/terrace gardeners seeking chemical-free organic fertilization for residential plants.
• NATURAL EARTH™ 2 KG Pure & Premium Organic Vermicompost Fertilizer Mid-size 2 KG pack of premium organic vermicompost fertilizer produced via Red Wiggler vermicomposting of indigenous cow dung with Panchagavya bacteria culture treatment. Suited for terrace gardens and small nurseries needing more volume than the 1 KG option.
• NATURAL EARTH™ 5 KG Pure & Premium Organic Vermicompost Fertilizer Standard 5 KG pack of premium organic vermicompost fertilizer made from indigenous cow dung using Red Wigglers (Eisenia Fetida) and treated with Panchagavya-based bacteria culture. Designed for home gardens and medium nurseries requiring moderate-volume organic fertilization.
• NATURAL EARTH™ 10 KG Pure & Premium Organic Vermicompost Fertilizer Large 10 KG pack of premium organic vermicompost fertilizer for orchards and professional nurseries, made from indigenous cow dung co-composted with phosphate-calcium rich minerals, soil microbes and plant residues via Red Wigglers, further treated with Panchagavya bacteria culture.
• NATURAL EARTH™ 20 KG Pure & Premium Organic Vermicompost Fertilizer Bulk 20 KG pack of premium organic vermicompost fertilizer designed for commercial orchards, nurseries, polyhouse/greenhouse farming, and large-scale agricultural operations. Made from indigenous cow dung with Red Wiggler vermicomposting and Panchagavya bacteria culture treatment.

Quantifiable outcome

• Premium organic vermicompost with higher nutrient values compared to regular vermicompost

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ishi InternationalcoreOthersIshi International is the parent/operating company behind the Natural Earth brand. The company is legally operated by Ishi International which sells organic fertilizers through the naturalearth.in website. Terms & Conditions state 'Seller means Ishi International who sell Organic Fertilizer.' Copyright notice also states 'Copyright © 2026 | Ishi International | All Rights Reserved'.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ugaoo: Indian D2C urban gardening brand selling organic fertilizers, soil mixes, seeds, and plant care products directly to home gardeners through own e-commerce site. Closely comparable to Natural Earth in target customer (home gardeners/terrace gardeners), product category (organic fertilizers), and D2C distribution model.
• Trustbasket: India-based D2C gardening and organic supplies retailer selling vermicompost, organic fertilizers, soil, and gardening tools. Comparable in product range, target audience (home gardeners, small nurseries), and e-commerce-led distribution including marketplace presence.
• Lazy Gardener: Indian online gardening brand selling organic compost, soil mixes, and plant care products to urban home gardeners. Comparable D2C model and focus on home gardening segment with similar vermicompost offerings.
• Bombay Greens: Indian D2C gardening brand offering organic soil amendments, compost, vermicompost, seeds, and grow kits to home gardeners via own e-commerce and marketplaces. Directly comparable product line and customer base to Natural Earth with similar urban gardening focus.

Emerging players

• MyBageecha: Indian D2C plant care and gardening supplies brand with organic soil, compost, and fertilizer offerings. Comparable in target customer (urban plant parents) and e-commerce distribution, though broader in plant variety offerings.
• Kraft Seeds: Indian online retailer of seeds, organic fertilizers, gardening tools, and plant care products serving home gardeners and small farmers. Comparable in D2C e-commerce distribution of organic gardening inputs to the Indian home gardener segment.

Others

• Organic India: India-based organic products company (Tata Consumer Products subsidiary) selling organic food, supplements, and wellness products with emphasis on regenerative organic agriculture sourcing. Adjacent peer — operates in organic/agriculture space in India but focused on consumer packaged goods rather than fertilizer inputs.

Broad incumbents

• Coromandel International: One of India's largest fertilizer manufacturers (Murugappa Group) with growing organic and bio-fertilizer portfolio. Comparable as a fertilizer producer serving Indian agriculture, though vastly larger scale and broader product portfolio than Natural Earth's niche vermicompost focus.
• Indian Farmers Fertiliser Cooperative (IFFCO): Largest fertilizer cooperative in India with extensive organic, bio-fertilizer, and nanotechnology-based product lines. Comparable in serving Indian agricultural fertilizer demand, though operates at massive scale with B2B cooperative distribution versus Natural Earth's D2C model.
• UPL Limited: Global Indian-headquartered agrochemical major with seeds, crop protection, and biosolutions (including organic and biofertilizer) divisions. Comparable in producing agricultural inputs for Indian farmers, though operates globally and across much broader agricultural chemical categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/reviews
• Instagraminstagram.com/naturalearthindia
• LinkedInlinkedin.com/company/naturalearthindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATURAL EARTH™