Independent Natural Food Brokers LLC

Name

Independent Natural Food Brokers LLC

Legal name

Independent Natural Food Brokers LLC

Website

https://naturalfoodbroker.com

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Food Brokerage Services

NAICS

Wholesale Trade Agents and Brokers (425120)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Broadline Foodservice (Multi-Category) Wholesale Distribution (CRAOAAAA)

akta.pro secondary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

Keywords

• Natural food brokerage
• Food broker services
• Natural products representation
• Grocery sales broker
• Food sales agency

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Independent Natural Food Brokers LLC (INFB) provided natural food brokerage services, acting as a sales representative intermediary between natural and organic food brand manufacturers and retail grocery buyers. The company's operations have been integrated into Hanson Faso Sales and Marketing, with the INFB website now redirecting visitors to the parent firm.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Food Brokerage Services Sales representation and brokerage services that connect natural and organic food brand manufacturers with retail grocery buyers, managing the sell-in process and ongoing account management. The current operating entity is Hanson Faso Sales and Marketing, which has absorbed INFB's brokerage operations.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hanson Faso Sales and MarketingOthersINFB has become a part of Hanson Faso Sales and Marketing. The company now redirects visitors to the Hanson Faso website for more information, indicating a parent-subsidiary or acquisition relationship.

Recent moves2 records

Expansion highlights1 record

Direct peers

• Daymon Worldwide: Retail brand brokerage providing sales, category management, and merchandising services to manufacturers — directly comparable broker model with retail buyer coverage.
• SAS Retail Services: Retail merchandising and broker services for CPG manufacturers, including coverage of natural food retailers. Comparable sales-agency model with retail execution capabilities.
• Acosta: Sales and marketing agency representing CPG manufacturers in grocery, mass, and natural channels. Closely mirrors INFB's broker model of representing brands to retail buyers.
• CROSSMARK: Sales, marketing, and retail services agency representing CPG brands across grocery and natural channels. Comparable broker model with headquarter sales and in-store execution capabilities.
• Presence Marketing: Specialty/natural products broker representing brands into natural, organic, and specialty retail channels — the most directly comparable peer given overlapping natural foods focus and broker-to-retailer model.
• Advantage Solutions: Large-scale CPG sales and marketing broker offering headquarter sales, retail merchandising, and category management — directly analogous business model to INFB/Hanson Faso, operating in adjacent natural and conventional CPG categories.

Broad incumbents

• KeHE Distributors: Major natural and specialty food distributor serving retailers nationwide. INFB's broker role is complementary — KeHE is a downstream channel partner rather than a direct competitor, but overlaps in natural foods retail.
• Hanson Faso Sales and Marketing: The parent organization that acquired INFB; a broader-based CPG sales and marketing broker covering multiple categories. Directly comparable as the umbrella entity now encompassing INFB's natural foods book.
• United Natural Foods (UNFI): Largest natural and organic foods distributor in North America. Comparable on the natural foods retail channel but operates as a merchant wholesaler rather than a broker; relevant as a channel ecosystem participant.

Regional players

• The Yaffe Companies: Regional CPG sales and marketing agency covering grocery and natural channels in select U.S. geographies — directly analogous broker model at regional scale, similar to INFB's pre-acquisition positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/independent-natural-food-brokers-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Natural Food Brokers LLC