Bombay Greens

What Bombay Greens does

Bombay Greens is an India-based direct-to-consumer e-commerce brand operated by parent company Danke Group, selling urban gardening products and eco-friendly gifting solutions. Founded in 2019 by Tanvi and Ankur, the company is headquartered in Mumbai and ships pan-India via a Shopify-powered storefront with Cash-on-Delivery and prepaid options. The product portfolio centers on a proprietary 4-in-1 soil-less potting mix (combining cocopeat, vermiculite, neem powder, and organic fertilizer) and extends to geo fabric grow bags, organic fertilizers and neem oil, gardening tools, wooden and metal planters, DIY grow kits, seed packets, and plantable stationery. A secondary line of eco-friendly gifting products (plantable seed crackers known as Beej Patakha, Diwali hampers, corporate gift boxes) targets the sustainable gifting market.

The company serves three primary customer segments: urban home gardeners in apartments, balconies, and terraces; corporate buyers seeking sustainable bulk gifting solutions; and individual gift buyers for occasions like birthdays, weddings, Rakhi, and Diwali. Revenue is generated through one-time product sales via own website, Amazon India marketplace, and a B2B corporate gifting channel managed through a dedicated sales contact. Pricing ranges from Rs. 199 for small accessories to Rs. 2,575 for premium metal plant stands, with discount codes (FLAT10, MIX10, BAG10) and free shipping thresholds incentivizing larger baskets. The business is founder-owned and bootstrapped with no disclosed external funding, relying on earned media coverage across 12+ Indian publications and an educational content marketing strategy to build brand authority.

Name

Bombay Greens

Legal name

Danke Group

Website

https://bombaygreens.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Bombay Greens is an India-based DTC e-commerce brand under parent Danke Group, selling proprietary soil-less potting mixes, organic fertilizers, grow bags, planters, and eco-friendly gifting products to urban home gardeners, corporate clients, and gift buyers across India via Shopify and Amazon.

Ownership category

akta.pro rank

Product category

Home Gardening Products & Supplies

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG), Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI)

Keywords

• Soil-less potting mix
• Home gardening supplies
• Organic plant fertilizers
• Eco-friendly grow bags
• Urban gardening products

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct sales of gardening products through their Shopify-powered e-commerce website. Products include potting mixes, fertilizers, grow bags, gardening tools, wooden planters, metal stands, and DIY grow kits. Both one-time purchases and combo offers available.
2. Corporate and Bulk Gifting: B2B revenue stream through corporate gifting programs, bulk orders for events (weddings, birthdays, Diwali), and customized gifting solutions. Dedicated sales contact for corporate orders.
3. Eco-Friendly Gift Hampers: Pre-packaged and customized gift hampers for various occasions including Diwali, Rakhi, weddings, and corporate gifting. Includes plantable products, ceramic diyas, and sustainable items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bombay Greens designs, manufactures (via parent Danke Group), and sells a portfolio of home gardening products and eco-friendly gifting solutions through its own D2C e-commerce store in India. Core offerings include proprietary soil-less potting mixes, geo fabric grow bags, organic fertilizers and neem oil, gardening tools, wooden and metal planters, DIY grow kits, and seasonal plantable gifting hampers for Diwali, Rakhi, weddings, and corporate events.

Product overview

Bombay Greens is an Indian e-commerce company offering a comprehensive portfolio of home gardening products and eco-friendly gifting solutions. The core product line centers on soil-less potting mixes (4-in-1 and 2-in-1 varieties with cocopeat, vermiculite, neem powder, and organic fertilizers), geo fabric grow bags in multiple sizes, and organic fertilizers including liquid fertilizers, neem oil, and indoor plant Nutri Shots. The portfolio extends to gardening tools (6-in-1 kits), wooden wall planters (test tube designs), metal plant stands and planters, DIY grow kits, seed packets, and plantable stationery. The company also offers seasonal eco-friendly gifting products including plantable Diwali crackers, seed mithais, festive hampers, and corporate gifting solutions. All products are positioned for urban gardeners in India with emphasis on organic, sustainable, and beginner-friendly solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• 4 in 1 Soil-Less Potting Mix

Quantifiable outcome

• 2X plant growth compared to traditional potting soil
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Danke GroupcoreOthersParent company Danke Group is the manufacturer, marketer, and packager of Bombay Greens products. Located at Flt-3 Salasar Kutir, 60 Feet Rd, Bhayandar (W), Mumbai-401101. The parent company handles manufacturing, branding, and distribution operations for the Bombay Greens brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Bloomscape: Bloomscape is a US-based D2C plant and plant-care retailer selling potted plants, planters, and care products online with direct shipping. It is comparable as a D2C-first urban plant/planter brand with adjacent gardening inputs, though operating in a different geography.
• The Sill: The Sill is a US-based D2C houseplant brand selling plants, pots, and plant-care subscriptions online with strong content-driven marketing. Same archetype as Bombay Greens (D2C, content-led, urban plant parents) but serves the North American market.

Broad incumbents

• Pepperfry: Pepperfry is a large Indian online furniture and home-decor marketplace selling planters, outdoor décor, and garden accessories as part of its broader home portfolio. It overlaps with Bombay Greens on planters and outdoor garden accents but across a much wider home-furnishing assortment.
• IKEA India: IKEA offers indoor planters, outdoor furniture, grow-your-own kits, and basic gardening accessories in its Indian stores and online. It competes with Bombay Greens in the planter and balcony-gardening accessory categories but as part of a much larger home-furnishing assortment.
• Amazon India: Amazon India is a broad e-commerce marketplace where Bombay Greens already sells its potting mix, grow bags, fertilizers, and other SKUs. It acts as both a distribution channel and a competitive incumbent in gardening supplies, doormats, planters, and related home categories.

Direct peers

• TrustBasket: TrustBasket is an Indian D2C brand selling organic gardening products including potting mixes, fertilizers, neem oil, and grow bags with a focus on sustainable inputs. It directly overlaps with Bombay Greens' core soil-less mix and organic fertilizer lines for urban gardeners.
• NurseryLive: NurseryLive is an Indian online nursery selling live plants, seeds, potting mixes, fertilizers, planters, and gardening accessories with pan-India shipping. It operates in the same digital-first garden-supply category as Bombay Greens and targets overlapping urban home gardeners.
• MyBageecha: MyBageecha is an Indian online gardening retailer offering plants, pots, soil, seeds, tools, and gardening kits with home delivery. Comparable product breadth, similar D2C positioning, and overlap in gardening-supply SKUs make it a direct competitor.
• Ugaoo: Ugaoo is one of India's most prominent D2C indoor and outdoor gardening brands, selling plants, pots, seeds, soil, fertilizers, and tools online nationwide. It is the closest direct competitor to Bombay Greens in urban/home gardening with a comparable online-first model, similar SKU categories (potting mix, planters, grow kits), and similar target customer (urban Indian gardeners).

Emerging players

• Plantae by Sattvik Foundation: Plantae is an emerging Indian gardening brand focused on indoor plants, planters, and grow kits sold online. It overlaps with Bombay Greens on planters and grow kits for urban consumers, though with a more plant-retail (vs. soil/input) emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bombaygreens
• Instagraminstagram.com/bombay.greens
• LinkedInlinkedin.com/company/bombay-greens

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bombay Greens